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Where 2.0 — Native vs Web vs Hybrid: Mobile Development Choices
The document discusses the various options for mobile app development, specifically comparing native, web, and hybrid approaches. It highlights the pros and cons of each type, particularly focusing on performance, monetization, and distribution methods. The conclusion emphasizes the importance of selecting the right technology based on specific project needs.
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Where 2.0 — Native vs Web vs Hybrid: Mobile Development Choices
- 1. Native vs Web vs Hybrid Mobile Development Choices Jason Grigsby • Where 2.0 2010 @grigs on Twitter • jason@cloudfour.com cloudfour.com/blog • mobileportand.com
- 4. Surprise Story of2008 Flickr photo by Drift Words: http://www.flickr.com/photos/44124413076@N01/11846265/
- 5. Flickr photo byCivisi: http://www.flickr.com/photos/civisi/2611679744/ Web 2.0 iPhone App Store Web-based Apps Native Apps Services & Mashups Few APIs between apps Software as Service No Recurring Revenue Cloud Computing Local Storage
- 6. What makes theApp Store successful? Carriers App Store Open to anyone Openness Closed, Seek permission who signs agreement Entry Cost Thousands of dollars $99 Revenue Split 60/40 to 50/50 70/30 Restrictions Many Few Releases Difficult, Timely 1 to 2 weeks Micropayments Inconsistent iTunes for every phone
- 7. 76 million http://blog.wired.com/gadgets/2009/02/shoot-is-iphone.html#c148364123 devices 175,000 http://www.newsweek.com/id/174266 apps 3 billion http://businessweek.com/@@0M43kIYQYKPISw0A/technology/content/sep2008/tc20080930_257832.htm downloads
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- 11. Ringtone Apps FYI: Itshipped at $2.99. Then Justin sold his iPhone business. http://twitter.com/justin/status/1210786170 http://furbo.org/2008/12/09/ring-tone-apps/ http://furbo.org/2009/02/16/raising-prices/
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- 13. More Open ≠No Gatekeeper 96% Approved (what about that 4%?)
- 14. 4.6 Billion Mobile phone for >1/2 the planet. Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/
- 15. 4.6 Billion inPerspective Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
- 16. iPhone Only Partof World Wide Market Symbian RIM iPhone Windows Mobile Linux Android WebOS 90000 80878 67500 45000 34346 24889 22500 15027 8126 6798 0 1112 2009 Smartphone Sales — Thousands of Units http://www.gartner.com/it/page.jsp?id=1306513
- 17. iPhone Only Partof US Market — Jan 2010 Platform Market Share Point Change (compared to Oct 09) RIM 43.0% 1.7 Apple 25.1% 0.3 Microsoft 15.7% -4.0 Google 7.1% 4.3 Palm 5.7% -2.1 http://www.comscore.com/Press_Events/Press_Releases/2010/3/ comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
- 18. Symbian Windows Mobile Objective C WebOS C Java ME Dalvik Palm Visual Basic C++ .NET Compact BREW Flickr photo by André-Batista: http://www.flickr.com/photo_zoom.gne?id=408700622&size=o
- 19. Google Mobile —App Challenges • Pressure from CEO for rapid releases • 10+ platforms to support • Over 100 different builds http://www.flickr.com/photos/83731031@N00/445924458/ • http://www.flickr.com/photos/mcdave/142758127/ http://www.flickr.com/photos/nataliejohnson/290541732/
- 20. Fragmentation: This is what the web is supposed to solve. Flickr photo by .Hessam: http://www.flickr.com/photos/essamo/1070527547/
- 21. Mobile Web Distribution Carriers App Store Mobile Web Closed, Seek Open to anyone Openness Completely Open permission who signs agreement Entry Cost Thousands of dollars $99 None Revenue Split 60/40 to 50/50 70/30 100% Restrictions Many Few None Releases Difficult, Timely 1 to 2 weeks Instantaneous Micropayments Inconsistent iTunes for every phone Not yet
- 22. Ok Hot Shot,How are You Going to Create Super Monkey Ball with HTML? <div id=”bridge” class=”rope”> <div id=”bubble”> <span id=”monkey sprite- replace”> Monkey</span> jquery-banana.js Some Applications Have to Be Native
- 23. Five Common Reasonsfor Native Apps Performance Offline Mode Findability Monetization Device Attributes Flickr photo byboklm: http://www.flickr.com/photos/boklm/486646486/
- 24. 1. Performance Not for all applications Good enough for many applications Javascript Performance improving Hardware Accelerated CSS Web developers must improve Flickr: Uploaded February 11, 2007 by hawridger
- 25. We’ve Become BandwidthGluttons | Use YSlow Since 2003: • Web Page Size Tripled •# of Objects Doubled Since 1995: • Web Page Size: 22x •# of Objects: 21x Source: http://www.websiteoptimization.com/speed/tweak/average-web-page/
- 26. 2. Offline Support •HTML 5 • Client-side Database Storage API • Application Cache • Essentially SQLite in browser • Available on iPhone since 2.0 • Google Gears, Android, Nokia soon?
- 27. Gmail Using HTML5 <10 seconds on EDGE, 3 seconds on 3G
- 28. 3. Findability 175,000apps Your app will be easy to find. http://148apps.biz
- 30. 4. Monetization Flickr photo by Lyza Gardner: http://www.flickr.com/photos/lyza/49545547/
- 31. 5. Device Attributes Location Camera Address Book Accelerometer Compass
- 32.
- 35. Flickr photo byThomas Purves: http://www.flickr.com/photos/thomaspurves/744225198/
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- 37. What can youdo with Phone Gap? http://www.keypointapp.com/ http://harmoniousapp.com/
- 38. Other Hybrid Approaches • Appcelerator Titanium http://www.appcelerator.com/ • QuickConnect http://quickconnect.pbworks.com • Rhomobile http://rhomobile.com • Big 5 http://big5apps.com/
- 39.
- 40. There is noright answer. Understand your options. Pick the best technology (or tech combo) for your needs.
- 41. Thank You forYour Time! @grigs on Twitter • jason@cloudfour.com cloudfour.com/blog • mobileportand.com Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/