There’s a saying, “mindset is everything.” Why everything? Because it dictates the actions and the results that you get. As a self-publisher, if you don’t work with the right mindset, it will be hard to find success because your own thought process may be holding you back, guiding you in the wrong direction. Mindset is an established set of attitudes and beliefs that you’re holding. Some mindsets help you become more productive and get greater results, while some might be stealing your time and ruining your business. So if you want to succeed, you need to learn the mindsets you should hold onto. Here are 10 mindsets of successful authors.

1. Do You Have What It Takes?
Essential Mindsets
of Successful
Authors
10
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2. “Mindset is everything.”
Why everything?
It dictates the actions and
the results that you get.
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3. “If you don’t work with the right mindset,
from a self-publisher
it will be hard to find success
because your own thought process
may be holding you back, guiding
in the wrong direction.”
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4. Some help you become more productive and get greater results.
Mindset is an
established set of
attitudes and beliefs
that you’re holding.
Some might be stealing your time and ruining your business.
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5. If you want to
succeed, you need to
learn the mindsets to
hold on to.
Here are 10 essential mindsets of
successful authors…
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6. 1
FOCUS ON A FEW IMPORTANT
ACTIVITIES

7. I believe in the 80/20 rule:
These could be writing a book, building an
author platform and finding partners.
20% of your efforts produces
80% of the results
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8. Focusing on the wrong activities will
take you nowhere and just waste
your time.
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9. 2
FIRST THINGS FIRST

10. and make a
DAILY
TO-DO
LIST
Once you know which activities
are important for your business,
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11. What should be done first?
What should be done later?
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12. Your Daily To-Do List?
“Writing takes a lot of my willpower, so I do it
first thing in the morning. After I’m done, I
move on to other activities.”
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13. This mindset will insure that you get
the most important things done first.
MORNING:
Tasks that are the most important
and require a lot of energy
AFTERNOON/EVENING:
Tasks that require less energy
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14. 3
DON’T BE A LONE WOLF

15. Doing it by yourself because you think you
are the only candidate or you want to save
the cost of hiring someone else,
SELF-PUBLISHING = HARD WORK
WILL ONLY SLOW YOUR
MOVEMENT IN THE MARKET.
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16. You get greater results and
even more quality work done.
OUTSOURCE and DELEGATE!
You have more time to
focus on important
activities to help you grow
and build your bottom line.
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17. The task is repetitive. This does not require
creative ideas and wastes a lot of time to do.
Better hire a virtual assistant (VA).
Delegate when…
The task requires a skill you don’t have. If
it’s not your expertise, outsource the job to
an expert.
The task is something you hate to do.
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18. You can find virtual assistants
and freelancers at:
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19. 4
USE CRITICISM AS A LEARNING
OPPORTUNITY

20. “I had a friend who was very inspired to
write a book. He put a lot of time in doing
research, writing and polishing it. After a
few days of posting it on Amazon, he got a
one-star negative review and it made him
mad. He became discouraged and
stopped promoting his book.”
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21. No matter how great
you think your book is,
you will always get
some negative reviews.
This happens to every
author - getting bad
reviews is part of the
game and you shouldn’t
become reactive to it.
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22. Use it as a learning opportunity
to grow yourself.
Find out why readers give
you negative reviews.
Learn from them, improve your book,
send out the revised version and
DON’T MAKE THE SAME MISTAKE
AGAIN!
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23. 5
FOCUS ON ONE NICHE

24. Writing books:
one or multiple niches?
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25. PROS OF FOCUSING ON ONE NICHE
(CONS OF MULTIPLE NICHES)
Get repeat sales from existing customers (or
they won’t buy if it’s not a related subject).
Help establish your expertise and authority in your
field, indicating your knowledge and passion for it
(or they’d think you’re just in it for the money).
Build one author platform at a time for e-mail
campaigns, blogs and other media channels
(or you’d waste the time you could have
used to write books).
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26. 6
HAVE MULTIPLE REVENUE
STREAMS

27. If you’re relying solely on income
from selling books, you might
leave real money on the table.
Build an AUTHOR PLATFORM so
you can earn money from it.
Other sources of income:
Video courses and affiliate products
Sponsor ads
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28. 7
DON’T PUT ALL YOUR EGGS IN
ONE BASKET

29. In this digital world,
everything changes all the time.
You should create a safety net by building and
growing your own audience early on.
Capture readers’ email
addresses through your books
so that you have a list of
your readers you can develop
the relationship and do business
with in the future.
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30. 8
STRATEGIES BEFORE TACTICS

31. Too many authors focus on finding
and using tactics to sell more books
on the Amazon platform.
They focus on buying and using keyword tools in the
hope the right keyword would mean a hit.
With so many products and content
promising you the benefits of their
tactics and techniques, you might be
swayed from doing things more important.
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32. What really matters is STRATEGY.
plan of action designed to
achieve a major or overall aim
blueprint that you develop early on
framework that acts as a guide to
make sure what you’re doing is right
The right strategy paints the big picture,
with tactics paving the way to support it.
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33. 9
OVERCOME PERFECTIONISM

34. It’s hard to get things done when
you want every detail to be perfect.
A first draft entails writing continuously, letting
ideas flow. Forget editing sentences in between,
you’ll have time to do it later.
Being a perfectionist can
affect every area, not
only in writing. What’s
important is you get to
see the results quickly and
learn what works and
what doesn’t and move on.
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35. 10
TREAT PUBLISHING AS A
BUSINESS

36. If you want to be a hit in self-publishing, don’t
treat this game as a hobby but a real business.
Changing your perspective can
change the results you get:
Treat the publishing game
as a business and you think
of growth and success.
Learn every aspect of
your business so that
you know how to
maximise your return.
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37. Five Important Questions
to help gain insight and grow
your publishing business:
1. Who are your readers and what are their problems?
2. What are your topics and how many books are you
planning to write?
3. How much time do you need to finish writing one book?
4. What type of author platform are you going to build?
5. How can you earn money from your author platform?
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38. There you have it…
10 mindsets of successful authors
that beliefs and
attitudes dictate the
actions and the
results that you get.
= Successful Author
Mindset sell more books
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39. FREE REPORT
80/20 Rule to Build
an Author Platform
Download the key to
growing your audience,
selling more books and
finding success as an
author!