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Build your creative know how march 2011

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Build your creative know how march 2011

  1. 1. Build your creative know how Lucy Gower - Innovation and Development Manager NSPCC @lucyinnovation
  2. 2. Today•  What is innovation?•  Developing an attitude for Innovation•  Innovation essentials•  How to generate fresh ideas – and develop the best ones•  Fun
  3. 3. Creativityhaving the ability or powerto create: human beings arecreative animalsInnovationintroducing something new –actioning your idea
  4. 4. Small fishSmall steps
  5. 5. Giant leap
  6. 6. Why bother with innovation? 1.  What’s in it for you? 2. What’s in it for the organisation?
  7. 7. “As an organisation we need to be creative to remain competitive – especially now”“If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can only be a good thing” “Makes things more fun”
  8. 8. Innovation Essentials1.  Buy in2.  Focus3.  Insight4.  Break patterns5.  Lots of ideas6.  Develop the best ideas7.  Process8.  Make it real9.  Recruit bright sparks10.  Just do SOMETHING…and learn
  9. 9. 1. Buy in
  10. 10. Solving the right problem “When you are up to your neck in alligators - its difficult to remember that your original objective was to drain the swamp”
  11. 11. Funnel of Focus What How
  12. 12. “If I had one hour to save theworld, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein
  13. 13. 3. Insight“insights get to the heart of people’s thoughts and behaviours – providing inspiration to grow your business” Research International
  14. 14. customer vs designIf I had asked people what they wanted they would have asked for a better horse. Henry Ford Its really hard to designproducts by focus groups. A lotof times, people dont know what they want until you show it to them Steve Jobs
  15. 15. What pets do these people own?
  16. 16. "I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943"Who the hell wants to hear actors talk?” H. M. Warner, Warner Brothers, 1927
  17. 17. 4. Break patterns“Problems cannot be solved bythinking within the framework in which they were created”“Insanity: doing the same things over and over again and expecting different results”
  18. 18. Break Patterns
  19. 19. 5. LOTS of ideas 5. DivergeGenerate a LOT of ideas
  20. 20. Plan your ideas session•  Mix of people•  Focus•  Environment•  Timing•  Break patterns•  Follow up
  21. 21. Rules!Lots of ideasListen and build on others ideasNo idea killersRespect others opinionsEnjoy yourselfEngage your inner child
  22. 22. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” Charles Brower
  23. 23. SUNSuspend + understand + nurture
  24. 24. Tools to break patterns Re expression Related worlds Revolution – ‘What If?’
  25. 25. Breaking PatternsRe-expression“I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk
  26. 26. Re expression
  27. 27. Breaking PatternsRelated WorldsWhere else is my challenge faced?Swipe with glee
  28. 28. Breaking Patterns RevolutionBreak the rules Ask What if?
  29. 29. 7. Process 3(,():%$,"%% /(0+,*##):%5*)$*#7!8%9(8+:%% ;)#$<% A?((:#% &()*+,!*-% %%@$)<#*%%%% $=#),:%>% *?#%B#:*% 7#,#)$*#% !"#$:%% !"#$% !"#$:%% !"#$% %%:#)/!8#%+:#):%%%%Focus 2,:!7?*%% 6.&738!)1)$! 23.456%%% ./$0+$1(,%% -3!Income 9)+,1!%&$%2,+!:%)! "1%&2!)! "#$%&$$!()$!! (()*+,!*-%% )!1)&2!-3! 1)&2!-3!Awareness *%+(,!+-! /+,-.$!! 4-45! .(%$%-&!New markets +-2+,1!! /)01!!!
  30. 30. 6. Develop your best idea keep it simple•  Is it better? (for volunteers/ donors/service users)•  Is it simpler? (for staff)•  Is it cheaper? (for organisation)
  31. 31. Measuring InnovationInputs - financial resources, people engaged, number of ideas generatedOutputs - no of new ideas, ideas piloted, revenue and profitProcess - conversion of idea into cash, benchmark against competitors
  32. 32. If I had asked people what they wanted they would have asked for a better horse. Henry FordWhat are you going to do Mr Edison - put one in every town in the country?! Congress to Edison regarding the telephone
  33. 33. 8. Make it real Its never enough just to tell people about some new insight. Rather, youhave to get them to experience it in a way that evokes power and possibility. Instead of pouring knowledge into peoples heads, youneed to help them grind a new set ofeyeglasses so they can see the world in a new way. John Seely Brown Seeing Differently: Insights on Innovation
  34. 34. 9.Recruit bright sparksRecruit a team of talentMix of different experiences, knowledge, skill and styles
  35. 35. 10. Do SOMETHING and learn“I have not failed. Ive just found 10,000ways that wont work.”Thomas Edison“To develop working ideas efficiently - Itry to fail as quickly as I can.”Richard Feynman 1965 Nobel prizewinner
  36. 36. YouYou are the Latest are Innovation pioneers innovations in•  ;-#!)1!+,!5)+$+!3#&.1)%$%&2!%&&-:)7-&$!<! %/)2!<!4%-&1$!<!+1)%5=5)>1$!!! Fundraising
  37. 37. Innovation Essentials1.  Buy in2.  Focus3.  Insight4.  Break patterns5.  Lots of ideas6.  Develop the best ideas7.  Process8.  Make it real9.  Recruit bright sparks10.  Just do SOMETHING…and learn
  38. 38. Find out more CCCD:(E!D()7%%Sticky Wisdom ?What if! The Innovation CompanyLinchpin Seth GodinSwitch Chip and Dan HeathBusiness beyondthe Box John O’KeefeBreakthrough Thinking for Non Profit Organisations Bernard Ross Clare SegalCreate! Mark Butcher
  39. 39. Questions?lgower@nspcc.org.uk 0207 428 1090 @lucyinnovation

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