This document provides tips for effectively communicating with your target audience through design, copy, and consistency. It emphasizes the importance of understanding who your audience is in order to attract them. Key aspects to consider include motivational research on your audience, creating a composite reader, using color and fonts as emotional hooks, and ensuring your message is consistent across all materials. The document also discusses using brand communication to convey who you are and what your audience responds to through non-verbal cues. Specific elements like the language of color, font choice, book cover design, endorsements, and developing a media kit are examined to effectively speak to your target market in 3 sentences or less.

1. SPEAK TO YOUR
AUDIENCE !
THROUGH DESIGN, !
COPY, &!
CONSISTENTCY
Jenny Pivor

2. How can you communicate with your audience?
! Who are they? How old are they? What is their level of education and interests?
What is their income level?
! Consider motivational research: The Hidden Persuaders, by Vance Packard
! Make up a composite reader. What might attract him? The Color Test, by Max Luscher
! Use color, fonts, spacing as an emotional hook in addition to your copy
! Anything you put out for your book communicates something. Make sure that your
message is consistent, well-planned, with the correct elements
! Gear your language towards the intended market

3. Your Brand Communicates a Lot
What do you want to say?
• Who are you trying to reach?
• What do they respond to?
• What non-verbal cues can you use to
communicate?

4. The Language of Color

5. How to Speak the Language
• What do cool versus warm
colors communicate and how can
you use this?
• Consider intensity (saturation)
and dark and light (value) when
you select a color
• Remember: choosing colors for
your brand isn’t about YOUR
favorite color. It’s about
communicating non-verbally,
explaining your message to your
target audience.

6. De-coding Visual Elements!
Fonts
What type are you?
• Reflect the feeling of your book: Serif (type with feet) or Sans Serif
Choosing your font is like picking out clothes. Make sure it’s appropriate for
your book as your clothes would be appropriate for an event.
• Beware of Using : Fonts With Too Much Personality
• Beware of Using : Fonts That Are Not Legible
A A A A A A A

7. Your Book Cover
• Make your type big enough to reduce for thumbnails on
the web
• Use professional design tools: If you can use
Photoshop, InDesign, or Illustrator, you can do this…
otherwise, do not try this at home! Spend the money
and have a professional do it.
• Make sure that your colors, design, and images convey
the right emotion and message for your book
• It’s more than the front: Include your marketing
synopsis, bio, photo on the back and the book title and
your name on the spine

8. Brand with Social Proof: Endorsements
! Who do you ask to endorse a book or give you a promotional blurb for
the cover?
• These are not necessarily people you respect, but people your
audiences respect, with an emphasis on the different audiences you’re
trying to impress: distributor/wholesaler, bookseller, librarian, reviewer,
conference attendee, educator, reader.
• How do you identify experts/authorities that will be recognized and
respected by your different audiences?
• How do you approach the experts/authorities?
• How do you get each one to praise different aspects of your book
• How do you get comments from satisfied users?
• Is it true that it’s who you know that counts?

9. Design: Book Cover Do’s and Don’ts

10. Basic Emotions to Tap!
! Love
! Fear
! Anger
! Revenge
! Humor
! Self-Awareness
! Spirituality
! Tenderness

11. Try a Trailer

12. Try a Trailer

13. Try a Trailer

14. Develop Your Media Kit!
Knowing and Living Your Purpose
A practical guide to being the “real you” everyday”
LeRoy Malouf
Remember times when you had Ahah experiences and
discovered new insights and perspectives? LeRoy Malouf
and others use the methods described in this book to
make on-going dramatic and positive difference in their
own lives and those of others. The Energetic Well Being
processes make such experiences normal and frequent
instead of occasional and seemingly random.
You will learn methods for: Shifting away from struggling
negation. Living in an increasingly positive state of
improvement and regeneration. Expanding capabilities
and possibilities. Loving and accepting yourself.
methods help you make quantum improvements in your
Non-Fiction
Inspirational
•
book.
•
through social media and blogging though
planning stages.
Non-Fiction wellness and vitality practitioner
and instructor enabling clients to
and sustainable improvements
in their life. LeRoy earned a BS
in Mechanical Engineering and
an MS in Managerial Behavior
from the Massachusetts Institute
of Technology. The developer of
Energetic Well Being Process©
LeRoy Malouf
Energetic Well Being©
info@ewbp.com
EWBP.COM

16. WANT SOME INDIVIDUAL HELP?
Contact me at jenny@merrimackmedia.com and receive 10% off any
service through April 8th, 2017.