Creativity & Innovation - Week 8

Creativity + Innovation
Kevin Popović, B.A., M.S.
© Kevin Popović, SDSU Creativity + Innovation

CourseKey
Please check-in: x22hau

Session 1.8
• Welcome
• Roll, Admin
• Game
• Mid-Term Exam
• Discuss Chapter
• Assignment

Satellite Marketing™
Using Social Media To Create Engagement

Satellite Marketing™

Make A Better: Mid-Term
A Game of Collaboration and Evaluation

Make A Better Mid-Term
• Groups of 3 / 1 Group Leader
• 1 Hour to Create Exam
• Based on Slides, Book, Class
• Quality Counts / WWKPD?
• Groups will Exchange Exams
• Evaluation by Peers

The Problem Statement
• 10 True / False
• 15 Multiple Choice / 4 per
• Word doc w Questions / Names
• MGT353-03-Group1-Q.doc
• Word doc w Answers
• MGT353-03-Group1-A.doc
• Word doc with Peer Evaluation / Names
• MGT353-03-Group1-E.doc
• Submit Scranton Answer Key w Group #

Mid-Term Exam
An Academic Evaluation of Understanding

Leadership:
Fostering Systemic Creativity
Chapter 6 of Creativity, Inc.

Leadership: Fostering Systemic Creativity
• Class Discussion: What does systemic creativity
mean to you?

• Guidant: Leaders want to maintain an
entrepreneurial character
• Company grows large enough that bureaucracy
threatens to dampen speed, risk taking,
atmosphere

• “We could see some of the entrepreneurial
nature of our company fading, and we needed
to catch it in time.”
• “We could lose people as we scaled up.”
• “If we didn’t stay creative, we would not
survive.”

• Less pressure, more holistic
• Assess current state of creativity
• Convened staff, focus groups
• Examined companies with reputations for ongoing
creativity
• Examined self vs. creative profiles
• Examined models of corporate structure
• Bottom up approach

• “The idea is for everyone to learn to understand
that they are responsible people in a changing
world, to show how to take control of their lives
and their work, and how to speak what they
believe.”

• Next round of training is planned to focus
directly on building skills for creativity and
innovation, skills that can be applied for
personal growth and the company’s benefit by
individuals and groups.
• Reward and recognize those who succeed.
(Good Management)

• Systemic creativity is a never-ending quest –
why?
• What can you do?
• How can you foster change in your groups?
• How will you make creativity happen at your
company?

• Initially, we present creative dynamics in a
sequence – why?
• The creative process is better understood as a
whole. (Read the entire book)

• Best learned experientially, like riding a bike,
rather than reading about how to ride a bike.
• Every chance to learn the process from a
different angle makes for more comprehension.

• Theory X = Employees need to be controlled to
produce good work.
• Employees respond to extrinsic motivation or
coercion, were not to be trusted or self-directed.
• Theory Y = Employees want and need to excel and
require the right organizational (global, local) climate
to do so.

• Leaders need to confer responsibility and capability of
creative leadership on every employee.
• When each employee can engage with the (systemic)
creative process and feels like they are a part of change
THEN the company will reach systemic creativity.
• When this (systemic) process is in place and functioning it
can THEN work on refining the process.

To foster creativity companies must:
• Reduce unnecessary controls
• Adopt creative-friendly reward systems
• Instill attitudes about efficiency and failure
• Communicate the value of creative change
• Provide tangible and intangible resources
• Lead as a guide, not manage as a manager

1. Initiate Change
2. Build a Coalition
3. Plan and Experiment
• As the change to systemic creativity advances, effective
guiding, leadership will make a point to learn from every
step.
• Without a conscious effort to learn there will be no
creativity or innovation.

Assignment
• Read Chapter 7
• Purposeful Creativity

Assignment
• Read “The Innovation
Value Chain”
• Available in the reader
/ online
• Prepare for Quiz

Creativity & Innovation - Week 8

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