Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
I presented this session at the Food Allergy Bloggers Conference in Denver, Colorado in November 2017. This includes an overview of Twitter for people new to the social media channel and transitions into more advanced topics for people who want to take their Twitter use to the next level.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Using Social Media to Raise Your VisibilityPeter Kuo
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.
This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Sincerely Social: The Real Benefits of Social Media Marketing for E-commerceSandi Garcia
Originally presented at www.ecomchicago.com on October 17, 2014. "Social" Sandi Garcia helps you sort through the myths surrounding social media marketing benefits and help you decide if you need to include a social media strategy in your marketing efforts. She also helps you choose which networks are a best match for your customer base.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Using Social Media to Raise Your VisibilityPeter Kuo
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.
This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
How Anesthesiologists Can Use Social MediaBrianne Aiken
As the Department of Anesthesiology's digital communications manager, I spend a lot of time integrating social media into our promotion and outreach strategy.
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
ILP On The Learning Couch - Developing Your Social Media StrategyCon Sotidis
Institute for Learning Professionals
On the Learning Couch
February 16th 2017
Melbourne, Victoria
AUSTRALIA
Full Video of the session can be found here:
https://youtu.be/pYajni0tpOQ
Anvil's Lunch & Learn on Using Social to Amplify Your BrandAnvil Media, Inc.
Anvil's Social Media Specialist, Melissa Fears, presented at Anvil's quarterly Lunch & Learn on using social to amplify your brand, increase followers, and obtain more customers.
Meeting Content Demand in Regulated Industries through Social MediaPhilip Calvert
Strategies and Best Practice to Win Hearts, Minds and Customers - with Philip Calvert, Social Media Sales Strategist
Special breakfast event with Northplains and Elateral, 2nd Dec 2015. Visit http://www.northplains.com/ for digital asset management expertise.
Follow Philip Calvert @PhilipCalvert
and on LinkedIn https://www.linkedin.com/in/socialmediaspeaker
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
2. What is Social Media?
2
Electronic communication through which users create
online communities to share information, ideas,
personal messages, and user-generated content.
There are many types besides what
people traditionally think…
6. Personal Use
• Social media is fantastic for your personal brand, to influence
the brands you use and love - and to get fast responses and
information when you need it.
• There are some great rules & tips to keep in mind.
• Be yourself, but….
• OthersWILL view your accounts.
• When in doubt, pause & think!
• When you can, take privacy measures against hackers.
8. Healthcare Organization, Provider or Business Use
• Marketing
• Identifying services/products that people desire
• Protect Professional Reputation
• Connecting with colleagues
• Connecting with clients/patients/customers
• Keep up to date with health news
• Recruit Research subjects
• Google Ranking & Places
12. KevinMD…
“Social media has made health care information more transparent. 7 out of 10
Internet users now use the web to look for health information, and they regularly
come to their provider’s office with information that they printed out, or pulled
up from their mobile devices. In some cases, patients may even have more
information about their disease than their physician…So in this transparent
era…those in health care have to redefine themselves. Instead of seeing themselves
as gatekeepers of medical and drug information, they need to become curators of
that information. Health care providers need to become filters for their patients
and guide them to reliable online sources for health information.” – Dr. Kevin Pho
Interview:“How to Use Social Media in Health Care:Q&A with practicing physician Kevin Pho”
14. Social Media Explained…
• Twitter: I am a #donut.
• Facebook: I like donuts.
• Foursquare: This is where I eat donuts.
• Instagram: Here’s a vintage photo of my donut.
• YouTube: Here I am eating a donut.
• LinkedIn: My skills include donut eating.
• Pinterest: Here’s a donut recipe.
• G+: I’m a Google employee who eats donuts.
• Snapchat: Check out this donut before it’s gone.
17. Tips for Daily Use of Facebook
• Set up a Profile that’s attractive & complete.
• Create a Brand Page, even if you think it’s not necessary.
• Like appropriate stories, pictures and statements – this is key – every
time you like something on Facebook you potentially show your page
to a new audience.
• Be likeable.
• Embrace the customer service angle (if applicable)
• Have an informative “About” section
• Try to not ask for likes or request shares – post engaging content so its
shared organically and people will continue to check out your page
• Post regularly
• Branding Page? –You can schedule directly through Facebook - Find
appropriate times to post
• Give Credit (don’t copy & paste)
• Use appropriate connected apps likeWooBox or Justuno
18. No, No, No…
• DON’T overwhelm yourself trying to get your brand
recognized – Facebook is NotAbout Organic Reach.
• DON’T post links only to your own posts & landing
pages.
• DON’T neglect your account no matter what its use.
• DON’T neglect ANY customer responses. (if
applicable)
• DON’T get sloppy. Clean up links. Follow guidelines
to post appropriate size photos. Check your grammar.
28. YouTube Stats
• Over 2 Billion videos viewed per day
– YouTube Mobile 100 million views per day
• Over 72 hours of videos are uploaded per minute
• The base age demographic forYouTube is 18-54
• More than half the videos onYouTube have been rated
or commented on by users.
• Types: talking heads, promotional, instructional, clips
• Channels - a curated list of videos posted by a specific
member/association/institution/journal
• Patient education videos/animations
29. CLICK HERE
to read a Q&A with Paul
Matsen,Chief Marketing &
Communications officer of
the Cleveland Clinic!
42. Why the #Hashtag?
• Though used on other social media sites – Hashtags serve more of a
purpose onTwitter & are usually overused & used incorrectly on other
platforms.
• This overuse is so prevalent that hashtag confusion is often the reason
why many people who are not onTwitter yet shy away from it.
• It’s also the reason many people (both usingTwitter & not) love to make
fun of Hashtags, such as in this clip!
43. Basic Rules of a Hashtag
• Use hashtags to make your content more searchable, and
to add a fresh element to your social media marketing.
• Always use the # before your chosen keywords.
• Do not use punctuation or spaces in hashtags. If there are
numerous keywords in a hashtag,
#theyshouldallflowtogether in one fluid phrase.
• Never put characters immediately before the #. For
example, it wouldn't be: news#WorldCup. Instead, you'd
write: #WorldCupNews
• Use letters and numbers, never numbers alone. Using all
numbers like #1 will not generate a positive search but
#No1insports will.
45. Tips for Daily Use ofTwitter
• Set up a Profile that’s attractive & complete.
• Start following people you want to follow you.
• Monitor Keywords & hashtags.
• Follow & Engage Influencers.
• Embrace the customer service angle (if applicable)
• Use the (.) when you need to….
• Deliver content people care about.
• Quality over Quantity.
• Use Pocket.
• Not seeing what you want? ChangeTrends.
• Add visibility to your twitter username.
• Time your Mobile Alerts.
• Give Credit (don’t copy & paste)
• Add & subscribe to lists.
• Add multiple accounts in Mobile.
• ScheduleTweets
46. No, No, No…
• DON’T hashtag everything.
• DON’T follow, pause, unfollow.
• DON’T buy followers.
• DON’T send Automatic Direct Messages.
• DON’T reply to every single tweet mentioning you.
• DON’T reply to messages you know aren’t meant for you. (i.e. Don’t be an
Internet Stalker)
• DON’T post links only to your own posts & landing pages.
• DON’T only send tweets based on data mining.
• DON’T jump on trending topics – just to get attention.
• DON’T push tweets to all platforms/networks
• DON’T neglect your account no matter what its use.
• DON’T neglect ANY customer responses. (if applicable)
• DON’T pick fights for the sake of picking fights…you never know their
influence online.
49. Klout
• Many people go years on Social Media without learning
about “Klout”.
• Measure of influence online.
• 90 Day timeline.
• Average score is 40.
• NOT influenced by your number of followers but by your
interactions with others.
50.
51. Targeted Networks & Mobile Applications
CLICK HERE to read“Look Out,Apple:Google May Launch a Health-Data App”June 13,2014
52. Next Steps &WhatWe Need fromYOU!
• Social Media & Events
• Social Media & Branding
• ‘Like’ all organization pages on any platforms you have
• Content, Content, Content
• Take Pictures
53. Any
Questions?
Please refer to the “Common Social MediaTerms” handout that
accompanies this presentation for an even greater understanding!
54.
55. Sources of Inspiration…
~ Erin Hart; 2014
~ Heleena McKinney; 2014.
Both Erin & Heleena can be found online through a variety of social media platforms,
including LinkedIn. To the best of our ability - all articles/sources of information in
this presentation have been credited below and can be found online.
• HootsuiteWhitepaper. 2014.“Social Media Education: the new edge for success”.
• Scott Levy. February 27, 2014.“10Advanced FacebookTips &Tricks”.
• Toni Rivera. January 5, 2014. “The Role of Social Media Sites in the Medical Industry”.
• John Sharp. November 1, 2013. “Trends in Social Media in Healthcare”.
• Miriam Slozberg. November 3, 2013 “Get the Full Scoop on Klout Here”.
• Ginny Soskey. May 16, 2014.“11TwitterTips &TricksThat Don’t ActuallyWork”.
• Jeremy Scott.April 18, 2011.“YouTube Statistics: 25 JawdroppingYouTube Facts, Figures
& Statistics”.