SlideShare a Scribd company logo
SHWETASHERCHAN.COM
Content
Marketing
Prepared for women in blogging & vlogging workshop
Presentation
Overview
THINGS WE'LL COVER
Introduction
Why Content Marketing?
What is content strategy &
content marketing strategy
Content Plan
How to write magnetic
headlines
Youtube channel ideas
Conclusion
Q & A
SHWETASHERCHAN.COM
What is Content
Marketing?
AMPLIFY YOUR BRAND LIKE YOU
NEVER HAVE BEFORE.
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action.
Why Content
Marketing?
OVER HUNDREDS OF YEARS,
OVER THOUSANDS OF BRANDS
AROUND THE WORLD
WHAT IS THE ONE COMMON ACTION
??
SHWETASHERCHAN.COM
Story
Telling!!
Every brand
has a STORY,
we want to tell
YOURS.
SHWETASHERCHAN.COM
Content Marketing
Stratergy
WHY? WHICH? HOW?
Why you are creating content, who you are helping,
and how you will it help them.
Types Of
Content
1.     News - iamwire.com
2.     Case studies - Salesforce.com
3.     Reports - DSIM blog
4.     Ebooks - Hubspot
5. List
6.     Meme - Madovermarketing.com,
wittyfeed.com, scoopwhoop.com
7.     Videos - Hubspot TV
8.     Webinars - Socialmediaexaminer.com
9.     Podcasts - Jon loomer
10.   Infographics
11.  How-to-guides- Hubspot
12.  Interviews
13.  Events coverage - Mashable
14.  Daily Vlog
15.  Answering questions
16. Examples from industry
SHWETASHERCHAN.COM
PLATFORM
FACEBOOK INSTAGRAM BLOG
PLATFORM
YOUTUBE SOUNDCLOUD MEDIUM
PLATFORM
TUMBLR GOOGLE PLUS TWITTER
BEHANCE, PINTEREST, WORDPRESS,
SQUARESPCE, TIK TOK SO ON AND SO FORTH More....
Content Strategy
DEFINE YOUR GOALS ,INTERNAL
GUIDELINES AND GOVERNANCE
Boost brand awareness, generate leads, convert users,
attract past customers, improve search ranking
results, or something else.
For Blogging & Vlogging: It's Niche / Industry
STRATEGY
DISCOVERY
Goals: Indirect customer acquisition; brand
awareness
Tactic: Educational content, viral content
CONSIDERATION
Goal: Direct customer acquisition
Tactic: Solutions to use-case challenges
Case studies
How-to content that showcases your products
Demo videos,
Product descriptions and data sheets
CONVERSION
Goal: Transactions with customers
Tactic: Product descriptions and unique value
propositions
RETENTION
Goal: Retention of existing customers;
advocacy
Tactic: Help, support, and onboarding
EG:- Blogpost, videos, webinars, guides
EG:- Process, Reviews, Testimonial EG:- Process, Reviews, Testimonial
Content Plan
Editorial calendar,
creation,
curation,
Promotion,
Iteration
HOW TO WRITE
MAGNETIC HEADLINES
On average, 8 out of 10 people will read
your headline copy, but only 2 out of 10 will
read the rest.
Your headlines must:
Be USEFUL to the reader,
 Provide him with a sense of URGENCY,
Convey the idea that the main benefit is
somehow UNIQUE;
•    How to Save Time and Get Things Done (Time
Management Coach)
•    How to Get a Better Job and Make More Money (Recruiter)
•   How to Save Money and Retire Rich (Financial Planner)
SHWETASHERCHAN.COM
1. How to [Mundane Task] That
[Rewarding Benefit]
Who Else Wants [blank]?
The Secret of
Now You Can [something desirable] [great circumstance]
[Do something] like [world-class example]
Do You Recognize the [number] Early Warning Signs of
[blank]?
SHWETASHERCHAN.COM
2. 10 Sure-Fire Headline
  Do You Make These Mistakes in English?
Do You Make These HTML Coding Mistakes?
Do You Make These Mistakes With Your Blog?
SHWETASHERCHAN.COM
Do You Make These Mistakes?
Are You Ashamed of Smells in Your House?
Are You Ready to Learn Chinese for Your Next
Job?
Are You a Courageous Blogger?
SHWETASHERCHAN.COM
Are You [blank]?
101 Ways to Cope With Stress
21 Ways to Live a Better Life With Less
5 Ways to Write Killer Headlines
SHWETASHERCHAN.COM
[Blank] Ways to [blank].
 Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like a proffesional
SHWETASHERCHAN.COM
[Do something] like [world-class
example]
YOUTUBE CHANNEL IDEAS
INTERVIEWS
Celebs,
Entrepreneurs,
Succesful Women
MOVIES & ENTERTAINTMENT
Celebrity Interviews
Trailors
Movie Sccop & Reveiws
Cover Video
DAILY VLOG
Lifestyle
Fashion
Entrepreneurship
Beauty
Hacks
Motivation
LIGHT HEATRTED/ COMEDY
Stand Up comedy Channels
Skits
SHWETASHERCHAN.COM
BIG GAP IN QUALITY
CONTENT
=
BIG OPPURTUNITY
SHWETASHERCHAN.COM
INFLUENCER MARKETING
TRAVEL BLOGGING
BIG OPPURTUNITY
FIND ME ON SOCIAL MEDIA
FACEBOOK
SHWETASHERCHANOFFCIAL
INSTAGRAM
SHWETASHERCHANN
BLOG
SHWETASHERCHAN.COM
TYPE SHWETA SHERCHAN IN
GOOGLE AND RATE YOUR
EXPERIENCE IN FACEBOOK
AND GOOGLE REVEIEWS
REVIEW MY GOOGLE
BUSINESS ACOUNT
SHWETASHERCHAN.COM
QUESTION & ANSWER
?????

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Content Marketing Presentation by shweta sherchan

  • 2. Presentation Overview THINGS WE'LL COVER Introduction Why Content Marketing? What is content strategy & content marketing strategy Content Plan How to write magnetic headlines Youtube channel ideas Conclusion Q & A SHWETASHERCHAN.COM
  • 3. What is Content Marketing? AMPLIFY YOUR BRAND LIKE YOU NEVER HAVE BEFORE. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
  • 4. Why Content Marketing? OVER HUNDREDS OF YEARS, OVER THOUSANDS OF BRANDS AROUND THE WORLD WHAT IS THE ONE COMMON ACTION ?? SHWETASHERCHAN.COM
  • 6. Every brand has a STORY, we want to tell YOURS. SHWETASHERCHAN.COM
  • 7. Content Marketing Stratergy WHY? WHICH? HOW? Why you are creating content, who you are helping, and how you will it help them.
  • 8. Types Of Content 1.     News - iamwire.com 2.     Case studies - Salesforce.com 3.     Reports - DSIM blog 4.     Ebooks - Hubspot 5. List 6.     Meme - Madovermarketing.com, wittyfeed.com, scoopwhoop.com 7.     Videos - Hubspot TV 8.     Webinars - Socialmediaexaminer.com 9.     Podcasts - Jon loomer 10.   Infographics 11.  How-to-guides- Hubspot 12.  Interviews 13.  Events coverage - Mashable 14.  Daily Vlog 15.  Answering questions 16. Examples from industry SHWETASHERCHAN.COM
  • 11. PLATFORM TUMBLR GOOGLE PLUS TWITTER BEHANCE, PINTEREST, WORDPRESS, SQUARESPCE, TIK TOK SO ON AND SO FORTH More....
  • 12. Content Strategy DEFINE YOUR GOALS ,INTERNAL GUIDELINES AND GOVERNANCE Boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else. For Blogging & Vlogging: It's Niche / Industry
  • 13. STRATEGY DISCOVERY Goals: Indirect customer acquisition; brand awareness Tactic: Educational content, viral content CONSIDERATION Goal: Direct customer acquisition Tactic: Solutions to use-case challenges Case studies How-to content that showcases your products Demo videos, Product descriptions and data sheets CONVERSION Goal: Transactions with customers Tactic: Product descriptions and unique value propositions RETENTION Goal: Retention of existing customers; advocacy Tactic: Help, support, and onboarding EG:- Blogpost, videos, webinars, guides EG:- Process, Reviews, Testimonial EG:- Process, Reviews, Testimonial
  • 15. HOW TO WRITE MAGNETIC HEADLINES On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest. Your headlines must: Be USEFUL to the reader,  Provide him with a sense of URGENCY, Convey the idea that the main benefit is somehow UNIQUE;
  • 16. •    How to Save Time and Get Things Done (Time Management Coach) •    How to Get a Better Job and Make More Money (Recruiter) •   How to Save Money and Retire Rich (Financial Planner) SHWETASHERCHAN.COM 1. How to [Mundane Task] That [Rewarding Benefit]
  • 17. Who Else Wants [blank]? The Secret of Now You Can [something desirable] [great circumstance] [Do something] like [world-class example] Do You Recognize the [number] Early Warning Signs of [blank]? SHWETASHERCHAN.COM 2. 10 Sure-Fire Headline
  • 18.   Do You Make These Mistakes in English? Do You Make These HTML Coding Mistakes? Do You Make These Mistakes With Your Blog? SHWETASHERCHAN.COM Do You Make These Mistakes?
  • 19. Are You Ashamed of Smells in Your House? Are You Ready to Learn Chinese for Your Next Job? Are You a Courageous Blogger? SHWETASHERCHAN.COM Are You [blank]?
  • 20. 101 Ways to Cope With Stress 21 Ways to Live a Better Life With Less 5 Ways to Write Killer Headlines SHWETASHERCHAN.COM [Blank] Ways to [blank].
  • 21.  Speak Spanish Like a Diplomat Party Like Paris Hilton Blog Like a proffesional SHWETASHERCHAN.COM [Do something] like [world-class example]
  • 22. YOUTUBE CHANNEL IDEAS INTERVIEWS Celebs, Entrepreneurs, Succesful Women MOVIES & ENTERTAINTMENT Celebrity Interviews Trailors Movie Sccop & Reveiws Cover Video DAILY VLOG Lifestyle Fashion Entrepreneurship Beauty Hacks Motivation LIGHT HEATRTED/ COMEDY Stand Up comedy Channels Skits
  • 23. SHWETASHERCHAN.COM BIG GAP IN QUALITY CONTENT = BIG OPPURTUNITY
  • 25. FIND ME ON SOCIAL MEDIA FACEBOOK SHWETASHERCHANOFFCIAL INSTAGRAM SHWETASHERCHANN BLOG SHWETASHERCHAN.COM
  • 26. TYPE SHWETA SHERCHAN IN GOOGLE AND RATE YOUR EXPERIENCE IN FACEBOOK AND GOOGLE REVEIEWS REVIEW MY GOOGLE BUSINESS ACOUNT