Innovation for Fundraisers Seminar Jan 2012


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Slides from TPP Not for Profit's seminar on innovation for fundraisers

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Innovation for Fundraisers Seminar Jan 2012

  1. 1. Innovation for fundraisers 31 January 2012 Lucy Gower and Jackie Mendoza © lucyinnovation
  2. 2. This session <ul><li>What is innovation and creativity? </li></ul><ul><li>Why are they important? </li></ul><ul><li>Where to focus your creative efforts </li></ul><ul><li>Where good ideas come from </li></ul><ul><li>Ways to generate new ideas </li></ul><ul><li>Making your idea happen </li></ul>© lucyinnovation
  3. 4. creativity having the ability or power to create: human beings are creative animals innovation introducing something new – actioning your idea © lucyinnovation
  4. 5. What its not © lucyinnovation
  5. 6. Small fish small steps
  6. 8. © lucyinnovation
  7. 9. © lucyinnovation
  8. 10. If you choose to be more creative and innovative what are the benefits to… <ul><li>YOU? </li></ul><ul><li>Your organisation? </li></ul>© lucyinnovation
  9. 11. <ul><li>&quot;If you always do what you've always done, you'll always get what you've always got.&quot; </li></ul><ul><li>Henry Ford </li></ul>© lucyinnovation
  10. 12. <ul><li>“ Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein </li></ul>
  11. 18. How many birds can you name ? @lucyinnovation
  12. 19. How many birds? water eat Pets jungle big In the zoo cartoon small @lucyinnovation
  13. 20. <ul><li>&quot;It's not enough to be busy. Ants are busy. What are we busy about?&quot; Ralph Waldo Emerson </li></ul>© lucyinnovation
  14. 21. <ul><li>“ If I had one hour to save the world, </li></ul><ul><li>I would spend the first 55 minutes </li></ul><ul><li>analysing the problem and then </li></ul><ul><li>5 minutes on the solutions” </li></ul><ul><li>Einstein </li></ul><ul><li>“ Innovation is saying no </li></ul><ul><li>to 1,000 things” </li></ul><ul><li>Steve Jobs </li></ul>
  15. 22. How do you put a giraffe in a refrigerator?
  16. 23. How do you put an elephant in a refrigerator?
  17. 24. Where good ideas come from? <ul><li>“ a series of </li></ul><ul><li>previously </li></ul><ul><li>unconnected </li></ul><ul><li>connections” </li></ul>© lucyinnovation
  18. 25. Connecting the dots <ul><li>“ it was impossible to connect the dots looking forward when I was in college. </li></ul><ul><li>But it was very, very clear looking backwards ten years later.” </li></ul>
  19. 26. <ul><li>“ Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.”   Steve Jobs </li></ul>© lucyinnovation
  20. 27. Deliberate dot connectors
  21. 28. Think differently about your audience – get to know them
  22. 32. Making connections © lucyinnovation
  23. 33. Make more of your own connections <ul><li>How are you going to make more connections? </li></ul><ul><li>How are you going to gain insight about your donors, prospects and volunteers? </li></ul><ul><li>How are you going to make this a habit? </li></ul>
  24. 34. @lucyinnovation
  25. 35. @lucyinnovation
  26. 36. @lucyinnovation
  27. 37. @lucyinnovation
  28. 38. @lucyinnovation
  29. 39. @lucyinnovation
  30. 40. @lucyinnovation
  31. 41. @lucyinnovation
  32. 42. An awareness test
  33. 43. The lion king is hosting an animal conference. All the animals attend….. Except one. Which animal does not attend?
  34. 44. There is a river you must cross but it is used by crocodiles. You do not have a boat. How do you cross the river?
  35. 45. <ul><li>Ideas sessions </li></ul><ul><li>Lots of new connections </li></ul><ul><li>2. Critique and develop </li></ul>
  36. 46. <ul><li>“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow” </li></ul><ul><li>Charles Brower </li></ul>
  37. 47. Language <ul><li>Yes and </li></ul><ul><li>Lets build on that </li></ul><ul><li>Tell me more how we can make that work </li></ul><ul><li>I just want you to listen </li></ul>
  38. 48. ways to generate different ideas <ul><li>Ask ‘What if?’ </li></ul>
  39. 55. Your challenge <ul><li>You are marketers of toothpaste </li></ul><ul><li>Find ways to sell more </li></ul>
  40. 56. Using What if? to get out of your existing mindset <ul><li>Step 1. What are the (unwritten) rules of toothpaste? </li></ul><ul><li>Step 2. Choose one and mess with it </li></ul>
  41. 57. ways to generate different ideas <ul><li>Where in the world? </li></ul>
  42. 63. Ways to generate different ideas <ul><li>Someone else's shoes </li></ul>
  43. 67. <ul><li>“ An ounce of practice is worth more than tons of preaching” Mahatma Gandhi </li></ul>© lucyinnovation
  44. 68. <ul><li>&quot;I think there is a world market for maybe five computers.” Thomas Watson, chairman of IBM, 1943 </li></ul><ul><li>&quot;Who the hell wants to hear actors talk?” H. M. Warner, Warner Brothers, 1927 </li></ul>@lucyinnovation
  45. 69. Fail to succeed “ I have not failed. I've just found 10,000 ways that won't work.” Thomas Edison © lucyinnovation
  46. 71. Life = risk
  47. 74. <ul><li>“ Attitude </li></ul><ul><li>is a little thing </li></ul><ul><li>that makes a </li></ul><ul><li>big difference.” </li></ul><ul><li>Winston Churchill </li></ul>
  48. 75. How to get ideas and inspiration <ul><li>Focus on your goal </li></ul><ul><li>Choose your attitude </li></ul><ul><li>Deliberately make connections </li></ul><ul><li>Seek real insights </li></ul><ul><li>Trust yourself and your intuition </li></ul><ul><li>Be brave </li></ul><ul><li>Do something </li></ul>
  49. 76. Apple - the Crazy Ones ad 1997 -
  50. 77. © lucyinnovation
  51. 78. Do something <ul><li>On your postcard write at least one new thing that you are going to try </li></ul><ul><li>Tell the person next to you </li></ul><ul><li>Put your name, address and email on the postcard </li></ul><ul><li>Give the postcard to Lucy and Jackie </li></ul><ul><li>They will send and email it back to you to remind you </li></ul>
  52. 79. Find out more <ul><li> </li></ul><ul><li>Where good ideas Steven Johnson </li></ul><ul><li>come from </li></ul><ul><li>Switch Chip and Dan Heath </li></ul><ul><li>Sticky Wisdom ?What if! The Innovation Company </li></ul><ul><li>Business beyond </li></ul><ul><li>the Box John O’Keefe </li></ul><ul><li>Linchpin and Purple Cow </li></ul><ul><li>Seth Godin </li></ul>
  53. 80. <ul><li>Questions? </li></ul><ul><li>[email_address] </li></ul><ul><li>@lucyinnovation </li></ul><ul><li> </li></ul><ul><li>@causeperfect </li></ul>© lucyinnovation