2. Background
IPC Media Ltd is a consumer magazine and digital publisher in the United Kingdom,
with a large portfolio selling over 350 million copies each year. IPC Media also produces
over 60 iconic brands including titles such as Country Life, Mousebreaker, NME, and
Ideal Home.
For more background visit:
http://www.ipcmedia.com/about
And for history about the company visit:
http://www.ipcmedia.com/about/companyhistory
3. Similar Titles
IPC certainly cater for the female audiences, however it
appears that they focus on older target audiences than I
myself have foe my music magazine. But saying this they
do target young women through Marie Claire, for example,
and go right up to older women with magazines like
Woman’s Weekly. In addition IPC deals solely with
magazine production and not with TV, so it would be
difficult, if I were to opt for IPC, to distribute my product as
they don’t have sufficient contacts in either TV or for my
specific target audience.
4.
5. • IPC have a website that focuses purely on advertising. On
this website they demonstrate all of the different
audiences that they target and how they target them.
• The website also includes IPC Advertising Contacts and
here they include market research and evidence about all
of their specific target audiences.
• They also offer Consumer Insight so that you can see
customer feedback and responses.
• The following slides are
screen shots of the factors that
I pointed out above
