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It's about people, not devices...

This document discusses the diversity of mobile devices and user experiences globally. It notes that while smartphones have gained popularity in some markets, global smartphone penetration remains only around 23% and the mobile experience varies greatly depending on location, device capabilities, and network infrastructure. This diversity is likely to continue as new platforms and low-cost devices disrupt the market.

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It’s about people, not devices... UX London Workshop – April 2011 http://www.flickr.com/photos/svensonsan/1040158030
remember these... http://www.flickr.com/photos/lonelyfox/4815935744
times have changed ce n’est pas un phone
this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g
Your mobile phone has more computing power than all of NASA in 1969. http://www.flickr.com/photos/43533334@N07/5153726732
NASA put a man on the moon. http://history.nasa.gov/ap11ann/kippsphotos/apollo.html
...We put a bird into pigs. – @moskovich http://www.flickr.com/photos/denisdervisevic/4568726847
over 100 million iPhones sold* hp://en.wikipedia.org/wiki/iPhone On March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones. http://www.flickr.com/photos/36340796@N05/4862291108
but...
6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...
77% number of people with a mobile device or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
2.015% have an iPhone...? percentage of world population – source: Wolfram Alpha
an iPhone... an iPhone... an iPhone... which brings us to... an iPhone... an iPhone... http://www.flickr.com/photos/pictfactory/2796367140
diversity
let’s play a little game
a San Francisco the most popular smartphone brand...
a San Francisco 2 1 3 but, smartphone penetration is only 28%...
b London the most popular smartphone brand...
b London 2 1 3 but, smartphone penetration is only 32%...
c Berlin the most popular smartphone brand...
c Berlin 1 2 3 but, smartphone penetration is only 29%...
...get the idea?
Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2% Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases
smartphones Global smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
c Jakarta the most popular smartphone brand...
c Jakarta 1 2 3 or similar devices...
"The future is already here – it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’... http://www.flickr.com/photos/centralasian/3239065547
...why all this diversity? (and why it’s likely to stick around)
old world...
unique + new platforms... expect a few more!
+ many new ideas... expect many more!
= endless possibilities
...confusing, no? http://www.flickr.com/photos/29707865@N05/2780508266
free platforms + low cost components = a perfect storm http://www.flickr.com/photos/deks/697297227
and a lot of disruption... http://www.flickr.com/photos/oskay/3300199882
a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS + WIFI and BlueTooth silicon = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
yet again however, things may change... ...disruption? Do Not Anger the Alpha Android http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.flickr.com/photos/aturkus/255736909
the feature phone of today is the smartphone from two years ago... http://www.flickr.com/photos/tanj/4432327487
Diversity is a reality and will likely persist, causing us to decide which platforms breakout #1 (and consequently users) are “worthy” of our design time. We’re already seeing some designers choose to only design for the newest or most powerful platforms as these (apparently) provide the very best experience (e.g gestures, performance etc). Do you feel this a realistic approach or simply a cop out? How do we reconcile inclusion and accessibility with the need to provide a great user experience? http://www.flickr.com/photos/plings/4727867959
context
things used to be quite simple...
public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factors varied input methods and this... http://www.flickr.com/photos/hendry/2996622778
envir onme n t focused user privacy reliable network unlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
most of this is still true, except...
environment focused user reliable network unlimited data mobile is now also this... privacy full-sized work surface keyboard comfy chair reliable power source http://www.flickr.com/photos/othree/5224045406
1hr train ride focused user privacy reliable network? comfy unlimited wifi? chair two hands reliable power source? or this...
comfy chair privacy one hand reliable power prone to source interruptions gravity ...and what do you call this? http://www.flickr.com/photos/joeshlabotnik/2359224681
behaviour is changing, because devices are changing...
what was once targeted to specific activities business video music something else...?
a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIs with a buon or two!
camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discovery with a buon or two! creativity video
so what we call ‘mobile context’ is increasingly hard to pin down
placing an inventory order playing Bejeweled updating Facebook mobile context http://www.flickr.com/photos/7802947@N02/5547816310
mobile context booking a last minute trip to New York $ git clone ... browsing Flickr http://www.flickr.com/photos/mujitra/4571580931
writing the next chapter in her novel buying a home... flirting with her husband mobile context http://www.flickr.com/photos/razorshine/4662188057
while the traditional ‘short-activity-or-distraction’ context is still valid
80% use mobile during miscellaneous downtime Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
76% use mobile while waiting in queues or for appointments Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
mobile is also increasingly being combined with other activities
62% use their mobile while watching television... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
69% use mobile for point of sale research Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
mobile is also used to time shift... 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo
34% visit a site on and follow-up on mobile the PC Source: Yahoo
...facilitating completion of much larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000. “ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
“The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000) “ src: Marketing Week and larger life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
some services are even enabling users to “blur the boundaries between the past, present and future” http://www.flickr.com/photos/chelsea_nj/4223680604
“ ...[Flirtomatic is] like time travel flirting... http://www.flickr.com/photos/rolandslakis/99196316
breakout #2 What defines context when designing for connected devices? Is it the device itself (e.g. a tablet, a smartphone, an eReader), or the very act of being mobile? Or is it something different altogether? http://www.flickr.com/photos/plings/4727853585
interaction
a few mobile myths... http://www.flickr.com/photos/frenchy/3375938488
myth ...most device have touch screens (or will any day now) http://www.flickr.com/photos/jcfrog/4692750598
there is still lots of diversity... The first 100 Android devices
back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phones http://www.flickr.com/photos/johanl/4382372758
feature phone diversity touch screen tiny hybrid screen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today
touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design different experiences connected appliances for each category of device workstation
netbook laptop tablet categories are constantly morphing... *and yes, this is in fact one device...
is this the interaction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour... http://www.flickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
http://www.thinkgeek.com/electronics/retro-gaming/e762/
http://www.flickr.com/photos/mattedgar/3724116027
do design for the platform... http://dl.google.com/googleio/2010/android-android-ui-design-patterns.pdf
gestures are often platform specific... http://lukew.com/touch
and while some are intuitive... http://www.flickr.com/photos/williambrawley/4314746893
others require clear cues and practice... http://lukew.com/touch
“ ...problem is that gestures are like 21st century command lines. You need to know them to use them. – @kateho http://www.flickr.com/photos/_dchris/4652995362
“ ...anything you can show and touch can be a UI...there are no standards and no expectations. - Don Norman, Gestural interfaces: A step backwards http://www.flickr.com/photos/jordanfischer/61429449/
1995 all over again
visibility (perceived affordances) http://www.flickr.com/photos/gcfairch/4114504140/
mental models
...gesture or dance move?
feedback http://www.flickr.com/photos/mwichary/2615519568
consistency
non-destructive operations
scalability http://www.flickr.com/photos/craigmurphy/4611017675
hijacking native browser gestures... touchStart touchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*... http://www.flickr.com/photos/fontourist/4559491659
breakout #3 How far can we take the natural interface? Do we foresee a day where all interactions will be performed through touch? What alternatives should we explore going forward? http://www.flickr.com/photos/plings/4728486842
the web
...why even talk about the mobile web? http://www.flickr.com/photos/adactio/932798536
“ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser http://www.flickr.com/photos/armaggeusa/3176297283
the web is the common thread across most devices...
1.3 billion already use the mobile internet
85% of new handsets will include a web browser by 2011 Source: Tomi Ahonen Consulting
so people reach for the web using whatever device makes sense to them at that time...
“ It is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board
but it doesn’t all just happen here... http://www.flickr.com/photos/diloz/5023417436
people use the mobile web across all brands... source comScore MobiLens http://www.flickr.com/photos/pictfactory/2796367140
...and types of devices source comScore MobiLens http://www.flickr.com/photos/pictfactory/2796367140
mobile is the only access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44% Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
“ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
proxy browser there are more than 60 lots of versions different types/versions lots of versions of mobile browsers... these are the most common SkyFire small install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers
...a growing number of them are based on WebKit most S40 as of v6.0 as of as of 2006 2009 WebKit
but there is still lots of fragmentation... http://www.flickr.com/photos/wwworks/2472230611
the number of mobile optimised sites is hard to estimate... http://www.flickr.com/photos/idletype/430895151
often separate mobile site(s) are created... http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design redirect to m.* sub-domain...
...many contain only a subset of the desktop web
can result in lots of redirects broken links, and exclusion... http://www.flickr.com/photos/arhadetruit/4428714535
others may opt for a more responsive design... http://colly.com one url for everyone = One Web
...or use web technologies to mimic native experiences
very on the web people have different expectations... ...app or web site? http://www.flickr.com/photos/williambrawley/4522648456
“If I can’t see your awesome web site...it’s not really that awesome is it?” access has become an aspect of user experience... http://www.flickr.com/photos/zoetnet/4669800101/
breakout #4 Native apps are (for better or worse) tied to specific platforms and devices. Should the web be different? Does access to content on the internet amount to a human right? Should access to content from any device become a matter of legislation and accessibility? http://www.flickr.com/photos/plings/4728502636
tomorrow
What do we know about the future?
technology will disappear http://www.flickr.com/photos/shannonkringen/4482487843
“For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless. “ Comment on the Guardian web site most will grow up connected http://www.flickr.com/photos/tocaboca/5523598823
interfaces will be more natural http://www.flickr.com/photos/carbonnyc/4213684953
mental models will change http://www.flickr.com/photos/marcoarment/2035853550
often wonderful a few mistakes will be made http://www.flickr.com/photos/hazelwood09/3918982930
the world will be faster http://www.flickr.com/photos/kimtaro/324573453
with greater expectations http://www.flickr.com/photos/ubo_pakes/4472188820
and a little magic http://www.flickr.com/photos/orinrobertjohn/194302673
http://speirs.org/blog/2011/4/1/stop-lying.html This is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and effects that it produces. – James Bridle http://www.flickr.com/photos/tijanav/4885088185
...what don’t we know? http://www.flickr.com/photos/perfectoinsecto/4871175954
...will it add meaning? http://www.flickr.com/photos/wonderlane/5333152421
...will it bring us closer together? http://www.flickr.com/photos/wwworks/3156948184
...will we all participate equally? http://www.flickr.com/photos/goincase/4647893507
...and how will it make us feel? http://www.flickr.com/photos/mckeyhan/3356570061
breakout #5 Many of us will have an opportunity to shape the devices, behaviours, and experiences of tomorrow. What will we choose to do? http://www.flickr.com/photos/plings/4727843227
thank you hello@yiibu.com http://www.flickr.com/photos/tinou/453593446

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It's about people, not devices...

  • 1.
    It’s about people, not devices... UX London Workshop – April 2011 http://www.flickr.com/photos/svensonsan/1040158030
  • 2.
    remember these... http://www.flickr.com/photos/lonelyfox/4815935744
  • 3.
    times have changed ce n’est pas un phone
  • 4.
    this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g
  • 5.
    Your mobile phonehas more computing power than all of NASA in 1969. http://www.flickr.com/photos/43533334@N07/5153726732
  • 6.
    NASA put aman on the moon. http://history.nasa.gov/ap11ann/kippsphotos/apollo.html
  • 7.
    ...We put abird into pigs. – @moskovich http://www.flickr.com/photos/denisdervisevic/4568726847
  • 8.
    over 100 million iPhones sold* hp://en.wikipedia.org/wiki/iPhone On March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones. http://www.flickr.com/photos/36340796@N05/4862291108
  • 9.
  • 10.
    6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...
  • 11.
    77% number of people with a mobile device or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • 12.
    2.015% have aniPhone...? percentage of world population – source: Wolfram Alpha
  • 13.
    an iPhone... an iPhone... an iPhone... which brings us to... an iPhone... an iPhone... http://www.flickr.com/photos/pictfactory/2796367140
  • 14.
  • 15.
    let’s play alittle game
  • 16.
    a San Francisco the most popular smartphone brand...
  • 17.
    a San Francisco 2 1 3 but, smartphone penetration is only 28%...
  • 18.
    b London the most popular smartphone brand...
  • 19.
    b London 2 1 3 but, smartphone penetration is only 32%...
  • 20.
    c Berlin the most popular smartphone brand...
  • 21.
    c Berlin 1 2 3 but, smartphone penetration is only 29%...
  • 22.
  • 23.
    Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2% Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases
  • 24.
    smartphones Global smartphone penetrationis only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
  • 25.
    c Jakarta the most popular smartphone brand...
  • 26.
    c Jakarta 1 2 3 or similar devices...
  • 27.
    "The future isalready here – it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’... http://www.flickr.com/photos/centralasian/3239065547
  • 28.
    ...why all thisdiversity? (and why it’s likely to stick around)
  • 29.
  • 30.
    unique + new platforms... expect a few more!
  • 31.
    + many newideas... expect many more!
  • 32.
  • 33.
  • 34.
    free platforms + lowcost components = a perfect storm http://www.flickr.com/photos/deks/697297227
  • 35.
    and a lotof disruption... http://www.flickr.com/photos/oskay/3300199882
  • 36.
    a free operatingsystem (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS + WIFI and BlueTooth silicon = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
  • 37.
    yet again however, things may change... ...disruption? Do Not Anger the Alpha Android http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.flickr.com/photos/aturkus/255736909
  • 38.
    the feature phoneof today is the smartphone from two years ago... http://www.flickr.com/photos/tanj/4432327487
  • 39.
    Diversity is areality and will likely persist, causing us to decide which platforms breakout #1 (and consequently users) are “worthy” of our design time. We’re already seeing some designers choose to only design for the newest or most powerful platforms as these (apparently) provide the very best experience (e.g gestures, performance etc). Do you feel this a realistic approach or simply a cop out? How do we reconcile inclusion and accessibility with the need to provide a great user experience? http://www.flickr.com/photos/plings/4727867959
  • 40.
  • 41.
    things used tobe quite simple...
  • 42.
    public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 43.
    inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factors varied input methods and this... http://www.flickr.com/photos/hendry/2996622778
  • 44.
    envir onme n t focused user privacy reliable network unlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  • 45.
    most of thisis still true, except...
  • 46.
    environment focused user reliable network unlimited data mobile is now also this... privacy full-sized work surface keyboard comfy chair reliable power source http://www.flickr.com/photos/othree/5224045406
  • 47.
    1hr train ride focused user privacy reliable network? comfy unlimited wifi? chair two hands reliable power source? or this...
  • 48.
    comfy chair privacy one hand reliable power prone to source interruptions gravity ...and what do you call this? http://www.flickr.com/photos/joeshlabotnik/2359224681
  • 49.
    behaviour is changing,because devices are changing...
  • 50.
    what was oncetargeted to specific activities business video music something else...?
  • 51.
    a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIs with a buon or two!
  • 52.
    camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discovery with a buon or two! creativity video
  • 53.
    so what wecall ‘mobile context’ is increasingly hard to pin down
  • 54.
    placing an inventoryorder playing Bejeweled updating Facebook mobile context http://www.flickr.com/photos/7802947@N02/5547816310
  • 55.
    mobile context booking a last minute trip to New York $ git clone ... browsing Flickr http://www.flickr.com/photos/mujitra/4571580931
  • 56.
    writing the nextchapter in her novel buying a home... flirting with her husband mobile context http://www.flickr.com/photos/razorshine/4662188057
  • 57.
    while the traditional‘short-activity-or-distraction’ context is still valid
  • 58.
    80% use mobileduring miscellaneous downtime Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
  • 59.
    76% use mobilewhile waiting in queues or for appointments Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
  • 60.
    mobile is alsoincreasingly being combined with other activities
  • 61.
    62% use theirmobile while watching television... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
  • 62.
    69% use mobilefor point of sale research Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
  • 63.
    mobile is alsoused to time shift... 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo
  • 64.
    34% visit a siteon and follow-up on mobile the PC Source: Yahoo
  • 65.
    ...facilitating completion of much larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000. “ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
  • 66.
    “The largest purchaseon the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000) “ src: Marketing Week and larger life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
  • 67.
    some services areeven enabling users to “blur the boundaries between the past, present and future” http://www.flickr.com/photos/chelsea_nj/4223680604
  • 68.
    “ ...[Flirtomatic is] like time travel flirting... http://www.flickr.com/photos/rolandslakis/99196316
  • 69.
    breakout #2 What definescontext when designing for connected devices? Is it the device itself (e.g. a tablet, a smartphone, an eReader), or the very act of being mobile? Or is it something different altogether? http://www.flickr.com/photos/plings/4727853585
  • 70.
  • 71.
    a few mobilemyths... http://www.flickr.com/photos/frenchy/3375938488
  • 72.
    myth ...most device have touch screens (or will any day now) http://www.flickr.com/photos/jcfrog/4692750598
  • 73.
    there is stilllots of diversity... The first 100 Android devices
  • 74.
    back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phones http://www.flickr.com/photos/johanl/4382372758
  • 75.
    feature phone diversity touch screen tiny hybrid screen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today
  • 76.
    touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design different experiences connected appliances for each category of device workstation
  • 77.
    netbook laptop tablet categories are constantly morphing... *and yes, this is in fact one device...
  • 78.
    is this theinteraction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour... http://www.flickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
  • 79.
  • 80.
  • 81.
    do design forthe platform... http://dl.google.com/googleio/2010/android-android-ui-design-patterns.pdf
  • 82.
    gestures are often platformspecific... http://lukew.com/touch
  • 83.
    and while someare intuitive... http://www.flickr.com/photos/williambrawley/4314746893
  • 84.
    others require clear cues and practice... http://lukew.com/touch
  • 85.
    “ ...problem is thatgestures are like 21st century command lines. You need to know them to use them. – @kateho http://www.flickr.com/photos/_dchris/4652995362
  • 86.
    “ ...anything you canshow and touch can be a UI...there are no standards and no expectations. - Don Norman, Gestural interfaces: A step backwards http://www.flickr.com/photos/jordanfischer/61429449/
  • 87.
  • 88.
    visibility (perceived affordances) http://www.flickr.com/photos/gcfairch/4114504140/
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
    hijacking native browser gestures... touchStart touchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*... http://www.flickr.com/photos/fontourist/4559491659
  • 97.
    breakout #3 How farcan we take the natural interface? Do we foresee a day where all interactions will be performed through touch? What alternatives should we explore going forward? http://www.flickr.com/photos/plings/4728486842
  • 98.
  • 99.
    ...why even talkabout the mobile web? http://www.flickr.com/photos/adactio/932798536
  • 100.
    “ The most profoundtechnologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser http://www.flickr.com/photos/armaggeusa/3176297283
  • 101.
    the web isthe common thread across most devices...
  • 102.
    1.3 billion already usethe mobile internet
  • 103.
    85% of new handsets will include a web browser by 2011 Source: Tomi Ahonen Consulting
  • 104.
    so people reachfor the web using whatever device makes sense to them at that time...
  • 105.
    “ It is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board
  • 106.
    but it doesn’tall just happen here... http://www.flickr.com/photos/diloz/5023417436
  • 107.
    people use themobile web across all brands... source comScore MobiLens http://www.flickr.com/photos/pictfactory/2796367140
  • 108.
    ...and types ofdevices source comScore MobiLens http://www.flickr.com/photos/pictfactory/2796367140
  • 109.
    mobile is theonly access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44% Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
  • 110.
    “ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
  • 111.
    proxy browser there are more than 60 lots of versions different types/versions lots of versions of mobile browsers... these are the most common SkyFire small install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers
  • 112.
    ...a growing numberof them are based on WebKit most S40 as of v6.0 as of as of 2006 2009 WebKit
  • 113.
    but there isstill lots of fragmentation... http://www.flickr.com/photos/wwworks/2472230611
  • 114.
    the number ofmobile optimised sites is hard to estimate... http://www.flickr.com/photos/idletype/430895151
  • 115.
    often separate mobile site(s) are created... http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design redirect to m.* sub-domain...
  • 116.
    ...many contain only asubset of the desktop web
  • 117.
    can result inlots of redirects broken links, and exclusion... http://www.flickr.com/photos/arhadetruit/4428714535
  • 118.
    others may optfor a more responsive design... http://colly.com one url for everyone = One Web
  • 119.
    ...or use webtechnologies to mimic native experiences
  • 120.
    very on the webpeople have different expectations... ...app or web site? http://www.flickr.com/photos/williambrawley/4522648456
  • 121.
    “If I can’tsee your awesome web site...it’s not really that awesome is it?” access has become an aspect of user experience... http://www.flickr.com/photos/zoetnet/4669800101/
  • 122.
    breakout #4 Native appsare (for better or worse) tied to specific platforms and devices. Should the web be different? Does access to content on the internet amount to a human right? Should access to content from any device become a matter of legislation and accessibility? http://www.flickr.com/photos/plings/4728502636
  • 123.
  • 124.
    What do weknow about the future?
  • 125.
    technology will disappear http://www.flickr.com/photos/shannonkringen/4482487843
  • 126.
    “For kids likemy 13 year-old, the boundaries between the internet and life are so porous as to be meaningless. “ Comment on the Guardian web site most will grow up connected http://www.flickr.com/photos/tocaboca/5523598823
  • 127.
    interfaces will bemore natural http://www.flickr.com/photos/carbonnyc/4213684953
  • 128.
    mental models willchange http://www.flickr.com/photos/marcoarment/2035853550
  • 129.
    often wonderful a fewmistakes will be made http://www.flickr.com/photos/hazelwood09/3918982930
  • 130.
    the world willbe faster http://www.flickr.com/photos/kimtaro/324573453
  • 131.
    with greater expectations http://www.flickr.com/photos/ubo_pakes/4472188820
  • 132.
    and a littlemagic http://www.flickr.com/photos/orinrobertjohn/194302673
  • 133.
    http://speirs.org/blog/2011/4/1/stop-lying.html This is theworld we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and effects that it produces. – James Bridle http://www.flickr.com/photos/tijanav/4885088185
  • 134.
    ...what don’t weknow? http://www.flickr.com/photos/perfectoinsecto/4871175954
  • 135.
    ...will it addmeaning? http://www.flickr.com/photos/wonderlane/5333152421
  • 136.
    ...will it bringus closer together? http://www.flickr.com/photos/wwworks/3156948184
  • 137.
    ...will we allparticipate equally? http://www.flickr.com/photos/goincase/4647893507
  • 138.
    ...and how willit make us feel? http://www.flickr.com/photos/mckeyhan/3356570061
  • 139.
    breakout #5 Many ofus will have an opportunity to shape the devices, behaviours, and experiences of tomorrow. What will we choose to do? http://www.flickr.com/photos/plings/4727843227
  • 140.
    thank you hello@yiibu.com http://www.flickr.com/photos/tinou/453593446