Climate-KIC Business School Summer Journey
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This document summarizes an event on innovation and entrepreneurship that took place on July 15th 2014 in Utrecht. It discusses key topics like what innovation is, where new ideas come from, and how to start a startup. The event included sessions on innovation theory, the business model canvas, value propositions, and startup pitches. Recommended reading and resources for entrepreneurship are also provided.
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Climate-KIC Business School Summer Journey
- 1. Innovation & Entrepreneurship July 15th 2014, Journey, Utrecht @fnauta
- 2. Innovation Ecosystem Construction Worker Political Assistant Amsterdam Deputy Mayor Civil Servant Cinema Trendwatcher Knowledge Land PM Office Consultant Professor Climate-KIC
- 3. Program 9:30 - 10:30 What is innovation? 11.00 - 12.30 Innovation theory & exercise 12.30 - 13.30 Lunch 13.30 - 14.30 Introduction Business Model Canvas 15.30 - 16.30 Playing with Value Proposition 16.30 - 17.00 Startup talk CarbonOro 17.00 - 17.30 Startup talk Pectcof
- 4. 0 Congratulations, you live in revolutionary times…
- 5. 1977: $ 444.272 2014: $ 5.000
- 13. 1 Innovation
- 14. What is innovation? "Innovation is creativity with a job to do" John Emmerling
- 15. What is innovation? innovate |ˈinəәˌvāt| verb [ no obj. ] make changes in something established, esp. by introducing new methods, ideas, or products: the company's failure to diversify and innovate competitively. • [ with obj. ] introduce (something new, esp. a product): innovating new products, developing existing ones.
- 16. What is innovation? People creating value through the implementation of new ideas ! Herman D'hooge, Intel
- 17. What is innovation? People creating value through the implementation of new ideas ! Herman D'hooge, Intel
- 18. Where does innovation come from?
- 20. Some people love change 2% innovators 14% early adopters 34% early majority 34% late majority 16% laggards source: Everett Rogers, 2001
- 21. ...others not so much Nerds Visionairy Pragmatic Conservative Sceptic { 'Valley of Death'
- 23. Why I do this work:
- 26. The problem with innovation: ! the best ideas don't win!
- 36. Five success factors 1. Comparative advantage 2. Compatibility 3. Complexity 4. Testability 5. Visibility
- 37. Five success factors 1. Comparative advantage 2. Compatibility 3. Complexity 4. Testability 5. Visibility
- 38. Exercise
- 39. Five success factors 1. Comparative advantage 2. Compatibility 3. Complexity 4. Testability 5. Visibility
- 40. Exercise • Groups of 4 to 5 students • Compare the Tesla S and the Mitsubishi Outlander with Rogers 5 factors • Group discussion after the break
- 42. Innovation is a puzzle 1873 1882 1899
- 43. Tablet Computer
- 44. GridPad
- 45. Innovation is a puzzle 1989 1996 2001 2010 2007
- 46. Further reading • On the Origin of Species - Darwin ! • Mastering the Dynamics of Innovation - Utterback ! • Adapt - Tim Harford
- 47. 2 Startups
- 49. Entrepreneur(ial) ~ORIGIN early 19th cent. from French, from entreprendre ‘undertake’ ~one who organizes, manages, and assumes the risks of a business or enterprise -ial: ~not afraid to undertake a challenge
- 50. Entrepreneurship The process by which individuals – either on their own or inside organizations – pursue opportunities without regard to the resources they currently control Stevenson, 1989
- 51. DISCIPLINED ENTREPRENEURSHIP Definition of Entrepreneurship – 2 Types Entrepreneurship+ SME+ (Small!Medium!Enterprise)! Regional!Markets! Restaurants! Dry!Cleaners! Services! IDE+ (Innova=on>Driven! Entrepreneurship)! Global!Markets! Products!for!Export! Sustainable!Compe==ve!Advantage!at! Core! • Δt!is!short! • Linear!growth! • Less!investment!required! • Δt!is!long! • Exponen=al!growth! • A!lot!of!investment!required! Start-up
- 53. What is a startup? • Temporary organization • designed to search • for a repeatable • and scalable business model Blank, 2012
- 54. What is a startup? A very risky and extremely powerful innovation tool for entrepreneurs Nauta, 2013
- 55. Startup is becoming 'teachable' skill
- 56. A startup is designed for: • Total • global • domination • in your chosen • market niche Ken Morse
- 57. It's how all big companies started
- 60. Why I do this work 2
- 61. Why I do this work 2 $ 48 trillion: $ 48.000.000.000.000 until 2035
- 63. Excellent resources • paulgraham.com/articles.html • WIRED Y-combinator article • www.steveblank.com • techcrunch.com • FastCompany.com • WIRED.com • www.businessmodelgeneration.com
- 64. Excellent resources • blog.cleantech.com • ecorner.stanford.edu - Stanford Technology Ventures Program podcast (also video) • www.ted.com
- 65. 3 Business Model
- 66. Definition A business model describes the rationale of how an organization: • creates • delivers • and captures value
- 67. What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? For whom are we creating value? Who are our most important customers? What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Day Month Year No. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
- 68. Value Proposition in 7 steps: 1. FOR [the ideal customer] 2. WHO [has this specific pain or problem] 3. OUR [product name] 4. IS A [product category] 5. THAT PROVIDES [this main benefit and reason to buy] 6. UNLIKE [the primary alternative or competitor] 7. OUR PRODUCT [describe the key product features]
- 69. Exercise • Groups of 4 to 5 students • Write the Value Proposition of the Model S and the first iPhone • Group discussion after the break
- 70. 4 How do you start a startup? www.climate-kic.org Eternal Sun New horizons in solar & materials testing
- 71. Some tips • Get an internship at a startup • Toy around with your idea • Listen to customers to understand their pain • Read! Read! Read! • Use your studies to do research • Join a crazy nut with a wild idea • Join the Greenhouse & after that the Accelerator
- 72. Reading • Startup Owners Manual - Steve Blank • Founders at Work - Livingston • Disciplined Entrepreneurship - Aulet
- 73. Join!
- 75. Masterclasses 2014 Green Entrepreneurship Valencia, 8-9 January Negotiations London, 26-27 March Sales Zürich, 7-8 May Get ready for investors Copenhagen, 26-27 May Marketing London, June 23-24 Building Global Business Paris, July Leadership & Teams September Startup Finance October Manufacturing November
- 76. I wish you lots of fun on your Journey... @fnauta