iQ FutureNow: Creative innovation through mobile

658 views

Published on

Tim Reid of Sparks Fire brings his wealth of experience in driving innovative creativity to this presentation. He focuses on delivering value to your customers through innovation. First presented at iQ FutureNow, Manchester, 4 July 2012.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
658
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

iQ FutureNow: Creative innovation through mobile

  1. 1. Creative Innovation Through Mobile “ Marketing is dead.To win today you need a culture and anenvironment where the unreasonable power of creativity thrives “ Kevin Roberts, CEO of Saatchi & Saatchi Worldwide
  2. 2. A bit about me • Over 20 years working with some of the world’s leading creative organisations - including What If, BBC, McCann Erickson… • Trained many of the world’s biggest brands to be more creative • Helped global organisations apply the tools and techniques of effective innovation • Co-founded Sparks Fire
  3. 3. What I’ll cover • Innovation - how it applies to mobile • How to be more innovative • Being insightful • Having better ideas • Making it happen
  4. 4. What is innovation?“ Creativity is thinking up new things. Innovation is doing new things “ Theodore Levitt, Harvard Professor
  5. 5. But it doesn’t always work
  6. 6. “Mobile is where the growth is” “ Web services are flatlining… But mobile is growing like a weed. “ Business Insider 1st July 2012
  7. 7. Watch out! Mobile can provide the answer… … but it shouldn’t be the question Don’t start with what’s the mobile idea? Start with what do people want? Chances are there will be a mobile opportunity
  8. 8. Watch out! “To a man with a hammer, everything looks like a nail” Mark Twain
  9. 9. What is innovation? Insight x Ideas x Implementation = Innovation
  10. 10. What is innovation? Insight x Ideas x Implementation = Innovation
  11. 11. Del.icio.us v PinterestThe tech-led innovations might stick… … Insight-led innovations will.
  12. 12. Uncovering real insights • Get all ‘detective’ • Go beyond the obvious • SPARKS of Insight Soul Mates Partners Act like them Related Worlds Kids or kin Strange perspectives
  13. 13. What is innovation? Insight x Ideas x Implementation = Innovation
  14. 14. The 3 pillars creativityEnvironment How you think & behave Process & tools to help you
  15. 15. Creative Behaviours
  16. 16. The Role of Stimulus
  17. 17. The Role of Stimulus
  18. 18. The Role of Stimulus
  19. 19. The Role of Stimulus
  20. 20. The Role of StimulusSTIMULUS STIMULUS
  21. 21. Stimulus exercises
  22. 22. Be Fresh
  23. 23. What is innovation? Insight x Ideas x Implementation = Innovation
  24. 24. Making it happen • Environment • Creative behaviours, tools and techniques • Leadership • Culture • Structures • External input
  25. 25. Thank Youwww.sparksfire.co.ukTim@sparksfire.co.uk

×