Integration.london.iof f

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What does integration mean for fundraisers? It can mean many things to many people depending on the organisation you work in. For me an important part of integration is the relationship between service delivery staff and fundraisers to help connect your donor better to your cause. Essentially it's all about storytelling.

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  • LG introOverview of what will cover – this session is about service delivery, the people that run your services, thinking about how you currently work with them – or not. Consider some of the benefits to joining up working – and give some practical examples of where this has worked. In the world café session we will think about some of the challenges to joining up this work, and some practical actions that you can take right away. Brief;Service Delivery (better way of saying this?) – bringing fundraising closer to the end product of the charity, closing the gap so the two are intregrated to enable new and better FR opportunities
  • What do I mean? By service delivery The people who deliver your services Nurses Social workers Doctors Drivers Paid or volunteer Staff in the org or contractors – paid or not paid
  • People who are delivering the services that you fundraise for – people doing the work.Who have I missed – ask for feedback from the audience. Get a sense of if people work with them? Question – how do you currently work with service staff? Show of hands Brilliant OK – don’t really have much to do with each other Never even seen or know anyone in services Example in every charity I have worked in, from being the only fundraiser to the monster that is the NSPCC – the links between the people doing the work, delivering the services is at best patchy. Seems to be a disconnect Definition of FUND-RAISING. : the organized activity of raising funds (as for an institution or political cause) – ask them for any advances on this (depending on audience..)
  • Definition of FUND-RAISING. : the organized activity of raising funds (as for an institution or political cause) Fundraising is about relationshipsYou as a fundraiser broker a relationship between your cause and the donor; providing the donor with the opportunity to make a difference. In order to do that you have got a task – this is more difficult than the dictionary definition of THE ORGANISED ACTIVITY OF RAISING FUNDS – in order for you to be truly effective you need to really engage your donors – your service delivery staff are the people out in the field who have a wealth of knowledge, insight and experience of making a difference – AND refer back to show of hands – You are not using them to their full potential.
  • Definition of FUND-RAISING. : the organized activity of raising funds (as for an institution or political cause) Fundraising is about relationshipsYou as a fundraiser broker a relationship between your cause and the donor; providing the donor with the opportunity to make a difference. In order to do that you have got a task – this is more difficult than the dictionary definition of THE ORGANISED ACTIVITY OF RAISING FUNDS – in order for you to be truly effective you need to really engage your donors – your service delivery staff are the people out in the field who have a wealth of knowledge, insight and experience of making a difference – AND refer back to show of hands – You are not using them to their full potential.
  • For me a key skill in fundraising is about telling stories… important part of any fundraisers toolkit, whether you are sending DM, pitching to a corporate, writing a trust application or running an event – your core role it to connect the donor to the cause – emotionally. Its about an emotional connection. Making the difference they can make real. Your service staff are where its at. They are close to your donors, they understand the need, they will have first hand stories You find your story by talking to people that have first hand experiences of the difference you make – connection with beneficiaries – you can also identify opportunities for funding, events, etc….First at NSPCC my manager gave me great advice – find your own story - not some story that the marketing team wrote for you. I used to be a Childline counsellor story – but if I didn’t have that first hand experience I would need to go find it NSPCC have a 2.50 shopping list for the crayons – dosen’t sound very impressive, but when I visited the theraputic service in the southwest and listened to one of the team tell me about a little boy they had been working with and saw some of the drawings that he had done in order to communicate the things that had happened to him, the 2.50 crayons became more important Learning point – service staff can help you bring dry copy to life
  • Hospice nurse – sending bereaved family a letter one year after the death – just checking OK. Raising considerable sums of money. Fundraising knew nothing about it. Learning point; service staff offer insight into new ideas for fundraising – and held the strongest connection or relationship with donors – do your service teams ever make fundraising asks? Or do you consult them?
  • SolarAid developed was a solar light that fitted in a kerosene lamp. Kerosene lamps are ultimately what we are seeking to replace. it is one of the main causes of deaths due in inhalation of smoke in confined spaces (more people die each year from respiratory diseases due to this  than malaria) never mind the tragic deaths caused by accidents when a lamp (read bomb) is dropped. kerosene also is also brutally expensive. the solar light fitted inside the kerosene lamp (i can send you a picture) so utilising the functional aspect of the lamp. It turns out it was a terrible idea. why? The kerosene lamp is the symbol of poverty. people didnt want a light that reminded them of a kerosene lamp - they wanted a modern light. Either one that could hang from the ceiling or sit on a table. As an insight it is priceless. Learning point; because they were in touch with the workers in the field – they gained insight on new product development.
  • NAS – went to a support group for parents with children with autism – spectrum disorder. One mother had a son about 6 years old, severely autistic, she was on her own, big council block, surrounded by people but turned out that she as alone as when she was going into labour with her daughter, no-one would look after her son. There was no care for him, no neighbours would take on a child so difficult. Her story was hugely powerful, much more powerful then me telling it. Learning point – understanding the need for services will help you tell your story in your own words, authentic
  • A donation was made to Greenpeace USA in memory of a deceased grandson, and it was spent on a new rib boat, and named after the grandson, the Billy G.2.       The Billy G joined the Greenpeace ship Esperanza on an expedition to prevent whaling in the Southern Ocean.3.       Celeste (seated front left), Greenpeace USA’s high value manager, happened to be seconded to the expedition as assistant cook.4.       In touch with her team, they remembered the anniversary of Billy G’s birthday was coming up. Celeste organized getting the crew of the Esperanza into the boat for this photo, with the single purpose of sending it to Billy G’s grandmother on his birthday.5.       WOW! How’s that for making the supporter feel both part of the action, and totally valued.  And all this just happened. No plan, no consultation or sign off. They just got on with it as a great thing to do. Learning point; working with services can give you great opportunities to offer excellent stewardship – make donors feel special but your service staff have to know in order to spot these sorts of opportunities
  • Imagine a world where you have great relationships with service staff, you visit regularly, share ideas for new products and services to fundraise for, you can work together on opportunities to fundraise, you can both tell stories about the difference a donor can make, you really understand each others viewpoint and can speak in the same language… What would that look like? s…. Fundraising is all about relationships including those within the organisation.
  • We are striving to make change – in order to do that we need to do something different. Talk to the person next to you for 2 mins think about what you can do – handout to help with some ideas.
  • Integration.london.iof f

    1. 1. Integrating fundraising and service delivery Lucy Gower Innovation and Development Manager NSPCC ©lucyinnovation
    2. 2. What is fundraising?the organized activity of raising funds (as for an institution or political cause)
    3. 3. What is fundraising? Building and brokering relationships toconnect a cause or need with a supporter; providing them with the opportunity to make a difference to the world.
    4. 4. Fundraising ideas and opportunities
    5. 5. insight and product development
    6. 6. Collect a portfolio of stories
    7. 7. Make your donors feelspecial
    8. 8. “An ounce of practice is worth more than tons of preaching” Mahatma Gandhi ©lucyinnovation
    9. 9. How can you make the vision a reality? ©lucyinnovation
    10. 10. Working together• What are the challenges in your organisation for working with services?• Why is this?• What needs to happen to overcome these challenges?• What can you (you personally) do tomorrow to change this?

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