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Mobile Web Vs Mobile Apps
The document discusses the debate between mobile apps and mobile web, emphasizing the growing importance of web-based solutions due to changing user behaviors and technology. It highlights key statistics about smartphone usage, user preferences, and technological challenges faced by developers. Ultimately, it suggests prioritizing web development when in doubt, considering the evolving landscape of mobile interaction.
Mobile Web Vs Mobile Apps
- 1. Mobile Apps Versus Mobile Web Joe Hass July 26 2010
- 2. When In Doubt, BuildFor The Web
- 4. “We don’t need a mobile site. We just need an app.”
- 5. “We don’t need train tracks. We just need a train.”
- 7.
- 8. US Cell PhoneUsers 300 276M 262M 243M 225 219M 194M 169M 148M 150 135M 75 0 2002 2003 2004 2005 2006 2007 2008 2009 http://files.ctia.org/pdf/CTIA_Survey_Midyear_2009_Graphics.pdf
- 9. Smart (OS) Phones 2008 Q4 2009 Q4 23% 31% 69% 77% http://www.npd.com/press/releases/press_100317.html
- 10. What people aredoing with their phones Take a picture 76% Send/receive text messages 72% Play a game 34% Send/receive e-mail 34% Access the Internet 38% Play music 33% Send/receive instant messages 30% Record a video 34% 0 20 40 60 80 Apr 09 May 10 http://www.pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx?r=1
- 11. Smart Phone OSes,2010 Q1 36% 15% 21% 28% http://www.npd.com/press/releases/press_100510.html
- 12. Smart Phone OSes,2010 Q1 36% 15% 21% 28% RIM Android iPhone Other http://www.npd.com/press/releases/press_100510.html
- 13. Mobile Web Browsers Opera 26% iPhone 20% Nokia 17% BlackBerry 12% iPod Touch 10% Android 5% NetFront 3% Sony PSP 1% Other 5% 0 10 20 30 http://gs.statcounter.com/#mobile_browser-ww-monthly-200907-201006-bar
- 14. Three Phases To The Internet
- 15. Three Phases To The Internet
- 16. Three Phases To The Internet
- 17. Three Phases To The Internet
- 19. Desktop 1984 1994 2000 “Internet”
- 20. Desktop 1984 1994 2000 “Internet” Mobile 1998 2002 2007 “Internet”
- 21. Desktop 1984 1994 2000 “Internet” Mobile 1998 2002 2007 “Internet” Mobile 2002 2008 Apps
- 22.
- 23. How Our DesktopsChange...
- 24. How Our PhonesChange...
- 25. What’s Out There http://www.taptu.com/metrics/
- 26. What’s Out There 5K 4K 3K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 27. What’s Out There 5K 4K 3K 2.5K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 28. What’s Out There 5K 4K 4K 3K 2.5K 2K 1K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 29. What’s Out There 50K 40K 30K 20K 10K 4K 2.5K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 30. What’s Out There 50K 40K 36K 30K 20K 10K 4K 2.5K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 31. What’s Out There 500K 400K 300K 200K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 32. What’s Out There 500K 400K 300K 200K 185K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 33. What’s Out There 500K 440.1K 400K 300K 200K 185K 100K 36K 2.5K 4K 0K Nokia Blackberry Android iPhone Touchscreen Sites http://www.taptu.com/metrics/
- 34. Google Voice versusApple • June 2009: Google submits “Google Voice” as an iPhone app. • July 2009: Apple rejects app, saying “The app replaces certain iPhone functions and features.” • January 2010: Google rolls out Google Voice via Web app http://arstechnica.com/apple/news/2010/01/hands-on-with-google-voices-improved-web-app-for-iphone.ars
- 35. “Grandpappy, tell usabout the Mobile HTML 5 War Of 2010.”
- 36. “Grandpappy, tell usabout the Mobile HTML 5 War Of 2010.” (Steve Jobs wishes we would go back to arguing about that)
- 37. “If developers needto rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?” http://www.apple.com/hotnews/thoughts-on-flash/
- 38. Mobile HTML5: Thefuture is here coming soon in the distance going to need to pack a lunch. iPhone Safari Full Compatability Google Android 2.2 Opera Mini http://gigaom.com/2010/06/19/app-creep-and-the-case-for-the-mobile-browser/
- 39.
- 40. Mobile Users Are Different,Even If They’re The Same Person
- 41. • Location • Needs •Connections • Speeds • Software • Display Size • Urgency
- 43. How Comfortable Is... •Your user base? • Your development team? • Your heart?
- 44. Let’s Go Build WhateverWe’re Going To Build
- 45. How you developdoesn’t change • User Needs and Objectives • Functional Specs and Content Requirements • Interaction Design and Information Architecture • Information Design • Visual Design • Development • Quality Assurance • Publish/Submit http://www.jjg.net/elements/
- 46. Apple’s Tale OfThe Tape iPhone App Safari Browser Location/GPS Y Y Camera Y N Accelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 $0 Billing iTunes Not iTunes Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
- 47. Apple’s Tale OfThe Tape iPhone App Safari Browser Location/GPS Y Y Camera Y N Accelerometer/Gyroscope Y Portrait/Landscape Audio/Video Y Y Offline Usage Y HTML5 Caching Push Notifications Y N Set-Up Fee $99 $0 Billing iTunes Not iTunes Approval Process Y N http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/
- 48.
- 49. How often willthe information need to be updated?
- 50. Will the userneeds to be connected to the Web to use it?
- 51. Will the userconnected to the Web outside your “world”?
- 52. How fast doyou want to launch it? “After 8 days ... I get a notice that my app had been rejected. The reason? I had called it ‘FindIt for iPad’ on the title screen, and this is a copyrighted term. … What required 8 days to figure out that ‘iPad’ was prominently placed on the main page?” http://eclectictechie.blogspot.com/2010/06/review-process-for-ipad-apps-yikes.html
- 53. Is there aphone-specific task?
- 54. Does the interactionrequire something other than HTML?
- 55. Is there amoney-making portion of it?
- 56. How Do YouWant People To Find Out About It? • Apple: Web apps for iPhone • Weather Underground mobile link • Weather Bug info link (dead) • ZDNet: review of iPhone weather apps • albinoblacksheep.com/weather • Yahoo! mobile weather link • AccuWeather.com iPhone link • The Apple Blog: top 10 iPhone weather apps
- 57. When In Doubt, BuildFor The Web
- 58. Congratulations On YourNew App/Site! “Thread (Fio)”, Cildo Meireles. Museum of Modern Art, New York
- 59. How can youshare this information with the rest of the world? • Organic • Sniff redirect • Integrate with other media • Paid • Search • Rich/text ads • Partnership Molly Garris, Leo Burnett
- 61. slideshare.net/hassgocubs Joe Hass hassgocubs@gmail.com @hassgocubs