Innovation and inspiration from within and outside the charity sector.

1. Inspiration and ideas from
the sector
19 January 2012
Lucy Gower
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2. This session
• Why think differently about your
fundraising?
• Where good ideas come from
• Ways to generate different ideas
• How to think differently every day
• Practice
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3. creativity
having the ability or power to
create: human beings are creative
animals
innovation
introducing something new –
actioning your idea
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4. Small fish
small steps

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8. How can thinking differently
help
• YOU?
• Action for Children?
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9. "If you always do what you've
always done, you'll always get
what you've always got."
Henry Ford
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10. “Insanity: doing the same thing
over and over again and
expecting different results.”
Albert Einstein

11. Purple cow

15. Where good ideas come from?
“a series of
previously
unconnected
connections”
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16. Connecting the dots
“it was impossible to
connect the dots
looking forward
when I was in
college.
But it was very, very
clear looking
backwards ten years
later.”

17. “Part of what made the Macintosh great
was that the people working on it were
musicians, and poets, and artists, and
zoologists, and historians who also
happened to be the best computer
scientists in the world.” Steve Jobs
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18. Deliberate dot connectors

19. Think differently about your audience –
get to know them

23. Making connections
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25. Make more of your own
connections
How are you going to make more
connections?
How are you going to gain insight about
your donors, prospects and volunteers?
How are you going to make this a habit?

26. "It's not enough to be busy. Ants are busy. What
are we busy about?" Ralph Waldo Emerson
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27. “If I had one hour to save the world,
I would spend the first 55 minutes
analysing the problem and then
5 minutes on the solutions”
Einstein

28. ways to generate
different ideas
Ask „What if?‟

36. Your challenge
You are marketers of toothpaste
Find ways to sell more

37. Using What if? to get out of your
existing mindset
Step 1. What are the (unwritten) rules of
toothpaste?
Step 2. Choose one and mess with it

38. ways to generate different
ideas
Where in the world?

44. Ways to generate
different ideas
Someone else's shoes

48. “An ounce of practice is worth
more than tons of preaching”
Mahatma Gandhi
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49. Fail to succeed
“I have not failed.
I've just found 10,000 ways that won't
work.”
Thomas Edison
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53. “Attitude
is a little thing
that makes a
big difference.”
Winston Churchill

54. How to get ideas and inspiration
• Focus on your goal
• Choose your attitude
• Deliberately make connections
• Seek real insights
• Trust yourself and your intuition
• Be brave
• Do something

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57. Do something
• On your postcard write at least one new
thing that you are going to try
• Tell the person next to you
• Put your name, address and email on the
postcard
• Give the postcard to Lucy
• She will send and email it back to you to
remind you

58. Find out more
www.sofii.org
Where good ideas Steven Johnson
come from
Switch Chip and Dan Heath
Sticky Wisdom ?What if! The Innovation Company
Business beyond
the Box John O‟Keefe
Linchpin and Purple Cow
Seth Godin

59. Questions?
lucy@lucyinnovation.co.uk
@lucyinnovation
©lucyinnovation