Intro to Social Media

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Intro to Social Media

  1. 1. Introduction to Social Media NJRA/NERA Spring 2012 Training Meeting Presented by Michele Martin
  2. 2. @michelemmartinI’m Michele
  3. 3. To join, send email to discoverabilitynj@gmail.com
  4. 4. Is this how you feel about social media?
  5. 5. Objectives• Demystify social media!• Discuss some statistics• Review some basic social media tools
  6. 6. What IS Social Media?
  7. 7. Web 1.0 • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination • “Push”
  8. 8. Web 2.0 • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web • “Pull”
  9. 9. Key Features• Require minimal technical skills—no programming• Facilitate connections, sharing, collaboration—2-way communication!• Privacy and control settings• Different platforms support different online goals/tasks• Support/facilitate multimedia sharing• Varying levels of accessibility• FREE or very low-cost
  10. 10. By The Numbers
  11. 11. PwD & the Internet• 54% go online, • More likely to search compared to 81% of for health information, general population government programs• 41% have broadband, and play games compared to 69% of • Less likely to use general population Internet for job search• Somewhat related to age, socio-economic • Barriers are technical class and type of and educational—lack disability of knowledge Source: Pew Internet and American Life
  12. 12. PwD and the Internet• 40% say they would • Less likely to have NEVER go online, friends/family online compared to 24% of • More likely to say that non-disabled. Internet is “confusing”• Say they don’t need it and hard to use (21% and are afraid of vs. 9%) online porn, credit card theft and fraud Source: Pew Internet and American Life
  13. 13. Employers 80% of employers use LinkedIn as primary tool to find employees 45% of employers use social networks to pre-screen candidates70% of employers have rejected a candidate due to“digital dirt”86% of employers said positive online identity wouldpositively impact hiring decision.
  14. 14. Recruitment
  15. 15. Let’s talk Tools. . .
  16. 16. Social Networks • Platform for connecting to people who share interests, etc. • Users can create profiles, communicate with other members, share links, info & media • Users can create “sub-groups” • Each network has a unique “personality” and features
  17. 17. Blogs • Easy publishing platform • “Posts” in reverse chronological order for sharing more timely information • Commenting to create community • Easily incorporate/share multimedia
  18. 18. Twitter • 140 character “tweets” • “Followers” & “Following” • Great for sharing links/tips and making connections • #Hashtags for events, topics • Can access via web, mobile, IM.
  19. 19. Multimedia Sharing • Platform for sharing/finding multimedia • Can create community around media • Can access via web, on smart phones. • Embed/linking/download features
  20. 20. Wikis • Easy-to-use publishing platform • More flexible than a blog • Good for collaborative projects • Can embed media, documents
  21. 21. Video Calling • Video calls from computer to computer • Use for practice interviews, case management appointments. • Employers increasingly using for screening interviews. • G+ can do “Hangouts” with up to 10 people. . . For FREE!
  22. 22. Google Documents • Online document creation & sharing • Can easily create forms, gather data —can even use to create quizzes! • Upload/download—compatible with Word, Excel, PPT • Can create PDF files
  23. 23. Google Alerts
  24. 24. Google Calendar • Online calendar • Can create and share multiple calendars • Send reminders to email, cell phone • Get agenda emailed to you each morning • Schedule office hours • Embed calendars in blogs & wikis
  25. 25. For Job Search
  26. 26. Basics• Professional social network• Way to research businesses and individuals• Professional “branding” opportunity
  27. 27. Connections
  28. 28. InMaps
  29. 29. Building Your Network•Join and participate in Groups—great way toget to people for connections!•Be a good “neighbor”--update your status,share articles, make referrals, writerecommendations, give advice, connect people toeach other.•Ask for introductions from your 1st levelcontacts to get to 2nd and 3rd level connections.•For 3rd level connections, join groups theybelong to and interact via the group
  30. 30. Newsfeed and Updates
  31. 31. Finding Job Openings
  32. 32. “Jobs You May Be Interested In”
  33. 33. Keyword Search in “Jobs”
  34. 34. Company Search
  35. 35. Company Profiles
  36. 36. Skills Search
  37. 37. LinkedIn Groups
  38. 38. LinkedIn Companion
  39. 39. LinkedIn Email Signature
  40. 40. UsingLinkedIn
  41. 41. http://www.twitjobsearch.com/
  42. 42. Ways to Use Twitter• Share professional resources with followers• Provide tips, advice, etc.• Connect people• RT and DM people• Participate in #chats
  43. 43. . . . Is for screening out applicants41% --candidate posted info about drugs/alcohol use.40%--candidate posted inappropriate photos29%--candidate had poor communication28%--candidate bad-mouthed previous employer27%--candidate lied about qualifications21%--candidate linked to criminal behavior
  44. 44. Facebook Privacy•Facebook default settings are ALWAYS the mostopen they can be. You have to CHOOSE privacy.•Facebook is always changing settings—have tostay on top of how privacy is changing.
  45. 45. Positive Strategies •Use status updates to connect, let people know about jobsearch. •Revise profile to emphasize professional/ educationalaccomplishments. •Limit photos •Choose friends wisely •Join and get active in groups and on Fan Pages that areconnected to your profession and/or to companies thatinterest you
  46. 46. A few more ideas. . .
  47. 47. Use Google Alerts to track job leads, companies, etc.
  48. 48. Keywords for Your Alerts• Names of companies• Names of key people in organization• Industries• Key skills/certifications (remember LinkedIn Skill Search?)• Industry trends
  49. 49. Use Google Documents to edit and publish an online resume
  50. 50. FORMS
  51. 51. Job Search Calendar
  52. 52. Can add tasks to shared calendars
  53. 53. Wiki for Online Portfolio
  54. 54. What will YOU do with social media?
  55. 55. Find more info at: www.discoverabilitynj.orgmichelemmartin.wikispaces.com

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