This document provides guidance on self-publishing a book and planning for marketing success. It discusses how publishing can establish credibility and visibility for an author's business. It identifies common mistakes like not editing or having a bad cover design. The document also provides tips for developing an online presence through blogging and social media to build an audience. It outlines strategies for promoting a book through reviews, speaking engagements, and sales through both traditional and non-traditional channels.

1. HOW TO PUBLISH &
PLAN FOR SUCCESS
Jenny Pivor

2. What Can a Book Do For You?
Visibility for you and/or your business

3. What Can a Book Do For Your
Business?
• Credibility: It establishes you as the expert
• It’s an impressive business card to give your clients

4. Publishing can be life-changing

5. • If you DIY, expect a high learning
curve for book and cover design
• Consider if this is a worthwhile use
of your Sme
• Remember, the book is important in
making you look good…make sure it
reflects professionalism.

6. Five Mistakes to Avoid
• Not Using An Editor or Proofreader
• Have Bad Cover Design
• Be Unsure Who Your Audience is
• Charge Too Much For Your Book
• Don’t Have A MarkeAng Plan

7. Getting Ready
Starts with
Developing
Your Online
Presence

8. Your
Website/Blog
& Social Media

9. WordPress
Websites and Blogs
Every author should honor themselves and their wriSng with a smart-looking,
informaSve site that makes a reader come back for more. Since 57% people
“talk” online, give them a place to click to find you.
• An author website is the first place a reporter will go when they
receive a press release.
• If an agent reads a stellar query le^er, they’ll go to the author
website to read more
• And, without a website, authors would miss the traffic naturally
generated online by people all over the world searching for a book
on a parScular subject.
• A good website helps generate sales.

10. Successfully
Building an
Audience

11. Building
An Audience
• You have a shiny new blog. Use tags and descripSons to come up
in searches and enScing Stles lure visitors to your site
• Do searches for groups that might be interested in your book and
engage
• Try a blog tour
• Broadcast your blog posts on your social media plaaorms
• List your book on free sites like Good Reads and Smashwords
• Use simple tools like a business card that shows your book and
the url for your website where it can be purchased. Di^o for
bookmarks. Give them to everyone!
• Offer to do a reading at your local library, book group, or religious
affiliaSon or create a special event relevant to your book.
• Volunteer for speaking engagements

12. Building
An Audience
• Capture emails of interested readers on your website with forms
to build an audience
• Lead with an offer to give something for free – perhaps a chapter
download, for email addresses
• Track opens from your website and social media to learn what is
effecSve
• Use SEO: build your copy by using keywords in it (searchable
terms)
• Make sure your blog is on your website to have your audience
coming to one place
• Make social media links prominent

13. Promote Your Book
Social Media, PR, Reviews & More
Like it or not, social media is here to stay, so embrace it. For authors,
it provides a way to connect, grow and engage with your audience, be
seen as an expert in your field, and broadcast informaSon about
upcoming projects and events.
• 57% people “talk” online.
• 10% of all consumers research online before purchasing.
• 1 in 4 searches results in links to user generated content.
• Nothing beats word of mouth for sales

14. Promote Your Book
Social Media, PR, Reviews & More
• Helps you reach groups of people interested in your book
• Where? Blogging, Facebook, Linkedin, Youtube, Twi^er, Pinterest,
and Google+
• Tools: Websites, Youtube, radio, TV, reviews….use the media!
• Amazon reviews, GoodReads, Smashwords
• Blog Tours
• PR Newswire

15. Some Scenarios
That work for
Selling Your
Book

16. Book
Sales
• Sales You DIY locally
• Bookstores
• Online Stores
• Non-retail sales
• Book clubs
• Sales through naSonal wholesalers (Ingram, Baker & Taylor)
• Sales through regional bookstore chains
• Special PromSons (Amazon, Goodreads, contests)
• Speaking Events

17. Book
One Author’s Sales Plan: A Case Study
• Sales made locally
• Bookstores
• Online Stores
• Non-retail sales: Campsites, crao fairs,
historical socieSes
• Sales through naSonal wholesalers
(Ingram, Baker & Taylor)
• Sales through regional bookstore chains

18. Selling
Your Book
• Most bookstore orders are on consignment or are returnable
• Non-returnable, commission-based sales to buyers in
corporaSons, associaSons, schools and government agencies are
available
• Print on Demand is ideal for single orders
• Think beyond the bookstore for large retail orders
• Broadcast your blog posts on your social media plaaorms
• List your book on free sites like Good Reads and Smashwords
• Use simple tools like a business card that shows your book and the
url for your website where it can be purchased. Di^o for
bookmarks. Give them to everyone!

19. Develop tools for Outreach
Media Kit

20. Knowing and Living Your Purpose
A practical guide to being the “real you” everyday”
LeRoy Malouf
Remember times when you had Ahah experiences and
discovered new insights and perspectives? LeRoy Malouf
and others use the methods described in this book to
make on-going dramatic and positive difference in their
own lives and those of others. The Energetic Well Being
processes make such experiences normal and frequent
instead of occasional and seemingly random.
You will learn methods for: Shifting away from struggling
negation. Living in an increasingly positive state of
improvement and regeneration. Expanding capabilities
and possibilities. Loving and accepting yourself.
methods help you make quantum improvements in your
Non-Fiction
Inspirational
•
book.
•
through social media and blogging though
planning stages.
Non-Fiction wellness and vitality practitioner
and instructor enabling clients to
and sustainable improvements
in their life. LeRoy earned a BS
in Mechanical Engineering and
an MS in Managerial Behavior
from the Massachusetts Institute
of Technology. The developer of
Energetic Well Being Process©
LeRoy Malouf
Energetic Well Being©
info@ewbp.com
EWBP.COM

21. What Does It Cost?
• Can range from pracScally free if you do it all yourself
• An average self-publishing package costs about $2599
• Publi, our DIY product with support and a cover costs $950

22. What
Holds You Back?

23. What
Holds You Back?
• Fear
• Risk
• Lack of funds
• Lack of Sme
• Lack of confidence