Pam Perry  www.pamperrypr.com  www.speakersmagazine.net

1. OUR PURPOSE…
Presented by Pam Perry PR
“We Help You Create a Brand That Will Position You
as a Legend In Your Field”

2. First of all….Thank you! It’s Your Winning Season!
Those that show up, go up!

3. What We Are Going Over Today:
• Our Purpose
• Clarifying Your Brand
• Mastering Your Message
• Telling Your Story to The Media
Training on:
DEFINING YOUR CLIENT AVATAR

4. Why Are You Here?
•Publicity
•Positioning
•Publishing
•Partnering
•Platform Building
•Other….
Your Ultimate GOAL
My Promise To You
I am committed for you to have
• Marketing Mindset
Breakthrough
• Learn How to Package Yourself
to Attract Media & the Right
Audience (Client Avatar)
• Increase in Visibility, Leads and
a Recipe for Simple Consistent
PR Outreach & Marketing Plan

5. What Is Required of YOU
• Be Coachable and Get Out of Your Own Way
• Feed, Honor and Support Each other
• Time Block 4 to 6 Hours on Your Google Calendar a Week to Do the
Work – Download materials, Read, Watch & Activate
• Participate in the Forum – Ask questions and interact with each other
• Weekly Progress Review Forms must be turned in by the following
Tuesday at Noon so I can give feedback and personal instruction

6. What is a Brand? What is Branding?
“Branding” once meant a corporate logo and
a slick catalog, but in today’s online market-
place, the real value is not in appearing to be a
big company, but rather in just being you. And
your personality shines through in a variety of
ways.
Your brand is your essence; your reputation;
your signature; your ‘secret sauce’ – it is what
makes you stand out and be remembered –
and chosen.

7. Your Brand is YOU.
______________ inspires me.
______________ brings me tremendous joy.
______________makes me angry.
My super power is_______________________

8. BRANDING
Branding is a promise to those you serve. It’s an
expectation. It’s what they say about you when you leave
the room. Your brand is in every ‘touch point’ when people
come in contact with you. It’s CONSISTENT!

9. Clarifying YOUR Brand
• What do I want to be known for?
• What makes me different? My USP?
• What is MY Why? MY “back” story?
• People hire me/buy from me because I am
really good at ----

10. Introductions….the “Elevator Speech”
• Define who you help
• What you do for them
• Why someone should chose your business/product first
Sample: I am PR Coach and Social Media Strategist delivering online
branding and customized marketing solutions for authors, speakers,
nonprofits and savvy entrepreneurs across the nation for more than 20
years – helping them get their message to the right media and making
the right connections with ease and authenticity.

11. What do I want to be known for?

12. What makes me different? My USP?

13. My Why? Back story?

14. What do I want to be known for?

15. What makes me different? My USP?

16. Tanya has flourished as a publicist, personal
manager and production coordinator in LA.
She wrote, produced and directed four
stage productions which all enjoyed national
tours. However, as a connoisseur of fine
dining the marriage between marketing and
food for her was natural so she soon created
the podcast, “Recipes for the
Entrepreneurial Soul” and authored, “MBA:
Marketing, Branding and Accountability”
which also serves as a recipe book for
cooking up a successful business.
Tanya continues to thrust herself into
Marketing and Promotions full time, working
for several corporations while coaching small
business owners. The mother of 5 sons (all
adopted) is totally committed to building a
legacy…why does she venture to help so
many – she says, “I do it for my sons.”

17. WHAT IS AN…

18. In the digital world it is the Virtual representation of YOUR IDEAL CUSTOMER
As an entrepreneur it is our PERFECT CUSTOMER…
That single person who perfectly embodies everything that you represent.
That perfect person to walk through your door or visit your website.
He/She is the reason why you created your business, your content, your services and your products.
THAT IS YOUR AVATAR

19. DEFINING YOUR AVATAR
Before we define your Avatar – let’s take a moment and establish who it is NOT
• NOT Anyone who is interested in my purple peas
• NOT Everyone interested in my purple peas
• NOT Someone who likes purple peas and want to know more about them
• NOT The people who showed up at my event and asked questions about my purple peas

20. DEFINING YOUR AVATAR
So wait – that covers everybody …
“My avatar is 25-35 years of age, works a full-time 9-5 job, has a
family with 2 kids and finds themselves frustrated and feeling alone
every day because they don’t know where to find the knowledge
that I’m going to provide them about purple peas.”
ALMOST NOT QUITE
SO WHO IS MY AVATAR?

21. DEFINING YOUR AVATAR
So wait –WHO IS MY AVATAR
“My avatar is 43. Her name is Keisha, and she is a social worker. She’s been wanting to retire from her job
for a few years and begin a private business along with a non-profit organization assisting single teen mothers,
but she doesn’t know how to market to her select audience. She has a lot of connections and knows how
to technically start her business but falls short with digital presence or online knowledge. She could really
use some help on how to realize her vision and breath life into her brand, social media, marketing materials
and website.
She has requested a reduction in case load, so she can work part-time to pursue her dream. Armed with a
location, license and a great grant writer she is ready to launch her business but has stayed awake at night
because she has not met that branding expert who will capture her passion or vision. Keisha lives with her
husband, Keith Sr., of 6 years and their 5-year-old son, KJ. They both have the same passion because Keith was
raised by a single teen mother and Keisha was a single teen mom with two adult children from previous
relationships away at college.”
HEY KEISHA
BE SPECIFIC

22. CHARACTERISTICS OF YOUR AVATAR
• JOB DESCRIPTION AND TITLE: More than what kind of work this displays the level of influence
• DEMOGRAPHICS: Age, Gender, Income Level, Education, Marital Status, Neighborhood, NAME
• MINDSET: Hobbies, Values, Attitude, Interests, Beliefs
• GOALS/OBSTACLES: What they desire and What Keep them up at night
• OBJECTIONS: What stops them from connecting with you and ultimately buying from you
• MEDIA/DIGITAL FOOTPRINT: Websites, Social Media, Books, News outlets, FB Groups & LIVES

23. FINDING NINO, NINA OR NEMO
The real focus here is where do I reach my Avatar?
How do I MARKET to my Avatar?
WRAP SHEET Available in Members area
Take upon yourself the personality and persona of your Avatar and ANSWER QUESTIONS
• What books do I read? What movies or TV Program do I watch?
• What websites do I visit? What Podcasts or radio stations do listen to?
• What social media outlets am I on? What time am I scrolling? How long?
• Who am I following? What groups or ministries do I belong to? What conferences?
• What malls, markets do I visit? Where do I shop? What is my favorite vacation spot?
• What do I settle for and what are my wishes for improvement? Who is my hero?

24. So, Recap WHAT MAKES A GREAT BRAND?
1. Audience Knowledge / Knowing Your
CLIENT AVATAR – so you speak to them
1. Uniqueness
2. Passion
3. Consistency
4. Exposure
5. Relevancy
6. Simplicity
7. Authentic Personality (Trust)
BRAND CLARITY = MEDIA SUCCESS

25. Next Up… “So You Wanna Be on TV?”
What you Need to KNOW for REAL!
Week 1 Homework & Resources
• How To Develop Your PR Plan & Media Ready Checklist
• How to Get a Branded Email Address (Very Important!)
• Top 10 Things That Will Ruin Your Brand Online
• Get Clarity - Your Story, Your Brand (workbook)
• Client Avatar Worksheet
• 3 Steps to Online Branding & Marketing (ebook) by Pam Perry &
Vernita Sherman

26. www.BrandingAccelerator.com