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Big Think.  Small Screen. How semantic computing in the cloud  will revolutionize the consumer  experience on the phone Tom Gruber CTO and co-founder Siri, Inc. © 2009 Siri,  Inc.  All rights reserved.
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The Cloud The Pipe The Interface The Ecosystem
Web 3.0 will require even more computation. Big computing powers the titans of Web 2.0. Can the Cloud make this possible? The Cloud The Pipe The Interface The Ecosystem And innovation.
Cheap computing? "The illusion of infinite scalability" Big Data? "The illusion of omniscience" Hint: Lightning Hint: Weather systems The Cloud The Pipe The Interface The Ecosystem
Living in the cloud – personal data ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Cloud The Pipe The Interface The Ecosystem Aaron Koblin
In 2010 3G will hit mass market tipping point  Source: Morgan Stanley 2009 Mobile Internet Report
The Second Wave: Mobile Bandwidth Petabytes/month 2008 2013 Wireless Traffic source: http://gigaom.com/2009/07/17/data-the-future-of-the-internet-looks-highly-mobile/ 2010 Wireline Traffic 3G 4G ADSL 3-5Mbsp ADSL 1Mbps
Nexus One image is a riff on http://www.flickr.com/photos/julietteculver/4281553933/ The Cloud The Pipe The Interface The Ecosystem What makes  smart phones  Smart ? Most new phones will be  Smart Phones. Smart Phones are the new PC.
Brilliant Interfaces: The Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Cloud The Pipe The Interface The Ecosystem What will feed the ecosystem of Web 3.0? The food chain of Web 2.0 starts with search.
Structured data?  Semantic Web? Connection:    "The  Gigantic Join" Services?  APIs? Combination:    "The mother of all mashups"
The Gigantic Join Linking Open Data cloud by http://richard.cyganiak.de/2007/10/lod/ where what who when what
The Ecosystem of APIs and Online Data Over 1600 APIs growing at accelerated rate...
API connectivity amplifies the power of services. http://www.balaiyer.com/tabid/1475/bid/5036/Cloud-computing-ecosystem-from-an-API-perspective.aspx
Compound  Interest   http://www.balaiyer.com/tabid/1475/bid/5065/Cloud-computing-ecosystem-updated.aspx
The Big Think Paradigm: Language as Interface Sensory Awareness Problem Solving Personal Services
A Virtual Personal  Assistant
Siri demo here for video demos: www.siri.com
Bringing the Big Think to the Small Screen
 
[object Object]
With Cloud Computing, Speech to text has arrived.
Speech + Semantics + APIs
It doesn't always work "Tell my husband  I'll be late."
 
Location Awareness http://lifehacker.com/395171/how-your-location+aware-iphone-will-change-your-life
Looking Up By Looking At
Connect it to open data...
Looking Up by Listening http://www.shazam.com/music/web/pages/iphone.html
 
More than Just the Facts, Ma'am
Applying multiple sources to solve a problem
 
Pandora and Livekick:  Delivering services based on  you
Delivering Personal Services on Command
The Phase Transition: keywords typing browsing information ,[object Object],[object Object],[object Object],[object Object],TIRED
Thriving in the Big Think Ecology ,[object Object],[object Object],[object Object]
Coming Soon to iPhone A Virtual Personal Assistant

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Web 3 Tom Gruber

Editor's Notes

  1. what makes this possible?
  2. trends that are enabling intelligence at the interface – a Web 3.0 killer app
  3. All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
  4. All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
  5. wireless options across the board are growing (and 3G most important to mobile internet) In 2008 per Morgan Stanley - GPS: 421m chipsets sold + 57% y/y growth --- Wifi: 319M chipsets sold +42% y/y growth (FYI- estimated -- Bluetooth: 1.3B headsets sold + 45% growth (and 2B used ww)/ --3G: 485MM global users. +46% y/y growth.
  6. Expected to surpass notebook and desktop sales combined in 2012 1
  7. we are reaching a tipping point where small companies can bring real intelligence to ordinary people
  8. it's still faster than typing when they speak + correct.