This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
The document discusses using social media for small business marketing. It defines social media as online technologies used to share content and experiences. While some question if social media is just a fad, major platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube have hundreds of millions of active users. The document provides tips for using different social media platforms and stresses the importance of developing a social media plan with defined goals and target audiences. It also emphasizes quality over quantity of social media posts.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
Social Media Toolbox- ADDP Technology Day - May 31, 2012Julia Campbell
The document provides an overview of social media tools and best practices for using social media. It defines social media and discusses whether it is just a fad. It then covers the top social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, and provides basics and strategies for using each one. The document emphasizes having a social media plan, generating content, writing style, promotion and integrating social media with other marketing. It concludes with the presenter's social media philosophy and opportunities to learn more.
The document discusses using social media for small business marketing. It defines social media as online technologies used to share content and experiences. While some question if social media is just a fad, major platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube have hundreds of millions of active users. The document provides tips for using different social media platforms and stresses the importance of developing a social media plan with defined goals and target audiences. It also emphasizes quality over quantity of social media posts.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Branding & Social Media Workshop with Niki CsanyiNikoletta Csanyi
This document provides an overview of branding and social media strategies. It discusses defining a brand's core values, vision and mission. It also covers translating the brand identity visually and maintaining consistency across all branding elements. Regarding social media, the document analyzes popular platforms, appropriate channels for different brands, and developing an effective social media strategy with content creation, engagement, marketing and analytics. Maintaining consistency and developing strategic, planned approaches are emphasized for effective branding and social media.
This document discusses social marketing and its use by non-profit organizations. It defines social marketing as using marketing principles to influence social behaviors for the benefit of audiences and society rather than for commercial gain. Non-profit marketing involves marketing products or services without the goal of monetary profit. The document outlines key elements of social marketing like the "four P's" - product, price, place and promotion. It also discusses additional factors like partnerships, policies and politics. Finally, it examines how non-governmental organizations can utilize social marketing strategies and challenges they may face.
The document provides an overview of popular social media platforms and tips for developing an effective social media strategy. It discusses Facebook, Twitter, YouTube, LinkedIn, and their key features. Some key points covered include developing goals and understanding your target audience, choosing appropriate channels, creating engaging content, and measuring success through various analytics tools available on each platform. The document also provides advice on customizing profiles, growing networks, and representing your brand consistently across all of your chosen social media channels.
The document provides an overview of social media strategies and tactics for non-profits. It discusses the current social media landscape, best practices from high-performing non-profits, developing an effective social media strategy, creating engaging content, measuring results, and anticipating challenges. The goal is to encourage engagement through community building, trusted content, and moving supporters to action across multiple social channels.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
Engaging and Inspiring Alumni Networks with Social MediaBeth Kanter
Beth Kanter presented on leveraging social media to engage and inspire alumni networks. She discussed developing an engagement model with clear calls to action and measuring engagement through various levels of participation. Kanter also provided tips for creating engaging content through questions, games, giveaways, nostalgia and more. Additionally, she emphasized connecting alumni through relevant content, events, and each other both online and offline. The presentation focused on best practices for social media strategy, measurement, and continuous learning to build strong alumni networks.
The document provides an overview of how nonprofits can utilize social media. It discusses defining social media and establishing objectives before tactics. It recommends starting with platforms where your target audience is present and providing value through engaging content. Key tips include recruiting passionate staff, monitoring conversations, learning from both successes and failures of others, and integrating social media into overall marketing strategies. Measurement of goals is important to determine if objectives are being met.
Don't Be Left Behind: Social Media for NonProfitsEileen OBrien
The document provides an overview of how nonprofits can utilize social media. It discusses that social media is a tactic that should be integrated into an organization's overall marketing strategy and objectives. It also recommends starting on key platforms like Facebook, Twitter, YouTube and blogs in order to engage supporters and spread awareness of the nonprofit's mission. Additionally, the document emphasizes the importance of listening to supporters and adding value through social media in order to build relationships and promote the organization's work.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
This document provides information on using public relations and social media for wedding businesses to break through clutter. It discusses what PR is and how it differs from advertising. It also outlines how to get PR coverage through media relations, tips for engaging with media, and dos and don'ts. The document then covers the growth of social media and its benefits for businesses. It provides advice on getting started on various social media platforms and trends for 2013, emphasizing listening, engaging audiences, and integrating social media into other marketing efforts.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This document provides information about Balash Public Relations, a women-owned startup PR firm. It outlines their target markets of small businesses and professionals needing reputation and crisis management. Sample client personas are described. The primary goal of the PR campaign is to raise brand awareness through social media. The document details plans for Facebook, Instagram, and LinkedIn including sample posts, hashtags, influencer strategies, and a 4-week editorial calendar. It proposes a $6,000 budget for the initial 4-week period.
This document provides a 5-step plan for maximizing social media impact:
1. Fine-tune your social media strategy by defining goals, objectives, audiences and metrics.
2. Establish social media guidelines to maintain a consistent voice and messaging.
3. Engage with your fans by recognizing them, soliciting feedback, hosting events and finding new connections.
4. Energize your campaigns by integrating across platforms, creating sharable content and releasing it widely.
5. Measure your social media work by tracking key metrics, observing trends and analyzing sentiment over time.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.
This document discusses social marketing and its use by non-profit organizations. It defines social marketing as using marketing principles to influence social behaviors for the benefit of audiences and society rather than for commercial gain. Non-profit marketing involves marketing products or services without the goal of monetary profit. The document outlines key elements of social marketing like the "four P's" - product, price, place and promotion. It also discusses additional factors like partnerships, policies and politics. Finally, it examines how non-governmental organizations can utilize social marketing strategies and challenges they may face.
The document provides an overview of popular social media platforms and tips for developing an effective social media strategy. It discusses Facebook, Twitter, YouTube, LinkedIn, and their key features. Some key points covered include developing goals and understanding your target audience, choosing appropriate channels, creating engaging content, and measuring success through various analytics tools available on each platform. The document also provides advice on customizing profiles, growing networks, and representing your brand consistently across all of your chosen social media channels.
The document provides an overview of social media strategies and tactics for non-profits. It discusses the current social media landscape, best practices from high-performing non-profits, developing an effective social media strategy, creating engaging content, measuring results, and anticipating challenges. The goal is to encourage engagement through community building, trusted content, and moving supporters to action across multiple social channels.
The document discusses social media strategies for promoting and engaging with events. It provides an overview of FSC Interactive, an agency that specializes in social media for hospitality and tourism clients. Statistics on social media demographics and usage are presented. The main strategies discussed are setting SMART goals, understanding your audience, and choosing appropriate tactics and channels which may include Facebook, Twitter, Instagram, YouTube and email. Specific content ideas and a timeline of before, during and after the event are provided for each channel.
The social media strategy document outlines Bloomingdale's plans to grow its online presence and follower base in order to increase revenue. Key strategies include providing more relevant content to interest audiences and encouraging user-generated content. Goals are to increase Instagram and Twitter followers by 20% through more engaging posts that promote the brand. Progress will be reported quarterly.
Engaging and Inspiring Alumni Networks with Social MediaBeth Kanter
Beth Kanter presented on leveraging social media to engage and inspire alumni networks. She discussed developing an engagement model with clear calls to action and measuring engagement through various levels of participation. Kanter also provided tips for creating engaging content through questions, games, giveaways, nostalgia and more. Additionally, she emphasized connecting alumni through relevant content, events, and each other both online and offline. The presentation focused on best practices for social media strategy, measurement, and continuous learning to build strong alumni networks.
The document provides an overview of how nonprofits can utilize social media. It discusses defining social media and establishing objectives before tactics. It recommends starting with platforms where your target audience is present and providing value through engaging content. Key tips include recruiting passionate staff, monitoring conversations, learning from both successes and failures of others, and integrating social media into overall marketing strategies. Measurement of goals is important to determine if objectives are being met.
Don't Be Left Behind: Social Media for NonProfitsEileen OBrien
The document provides an overview of how nonprofits can utilize social media. It discusses that social media is a tactic that should be integrated into an organization's overall marketing strategy and objectives. It also recommends starting on key platforms like Facebook, Twitter, YouTube and blogs in order to engage supporters and spread awareness of the nonprofit's mission. Additionally, the document emphasizes the importance of listening to supporters and adding value through social media in order to build relationships and promote the organization's work.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
This document provides information on using public relations and social media for wedding businesses to break through clutter. It discusses what PR is and how it differs from advertising. It also outlines how to get PR coverage through media relations, tips for engaging with media, and dos and don'ts. The document then covers the growth of social media and its benefits for businesses. It provides advice on getting started on various social media platforms and trends for 2013, emphasizing listening, engaging audiences, and integrating social media into other marketing efforts.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
This document provides information about Balash Public Relations, a women-owned startup PR firm. It outlines their target markets of small businesses and professionals needing reputation and crisis management. Sample client personas are described. The primary goal of the PR campaign is to raise brand awareness through social media. The document details plans for Facebook, Instagram, and LinkedIn including sample posts, hashtags, influencer strategies, and a 4-week editorial calendar. It proposes a $6,000 budget for the initial 4-week period.
This document provides a 5-step plan for maximizing social media impact:
1. Fine-tune your social media strategy by defining goals, objectives, audiences and metrics.
2. Establish social media guidelines to maintain a consistent voice and messaging.
3. Engage with your fans by recognizing them, soliciting feedback, hosting events and finding new connections.
4. Energize your campaigns by integrating across platforms, creating sharable content and releasing it widely.
5. Measure your social media work by tracking key metrics, observing trends and analyzing sentiment over time.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
This document summarizes a social media strategy workshop presented by Chris Snider. The workshop covered best practices for platforms like Facebook, Twitter, LinkedIn and Instagram. It discussed creating engaging content like images, videos and live videos. It also covered measuring social media performance, building campaigns, and using Facebook ads. The goal was to help attendees improve their social media strategies and build more effective presences on various networks.
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.
Strategies for promoting organizations with limited resources. Featuring the segment, "If I had..." with suggestions on how to best use small budgets for big impacts. Prepared for a networking group of non-profit and small business leaders who are new to marketing.
This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.
Marketing for Yoga Teachers: Basic Social MediaFiitZ
Learn Social Media the easy way!
1. Why bother with Social Media
2. Creating goals and objectives
3. How to use each social platform (Instagram, Facebook, Linkedin, Youtube, Live or Snapchat)
PLUS, see some tools to try out to make your Social Media easy.
To watch the full FREE webinar, access here: http://bit.ly/2BhcQAJ
Nicollette is a digital marketing executive who helps develop social media strategies for film releases. She studied marketing and did an honors project on social media experiences. Nicollette runs her own social media consultancy alongside her full-time job. She discusses strategies for Facebook, Instagram, Snapchat and developing content for each platform. Nicollette also outlines tips for building a social media presence including defining your message, audience, platforms and content. She emphasizes the importance of engagement, testing content and being prepared.
Social Media Success: Inspire Your Audience, Build Your BusinessKate Volman
This document provides tips and strategies for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and create new revenue opportunities. The document then gives examples of big brands that have succeeded on social media and provides strategies for using different social media platforms like Facebook, LinkedIn, Twitter, and Instagram to engage audiences and drive sales. It emphasizes the importance of creating and sharing inspiring, real, thought-provoking content and being responsive to audiences. Finally, it discusses tools for measuring social media results and being active in online conversations.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
710,000 Facebook Fans is Not Enough: NESCHO May 2012Matt Cyr
This document discusses the importance of social media for healthcare organizations. It provides examples of how Children's Hospital Boston uses social platforms like Facebook, Twitter, YouTube, and blogs to engage over 710,000 people. These platforms allow for two-way communication, reputation building, and sharing timely healthcare information. The document emphasizes that simply having social media profiles is not enough - healthcare organizations must strategically and regularly share engaging content to reap the benefits of social media.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
This document discusses how to build an effective multi-channel social media strategy. It emphasizes setting SMART objectives that are specific, measurable, assignable, relevant and timed. The strategy should include assessing goals and capacity, selecting appropriate channels, and generating authentic content that tells an organization's story and impact. Regularly reviewing performance and being nimble are also important for success.
Integrating Social Media into Your Communications StrategyBeth Kanter
This document summarizes a workshop on integrating social media into nonprofit communications strategies. The workshop covered topics like defining networked nonprofits, developing a communications ladder and strategy, creating content and measuring results. It provided tips on audience definition, objectives, strategies, content creation and champions. Tools like Facebook Insights, Twitter Analytics and spreadsheets were overviewed for measurement. The workshop emphasized continuous testing and improvement of social media practices.
The document provides an introduction to public relations. It defines key concepts such as defining PR and its role in supporting marketing. It outlines how PR can help organizations adapt to changes, maintain status quo, foster communication, and manage attitudes and behaviors. The document also discusses defining PR and its elements such as unpaid media, internal/external communications, and supporting other marketing initiatives. It notes PR is not always positive but can create a favorable environment.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
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9. 1. I am an entrepreneur and life/business
coach.
2. I help men and women ages 18-35 who
have more vision than resources, more
problems than solutions and more
depression than hope.
3. (Do/understand) Turn potential into profit
and hopelessness into hope
4. So that they can live a life of purpose and
fulfillment
MY VALUE PROPOSITION
16. SUB-HEADLINES
“Sub-heads” can add even greater value to an
already awesome headline.
Example: “10 reasons why you should get a
physical” is a good headline.
BUT… “10 reasons why you should get a
physical - #7 will shock you” is even better.
“How to use lose 10 pounds in two weeks” is
great. BUT.. “How to lose 10 pounds in two
weeks — No pills, or nasty diets” is more
inticing.
21. 1. Setting (where your story takes place)
2. Character (the hero/heroine/protagonist who has adventures)
3. Plot (the events that unfold, the arc of what happens)
4. Conflict (the obstacles the characters encounter)
5. Theme (the resolution of the conflict, what's been learned along
the way)
or
1. Orientation (introduction, mood, tone, location, setting)
2. Crisis (the challenge, situation, drama)
3. Escalation (building on the crisis, leading to what’s known as
“climax”)
4. Discovery (the revelation. What the audience or character
learns)
5. Change (the transformation, what resulted from the learning)
22. LEARN WHO HAS THE BEST RELATIONSHIP
WITH YOUR TARGET AUDIENCE AND WHY
33. WHO IS YOUR AUDIENCE?
WHERE ARE THEY?
• 16-24
– Most used: Instagram
– Least used: LinkedIn
• 25-34
– Most used: Instagram
and Pinterest
– Least used: Facebook
• 35-64
– Most used: Facebook
– Least used: Instagram
34. GEN Z
• Eight second attention span
• Prefer instant/private messaging
• Not a fan of email
• Will account for 40% of all consumers by
2020
– Twice as likely than Gen Y to shop on mobile
– Twice as likely than Gen Y to use YouTube
– 3x likelier to open a chat message received through a
push notification (rather than an email)
• Very involved with volunteering
• Want their jobs to impact the world
• Concerned about humanity’s impact on the
planet
Source: Social Media Today
Photo credit: Danny Nicholson
35. A FEW THINGS TO KEEP IN MIND
• Mobile is key
• Facebook is not dying,
it’s shifting
• You don’t have to join
every new, shiny
channel (Snapchat,
etc.)
• Social media doesn’t
work in a silo
Photo credit: Margaux-Marguerite Duquesnoy
37. BITE-SIZED CONTENT
• Designed for short
attention spans
• Linking out to more
information
• Intended to educate,
engage and/or
entertain
38. SOCIAL GOOD
• How your organization is giving back and/or
how you are helping others give back to their
communities
39. USER-GENERATED CONTENT
• People post or
submit content
(photos,
testimonials, etc.)
• Use the content on
other social media
channels or for
marketing purposes
40. TIES TO POP CULTURE
• Popular TV shows
• Flashbacks: ‘90s, 80s’, etc.
• Listicles
• Buzzfeed quizzes
41. PODCASTING
• "Monthly audio podcast
consumption grew from
approximately 39 million
monthly users in 2014 to
approximately 46 million
in 2015." - Suzanne Delzio,
Social Media Examiner
• "Americans now listen to
roughly 21.1 million hours
of podcasts daily." - Michael
Sebastian, Ad Age
47. WHY YOU NEED A SOCIAL STRATEGY
• To help you evaluate and
select the best social
channels for your audience
• To help you set SMART
social media goals
• To help you evaluate your
current social media use
48. BEFORE YOU BEGIN
• Take a baseline:
– Audit your current social
media presence
– Note key metrics for
future reference
• Evaluate the social
media and marketing
of your competitors
and/or peers
49. • What are people saying about your
organization online?
• What are people saying about your industry
in general?
LISTEN & LEARN
51. EXAMPLES OF GOALS
Reach Engagement
Build awareness
Demonstrate thought
leadership
Shift
sentiment
Gain feedback
Drive traffic
Increase
likes/follows
Drive referrals
Increase
attendance
Recruit members
Garner feedback
Build
a community
Serve as a resource
Develop
relationships
Amplify other
marketing efforts
Generate views
52. WHO IS YOUR AUDIENCE?
WHERE ARE THEY?
• Pick the
channel(s)
native to and
preferred by
your
audiences
53. • Is your brand serious and professional? Or,
is it personable and upbeat?
– Influenced by your audience and their expectations
• Different topics can require different tones
– Crisis communication versus a celebratory
announcement
VOICE
54. THE 5 W’S OF SOCIAL STRATEGY
• Who are you trying to reach?
• What are you trying to achieve and/or what
do you want them to do?
• When do you want this to happen?
• Where do you want these people to go?
• Why?
55. CHOOSING A CHANNEL
• Pick the channel you expect to be most
successful and dedicate at least 50% of your
energy to it
• Pick two to three other channels you want to
further develop and master
56. SETTING A TIMELINE
• Focus on the long haul
– Building a social media audience takes time and
consistency
• Consider short-term campaigns that are
integrated into your main channels
– Don’t create new channels for each new campaign
61. 50-30-20
• Post content that aligns with your goals:
– 50% | Content that inspires, entertains, engages
or informs your audience
– 30% | Conversation and interaction
– 20% | Self-promotion and sales
62. AMPLIFY REACH AND ENGAGEMENT
• Information, inspiration and resources that
your audience wants or needs
• Tag-worthy and shareable visuals
• A specific call-to-action
– Read more
– Sign up
– Donate
– Stop by
63. FIND CONTENT FOR EACH QUADRANT
• Fuel your audience’s passion
and interest
• Involve your audience so they
feel an
authentic connection
• Support your audience by
providing relevant information
and resources
• Share content that originates
from your audience
64. FUEL
• Inspire your audience
with content that
surrounds their points of
passion and/or interest
that are related to your
organization.
• Entertain your audience
with content they find
interesting.
• Invoke an emotional
response.
• Inspire someone to take
action.
65. • Post relevant stories from internal and external
news channels
• Share information about exciting industry trends
• Post creative infographics
• Share videos
• Develop top 10 lists
• Share inspirational or motivational quotes or
stories from people your organization impacted
“FUEL” EXAMPLES
66. INVOLVE
• Feature real people with authentic stories that
connect back to your core brand
• Ask questions and provide opportunities for the
audience to engage with you.
• Make it personal
• Drive them to take action (register, volunteer, etc.)
67. • Photo gallery or video from
an event
• Use of “brand”
ambassadors or influencers
• Feature of a specific doctor,
nurse, patient or other
person
• Periscope/Facebook Live
interview with a guest
speaker with a Q&A
• Behind-the-scene look
• Challenges or takeovers
• Call to action to register for
an event
“INVOLVE” EXAMPLES
68. SUPPORT
• Provide resources and news that resonates
with and impacts your audience
• Seek to anticipate their needs
• Give them the information they need to take
the next step
69. • Post about relevant upcoming events
• Create a checklist to help people plan
ahead, take action, etc.
• Post a guest speaker’s presentation on
SlideShare
• Answering FAQs
• “How-to” instructions
• Responding promptly to questions
“SUPPORT” EXAMPLES
70. SHARE
• Share the news about awards and highlights
• Utilize pre-existing content
• Repost content created by others
71. • Recognizing people for their achievements
• Retweeting a related post about an event
• Sharing ideas and information
• Posting a photo gallery
“SHARE” EXAMPLES
73. CONTENT CALENDARS
• Google Calendar, Excel, Word, Trello, etc.
• Pre-write content to ensure it’s balanced
• Use social media tools to schedule content
76. BALANCE YOUR CONTENT
• Live video
• Embedded video
(autoplay)
• Photo albums
• Carousel links
• Single photo
• Image with text
• Links
• Text only
Typical popularity:
77. KEYS TO SUCCESS
• Determine the goal:
Why are you using social media? What do
you expect it to achieve?
• Quality versus quantity:
Pick and choose channels; Post your best
content
• Remember the “social” in social media:
Talk to people, not at them
• Engagement is more important than
followers:
1,000 followers who don’t engage means
nothing
81. THE ALGORITHM
“Facebook has said publicly that its new
algorithm is intended to leverage historical
data about individual users to predict which
content is most likely to be perceived as
interesting.” (The Light Digital)
82. WHAT IT CAN MEAN FOR YOU
• Determines whether or not your posts are
seen in a person’s newsfeed
• Prioritizes “relevant” content
• High preference for video (especially live)
• Less likely to show click-bait, memes or ad-
like posts
83. WHAT IS RELEVANT CONTENT?
• Engaging
• Interesting
• Emotional
• Personal
• Timely
The content that fits these buckets will vary
depending on your audience.
84. ALIGNING CONTENT
TO THE ALGORITHM
• Post content that you predict people will like,
comment, share, click, etc.
• Pay attention to time of day due to “time
decay”
• Don’t try to game the system
• Don’t link all your social channels together
103. • Month-over-month percentage increases in:
– Reach (individuals who see your content)
– Impressions (total number of times content is seen)
– Engagement (shares, retweets, likes, comments, etc.)
• Highest and lowest performing content
– What type of content was it? Consider why it performed the
way it did.
DATA TO TRACK
119. GOING FROM EXPOSURE TO EXECUTION
• Browse the free resources on our website:
Stinsontransformational.com/tools
Password: liveabundant
(Remember, the resources will expire in 14
days.)
• Make a list of action items
• Identify quick steps
• Put other projects on the calendar and eat
that elephant!
----- Meeting Notes (5/9/16 08:41) -----
Branding is more than fonts, colors, and slogans
----- Meeting Notes (5/9/16 09:12) -----
Branding is a combination of words, visuals and interactions designed to represent your values, ideas and personality.
Branding is important because when done right it can take you from being unnoticed to being unforgettable.
I always like to start with this video. I think we all know how important social media can be, but the extent that it has changed our lives and the world is mind-blowing.
2:20
Social media has evolved into a complicated web that includes hundreds of social channels beyond Facebook, Twitter, and Instagram. That means there’s a lot of noise and you have to work harder than ever to have people actually care about what you have to say.
:15
Businesses and organizations can no longer avoid social media. A presence is expected. More than 65% of adults use social media. It’s not surprising that 90% of young adults are using social media, but the numbers have significantly grown among the other age groups. Since 2010, the number of senior citizens using social media has more than tripled. Social media isn’t just for teens anymore.
:20
There are many different channels that you could be using. But, you don’t need to be everywhere. I always recommend doing just one or two channels really well before your expand to others.
:15
There is a lot that goes into a successful social media strategy — from audience analysis to setting goals to engaging in coversations. Strategy, along with content development and measurement, are some of the things we’ll talk about today.
:15
One of the things Darryll spoke about today is defining your audience. Age is just one demographic, but it’s an important one.
By far, Instagram is most used by the 16-24 age group. They like visual social media. Note that they do still use the other channels, like Facebook and Twitter.
Millennials — the 25-34 age group — heavily use visual channels like Instagram and Pinterest, too. And while they’re not using Facebook as often as they used to, they still have a presence.
35 to 64-year-olds are the ones heavily adopting Facebook right now.
:45
A lot of data about Gen Z is starting to come out now. Gen Z are those in their very early 20s and younger. They’re ethnically diverse. They grew up with digital.
1:00
:25
The CDC’s campaign was incredibly successful. It was launched on a Monday and by Wednesday, the server crashed. It tripled their web traffic in comparison to other preparedness messages. People had become used to seeing messages abut hurricane preparedness … but these same guidelines applied and the unexpected route got them to check it out!
Get a quick discussion going….
As you become focused on posting content that aligns with your goals, it’s easy to spend too much time focusing on self-promotion. This 50/30/20 formula can help you find balance in posting content that reaches and engages your audience, while helping your organization or company meet its goals.
Half of the time, focus on posting content that your audience might enjoy, find relevant or find useful. This is about you being a valuable resource or meeting their needs. About thirty percent of your time, focus on conversation. So many people lose sight of the “social” in social media. Only two of every 10 posts should be blatant self-promotion.
A lot of people worry about how to get likes and follows. But, those are not as important without good content. Without good content, those people who like your page won’t see it and, if they do, they won’t engage.
The biggest thing is to post information and resources that your audience wants, needs or will otherwise find relevant. Enhance your content with visuals or video. And, always make sure you have a call to action. Ask yourself why you are posting what you are posting. What do you want the audience to do? Visit your website? Sign up?
Content creation is incredibly time-consuming. You can use the COPE method to overcome this. Create Once, Publish Everywhere. You can easily repurpose the content you create for multiple channels to save time and ensure consistent messaging.
For example, you can do this by taking content from your annual report and putting it onto Facebook. Or, by taking a blog post and posting a link on LinkedIn. You can take an Instagram post and repurpose it on Twitter.
After you’ve set a strategy and you’ve implemented great content, you can measure your success. How do the actions you take on social media align with the goals you’ve set?
Facebook is still king – there are many channels you can use, but this is the one that has the greatest reach for many people. There are more than one billion Facebook users worldwide.
Facebook uses historical data to predict what content people want to see in their newsfeeds. If your content isn’t being seen by your followers, it could be because it’s not the kind of content your audience actually would engage with (according to Facebook’s algorithm). We need to stop blaming Facebook for lack of reach and starting looking at the content we’re sharing.
You are probably asking now, “Well, what is relevant content?”
What interests me as a young married female in a rural area will be much different that the 42-year-old single mother who lives in the city.