This document discusses various social media platforms and how they can be used for summer camp marketing. It identifies Facebook, Instagram, Pinterest, Snapchat, micro-messaging apps, blogging platforms, and video as potential options. For each, it provides examples of how camps have used the platform successfully and questions for camps to consider to determine which platforms fit their goals, audience, and capabilities. The overall recommendation is to focus social media efforts on the 2-3 platforms where the camp has the strongest audience and ability to create engaging content regularly.

1. What’s Hot in
Social Media

5. Two Pervasive Themes:
Connecting
Sharing Moments

6. What’s Hot in Social Media:
! Social Media Advertising
! Micro and Group Messaging
! Blogging
! Video
! Visual Social Networks

7. Social
Media
Adver.sing

8. Facebook Advertising
Engaging
Image
Message
Content
Tracking
URL
+
Pixel
Targe.ng

9. New
Facebook
Ads

10. New
Facebook
Ads

11. Engaging
Image
Message
Content:
Photo
or
Video
Tracking
URL
Instagram Advertising

12. New
Instagram
Ads

13. New
Instagram
Ads

14. Visual
Social
Networks

15. Instagram

17. Name
the
loca.on
Link
in
Bio
Recruiting with Instagram

18. Fun,
engaging
photos
and
videos
Driving
traffic
back
to
your
site
Ask
campers
to
like,
comment,
share,
and
tag
their
own
photos
with
#yourcampname
What approach should we take?

19. Pinterest

21. Pinterest is good for:
-­‐ Promo.ng
blogs
-­‐ Driving
traffic
to
the
site
-­‐ Camp
art
projects,
quotes,
recipes
-­‐ Packing
lists
-­‐ Advice
for
parents
-­‐ Reaching
new
targets:
Promoted
Pins
-­‐ A
visual
way
to
display
everything
your
camp
has
to
offer

22. Create
relevant
boards
Ask
your
best
moms
to
par.cipate
Drive
traffic
to
your
boards
from
other
plaSorms
What approach should we take?

23. Micro
and
Group
Messaging
The
Evolu.on
of
Email?

25. SnapChat

27. Snapchat is good for:
-­‐ Fun
surprises
-­‐ Sharing
moments
from
events
-­‐ Reaching
younger
campers
-­‐ Generally
having
fun!

28. Don’t
follow
back
or
open
snaps
Start
slow
by
sharing
a
few
moments
Have
fun!
What approach should we take?

29. WhatsApp

31. WeChat

33. Micro-Messaging is good for:
-­‐ Sharing
a
message
with
anyone
on
any
device
at
any
.me
-­‐ Group
tex.ng
families
or
parents
-­‐ Reaching
interna.onal
families

34. Ask
interna.onal
families
what
they
use
Develop
a
messaging
strategy
Research
group
tex.ng
plaSorms
What approach should we take?

35. Blogging

37. Medium

39. Tumblr

41. Blogging is good for:
-­‐ Sharing
your
story
-­‐ Keeping
your
website
content
and
SEO
relevant
-­‐ Celebra.ng
your
camp’s
uniqueness!

42. Share
these
posts
on
social
media
Start
by
wri.ng
1
or
2
blog
posts
Engage
alumni,
parents,
staff
members
even
campers
to
write
for
you
What approach should we take?

43. Video

44. If
nobody
sees
your
camp’s
video,
does
it
exist?

45. If
only
your
camp
families
see
your
video,
does
it
exist?

46. Take a Video Inventory
Videos
I
have:
Marke0ng
Objec0ve:
Target
Audience: Best
Social
Tool:

47. What do I want to have?
Videos
I
have: Videos
I
want:
Marke0ng
Objec0ve:
Target
Audience:
Best
Social
Tool:

48. Why do I want to promote them?
Videos
I
have: Videos
I
want:
Marke0ng
Objec0ve:
Target
Audience:
Best
Social
Tool:
Increase
awareness
Showcase
differen.ators
Get
kids
excited
about
camp
Remind
alumni
of
past

49. Who do I want to see the video?
Videos
I
have: Videos
I
want:
Marke0ng
Objec0ve:
Target
Audience:
Best
Social
Tool:
Parents
Campers
Staff
Alumni

50. Where should I promote this?
Videos
I
have: Videos
I
want:
Marke0ng
Objec0ve:
Target
Audience:
Best
Social
Tool:

52. Instagram

54. ! Can
use
30
second
clips
in
ads:
15
seconds
organically
! New
medium
to
reach
new
people:
Over
300
million
users
on
Instagram
(more
than
Twiber)
Sharing Your Video on
Instagram

55. SnapChat

57. Video is good for:
-­‐ Visually
displaying
your
story
-­‐ Keeping
your
audience
engaged
-­‐ Celebra.ng
your
camp’s
uniqueness!

58. Clip
your
exis.ng
videos
Use
the
inventory
provided
to
make
a
list
of
what
you
have
and
what
you
need
Promote
great
videos
to
your
target
audiences
What approach should we take?

59. Which
of
these
plaSorms
should
your
summer
camp
be
using?

60. Is my audience on the site?

61. Do they spend a lot of time
on the site?

62. Can I reach them more easily by using
this site?

63. Can I easily create content for
the site?

64. Can I commit to using the site 2x
per week?

65. Does using the site help me reach my
marketing goals?

66. Ques.ons
to
blake@socialsummercamp.com.
Facebook.com/socialsummercamp
Twiber.com/socialsummrcamp
Socialsummercamp.com
THANK YOU!!