Are you ready to write your nonfiction book but don't know how to start? How to Write, Publish, & Promote a Nonfiction book is based on the popular How to Write a Nonfiction Book: From planning to promotion in 6 simple steps. This easy-to-take, practical course will teach you the key concepts you need to know and help you apply those concepts to your own book.

2. 2
Are you ready to write your book?
Yes, but
– You’re not sure you have a viable idea.
– You don’t know where to begin.
– You wonder if you can really write a whole book.
– You know you need help but don’t know what kind.
– You are puzzled by all the ways to publish.
– You’re uncertain about the idea of Internet marketing.
Relax. You are in the right place. Welcome to
How to Write, Publish, & Promote a Nonfiction Book

3. 3
An Overview of the Six Steps
How to take a nonfiction book from aspiration to
Amazon.
1. Planning
2. Writing
3. Professional Partners
4. Production
5. Publishing
6. Promotion

4. 4
Planning
• What it is
– A plan or proposal
– Your thinking document
– A work in progress
– Way to organize your thoughts
– A plan every element of your book
• Why it matters
Planning is the first and most important step
in the process. It forces you to ask yourself many
tough questions, including “What is my book
about?”

5. 5
Can You Answer These Ten Questions?
1. Why are you writing this book?
2. What is your book about (in one sentence)?
3. How are you qualified to write this book?
4. Why is this an appropriate and timely topic?
5. Who is your ideal reader?
6. How will your reader benefit?
7. How will you reach your ideal reader?
8. How many potential readers are there?
9. What else is out there on this subject?
10. How will you help to promote your book?

6. Writing
• What it is
– The heart of the matter
– The content
– Most time-consuming step
• Why it matters
– Your subject is important to you.
– You want to share it with others.
– You want your readers to
respond.

7. Parts of a Book:
Why Each Part is Important
There are four main sections
in any nonfiction book, and
each section has a specific
function.
– Covers must be well designed,
eye-catching, and informative.
– Front matter includes the
information you want to share
with your readers.
– Chapters contain your subject
matter—your message.
– Back matter allows you to share
information without interrupting
the flow of the chapters.

8. Get Organized
As important as planning is before you begin
writing, it is equally important to organize
every step of the writing process. There are
four steps:
1. Set up your book files.
2. Organize your files.
3. Save your files.
4. Create a writing plan.
5. Fill in your deadlines.

9. 9
Professional Partners
• What it is
– Partnerships with people who can
provide expertise exactly where
you need it.
– Each member of your “team”
focuses on making your book a
success.
• Why it matters
– Very few people can or would even
want to do everything that must
be done to take a book from
concept to completion.
– Choosing partners will directly
influence the success of your
book.

10. 10
Production
• What it is
– A series of activities handled by the publisher between the
completed manuscript and the published book
– If you self-publish, you make production decisions.
– Production details may seem confusing at first, but many of
them are just a matter of preference.
• Why it matters
– There are many aspects of a book that attract you or leave you
unimpressed, and someone made decisions on every one of those
components.
– No matter how you publish, you will play a role in those
decisions.

11. 11
Publishing
• What it is
– Converts digital files into e-books or
printed, bound pages
• Why it matters
– Your book must be in a form readers can
access.
– There are more publishing options for
authors than ever before.
– The more you know about those options,
the better equipped you are to choose
the right one for your message and
audience.

12. Why it’s Important to Understand
Your Publishing Options
• The publishing world is
changing every day, and
the biggest change is in
emerging technology.
• The more you understand
about this world, the
better your choices will
be.
• There are five main
publishing options.

13. What You Should Know About
Literary Agents
Your agent is a partner who will …
– Critique your book proposal before it is submitted
– Make suggestions or edits to help you improve proposal
– Submit your proposal to interested publishers
– Secure advances, settle contract disputes
– Review royalty statements
– Ensure that publishers meet their contractual obligations
– Become your support system, guide, and cheerleader
– Bring a new editor up to date on you and your book
– Earn money only when he or she sells your book proposal

14. Publishing Options
1. Conventional publishing
2. Independent (“Indie”)
publishing
3. Self-publishing
4. Print on demand (POD)
5. Electronic (E) publishing

15. Costs of Self-Publishing
Professional Partners Estimated Fee
Administrative Asst $25-$60/hour
Attorney $150-$350/hour
Book Coach $75-$300/ hour
Copy Editor $4-$10/pg, or $18-$35
/hour
Development Editor $10-$12/page or $75-
125/hour
Designer (cover) $450-$650
Designer (interior) $5-$15/page
Distributer Nominal registration
fee + 55% of profit
Ghostwriter $20,000-$50,000
Professional Partners Estimated Fee
Illustrator A well-kept secret
Photographer $500-$10,000
Proofreader $2-$3.75/typeset page
or $15-$25/hr
Printer 500: $3.65-5.25 each
1,000: $2.36-3.50 each
Proposal Development $3,000-$5,000
Publicist $75-$350+ per hour
Reviewers Free book; no charge
Website Designer $1,500-$5,000
Total $30,900-$82,579

16. 16
Promotion
• What it is
– Your book has been published.
– Now, you must get it into the hands
of readers.
• Why it matters
– Many books are vying for readers’
attention. In nonfiction, there are
thousands upon thousands of
distractions.
– Promotion increases your chances
of finding your readers.
– Promotion is an ongoing process;
you are responsible for managing
that process.

17. 17
Fill in the Boxes of
Your Promotional Plan

18. Harnessing the Power of
Online Marketing
• You must have a presence on
the Web. Here are some of the
most effective ways to promote
your book:
• Website
– Doesn’t have to be elaborate or
expensive
– Introduces you, your
qualification, what you have to
offer, and how to acquire it
• Social networking
– Connects people and encourages
conversation and engagement
• Amazon
– Offers numerous opportunities to
sell books and develop your
“author presence”

19. 19
Why Should You Blog?
• To provide value to your readers
– Most successful bloggers are generous.
They give away lots of information, and it’s
all free.
• To inform, teach, guide, entertain,
or all of these
– Content should relate to the mission of
your blog.
• To develop a following of loyal
readers
– One visit to your blog is not enough. You
want readers to return, again and again.
• To sell ideas, services, or products
– Content counts. You have to have
something to say, something worth
reading.

20. 20
Amazon: Where Readers Will Look
for Your Book
• If you have a book, potential
readers expect it to be on
Amazon.
• Amazon is much more than a
huge, virtual bookstore.
• Its greatest value may be in the
ways it can sell YOU.
• Marketing your book on
Amazon should be the heart of
your promotional plan.
20

21. 21
What Next?
• Take my step-by-step online
course: How to Write Publish, &
Promote a Nonfiction Book.
• Read How to Write a Nonfiction
Book: From planning to
promotion is 6 simple steps.
• Not sure if you’re ready to
proceed? Let’s talk about it.
Contact me at 314-969-8661 or
bobbi@writeanonfictionbook.com