The document outlines six key insights from the Innovation Social event held by Evolver on June 26, 2014, emphasizing that innovation doesn't require invention, and that the solution often lies within the problem itself. It highlights the importance of data, a lighthearted approach to innovation, the need for tenacity over bureaucracy, and the relevance of consumer experience for CEOs. Various industry leaders shared their perspectives, illustrating that innovation is about adapting existing tools and engaging clients throughout the process.

1. From Innovation Stories
at DigitasLBi, London
26th June1
6 things we
learned at
Innovation
Social 2014
@EvolverHQ

2. About Innovation Social
Innovation Social aims to unpick what Innovation means for the marketing communications
industry and make sense of it all.
This wonderful half day event was held at LBiDigitas on the 26th June 2014 and featured
speakers from BBH, Wolf Ollins, Albion, Smithery, & DigitasLBi discussing driving innovation
across the industry.
find out more @Innovationsoc
www.innovationdisorder.com
thanks to @NadsBads and everyone who was involved @EvolverHQ

3. EVOLVER IS A DIGITAL STRATEGY CONSULTANCY.
We help companies master digital. We do this through
accelerated evolution – by transforming operations, unlocking
new opportunities and helping them achieve their digital vision.
Evolver provides senior executives with an alternative to
management consultancies and marketing agencies when they
need to make a radical difference.
@EvolverHQ

4. 6 things we learned at
Innovation Social 2014
1. Innovation doesn't need invention
2. The solution is in the problem
3. Data is your North Star.
4. Keep it light, fresh & fun
5. Tenacity beats bureaucracy
6. CEOs need consumer experience @EvolverHQ

5. Innovation doesn't need invention
Daniele Fiandaca, Head of Innovation / Managing Partner, Cheil UK.
“The future is already here, we
should use the existing tools
we have on the table.”
“Innovation is finding new
and better ways to solve
client’s problems.”
@EvolverHQ

6. The solution is in the problem
Lorenzo Wood, Chief Innovation Officer, DigitasLBi
4. Acclimatise to failure: People worry about failure,
so make past failures visible
5. Prepare for the flight: The progress of the idea
into the real world
6. Brainstorm the problem: Deconstructing
problems are much more focused then creating
solutions and everyone can participate
1. Take everybody on a journey: Make the
client part of the journey and match their
investment
2. Talk about what you do: It helps make it
more rigorous and gets input from people
outside the direct teams
3. Cast carefully: This process doesn’t suit
everybody @EvolverHQ

7. Data is your North Star
Glyn Britton, Managing Partner, Strategy and Innovation, Albion London
“If you want to innovate, you probably won’t have
the data that can support your concept at first.
But once you’re up and running, generated data
can be useful to refine and improve your idea.”
@EvolverHQ

8. BBH Labs: Keep it light, fresh & fun
Agathe Guerrier, Strategy Director and Partner + Jeremey Ettinghausen, Creative Director, BBH
- Don’t eat your young: Learn with them and make them feel empowered.
- Don’t obsess over the tech: Human Behaviour is more interesting
- Do the right thing: Get people from multiple departments excited to participate
- Print the legend: Be very clear on what and why you do things
- Keep it light, fresh and fun: Innovation should be lighthearted
- There is no process for innovation: It’s iterative and in constant flux.
@EvolverHQ

9. - I’m not writing it down to remember it later, I’m writing it down to remember it now
- Innovation is about learning and letting people evolve
- Innovation isn’t what you bring, it’s what you leave behind.
See the full deck on slideshare here
“Innovation on the Fringes - The Key To Leadership”
http://www.slideshare.net/gamages/innovation-at-the-fringe-the-key-to-leadership
Tenacity beats bureaucracy
John Willshire, Founder Smithery + Tracy Camilleri, Program director The Oxford Strategic Leadership Program.
@EvolverHQ

10. CEOs need consumer experience
John Burkhart, Content Strategist, Author of Time Marketing
“CEO’s take decisions for people, but they
aren’t where the people are. Only 26/100
FTSE 100 CEOs are on social media.”
@EvolverHQ

11. In Summary
1. Innovation doesn't need invention
2. The solution is in the problem
3. Data is your North Star.
4. Keep it light, fresh & fun
5. Tenacity beats bureaucracy
6. CEOs need consumer experience @EvolverHQ

12. evolver
www.evolver.cc
@evolverHQ
hello@evolver.cc
+44 20 3095 4101