This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
My presentation of Commercialization Challenges of Mobile Application Devlopment in a Fragmented Mobile Ecosystem, which includes 20,000 handsets, 25 different OS's/Platforms and 750+ carriers. LOTS of graphs and data for mobile app developers, and some mobile industry trends.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Airports, are you wasting money building your own mobile appMike Atherton
Why build mobile apps when you can join the Streamthru airport network, share mobile infrastructure with other like minded airports whilst retaining control over the passenger experience and revenue for trips through your airport.
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
My presentation of Commercialization Challenges of Mobile Application Devlopment in a Fragmented Mobile Ecosystem, which includes 20,000 handsets, 25 different OS's/Platforms and 750+ carriers. LOTS of graphs and data for mobile app developers, and some mobile industry trends.
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
"Mobile first," is a concept that serves us well as a design tool, putting constraints on our messaging, layout, etc. But to use "mobile first" as a complete mobile strategy can lead to some dangerous lines of thought.
There's a bigger picture that needs to be seen, and it's what we've always done when developing experiences for the web. We need to put the "Experience First." Then we can think about "mobile", "desktop", "lean-back", and whatever other technologies are released in the next several years. It's not about devices, it's about users and experiences.
Presentation first given at BarCamp Nashville in October of 2011.
Airports, are you wasting money building your own mobile appMike Atherton
Why build mobile apps when you can join the Streamthru airport network, share mobile infrastructure with other like minded airports whilst retaining control over the passenger experience and revenue for trips through your airport.
With customers ranging from ASOS
to Tesco, this fi rm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
exactly what it says on the tin
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Web technologies for mobile engagement: navigating the entry points for engag...Merlien Institute
Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers
Mark Salsberry - Co-Founder & CEO - JetJaw
James Gardner - Co-Founder and CTO - JetJaw
Discussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
With customers ranging from ASOS
to Tesco, this fi rm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
exactly what it says on the tin
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcin...Fabernovel
The new Hot Off the Crowd edition is online! Our watch based on crowfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt… FABERNOVEL is digging the gold out of the crowdfunding mine: emerging trends and tomorrow's it technologies. And this time, we decided to shed light on GitHub, “the real open platform for code”, halfway between a Facebook for coders and a software factory outlet, limitless, to craft new applications.
***
La troisième et nouvelle édition de Hot Off the Crowd est en ligne ! Les pépites et les tendances telles qu’elles émergent sur nos plateformes de crowdfunding et de crowdsourcing préférées : Kickstarter, Indiegogo, AngelList, ProductHunt. Et cette fois, coup de projecteur sur GitHub, “the real open platform for code”, entre facebook pour codeurs et magasin d’usine logicielle, sans limite, pour fabriquer des applications.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
A discussion about the benefits of a mobile-first responsive approach to web development, why it is as important for desktop environments as it is for mobile devices and why it is the future of web development.
Along the way we'll dispell some of the myths you have heard about responsive web development, leaving you no excuses to not start your next project thinking mobile-first.
Coming soon to a device near you.
This presentation was first shown at the international Joomla conference, J and Beyond 2012, by Seth Warburton of Internet Inspired.
Web technologies for mobile engagement: navigating the entry points for engag...Merlien Institute
Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers
Mark Salsberry - Co-Founder & CEO - JetJaw
James Gardner - Co-Founder and CTO - JetJaw
Discussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
As Presented at Internet Retailer by:
Thomas Nawara, Vice President of Digital Strategy & Design, North Central Region, Acquity Group
Julie Ask, Vice President & Principal Analyst, Forrester Research Inc.
Christopher Barcelona, Associate Director Emerging Media, Resource Interactive
Creating and selling mobile apps is almost an industry unto itself today. There are thousands that consumers are willing to pay a dollar or two to get on their phones, and many others that they'll happily add to their phones for free. This session will take a quick look at the universe of apps that apply to selling merchandise, tickets or travel accommodations and project their development over the next few years. Then it will dive deep into examples of mobile apps that are available now. Our expert—and opinionated—speakers will demonstrate apps and explain why each one hits or misses. The app industry is young enough that standards are yet to develop, so be prepared for lively debate among our presenters as they share opinions about what they like and don't like.
We hear 'mobile first' the whole time. But what does that actually mean? What are the opportunities for brands to be on mobile? How can they master eCommerce? Or excel at delivering great customer experiences?
Find the answers and more hot topics on mobile in our webinar this week.
We will look at:
- Consumer behavior shift
- The current app landscape
- Insights and analytics on global mobile usage
- Apps vs. Chatbots
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
How are consumer behaviors changing as mobile platforms and the mobile web advance? This presentation gives an overview into how the Mobile Shift is changing the opportunities and ways businesses must consider interacting with consumers.
Presented by James Burnes, Founder and CEO of Mobiltopia, a mobile strategy and app/site developer.
WHAT'S NEXT IN...MOBILE ! Pour tout renseignement concernant cette présentation ou pour toute question au sujet de votre stratégie Mobile, merci de contacter Olivier Le Garlantezec - olegarlantezec@phonevalley.com - Directeur Général Adjoint DigitasLBi / Directeur Général Phonevalley
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Top Mobile App Trends Changing Technology and Evolution of Customer's Expecta...Hepto Software Company
The rise of mobile apps has made life simpler, as customers can now purchase products from their favorite companies with a few taps on their phones. People are spending more time on mobile apps, with an average of 4.2 hours being spent on them daily, which is a 30% increase from two years prior.
Similar to Commercialization Challenges of Mobile Software Development in an Exponentially Fragmenting Ecosystem 2017 (20)
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)Stephen King
An overview of what artificial intelligence is, why companies care about artificial intelligence, and how it's being used for marketing. Includes an intro to CMO4Hire as well as our new DBMMS.io v3.0 "A.I. Infused Workforce Collaboration" software for G Suite users.
Eleven Essentials for Young EntrepreneursStephen King
I had the great pleasure of presenting to a gaggle of Grade 8 students at Mountain Park School (Calgary Board of Education CBE). Sharing a version of my "eleven essentials" deck created to help inspire and educate! #CBE #Calgary #entrepreneur #change #data #secretsauce #innovation
"Market Before Your Product Goes To Market" AccelerateAB Marketing Panel Stephen King
At the recent AccelerateAB tech www.accelerateAB.com conference, I hosted a panel called "Market Your Product Before You Go To Market" that included some great thoughts in four areas by the panelists (all members of the A100, all of whom gave a "TED-like" presentation"
MIKE HEFFRING
VP Corporate Development, Expion.com
“Increasing Customer Engagement through Pretotyping”
CAREY HOUSTON
Advisor, Consultant & Mentor
“Pricing models & Validation”
STEPHEN KING
President, Stephdokin.com, “The Digital Brand Agency”
“Brand Value Messaging vs. Product Featuritis”
KEITH ELLIS
COO, HeadCount Corporation
“The point is to make money: Lead Generation and Closing Sales”
Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King
Fiscal Excellence for Entrepreneurs is all about keeping it simple. It's about Cash Flow. Forecasting. Accounting. Funding. Fundability. Luck. And some other stuff. But you DO need to pay attention to it. This is a presentation I did for "Finance for Startups" presented by Startup Canada and Startup Calgary and supported by Bank of Montreal.
In my Value Selling Workshop, I kick things off with this 20,000 foot level presentation "Eleven Essentials For Salespeople." (The full 4 hour workshop is chock-full of goodness and value selling learning, including 5 individual and team exercises. Suitable for sales & marketing groups of 9 or more).
Eleven Essentials for Communicators is a presentation I gave at the Communivate PR Bootcamp for Startups (sponsored by Innovate Calgary and Startup Calgary). Too fun! So many smart people. But ... yes ... marketing and communication in the age of the internet IS like herding cats.
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephen King
Stephdokin is a Digital Brand agency that offers 3 services to customers:
1) Digital Brand Audit
2) Digital Brand Dashboard
3) Digital Brand Marketing
Establishing how your brand appears online is the first step in a journey of web excellence.
The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.”
When evaluating your digital brand, we can include many different dimensions of your online presence, like:
• Website traffic
• Website lead generation and sales conversions
• Google Performance
• Social media channels
• Mobile
• SEM and SEO excellence
• Competitive benchmarking
• Peer benchmarking
… and more.
In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going.
We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards.
Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns
- Website creation / design
- Website reviews / optimization
- Search engine ranking (SEO)
- AdWords (+LinkedIn, Bing, Facebook ads etc…)
- Channel / partner planning & management
- Mailing list setup, management and eNewsletters
- Marketing brochures
- Videos, Infographics, eBooks, Case Studies, Guest Blog Posts
- Trade show booths
- Email newsletter designs
- Press releases
- Social media publishing
- etc...
Let's Get Started!
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and...Stephen King
This is a presentation we put together for our TCELab Sales Affiliates and Partners -- explains an overview of Total Customer Experience Management, Why your customer's CEO's will love it, your opportunity, and how TCELab's products and services fit into the CEM / Big Data / Customer Loyalty Space
This was prepared for budding entrepreneurs at the Student Hackathon at Mount Royal University during Alberta Tech Week #abtw2013 as part of @accelerateab conference. Thanks for having me! Afer 30 years of "shipping bits" (software entrepreneur), it was fun to distill what I see in all the many entrepreneurs who have inspired me, and what I think is important to success (both $$$ and personal satisfaction / growth). Enjoy!
Global wireless network operator and mobile satisfaction / customer loyalty s...Stephen King
This is the complete 26 page research paper from a global Network Operator Customer Loyalty study. The survey was fielded in Spring 2010, asking a sample of 5,000 people from 111 countries about their user experience with respect to their current network operator, mobile phones and mobile applications. Mob4Hire as well as Business Over Broadway (ne: TCELab) co-sponsored the survey results.
Table of Contents
==============
Methodology 2
Panel Description 2
Key Metrics Used in the Study 2
Executive Summary 3
Top Wireless Insights 3
Top Mobile Insights 3
Table of Contents 4
Figures 5
Operator Performance & Loyalty Grids 6
Network Operator Performance Grid 7
Network Operator Customer Loyalty Grid 8
Network Operator RAPID Loyalty Measurement Rankings 9
Network Operator Loyalty Insights 10
Network Operator Business Attributes 13
Drivers of Customer Loyalty 15
Operator Mobile App Performance Grid 16
Mobile App User Experience Insights 17
Impact of Mobile Applications on Ecosystem 20
Mobile Handsets 21
Smartphone vs. Feature Phones 22
RAPID Loyalty Measurement Primer 23
Customer Loyalty 23
Customer Lifetime Value 24
References 25
Who we are 26
Make money with big data by organizing your company around your customers. I presented this deck at the Cybera Big Data #cybersummit 2012 in Banff, Canada. In it, I talk about customer loyalty, how to use driver and linkage analysis to sort out both what's important to your customers and what will drive sustainable revenue for your business. Case studies include a SaaS software company, and U.S. Hospital patient experience data based on HCAHPS patient surveys from 4,610 health care facilities nationwide.
Jazzit Score is a financial reporting tool that automatically creates a comprehensive 32 page financial report analyzing the health of your clients' business. Drawing on the trial balance info already entered in CaseWare Working Papers, it includes ratio analysis, trend analysis, comparative industry and custom defined benchmarks with insightful commentary.
Founded in 2000, Jazzit is Canada's leading supplier of premium CaseWare templates for accountants. Our products include Jazzit Fundamentals, Jazzit Checklists and Jazzit Score, creating a powerful suite of automated solutions for SME practioners. Jazzit Fundamentals, the flagship product, is an integrated suite of over 100 templates and letters that assist public accountants in completing year-end engagements with their corporate clients. With offices in Calgary, Alberta, and Kelowna, B.C., Jazzit's software serves over 5,000 accounting professionals across Canada.
Mob4Hire What is mobile app and website usability?Stephen King
In this deck, we discuss why mobile app and mobile usability is SO important, how it relates to customer loyalty ... and ultimately, how it relates to the 3 primary drivers of revenue growth. We speak a bit on Mob4Hire's approach to mobile usability using it's crowd of 53,000 mobile experts in 154 countries with our MobExperience research service, and we also review a technique called "Townhalls" which can be used in face to face focus groups.
Mob4Hire Mobile App Usability (MobExperience) OverviewStephen King
Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 countries.
Mob4Hire releases Mobile Apps report from "Global Wireless Satisfaction Surve...Stephen King
In collaboration with Dr. Bob E. Hayes, PhD of Business Over Broadway, Mob4Hire’s 111-country ‘Global Wireless Satisfaction Survey’ reveals the importance of Mobile Apps on the wider ecosystem; especially network operators.
Mob4Hire releases Mobile Apps report from "Global Wireless Satisfaction Surve...
Commercialization Challenges of Mobile Software Development in an Exponentially Fragmenting Ecosystem 2017
1. WTF?
Commercialization Challenges of
Mobile Software Development in an
Exponentially Fragmenting Ecosystem
Stephen King, President
stephen@cmo4hire.com
@stephdokin
Riley Kearl, VP
riley@cmo4hire.com
@rileykearl
info@cmo4hire.com
Twitter: @CMODragonfly
Instagram: @CMO4Hire
facebook.com/cmo4hire
linkedin.com/company/cmo4hire
This presentation found at:
www.cmo4hire.com/mobile-development
2. Dec 2008. Official inauguration of MOMOYYC
Michael Bedu of MoMo Vancouver
Yari Tammisto
CEO & President since 2004, Helsinki
13. Who are you?
1. Developers? Service
providers? Marketers?
Business Development /
Sales?
2. How long in the mobile
business?
3. Android? IPhone? Both?
Other?
4. B2C? Or B2B?
5. How many are developing
specifically for mobile
devices vs other devices
(VR, IoT)
6. How do you make your
living? Mobile app sales?
Custom work? “I’m not!”
14. 2009
Commercialization challenges of software
development in a fragmented mobile ecosystem
2011
Commercialization
challenges for
Enterprise mobile
development in a
fragmented mobile
ecosystem
Let’s rewind the mobile industry 7 years
slideshare.net/stebankag
15.
16.
17. All mobile phone applications need testing, but …
Crowd-sourced mobile
application testing and
virtual market research
online community
The Ugly Truth: Software that runs fine on a handset in London
may fail on the same handset in San Francisco
19. But then this happened
https://www.statista.com/statistics/263794/number-of-downloads-
from-the-apple-app-store/
In hindsight, it’s
obvious the iPhone is
a winner. But back in
summer 2008, it was
barely a blip on the
radar.
21. Two platforms emerge https://www.statista.com/statistics/263453/global-market-share-
held-by-smartphone-operating-systems/
22. [12009 All rights reserved Mob4Hire 2009 All rights reserved Mob4Hire Inc
STEP
Concept
leadingtoa
prototype
Alpha buildand
test
Reference
build... thefirst
finished
application
Makesureyour
softwareis
great before
youport
Port tomany
handsets, O/S
Platformsand
versions,
handsets,
telecomAPI’s
Makesureuser
LOVEstheport
buildsandit
runsok on
target
handsets,
networksand
countries
If required,
certifyyour
buildsfor OS’s,
network
operatorsor
handset
manufacturer
Final buildsare
postedonApp
Stores,
published w
aggregators&
operators
Manageapp
store
relationships,
marketing
channels,
increaseword
of mouth
Understand
Discoveryand
Competition,
createviral
growth, iterate
product cycles
WHATDO
YOUNEED
TOKNOW?
What are we
building that
is unique and
creates
value? Who
is our target
user? What’s
our business
model? Does
the app or
website
reflect the
quality of our
brand equity?
Have we
proved the
concept? Do
the features
make sense?
Did we get all
the major
design
decisions
right? Internal
stakeholders?
Is it going to
work? Will
users love it?
Do we have a
quality app?
Will it be 4 or
5 stars when
port or post
(and how can
we make it
better)? What
is mktg’s main
value
proposition?
Does it crash
in general
use?
Does the
software
WOW our
users? Did we
miss anything
important? Is
it easy to use?
Will it go viral?
How sticky will
it be? Does it
reflect the
quality of our
brand equity?
What are the
target
operating
system,
versions,
browsers and
handsets?
What will each
user expect?
What network
carriers are we
targeting to
write for their
API’s?
Is the app
going to crash
on a handset?
Is it simple to
install? Does it
make use of
the handset
features and
buttons? Does
the network
affect it? Is it
stable? Do all
eCommerce
models work?
I hope we
pass the basic
tests to be a
certified app
with Apple,
Symbian,
Microsoft,
AT&T ... ;
Will we get
accepted by
the app store /
marketplace /
world in our
first try?
How quickly
can we get
the software
to users and
available to
purchase?
Where / how
do I release?
How do we
build
excitement?
How can we
get into the
“top store
rankings”?
What are my
promotion
alternatives?
What bad
reviews (and
features) are
driving your
customers
away?
We need more
users to
download.
What’s our
killer
marketing
feature driving
recom-
mendations?
How do the
competitors
look? What’s
in our next
version?
HOWCAN
WEHELP?
(1)
CONCEPT/
PROTOTYPE
(3)
REFERENCE
BUILD
(2)
ALPHA
(4)
PRE-RELEASE
TEST
(5)
PORTING
(6)
PORT
BETATEST
(7)
CERTIFY
(8)
RELEASE
(9)
POST-
RELEASE
(10)
COMMER-
CIALIZE
USERFEEDBACKINTHE10STEPSOFTHEMOBILEDEVELOPMENTCYCLE
MOBTESTRealmobileapptesting.
MOBSURVEYMobilesurveys.Globalpanels.
MOBACCELERATORGet Discovered. Hit thetop10 Lists. Go Big.
2nd Edition (C) 2009, 2010 Mob4Hire Inc. www.mob4hire.com All rights reserved. Distribute freely; do not alter graphic.
MOBSTARCertified App Quality
MOBEXPERIENCEMobileUser ExperienceUsability Testing
MOBSIMTESTHowWellDoYourSIMsRoam?
MOBSMSTESTDoYourSMSMessagesGetThere?
MOBTASKSAGlobalMobileWorkforce
World’sLargest Mobile TestingandResearchCommunity
MOBTESTSUITEEnd2EndMobileTest Management
“From Concept to Commercialization”
MOBA/BTESTIsThisOneor That OneBetter?
Iterative / Agile Product Cycle
http://www.slideshare.net/stebankag/mob4hire-ten-steps-in-the-mobile-development-life-cycle
The Pivot
For apps, the iPhone and
Android meant that “Handset
testing” had been minimalized
(and solved in other ways).
What other services besides
“handset testing” could our
global community do?
23. What
happened?
We got great traction. But …
• Crowdsourced revenue: 79% of gross
revenue was earned by tester; 21% was
company’s. Low margin, low volumes.
• SOOO focused on WHAT we were doing,
didn’t slow to down to ask WHY
• Average project revenue ~$2,000
• Handset rationalization and downward
pressure on test project pricing “Get MVP to
market, we’ll iterate”
• We underestimated time and resources it
would take to automate 1:Many crowd
sourcing project management. Unlike 1:1
crowd sourcing where the work is between
only 2 individuals & shorter time-frame.
• Too many different quotes, too many options
… had to be handled by internal project
manager
• Exited to a Chinese company to be the
“utest.com of China.”
28. How long
do you
have?
Income =
$ per transaction
X
# of transactions
Expenses:
Plan for a salary for
yourself, too
Funding:
Either investment of
$$$ or time
29. Entrepreneurs
smell
opportunity
and $$$
1. How does change create an opportunity?
(opportunities are vitamins or pain pills!)
2. Who will pay for your stuff?
(products and/or services)?
3. How much can you charge for it?
4. How big $$ is the market opportunity?
5. How easy is it to access the market –
to sell it to potential customers?
6. What were customers using before?
7. What other choices do they have?
Why would someone select you
and not your competition?
8. How much resources (time & money)
will you need to make it profitable?
37. But it’s really not just about
“mobile” anymore, is it?
http://theconnectivist-img.s3.amazonaws.com/wp-
content/uploads/2014/05/Unknown.png
38. “Tip of the Spear”
Exponential disruption in a human world. thespear.co
39. Age:
25-35
Education:
University
Income:
$50-75K
For e.g. in VR,
@redironlabs has built in
support for 8 different
headsets, all of which
have different API’s, all
striving to be the
dominant platform
Name:
John
Technology stack getting
wider and deeper
40. Age:
25-35
Education:
University
All of this technology
needs to be
programmed and
connected. And, all the
platforms have their
own ”standard.” (i.e.
“fragmentation”)Traditional industries &
supply chains exploding
41. 3,874 marketing
solutions as of March,
2016.
This complexity is the
problem that
CMO4Hire solves.
Marketing technology stack
also getting wider and deeper
https://www.ibm.com/blogs/commerce/2016/03/top-5-
takeaways-from-martech-or-why-the-heart-of-martech-
isnt-tech/
43. GET INVOLVED ● SPREAD THE WORD ● CONNECT LOCALLY & GLOBALLY
44. 1
1373 tech
companies
(up 48% from
735 in 2012)
AEC Alberta Deal
Flow Study
http://www.alberta-
enterprise.ca/?page_
id=1150
2
30% Alberta
Investment Tax
Credit in 2017
The AITC will offer a 30 per cent
tax credit over two years to
investors who provide venture
capital to Alberta companies
such as information technology,
clean technology, health
technology, interactive digital
media and game products, and
post-production, visual effects
and digital animation sectors.
3
New $10M
Accelerate II fund,
$1.5M digital
media grant, ATB,
Alberta Innovates
More public and private
funding available in
2017, incubators &
accelerators
AMAZING TIME TO BE IN ALBERTA
@the_a100