The future of work is in technology and self-employment. Many people are stepping into freelancing and starting small businesses. What do you do when you have a slim budget to market your business? Inbound marketing can help you attract customers. This book is for the starting out business owner or freelancer. Creating content for your target customers and putting it out there is an affordable method to hook them. In this book, I shed light on different ways you can create content and package it an easy to share method.

1. NO MORE
COLD CALLS!
Discover what you can use to attract customers to
your business
JULIET OCHIENG
Freelancewritersincometips.com

2. Always deliver more than expected.
LARRY PAGE
“

3. INTRODUCTION
Anytime you hear a guest speaker is an author of a book,
you know you want to sit tight and get a dose of some
wise words shared in the book.
You know what? You are not wrong by doing this. When
someone publishes great content and it gets good
readership, you perceive the individual to have more
knowledge in the topic at hand.
The research and long hours needed to create great
content is nothing to sneer at, especially if you’ve never
gone down the same road.
Same goes if a business publishes great content to help
its potential customers. Great content will never go out
of style!
What if a valuable book on a particular topic bears your
name and the name of your business?

4. I longed for such a day to come and I got down to work.
Long days and short nights, but I had a goal to achieve.
The joy and fulfillment I got the day I released my book is
comparable to nothing. Finally I had the first masterpiece
to my name!
I wanted a second, a third, a fourth and many more.
What became of it? I share more about my book in one
of the parts of this book.
Before you get there, I have a confession to make. It’s
nothing like, “Father forgive me for I have sinned…”
It’s more of, “Father forgive me for waiting toooo looong
before writing and publishing my first book.”
My first book got me more leads and more jobs.
As we may all agree, getting relevant leads is one the
activities that occupies every business owner.

5. You could be a freelancer, or the owner of a big business,
or even a crafts store. It doesn’t matter. At the start of
the day, you want to pursue a customer who is likely to
buy from you.
My book did this job for me even on days I didn’t feel like
waking up from bed because of fatigue. On certain days, I
had to deal with writer’s block!
Well, a good book is more of a faithful servant. It doesn’t
get tired of attracting new leads to you.
Thanks to technological advancements, you don’t have to
go through a publisher to get your book out. No need to
survive through a dozen rejection letters before one tiny
publishing house says yes.
You don’t even have to be afraid of the cost of publishing
paperback books. A digital copy can do the job perfectly.
Do you need relevant leads for your business? It’s time to
create good content to attract relevant leads with
minimal effort.
Help is here!

6. This book is divided into six parts.
Part 1 discusses the opportunity in online marketing. If
you believe you can do without online marketing, this
section will unearth useful statistics to help you reach an
informed conclusion.
Part 2 delves into the core of attracting relevant leads. Do
you know who your client is?
Part 3 seeks to answer the question of who is a relevant
lead. Do you need a million leads for your business?
Part 4 dissects the value of an eBook. We get into the
what, how and why of digital books.
Part 5 dwells on the inescapable subject of marketing
and shares useful insights on the opportunity in
embracing email marketing. How do you get email
addresses of potential customers?
Part 6 is a wrap up and a quick discussion of who needs
an eBook.
Ready to go? Have a pen and paper ready? Any other tool
you can use to jot down some useful notes is good
enough.

7. PART 4B- YOUR VALUE
RESOURCE TOOL
B. What type of content can you create?
If emails have 40X the power to get you new clients, then
you must be creative if you want to build a hefty email
list.
Besides volumes of overflowing text, you can create an
eBook with interesting features to make it more
interactive for your potential customer.
For instance, you can include video content to break the
monotony of reading chapter after chapter. Audio
content also keeps the content refreshing as the reader
moves from page to page.
How about including a survey to help you learn more
about the reader? Survey responses can assist you in lead
scoring. Remember, your target is to get relevant leads
that are ready to make a purchase immediately or further
down the line.

8. PART 4B- YOUR VALUE RESOURCE TOOL
To break down complicated ideas to simple concepts, you
can use more visual elements such as info-graphics, GIFS,
charts, graphs and stock photos.
Your content can also vary according to what you want to
communicate to your potential customers.
For example:
1) Create an eBook with answers to FAQs by your target
clients
2) Share a success story detailing the struggle of a
client, your business intervention and the resultant
success
3) Create an interesting and in-depth product guide to
create more understanding of your business among
your target clients
4) Present a discussion on important industry highlights
of value to your target customers
5) Transcribe an informative interview with an expert in
your industry
As a business owner, in any industry, you have valuable
content to present to your target audience. I can help
you to create a resourceful eBook. Contact me today.
Juliet@freelancewritersincometips.com

9. YOUR VALUE RESOURCE TOOL
TAKE AWAY
1. Offering digital books in exchange for emails is a
smart business move to obtain relevant leads.
2. To make your content interesting and engaging, mix
up text, visual and audio content.
3. You can create lead magnets out of diverse content
categories.
CLICK HERE TO ACCESS THE FULL COPY:
http://freelancewritersincometips.com/business-owners/

10. Need an eBook for
your business?
I create valuable and engaging content to attract clients
to your business.
CONTACT ME TODAY
Juliet@freelancewritersincometips.com
http://freelancewritersincometips.com/business-
owners/