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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NIKE’S ACTION PLAN SBJ: JANUARY 24-30 PAGE: COVER
1) WHAT ARE THE NAMES OF NIKE’S ACTION SPORTS DIVISIONS? -NIKE 6.0 & NIKE SB. 2) CURRENTLY, WHAT IS NIKE’S PERCENTAGE SHARE OF THE ACTION SPORTS FOOTWEAR SEGMENT? -27.6%. 3) FOR WHAT 2 REASONS DID NIKE WANT TO ENTER THE SKATEBOARD & ACTION SPORTS BUSINESS IN 1997? A) ACTION SPORTS WERE FAST GROWING AND SETTING LIFESTYLE & CULTURE TRENDS. B) NIKE WAS LOSING ITS YOUTHFUL, COUNTERCULTURE EDGE. 4) WHY DID NIKE FAIL WITH THIS BUSINESS IN ‘97? -THEY DIDN’T CONNECT WITH THE SPORTS’ CORE DEMOGRAPHIC. 5) WHAT WAS THE SLOGAN OF CONSOLIDATED SKATEBOARDS? -”DON’T DO IT.”
6) IN 2001, WHAT HELPED NIKE ESTABLISH CREDIBILITY WITHIN THE SKATEBOARD MARKET? -LAUNCHED ITS OWN SKATE COMPANY CALLED SAVIER. 7) IN 2002, WHAT RETRO SHOE DID NIKE RELEASE IN LIMITED QUANTITIES FOR RETAIL AT SKATE SHOPS? -NIKE DUNK SB. 8) WHAT RESPECTED SKATEBOARDER DID NIKE SIGN TO ENDORSE ITS SB LINE? -PAUL RODRIGUEZ. 9) WHAT HAS BEEN NIKE’S GRASSROOTS STRATEGY FOR 6.0? -BUILD REPUTATION WITHIN THE SPORTS’ CULTURE. 10) WHAT IS THE NAME OF NIKE’S FIRST ACTION SPORTS STORE? -SALVATION.
“ NHL ON TRACK FOR 5% REVENUE INCREASE” SBJ: JANUARY 24-30 PAGE: 6
1) WHAT TEAM IS LEADING THE NHL IN AVERAGE ATTENDANCE? -CHICAGO BLACKHAWKS (21,290) 2) WHAT TEAM IS LAST IN THE LEAGUE IN AVERAGE ATTENDANCE? -NY ISLANDERS (10,112) 3) HOW MANY TEAMS ARE PLAYING AT OR ABOVE 100% CAPACITY THIS YEAR? -12. 4) WHAT IS THE MOST-WATCHED REGULAR SEASON NHL GAME IN THE LAST 36 YEARS? -NHL WINTER CLASSIC 4 (CAPITALS VS PENGUINS) 5) WHERE IS THE NHL ALL-STAR GAME BEING HELD? -RBC CENTER (RALEIGH, NC)
MASTER-PLANNING “ A PROCESS STRUCTURED TO PROMOTE COST-EFFECTIVE DEVELOPMENT DECISIONS THAT BEST SERVE THE GOALS & OBJECTIVES OF THE ORGANIZATION.” -THE PROCESS OPERATES ON THE PREMISE THAT: -THE DEVELOPMENT OF FACILITIES & THEIR  ONGOING MANAGEMENT CAN BEST SERVE SPECIFIC  PROGRAM NEEDS IF THE ORGANIZATION’S  STANDARDS OF SPACE PLANNING, FACILITIES  PROGRAMMING, DESIGN, & CONSTRUCTION ARE  CLOSELY LINKED.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY MUST THE MASTER-PLANNING PROCESS RESPOND TO CHANGING NEEDS? -THE PLAN MUST TAKE INTO CONSIDERATION FUTURE PROJECTIONS AS REFLECTED BY THE REALITIES OF THE PRESENT.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOST IMPORTANT ASPECT OF SITE SELECTION 1) LOCATION -SITE NEEDS TO BE IN THE MOST ACCESSIBLE LOCATION WITH A HIGH PROFILE FOR PEOPLE TO RECOGNIZE IT. -OTHERWISE, IT WILL HAVE A NEGATIVE EFFECT ON THE SUCCESS OF THE VENTURE.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIDDING “ THE PROCESS OF RECEIVING COMPETITIVE PRICES FOR THE CONSTRUCTION OF THE PROJECT.” BID FORM -USED TO ENSURE THAT ALL BIDS ARE PREPARED IN THE SAME MANNER FOR EASY COMPARISON. TYPES OF BIDS 1) LUMP SUM -ONE OVERALL PRICE 2) LUMP SUM WITH ALTERNATIVES -ADD-ONS OR DELETIONS 3) UNIT PRICES -INDIVIDUAL PRICING
SMALL VS LARGE PROJECTS SMALL PROJECTS -UP TO $25,000. -BID PROCESS CAN BE INFORMAL. -CONTRACTOR CAN BE FOUND BY CALLING LIST OF LOCAL CONTRACTORS. LARGE PROJECTS -OVER $25,000. -BID PROCESS SHOULD BE FORMAL. -CONTRACTOR CAN BE FOUND BY ADVERTISING THE JOB. -PERFORMANCE BOND: ENSURES THAT THE CONTRACTOR WILL PERFORM THE WORK AS DESIGNED AT THE PRICE BID IN THE TIME SPECIFIED.

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Chapter 1

  • 1.
  • 2. NIKE’S ACTION PLAN SBJ: JANUARY 24-30 PAGE: COVER
  • 3. 1) WHAT ARE THE NAMES OF NIKE’S ACTION SPORTS DIVISIONS? -NIKE 6.0 & NIKE SB. 2) CURRENTLY, WHAT IS NIKE’S PERCENTAGE SHARE OF THE ACTION SPORTS FOOTWEAR SEGMENT? -27.6%. 3) FOR WHAT 2 REASONS DID NIKE WANT TO ENTER THE SKATEBOARD & ACTION SPORTS BUSINESS IN 1997? A) ACTION SPORTS WERE FAST GROWING AND SETTING LIFESTYLE & CULTURE TRENDS. B) NIKE WAS LOSING ITS YOUTHFUL, COUNTERCULTURE EDGE. 4) WHY DID NIKE FAIL WITH THIS BUSINESS IN ‘97? -THEY DIDN’T CONNECT WITH THE SPORTS’ CORE DEMOGRAPHIC. 5) WHAT WAS THE SLOGAN OF CONSOLIDATED SKATEBOARDS? -”DON’T DO IT.”
  • 4. 6) IN 2001, WHAT HELPED NIKE ESTABLISH CREDIBILITY WITHIN THE SKATEBOARD MARKET? -LAUNCHED ITS OWN SKATE COMPANY CALLED SAVIER. 7) IN 2002, WHAT RETRO SHOE DID NIKE RELEASE IN LIMITED QUANTITIES FOR RETAIL AT SKATE SHOPS? -NIKE DUNK SB. 8) WHAT RESPECTED SKATEBOARDER DID NIKE SIGN TO ENDORSE ITS SB LINE? -PAUL RODRIGUEZ. 9) WHAT HAS BEEN NIKE’S GRASSROOTS STRATEGY FOR 6.0? -BUILD REPUTATION WITHIN THE SPORTS’ CULTURE. 10) WHAT IS THE NAME OF NIKE’S FIRST ACTION SPORTS STORE? -SALVATION.
  • 5. “ NHL ON TRACK FOR 5% REVENUE INCREASE” SBJ: JANUARY 24-30 PAGE: 6
  • 6. 1) WHAT TEAM IS LEADING THE NHL IN AVERAGE ATTENDANCE? -CHICAGO BLACKHAWKS (21,290) 2) WHAT TEAM IS LAST IN THE LEAGUE IN AVERAGE ATTENDANCE? -NY ISLANDERS (10,112) 3) HOW MANY TEAMS ARE PLAYING AT OR ABOVE 100% CAPACITY THIS YEAR? -12. 4) WHAT IS THE MOST-WATCHED REGULAR SEASON NHL GAME IN THE LAST 36 YEARS? -NHL WINTER CLASSIC 4 (CAPITALS VS PENGUINS) 5) WHERE IS THE NHL ALL-STAR GAME BEING HELD? -RBC CENTER (RALEIGH, NC)
  • 7. MASTER-PLANNING “ A PROCESS STRUCTURED TO PROMOTE COST-EFFECTIVE DEVELOPMENT DECISIONS THAT BEST SERVE THE GOALS & OBJECTIVES OF THE ORGANIZATION.” -THE PROCESS OPERATES ON THE PREMISE THAT: -THE DEVELOPMENT OF FACILITIES & THEIR ONGOING MANAGEMENT CAN BEST SERVE SPECIFIC PROGRAM NEEDS IF THE ORGANIZATION’S STANDARDS OF SPACE PLANNING, FACILITIES PROGRAMMING, DESIGN, & CONSTRUCTION ARE CLOSELY LINKED.
  • 8.
  • 9. WHY MUST THE MASTER-PLANNING PROCESS RESPOND TO CHANGING NEEDS? -THE PLAN MUST TAKE INTO CONSIDERATION FUTURE PROJECTIONS AS REFLECTED BY THE REALITIES OF THE PRESENT.
  • 10.
  • 11. MOST IMPORTANT ASPECT OF SITE SELECTION 1) LOCATION -SITE NEEDS TO BE IN THE MOST ACCESSIBLE LOCATION WITH A HIGH PROFILE FOR PEOPLE TO RECOGNIZE IT. -OTHERWISE, IT WILL HAVE A NEGATIVE EFFECT ON THE SUCCESS OF THE VENTURE.
  • 12.
  • 13. BIDDING “ THE PROCESS OF RECEIVING COMPETITIVE PRICES FOR THE CONSTRUCTION OF THE PROJECT.” BID FORM -USED TO ENSURE THAT ALL BIDS ARE PREPARED IN THE SAME MANNER FOR EASY COMPARISON. TYPES OF BIDS 1) LUMP SUM -ONE OVERALL PRICE 2) LUMP SUM WITH ALTERNATIVES -ADD-ONS OR DELETIONS 3) UNIT PRICES -INDIVIDUAL PRICING
  • 14. SMALL VS LARGE PROJECTS SMALL PROJECTS -UP TO $25,000. -BID PROCESS CAN BE INFORMAL. -CONTRACTOR CAN BE FOUND BY CALLING LIST OF LOCAL CONTRACTORS. LARGE PROJECTS -OVER $25,000. -BID PROCESS SHOULD BE FORMAL. -CONTRACTOR CAN BE FOUND BY ADVERTISING THE JOB. -PERFORMANCE BOND: ENSURES THAT THE CONTRACTOR WILL PERFORM THE WORK AS DESIGNED AT THE PRICE BID IN THE TIME SPECIFIED.