The presentation is about Content Marketing strategy, content marketing and types of content. How to use magnetic headlines, how to choose youtube channel ideas and themes.
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
The document summarizes key points from various presentations at the INBOUND 2016 conference. It covers topics such as sales forecasting, developing a sales pipeline, coaching sales reps, creating a service level agreement between sales and marketing, evolving brand strategy to focus on community and empowering customers, using images and infographics in marketing, optimizing websites for conversion, and local SEO strategies.
This document provides 10 steps for developing a business strategy and guidance on using social media and other marketing tools for a photography business. It recommends determining your photography niche, products/services, target customers, and distribution channels. It also suggests conducting a SWOT analysis and using blogs and social media like Facebook and Google AdWords to promote your business. Facebook tips include posting high quality photos regularly while engaging customers and avoiding overloading their feeds. Practice and improving photography skills is also advised before investing heavily in paid advertising.
Top 6 reasons ,How writing a BLOG help you change current JOB and INCOME ?Vijay Hole
Why Should you write blog ?
How to make your resume strong ? Stand out from crowd
How you will make PASSIVE money with Blog ? EXTRA is always GOOD !
How Blog Help you get new JOB ?
How you will make new friends ?
How you will improve your skill?
This document provides 8 steps for creating an effective blog: 1) Know your audience, 2) Define a topic and title, 3) Write an attention-grabbing introduction, 4) Optimize content for readability, 5) Write the content while researching additional information, 6) Edit and proofread with images, headers and formatting, 7) Add calls-to-action (CTAs) at the end, and 8) Optimize for search engine optimization (SEO) through meta descriptions, titles, headers and mobile responsiveness. Following these steps will help create engaging content that attracts an audience and is visible on search engines.
The document discusses creating, promoting, and monetizing blogs. It provides information on how to establish a presence online through blogging and transitioning a blog to online sales. Key points covered include developing profitable blog activities and services, creating buzz to promote blogs, and using tools and methods to create and try real blogging situations. The document aims to help students understand new communication ways on the internet, particularly blogs, and acquire blogging and internet vocabulary.
This document provides tips for using video as a marketing platform on YouTube. It discusses how YouTube has changed online discovery and that videos are helpful for purchasing decisions. It then gives examples of 5 types of videos to create: video unboxings, how-to's and tutorials, product comparisons, product reviews, and torture testing. For each type, it provides some best practices, such as keeping tutorials short and concise, writing detailed notes, and talking about product features that can't be seen. It concludes by advising businesses to create a YouTube channel, inventory existing assets, set a publishing schedule, and start creating videos.
101 Hiring Hacks for Startups [SlideShare]RecruitLoop
Want to hack your hiring? Want to know what the experts have to say about the tricks of finding, hiring, and keeping awesome talent?
Check out our 101 #HiringHacks SlideShare!
You’ll learn #HiringHacks to…
-Design your employer brand
-Build an internal recruiting engine
-Source the top candidates
-Fast-track your shortlist
-And more!
We packed this full of wisdom from @dharmesh, @randfish, @kate_hughes, @bhorowitz, and more. So check out our 101 Hiring Hacks for Startups, and let us know what you think!
Digital Marketing for ISMT College for BSC. IT College about Content Marketing, Digital Marketing opportunity in Nepal and how to do content marketing.
The document summarizes key points from various presentations at the INBOUND 2016 conference. It covers topics such as sales forecasting, developing a sales pipeline, coaching sales reps, creating a service level agreement between sales and marketing, evolving brand strategy to focus on community and empowering customers, using images and infographics in marketing, optimizing websites for conversion, and local SEO strategies.
This document provides 10 steps for developing a business strategy and guidance on using social media and other marketing tools for a photography business. It recommends determining your photography niche, products/services, target customers, and distribution channels. It also suggests conducting a SWOT analysis and using blogs and social media like Facebook and Google AdWords to promote your business. Facebook tips include posting high quality photos regularly while engaging customers and avoiding overloading their feeds. Practice and improving photography skills is also advised before investing heavily in paid advertising.
Top 6 reasons ,How writing a BLOG help you change current JOB and INCOME ?Vijay Hole
Why Should you write blog ?
How to make your resume strong ? Stand out from crowd
How you will make PASSIVE money with Blog ? EXTRA is always GOOD !
How Blog Help you get new JOB ?
How you will make new friends ?
How you will improve your skill?
This document provides 8 steps for creating an effective blog: 1) Know your audience, 2) Define a topic and title, 3) Write an attention-grabbing introduction, 4) Optimize content for readability, 5) Write the content while researching additional information, 6) Edit and proofread with images, headers and formatting, 7) Add calls-to-action (CTAs) at the end, and 8) Optimize for search engine optimization (SEO) through meta descriptions, titles, headers and mobile responsiveness. Following these steps will help create engaging content that attracts an audience and is visible on search engines.
The document discusses creating, promoting, and monetizing blogs. It provides information on how to establish a presence online through blogging and transitioning a blog to online sales. Key points covered include developing profitable blog activities and services, creating buzz to promote blogs, and using tools and methods to create and try real blogging situations. The document aims to help students understand new communication ways on the internet, particularly blogs, and acquire blogging and internet vocabulary.
This document provides tips for using video as a marketing platform on YouTube. It discusses how YouTube has changed online discovery and that videos are helpful for purchasing decisions. It then gives examples of 5 types of videos to create: video unboxings, how-to's and tutorials, product comparisons, product reviews, and torture testing. For each type, it provides some best practices, such as keeping tutorials short and concise, writing detailed notes, and talking about product features that can't be seen. It concludes by advising businesses to create a YouTube channel, inventory existing assets, set a publishing schedule, and start creating videos.
101 Hiring Hacks for Startups [SlideShare]RecruitLoop
Want to hack your hiring? Want to know what the experts have to say about the tricks of finding, hiring, and keeping awesome talent?
Check out our 101 #HiringHacks SlideShare!
You’ll learn #HiringHacks to…
-Design your employer brand
-Build an internal recruiting engine
-Source the top candidates
-Fast-track your shortlist
-And more!
We packed this full of wisdom from @dharmesh, @randfish, @kate_hughes, @bhorowitz, and more. So check out our 101 Hiring Hacks for Startups, and let us know what you think!
This document provides information on blogging and blog coaching. It defines what a blog is, discusses the purposes of blogging including telling stories, connecting with others, and SEO. It also outlines different types of blogs and common stumbling blocks. The document recommends finding a blogging platform, developing ideas and committing time/energy. It notes blogs can be monetized with passion and marketing over time. Tips for getting started blogging and working with a blog coach are provided.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
This presentation is explaining the real hack tricks and tips to increase your blog views and popularity, exposing many available tools to boom your blog presence.
The document provides guidance on how to blog effectively for business purposes. It discusses blogging as a long-term marketing asset that can increase sales and establish one as a thought leader. It separates blogging into the science, art, and business aspects. The science section covers topics like search engine optimization, keyword usage, post length, and calls to action. The art section discusses problem solving, thought leadership, and content generation and curation strategies. The business section emphasizes non-branded keyword content, reader feedback, promotion, and measurement of success.
A blog is a personal online journal that is frequently updated and intended for public consumption. Blogging can benefit anyone by helping them know more people, remember thoughts, and improve ideas with little effort. When starting a blog, people should write about their interests and things that fill their daily life at work or home. Blogs can be organized in different ways and platforms. Advertising a blog and connecting with other bloggers can help it grow an audience. Business blogs can communicate with customers or employees.
The document discusses the importance of businesses creating a Facebook page. It states that almost 50% of small businesses do not have a Facebook page and are missing out on marketing opportunities. It then provides reasons why Facebook is important, such as the large number of daily users and its ability to help businesses connect with local markets. The rest of the document provides step-by-step instructions on how to create a basic Facebook page for business in under 6 steps. It emphasizes that creating a page only takes 5 minutes and encourages businesses to get started today to avoid leaving money on the table.
Infographic: Instagram Best Practices for CPG/B2CSocialToaster
This document provides best practices for using Instagram for consumer packaged goods and business-to-consumer brands. It recommends posting photos that showcase the brand, employees, events, products and announcements. It suggests experimenting with posting times as typical work hours may not be best, and engaging customers by showing happy customers with permission. It also recommends posting one to two times per day, using hashtags sparingly, engaging with followers, and having a link in your bio to drive traffic.
Blogging is described as a game-changing innovation on par with television and mobile phones. While blogs can be simple to describe, their full impact takes time to realize. Blogging encourages conversation and helps build relationships by allowing for more personal content than other forms of writing. Successful blogs focus on educating readers rather than direct selling, maintain a consistent posting frequency, and find a distinctive voice and niche to engage an affinity group of readers. Blogs are best promoted through other social media like Twitter and Facebook, commenting on other blogs, search engine optimization, and encouraging participation through comments. Managing a blog requires creating a posting schedule, brainstorming content ideas ahead of time, and measuring how the blog drives traffic and followers to other online
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
Becoming a better blogger condensed word campAndrew Nathan
This document provides tips for using blogging to build a business. It discusses choosing a topic readers care about, writing engaging content through storytelling and humor, optimizing posts for search and social media, and ending with a compelling call to action. The author has written 4,000 blogs over 5 years and recommends writing freely without editing initially, then polishing content with headers, bullets and formatting before promoting it through search engine optimization and social sharing.
The document provides tips on how to build a professional brand on LinkedIn. It recommends optimizing your profile by adding details like your industry and photo. It also suggests using LinkedIn's search and publishing features to build your network and share insights. The document outlines how to write engaging posts and get more followers by sharing content with your connections and on LinkedIn pages.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
This document provides guidance on self-publishing a book and planning for marketing success. It discusses how publishing can establish credibility and visibility for an author's business. It identifies common mistakes like not editing or having a bad cover design. The document also provides tips for developing an online presence through blogging and social media to build an audience. It outlines strategies for promoting a book through reviews, speaking engagements, and sales through both traditional and non-traditional channels.
Helpful copywriting tips to help you maximise marketing ROI.
Professional copywriting will help your business:
Create marketing content that your audience values.
Deliver effective, results focused campaigns.
Improve marketing ROI with clearer, more compelling sales stories.
Build a legion of followers by having a kick ass blog that's the envy of your...barlow1984
This document provides an overview of a training session on building a successful blog. The key points covered include:
- Understanding the main reasons to start a blog like SEO, engagement and being seen as an expert
- Determining if blogging is right for your business based on goals like engaging customers and expressing your style
- How to plan blog content by identifying topics, developing an editorial calendar and outlining ingredients of top posts
- Tips for making content creation easier and promoting posts through social media and other channels
- Next steps like keeping up with online marketing training, priority booking and done-for-you services
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
This document summarizes 20 techniques to enhance blog content. It discusses establishing clear blogging goals, creating niche and solutions-oriented content, maintaining a consistent publishing schedule, leveraging employees, engaging with online communities, producing high-quality off-line content, appointing a chief content officer, outsourcing content production, and measuring the results of content marketing efforts. Specific tips include writing catchy headlines, scoping problems, keeping content concise and action-oriented, seeing individual posts as parts of a larger story, guest blogging to spread ideas, promoting content through influencers, and doing Q&As with influencers.
This document provides information on blogging and blog coaching. It defines what a blog is, discusses the purposes of blogging including telling stories, connecting with others, and SEO. It also outlines different types of blogs and common stumbling blocks. The document recommends finding a blogging platform, developing ideas and committing time/energy. It notes blogs can be monetized with passion and marketing over time. Tips for getting started blogging and working with a blog coach are provided.
This document provides an outline for an interactive workshop on pitching events. The workshop covers understanding the client brief, structuring the pitch, developing dynamic delivery techniques, and leaving a strong impression. Participants will practice pitching a sample brief and receive feedback. The goal is to help attendees sell their ideas, understand client needs, and stand out from other event planning options.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
Presentation slides for the webinar done by Leading Results, Michelle Horn & Dan Kraus on October 4, 2012 on a dozen or more ways to improve your website.
This presentation is explaining the real hack tricks and tips to increase your blog views and popularity, exposing many available tools to boom your blog presence.
The document provides guidance on how to blog effectively for business purposes. It discusses blogging as a long-term marketing asset that can increase sales and establish one as a thought leader. It separates blogging into the science, art, and business aspects. The science section covers topics like search engine optimization, keyword usage, post length, and calls to action. The art section discusses problem solving, thought leadership, and content generation and curation strategies. The business section emphasizes non-branded keyword content, reader feedback, promotion, and measurement of success.
A blog is a personal online journal that is frequently updated and intended for public consumption. Blogging can benefit anyone by helping them know more people, remember thoughts, and improve ideas with little effort. When starting a blog, people should write about their interests and things that fill their daily life at work or home. Blogs can be organized in different ways and platforms. Advertising a blog and connecting with other bloggers can help it grow an audience. Business blogs can communicate with customers or employees.
The document discusses the importance of businesses creating a Facebook page. It states that almost 50% of small businesses do not have a Facebook page and are missing out on marketing opportunities. It then provides reasons why Facebook is important, such as the large number of daily users and its ability to help businesses connect with local markets. The rest of the document provides step-by-step instructions on how to create a basic Facebook page for business in under 6 steps. It emphasizes that creating a page only takes 5 minutes and encourages businesses to get started today to avoid leaving money on the table.
Infographic: Instagram Best Practices for CPG/B2CSocialToaster
This document provides best practices for using Instagram for consumer packaged goods and business-to-consumer brands. It recommends posting photos that showcase the brand, employees, events, products and announcements. It suggests experimenting with posting times as typical work hours may not be best, and engaging customers by showing happy customers with permission. It also recommends posting one to two times per day, using hashtags sparingly, engaging with followers, and having a link in your bio to drive traffic.
Blogging is described as a game-changing innovation on par with television and mobile phones. While blogs can be simple to describe, their full impact takes time to realize. Blogging encourages conversation and helps build relationships by allowing for more personal content than other forms of writing. Successful blogs focus on educating readers rather than direct selling, maintain a consistent posting frequency, and find a distinctive voice and niche to engage an affinity group of readers. Blogs are best promoted through other social media like Twitter and Facebook, commenting on other blogs, search engine optimization, and encouraging participation through comments. Managing a blog requires creating a posting schedule, brainstorming content ideas ahead of time, and measuring how the blog drives traffic and followers to other online
This presentation was delivered as part of incubation program training to the Digital Incubation Center (DIC), Ministry of Information & Communication in Qatar. The attendees learned to design an engaging presentation, create an effective pitch and prepare to answer Q & A from the competition judges.
Becoming a better blogger condensed word campAndrew Nathan
This document provides tips for using blogging to build a business. It discusses choosing a topic readers care about, writing engaging content through storytelling and humor, optimizing posts for search and social media, and ending with a compelling call to action. The author has written 4,000 blogs over 5 years and recommends writing freely without editing initially, then polishing content with headers, bullets and formatting before promoting it through search engine optimization and social sharing.
The document provides tips on how to build a professional brand on LinkedIn. It recommends optimizing your profile by adding details like your industry and photo. It also suggests using LinkedIn's search and publishing features to build your network and share insights. The document outlines how to write engaging posts and get more followers by sharing content with your connections and on LinkedIn pages.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
This document provides guidance on self-publishing a book and planning for marketing success. It discusses how publishing can establish credibility and visibility for an author's business. It identifies common mistakes like not editing or having a bad cover design. The document also provides tips for developing an online presence through blogging and social media to build an audience. It outlines strategies for promoting a book through reviews, speaking engagements, and sales through both traditional and non-traditional channels.
Helpful copywriting tips to help you maximise marketing ROI.
Professional copywriting will help your business:
Create marketing content that your audience values.
Deliver effective, results focused campaigns.
Improve marketing ROI with clearer, more compelling sales stories.
Build a legion of followers by having a kick ass blog that's the envy of your...barlow1984
This document provides an overview of a training session on building a successful blog. The key points covered include:
- Understanding the main reasons to start a blog like SEO, engagement and being seen as an expert
- Determining if blogging is right for your business based on goals like engaging customers and expressing your style
- How to plan blog content by identifying topics, developing an editorial calendar and outlining ingredients of top posts
- Tips for making content creation easier and promoting posts through social media and other channels
- Next steps like keeping up with online marketing training, priority booking and done-for-you services
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
This document summarizes 20 techniques to enhance blog content. It discusses establishing clear blogging goals, creating niche and solutions-oriented content, maintaining a consistent publishing schedule, leveraging employees, engaging with online communities, producing high-quality off-line content, appointing a chief content officer, outsourcing content production, and measuring the results of content marketing efforts. Specific tips include writing catchy headlines, scoping problems, keeping content concise and action-oriented, seeing individual posts as parts of a larger story, guest blogging to spread ideas, promoting content through influencers, and doing Q&As with influencers.
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
The document discusses how focusing on purpose can transform employer branding, job advertising, and candidate engagement. It argues that these areas typically focus on what and how rather than why. The key takeaways are that job ads, employer branding, and candidate communications should lead with the organizational purpose or why in order to attract the best talent. Leading with why means explaining how working for the organization will impact customers, change lives, or make a difference in the world. Examples are provided of how to communicate purpose in these areas. Resources for further learning about using purpose are also included.
The document provides guidance on developing an effective content strategy in three parts - planning, executing, and optimizing. It discusses how to define goals, identify audiences and influencers, establish a voice and angle, create an editorial calendar, and choose platforms for publishing content. The document emphasizes that creating quality content consistently and promoting it effectively are key to succeeding with a content strategy where most companies fail.
How Marketing Should Be Done In A Startup Ashish Rai
The document provides guidance on how marketing should be done for startups. It recommends using direct response marketing over brand marketing in the early stages as it drives faster revenue and is more measurable. Some tips include running experiments to validate hypotheses, focusing on the desired customer outcome rather than the problem solved, communicating the value proposition clearly, and continually testing different elements of the landing page. The ideal approach evolves as the startup grows from direct response to positioning/growth hacking to branding.
The document provides an overview of building a successful online business using the CTPM process. It discusses understanding the big picture, mastering the basics in Day 1, and the importance of having brains and motivation. It also covers dangers to avoid like sites that don't work, outlines what works like quality content and targeted traffic, and emphasizes that the content is the key to success. Finally, it discusses the homework of completing the course registration, reading the intro and Days 1-2 of the action guide, and identifying 3 potential site concepts.
Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program.
To do that, you need to step back
a little and think about what you’re trying to accomplish and who you’re trying to motivate.
This the era of Content Strategy and it will separate the pros from the amateurs.
More : https://thienvu.com.vn
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
Get five quick tips to help you and your organization increase search engine optimization. SEO will help others find your website, blog or other online content. These tips are achievable and practical; anyone can implement them.
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
The document outlines seven pillars of building a better business: 1) developing yourself as a leader, 2) knowing what future you want to create, 3) becoming a strategist with a clear plan, 4) knowing where you're going, 5) standing out from competitors, 6) mastering profitable numbers, and 7) building a better team. Implementing more of these pillars makes it likely one will successfully grow a profitable business and achieve personal fulfillment and fun running the business. The best investment is in developing oneself as the owner manager.
The document advertises a business growth masterclass for business owners. The masterclass covers various topics to help businesses grow, including developing a clear business vision and strategy, understanding customers and competitors, effective marketing, sales, finance, building a strong team, and exit planning. The monthly sessions are held over tapas at a private venue, and participants are asked to implement one thing each month in their business to see tangible results from the lessons.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,
The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.
The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions.
The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other stakeholders to ensure competitiveness, profitability and sustainability.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
This document outlines the key elements and questions to consider when creating a documented content marketing strategy. It discusses why having a documented strategy is important, as research shows marketers with documented strategies feel more effective. The document then provides examples of questions to answer around various strategy elements, such as the business case for content marketing, developing buyer personas, and mapping content to the customer journey. Developing personas involves understanding customers as individuals rather than just demographics. The goal is to better identify and serve distinct audience groups.
Similar to Content Marketing Presentation by shweta sherchan (20)
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
2. Presentation
Overview
THINGS WE'LL COVER
Introduction
Why Content Marketing?
What is content strategy &
content marketing strategy
Content Plan
How to write magnetic
headlines
Youtube channel ideas
Conclusion
Q & A
SHWETASHERCHAN.COM
3. What is Content
Marketing?
AMPLIFY YOUR BRAND LIKE YOU
NEVER HAVE BEFORE.
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately, to drive profitable
customer action.
15. HOW TO WRITE
MAGNETIC HEADLINES
On average, 8 out of 10 people will read
your headline copy, but only 2 out of 10 will
read the rest.
Your headlines must:
Be USEFUL to the reader,
Provide him with a sense of URGENCY,
Convey the idea that the main benefit is
somehow UNIQUE;
16. • How to Save Time and Get Things Done (Time
Management Coach)
• How to Get a Better Job and Make More Money (Recruiter)
• How to Save Money and Retire Rich (Financial Planner)
SHWETASHERCHAN.COM
1. How to [Mundane Task] That
[Rewarding Benefit]
17. Who Else Wants [blank]?
The Secret of
Now You Can [something desirable] [great circumstance]
[Do something] like [world-class example]
Do You Recognize the [number] Early Warning Signs of
[blank]?
SHWETASHERCHAN.COM
2. 10 Sure-Fire Headline
18. Do You Make These Mistakes in English?
Do You Make These HTML Coding Mistakes?
Do You Make These Mistakes With Your Blog?
SHWETASHERCHAN.COM
Do You Make These Mistakes?
19. Are You Ashamed of Smells in Your House?
Are You Ready to Learn Chinese for Your Next
Job?
Are You a Courageous Blogger?
SHWETASHERCHAN.COM
Are You [blank]?
20. 101 Ways to Cope With Stress
21 Ways to Live a Better Life With Less
5 Ways to Write Killer Headlines
SHWETASHERCHAN.COM
[Blank] Ways to [blank].
21. Speak Spanish Like a Diplomat
Party Like Paris Hilton
Blog Like a proffesional
SHWETASHERCHAN.COM
[Do something] like [world-class
example]
22. YOUTUBE CHANNEL IDEAS
INTERVIEWS
Celebs,
Entrepreneurs,
Succesful Women
MOVIES & ENTERTAINTMENT
Celebrity Interviews
Trailors
Movie Sccop & Reveiws
Cover Video
DAILY VLOG
Lifestyle
Fashion
Entrepreneurship
Beauty
Hacks
Motivation
LIGHT HEATRTED/ COMEDY
Stand Up comedy Channels
Skits