Social Media 101
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Introduction to social media - presented to the English Language Partners national conference on 22 May 2010.
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Social Media 101
- 1. Social media 101 with Emma McCleary from Ideas Shop
- 2. Why have you chosen this workshop?
- 4. You’ll leave with a social media plan
- 5. My presentation will be made available
- 8. Is usually free
- 10. Needs a username and password for each application
- 11. What scares you most about social media? worksheet
- 12. Your social media plan is your guide to success
- 13. Developing your social media plan: a guide to success The aim of your project. Tools for success: SMART (Specific Measurable Attainable Realistic Timely) Three-four key messages about your project Target audiences – who are they? Ages? Location? Ethnicity? Who else can help you with your project?
- 14. Developing your social media plan: a guide to success What are your restrictions? Are there risks? How will you overcome these? Who will maintain my social media campaign How much time will I need each week for maintenance? Over what period? Realistically, do I have time for this?
- 15. Lets go over our plans...
- 16. You should never choose your social media tools until you’ve worked out what you’re doing. Here’s some options:
- 18. Blogging
- 19. Micro blogging
- 20. Video sharing
- 21. Photo sharing
- 22. Wikis
- 24. Based on creating networks with other people
- 25. Everyone uses their real name so it’s honest
- 26. People set up their own personal profiles
- 27. You can also set up events and pages for your organisation
- 29. Create groups and have your workmates join them
- 30. Helps your organisation’s Google rankings
- 31. Not visual
- 34. Post short news stories to keep people interested
- 35. Post photos
- 36. Talk direct to people interested in your organisation
- 37. More than 400 million active users worldwide
- 39. Blogs need to be updated consistently – whether each day, once a week or once a fortnight…
- 40. Blog posts can include images and video
- 41. Blogs should include links to other sites
- 42. Blog posts only need to be about 300 words
- 43. Can have more than one authorwww.wordpress.com Worksheet - storytelling
- 50. Video short news stories and post them
- 53. I recommend www.flickr.com
- 54. Free and paid options
- 55. Remember to check with people before putting their photo online
- 56. Wikis http://www.wikispaces.com
- 57. Social bookmarking http://delicious.com
- 58. Slide sharing www.slideshare.net
- 59. Think about your social media plan: what tool will you use?
- 60. Social media is about being social and about having a conversation
- 64. Worksheet – managing risk
- 68. Have a conversation – listen as well as talk
- 69. Engage your community – create new content
- 70. Know what’s going on - monitor your social media