Highlights of IDEO Design Thinking strategy. Start discussions on creating a culture of innovation

1. oHistory of design thinking
oWhy are we here?

2. o Create a culture in which innovation and
design flourish
o Inspire innovation that will generate
significant growth

3. o Brilliant ideas leap fully formed from the
minds of geniuses

4. o Almost all innovations are born from rigor
and discipline
o Breakthrough ideas emerge not by
chance, but by studying and embracing the
immediate challenges we encounter
everyday

5. o Great designs balance technical
commercial, and human considerations
o Returns human beings to the center of
the story

6. o A project brief
o Interdisciplinary team
o The right environment

7. What it is not:
o A highly constrained set of parameters
What it is:
o A set of mental constraints
o Benchmarks to measure progress
o Objectives to be realized
What it does:
o Allows for unpredictability, inspiration, serendipity.
This is where BREAKTHROUGH IDEAS emerge!

8. Multidisciplinary Team:
Negotiation and gray
compromise
Interdisciplinary Team:
Collective ownership of
ideas and shared
responsibility
The difference:
• Multidisciplinary team is focused on themselves and their department.
• Interdisciplinary team is focused on the customer

9. o Social and spatial
o A place where people can take risks and
explore
o Not a “nice to have”, it is REQUIRED!
Curiosity does not strive in an environment where people
have grown cynical

10. o Insight
o Observation
o Empathy

11. o Learning from the lives of others

12. o Watching what people don’t do
o Listening to what they don’t say

13. o Standing in the shoes (work boots,
waders) of others

14. o Move from the creation of products to
the analysis of the relationship between
people and products

15. Diverge Converge
Create
Choices
Make
Choices

16. o Eliminate options
o Make choices
o A practical way to decide among existing
alternatives
o Not good a probing the future and creating new
possibilities

17. o Yields options and choices
o By testing competing ideas against one another,
there is an increased likelihood that the outcome
will be bolder, more creatively disruptive, and
more compelling
“To have a good idea, you must first have lots of ideas” –Linus Pauling

18. … to constrain problems and restrict choices to
obvious and incremental
New Offerings
Existing Offerings
New UsersExisting Users
Extend
(Evolutionary)
Create
(Revolutionary)
Mange
(Incremental)
Adapt
(Evolutionary)

19. 1. The best ideas emerge when the whole
organization has room to experiment
2. Those most exposed to changing externalities
(new technology, strategic threats or
opportunities) are the ones best placed to
respond and most motivated to do so

20. 3. Ideas should not be favored based on who
creates them
4. Ideas that create a buzz should be favored
o In fact: Ideas should gain a vocal following,
however small, before being given
organizational support

21. 5. The “gardening” skills of senior leadership
should be used to tend, prune, and harvest
ideas

22. 6. An overarching purpose should be well
known by all
o Gives the organization a sense of
direction
o Innovators don’t feel the need for constant
supervision

23. People have to believe that it is within
their power to create new ideas

24. Do It!