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100%Open 2015
How to get people to love your ideas
David Simoes-Brown, 16th November 2015
17 November 2015 1
© 100%Open 201017/11/15 2
Our Clients
100%Open 2015
1. Start at the end
17 November 2015 3
How to get people to love your ideas
1. Start at the end
© 100%Open 2015
Red Innovation is the ICRC’s new platform for insight, ideas and testing prototypes.
It involves the global movement, corporate partners and beneficiaries.
17/11/15 4
1. Start at the end
100%Open 2014
2. Remember ideas are
worthless
17 November 2015 5
2. Remember that ideas are worthless
© 100%Open 2015
Case Study – The LEGO Group
LEGO Ideas is the world’s most successful consumer crowdsourcing community of
one million people who can create a new product and share 1% of the revenue.
17/11/15 6
100%Open 2014
3. Extreme collaboration
17 November 2015 7
How to get people to love your ideas
3. Extreme collaboration
© 100%Open 2015
Case Study - The Cystic Fibrosis Trust
Hack It Up is the Cystic Fibrosis Trust community for people with CF, friends and
family, clinicians, innovators and companies to co-design new services to beat CF.
17/11/15 8
100%Open 2015
4. Co-create with customers
17 November 2015 9
How to get people to love your ideas
4. Co-create
© 100%Open 2012
Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating
new productive partnerships with their customers, suppliers and other brands.
17/11/15 10
100%Open 2014
5. Involve colleagues
17 November 2015 11
How to get people to love your ideas
© 100%Open 2014
Case Study - Oxfam
Oxfam enabled their organisation to change and developed new products by
crowdsourcing with their employees and empowering them to innovate with a toolkit.
17/11/15 12
100%Open 2014
6. Find someone who’s had a
better idea
17 November 2015 13
How to get people to love your ideas
© 100%Open 2015
Case Study - Future of Finance Challenge
A global competition for FinTech start-ups that secured 600+ applications from 52
countries with prizes of $300,000 and 300+ hours of coaching and mentoring.
17/11/15 14
100%Open 2015
1.  Setting the innovation strategy – Vectors, Co-Lab Test
2.  Finding unmet needs – Personas, Unmet Needs, Blueprint
3.  Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd
4.  Building prototypes – Prototyping Techniques, Prototype Evaluator
5.  Developing propositions – IP Strategy Tool, Airlock, Sketch Templates
6.  Making business models – Open Innovation Metrics, Business Model Canvas
100%Open 2015
100%Open Toolkit
17 November 2015 17
www.toolkit.100open.com
100%Open 2014
3 minute joint venture
17 November 2015 18
Warm up
Loving an idea you have together!
100%Open 2014
1 minute to say what you do.
1 minute to listen.
1 minute to create a JV.
17 November 2015 19
The Three Minute Joint Venture
100%Open 2013
Contacts
17 November 2015 20
100%Open | Somerset House | West Wing| London | WC2R 1LA
Phone: +44 (0) 20 7759 1050
Email: | david@100open.com
Web: www.100Open.com
Twitter: @100Open, @deeyesbee
David Simoes-Brown
Co-Founders
100%Open 201417 November 2015 21
NGO co-creation programme
• Fast way to develop innovation ideas
• Manages risk by involving stakeholders in
the development of ideas
• Inspires and engages supporters,
beneficiaries and employees
• Helps you say no to the weaker ideas and
focus on the ideas with greatest potential
to make impact.
100%Open 201417 November 2015 22
Ask the experts
• FREE 25 minute therapy sessions TODAY
• Or arrange a 25 minute phone/ Skype
strategy session
• email lucy@100open.com
@100open.com

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How to-get-people-to-love-your-ideas-100-open

  • 1. 100%Open 2015 How to get people to love your ideas David Simoes-Brown, 16th November 2015 17 November 2015 1
  • 2. © 100%Open 201017/11/15 2 Our Clients
  • 3. 100%Open 2015 1. Start at the end 17 November 2015 3 How to get people to love your ideas 1. Start at the end
  • 4. © 100%Open 2015 Red Innovation is the ICRC’s new platform for insight, ideas and testing prototypes. It involves the global movement, corporate partners and beneficiaries. 17/11/15 4 1. Start at the end
  • 5. 100%Open 2014 2. Remember ideas are worthless 17 November 2015 5 2. Remember that ideas are worthless
  • 6. © 100%Open 2015 Case Study – The LEGO Group LEGO Ideas is the world’s most successful consumer crowdsourcing community of one million people who can create a new product and share 1% of the revenue. 17/11/15 6
  • 7. 100%Open 2014 3. Extreme collaboration 17 November 2015 7 How to get people to love your ideas 3. Extreme collaboration
  • 8. © 100%Open 2015 Case Study - The Cystic Fibrosis Trust Hack It Up is the Cystic Fibrosis Trust community for people with CF, friends and family, clinicians, innovators and companies to co-design new services to beat CF. 17/11/15 8
  • 9. 100%Open 2015 4. Co-create with customers 17 November 2015 9 How to get people to love your ideas 4. Co-create
  • 10. © 100%Open 2012 Case Study – P&G We have designed and ran various open innovation challenges with P&G, creating new productive partnerships with their customers, suppliers and other brands. 17/11/15 10
  • 11. 100%Open 2014 5. Involve colleagues 17 November 2015 11 How to get people to love your ideas
  • 12. © 100%Open 2014 Case Study - Oxfam Oxfam enabled their organisation to change and developed new products by crowdsourcing with their employees and empowering them to innovate with a toolkit. 17/11/15 12
  • 13. 100%Open 2014 6. Find someone who’s had a better idea 17 November 2015 13 How to get people to love your ideas
  • 14. © 100%Open 2015 Case Study - Future of Finance Challenge A global competition for FinTech start-ups that secured 600+ applications from 52 countries with prizes of $300,000 and 300+ hours of coaching and mentoring. 17/11/15 14
  • 16. 1.  Setting the innovation strategy – Vectors, Co-Lab Test 2.  Finding unmet needs – Personas, Unmet Needs, Blueprint 3.  Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd 4.  Building prototypes – Prototyping Techniques, Prototype Evaluator 5.  Developing propositions – IP Strategy Tool, Airlock, Sketch Templates 6.  Making business models – Open Innovation Metrics, Business Model Canvas
  • 17. 100%Open 2015 100%Open Toolkit 17 November 2015 17 www.toolkit.100open.com
  • 18. 100%Open 2014 3 minute joint venture 17 November 2015 18 Warm up Loving an idea you have together!
  • 19. 100%Open 2014 1 minute to say what you do. 1 minute to listen. 1 minute to create a JV. 17 November 2015 19 The Three Minute Joint Venture
  • 20. 100%Open 2013 Contacts 17 November 2015 20 100%Open | Somerset House | West Wing| London | WC2R 1LA Phone: +44 (0) 20 7759 1050 Email: | david@100open.com Web: www.100Open.com Twitter: @100Open, @deeyesbee David Simoes-Brown Co-Founders
  • 21. 100%Open 201417 November 2015 21 NGO co-creation programme • Fast way to develop innovation ideas • Manages risk by involving stakeholders in the development of ideas • Inspires and engages supporters, beneficiaries and employees • Helps you say no to the weaker ideas and focus on the ideas with greatest potential to make impact.
  • 22. 100%Open 201417 November 2015 22 Ask the experts • FREE 25 minute therapy sessions TODAY • Or arrange a 25 minute phone/ Skype strategy session • email lucy@100open.com @100open.com