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Blog Talk 2010 | Apps are Bad
Apps are bad This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
Blog Talk 2010 | Apps are Bad
- 1. Apps are bad RonanSkehill | BlogTalk 2010
- 2. But first somestats.
- 3. Billion mobile phone subscriptions Feb 2009
- 4. 120 100 80 Nokia Samsung LG 60 RIM Sony Ericsson 40 Motorola Apple 20 0 Units Q1’09 (M) Units Q1’10 (M) Number of Mobile Phones shipped
- 5. 25 20 Symbian 15 RIM iPhone OS Android 10 Windows Mobile Linux 5 0 Units Q1’09 (M) Units Q1’10 (M) Smart Phone Platforms shipped
- 6. Q1’09 1% Top 5 Q1’10 4% 1% 7% Symbian 7% 10% RIM 2% 10% iPhone OS 44% 49% 10% Android 15% Windows Mobile Linux 21% Others 19% Market Share Winners and losers
- 7. That’s enough stats. Let’sget to the good stuff of why apps are bad dot com
- 8. Smartphones allow youto Call people SMS people Surf the web Listen to music Watch videos/tv Download stuff (apps)
- 9. I want anapp. Do I need 5 different apps!?
- 10. How can Idistribute my app(s)?
- 11. Apple App Store Archos Dell Intel Appup LG stores Motorola SonyEricsson Samsung BlackBerry (RIM) Android Market Nokia Ovi Palm Windows GetJar AndAppStore eStore Handango Handmark Handster Number of App Stores Mobango OpnMarket PocketGear SlideMe JavaStore ……..
- 12. Apple App Store 225,000 Android Market place Nokia 4% Apps Blackberry 2% 105,000 Android Nokia Ovi Store 30% 13,000 Apple 64% BlackBerry World 7,000
- 13. Majority of appsin stores are native apps.
- 14. Native App: An application designed to run in the machine environment (machine language and OS) being referenced.
- 15. Web App: An application that is accessed via a web browser over a network such as the Internet
- 16.
- 17. €60* per hour 100 hours (min) polish & shine is extra x Pssst! (don’t forget it costs money to be on app stores too)
- 18. Help me decidewhich are good and which are bad
- 19. Capability Key l None Bill French from iPadCTO.com has l Low a handy sheet to help make the decision l Med l High
- 20. Native v Web App General User Interface l l Seamless Experience l l Interoperability l l Security l l Cosmetics l l Functionality l l Development l l Platform Independence l l Platform Provider Independence l l Capability Social Networks l l l l None Low l Med l High
- 21. Native v Web App Marketing Time-to-market l l App Visibility l l Brand and Top-of-Mind l l Customer Perception l l Capability l None l Low l Med l High
- 22. Native v Web App Finance Revenue Model l l In-app Payments l l Advertising l l Billing l l Capability l None l Low l Med l High
- 23. Native v Web App Support & Distribution l l Installation l l Management Training l l Maintenance Upgrades l l Device Management l l Customer Support l l Capability l None l Low l Med l High
- 24. Native v Web App Engineering QA and Testing l l Existing Skills l l Code Reusability l l Device APIs l l Capability l None l Low l Med l High
- 25. Native v Web App Integration Business Process l l Social Networks l l Ecommerce l l Capability l None l Low l Med l High
- 26. Native v Web App Technical Audio Video l l l l Graphics l l Images l l Bandwidth l l Games l l HTML5 l l Geo-location l l Offline Caching l l Capability l None l Low l Med l High
- 27. Web App vsNative App Pros Cheaper & quicker to build Easier to distribute Can deliver to multiple platforms Easier to update Cons Not good for heavy graphics/games Can’t use all of phones features( e.g camera) Might not be as ‘swishy’ as native apps Not so great for collecting/generating money
- 28. Conclusion This presentation covered: • Number of Smartphones are rising. Rapidly. • The different ways of distributing an app • A guide to help you decide which apps are bad ronan.skehill@cauwill.com twitter.com/skehillr