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some kind of wonderful...
                                                    it’s not the actual device people are after, it’s all of the things it enables



http://www.flickr.com/photos/grantrobertson/4486488831
it’s about people, not devices...
long queues are great
                                                 opportunities for user research...




                                             everybody has a story...


http://www.flickr.com/photos/theq/663154431
aspirational...




                                                and a few dreams...


http://www.flickr.com/photos/juanpol/365911823
but it’s not the device people are after...
...it’s all the things the device enables.
we   apps
250,000+
          apps

          6,500,000,000+
          downloads




as of September 2010
...impressive, no?
561,580+
books published in 2008 alone...




 New Book Titles & Editions 2002-2009 (per year)
   http://www.bowkerinfo.com/bowker/IndustryStats2010.pdf
1,366,560,000 every year...?


                2,600
magazines sold every minute in UK




       Amazing facts about magazines
         http://www.magazineweek.net/facts/
...but apparently “there’s an app for that!”
apps for communication


http://www.flickr.com/photos/celesteh/3690734604
apps for play


http://www.flickr.com/photos/8bitjoystick/3245697454
apps for fashion
                                                       a broader definition
                                                       of ‘application’




http://www.flickr.com/photos/goincase/3327047072
apps for function
                                                     provided by new
                                                     affordances




http://www.flickr.com/photos/apolaine/4581485908
but what about...
apps for knowledge


http://www.flickr.com/photos/tinkerszone/4233987708
...is it even on?




                                                   for day dreaming


http://www.flickr.com/photos/jayneandd/4849892020
for distraction




http://www.flickr.com/photos/stevenagata/3967706709
for flirting




http://www.flickr.com/photos/w00kie/2752309431
for get togethers

http://www.flickr.com/photos/nataliehg/4821363681
for friends




http://www.flickr.com/photos/madciapka/4653495493
for lazy days with the cat



http://www.flickr.com/photos/earlysound/4490601295
for comic book fans




http://www.flickr.com/photos/spooons/4487172541
for learning


http://www.flickr.com/photos/jcfrog/4692750598
for lifestyle




http://www.flickr.com/photos/30813729@N00
for mom


http://www.flickr.com/photos/oxtopus/4630176596
for mum n’ dad




http://www.flickr.com/photos/mathplourde/3416908852
for developing minds




http://www.flickr.com/photos/jennycu/4665921256
or those quiet times




http://www.flickr.com/photos/colecamplese/4569244290
for budding novelists




http://www.flickr.com/photos/aidanmorgan/3709199304/
for busting rhymes




http://www.flickr.com/photos/goincase/4648495800
for performance




http://www.flickr.com/photos/velorowdy/3094372611
for couples




http://www.flickr.com/photos/iwona_kellie/4328462390
for explorers




http://www.flickr.com/photos/wanderingseoul61/2474989813
for insomniacs




http://www.flickr.com/photos/krossbow/4509414056
for motivation


http://www.flickr.com/photos/bp6316/3442435685
for the moment




http://www.flickr.com/photos/kidperez/3406400847
for self-improvement


http://www.flickr.com/photos/joeshlabotnik/1767685092
for the morning commute




http://www.flickr.com/photos/anniemole/4732863210
for afternoon coffee

http://www.flickr.com/photos/thms/4494601615
for the man
                                                behind the counter




http://www.flickr.com/photos/cogdog/4031808064
for directors




http://www.flickr.com/photos/vancouverfilmschool/4884024279
for builders



http://www.flickr.com/photos/waynenf/3725048901
for scientists




http://www.flickr.com/photos/soilscience/5094339345
for doctors




http://www.flickr.com/photos/thenationalguard/3839510965
for everyone




http://www.flickr.com/photos/36176995@N05/3343552223
your ideas here   a blank canvas
but it’s not just about...
Bluebird      oPhone      Spice      ZTE       G’Five     Nexian      Huawei      Oppo

           expect many more manufacturers and a few more platforms to emerge...
...remember Metcalfe’s Law*
                                        within limits




*http://gigaom.com/2010/03/12/what-if-metcalfe’s-law-is-wrong/
...the value of a network is proportional
to the square of the number of
connected users of the system...
                                                      ”

        http://en.wikipedia.org/wiki/Metcalfe's_law
stop worrying +
                                                learn to love the web




http://www.flickr.com/photos/altemark/39593706
APIs = opportunities




                                                             build connections


http://www.flickr.com/photos/28481088@N00/756338485
the web is the platform...




                          Orange says UK mobile users prefer browsers to apps
http://www.marketingweek.co.uk/disciplines/digital/news/orange-say-uk-mobile-users-prefer-browsers-to-apps/3018951.article
web




start here
web




on the web...
us



             web




at the centre of the ecosystem...
us



              web




...and make bloody amazing things!
us
                               them


                        web

            them




...but enable them to connect with us via open APIs
us
                                            them

them
                                   web

                                           them
                       them




                                    them




       extend your reach to other platforms through 3rd parties...
us
                                    them

them
                           web

                                   them
               them




                            them




       “...we’re better, connected” - O2 marketing
us
                              them

them
                     web

                             them
         them




                      them




                         common feature

       ...and don’t forget the browser!
Not every mobile device will have
your app on it, but every mobile
device will have a browser. – @grigs
                                                           ”
                                        and SMS!




       Developing a Progressive Mobile Strategy
       http://www.dmolsen.com/mobile-in-higher-ed/?p=123
...many mobile device users appear
    to think browsers offer the better
    user experience.
                                                                                         ”

           Comscore Study: Mobile Users Prefer Browsers Over Apps
http://www.wirelessduniya.com/2010/10/27/comscore-studymobile-users-prefer-browsers-over-apps/
it’s not the device people are after...
...it’s all the things the device enables.
Making Future Magic: light painting with the iPad
                                     http://berglondon.com/blog/2010/09/14/magic-ipad-light-painting/



http://www.flickr.com/photos/pheezy/4994115989/
thank you




                   hello@yiibu.com




http://www.slideshare.net/bryanrieger/some-kind-of-wonderful

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