The document discusses trends in digital media consumption in Canada. It includes a quote from Bryan Segal, vice president of comScore Canada, stating that the digital media industry is evolving as consumers engage with content across multiple platforms. The rest of the document outlines strategies for an online television blog, including using social media, blogs, videos, and mobile apps to engage an audience interested in television shows.
If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).
A PowerPoint detailing research on alternative uploading platforms and the processes I undertook in distributing my podcast through the one I had chosen.
Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
www.asiadigitalmap.com Ogilvy's APAC Social Media specialists, the 360 Digital Influence team, presented this deck as part of their Wall Street Journal, Go To Webinar partnership. Find out about future webinars from www.asiadigitalmap.com
Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.
If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).
A PowerPoint detailing research on alternative uploading platforms and the processes I undertook in distributing my podcast through the one I had chosen.
Guide to Marketing with YouTube: You can use it to: show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
www.asiadigitalmap.com Ogilvy's APAC Social Media specialists, the 360 Digital Influence team, presented this deck as part of their Wall Street Journal, Go To Webinar partnership. Find out about future webinars from www.asiadigitalmap.com
Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
At iris we have one of the most holistic global social media offerings in the industry. So we had our team share their expertise on all the main social channels out there right now, how best to use them, who’s on them, how their ads work and a checklist for how to approach them.
This social media audit is a project that was assigned in one of my classes at the University of Florida. I believe it introduced me to new grounds that I will benefit greatly from in the future.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Similar to Television: Past, Present & Future (20)
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Perspective
“The digital media industry in Canada is evolving
in extraordinary ways, largely driven by today’s
multi-platform consumer engaging with content
across a variety of media”.
-Bryan Segal, vice president, comScore
Canada
3. Perspective
Current trends that can be taken advantage of
Metrics clearly display useful results
Relatively inexpensive
Ability to reach a broad target market
Traditional offline media is diminishing
5. Blog
News worthy due to many updates
Endless series to cover
Many visuals (videos, websites etc.) available
Interests me since I am a television lover!
6. Persona
Working woman
Devoted mother & loving wife
No time to rest and relax in front of her
television!
Phyllis Richardson
Out of touch with the television series
Resorts to the internet for guidance
Loves social media
7. Watch out! Bomb Girls Have Arrived
“Work it” Ladies and Gens! Blog Post Titles
The Big Bang Theory: Who Says Science Can’t be Fun?
Phew! Saved by the bell
What you gonna do when they come for you... Hawaii Five-O
It’s all about the “Magic City”
We Are Family: Modern Family & The Cosby show
Friends: Got to love them
House of Lies: Liar, Pants on Fire
Jersey Shore: GTL Anyone?
Pretty Little Liars: Got a Secret, Can You Keep It?
The Everlasting “Young and the Restless”
11. Google Analytics Metrics
Positive
Traffic types vary
Great percentage of
direct & referral
Time on site remained
constant
Negative
Increased bounce rate
Low levels of page
visits
13. Facebook Overview
Positive
At peak the page’s total reach was 681
Likes increased by 6 through weeks 8-14
At peak people talking about the page was 8
Negative
Towards week 11-14 it was a slow climb
14. YouTube Channel Overview
4 new subscribers from week 8-14
Ability to post videos and create video playlists
Keeps me informed
15. Pinterest Overview
Did not gain any
visits to my blog
from Pinterest
Able to pin various
content in regards to
my blog (i.e. Press
release)
Allows for more
awareness for my
blog
18. Key Learning
Positive
Visits: Slowly climbed from week 8 to week 14 with a
total of 111
Traffic types:
-High referral rate of 85% (comprised of
Facebook, Twitter, Reddit, Blogger)
- Positive direct traffic results of 15%
Time on site: Maintained itself at 33 seconds for weeks
Negative
Bounce rate: Decreased dramatically starting at 63% in
week 8 and ending at 73% in week 14
Page(s) per visit: Viewers did not check out many pages
throughout their visit (began at 2.23 and ended at 1.53)
19. Indicated Actions
Newsworthy
- Use social media to get suggestions and polls of what is preferred to be
blogged about
- Include current ratings/statistics on my blogs to show the stands of the
show in the eyes of the critics to ensure my viewers know the
information is current
• Consistent
- Constant blog posts
- Ensure tags are related to the blog and in the first and last paragraph of
the blog post
20. Key Learning
Positive
Likes: Through weeks 8-10 there was a steady climb in likes
Posts: Constant comments/likes and often conversations
under my wall posts
Negative
Weekly total reach: My weekly total reach was 200 or lower
People talking about this: For the most part I had under 6
people talking about my page (with an exception of 2 weeks)
21. Indicated Actions
Constant updates
- Wall postings
- Share wall postings from other pages to my own page
Write on the wall of other pages to join in the
conversation so people notice my page
Have more links to my YouTube channel, Pinterest
and Blogger and other websites to create versatility
22. Key Learning
Positive
Followers: High levels of increased
followers from week 8 through to 14
(increase of 120 followers)
Following: An increase of 213 of Twitter
accounts that I have followed from week
8 through to 14
Negative
Tweets: Achieved a total of 97 tweets by
the end of week 14
23. Indicated Actions
Tweeting straight from Twitter is
important
Tweeting once a day is not
enough, tweet more!
Retweet and mention other Twitter
accounts to engage
24. Key Learning
Positive
Subscribers: Attained 4 subscribers
Videos: Have the ability to create playlists and “like” videos
which appear on constant updated YouTube newsfeed
Negative
Content: Not a lot of time was spent on the YouTube channel
25. Indicated Actions
Create appropriate playlists
Like as many videos as possible related to my topic
Short television updates of myself talking to encourage
interaction
26. Positive
Key Learning
Boards: Created 3 relevant boards (television shows I enjoy, things I adore
and people I admire)
Followers: Attained 11 followers within weeks 8-14
Following: Following 24 people that mostly are in relation to my topic
Negative
Pins: Throughout weeks 8-14 I pined/repined 31 things
27. Indicated Actions
Spend more time exploring the various pins on the
site
Pin related information and updates on my topic if
the website has the ability to “pin it”
Make my own pins!
29. Recommendations
Website: No plans on having a website because a
blog is the best option for my topic
Blog: No changes will be made to the blog, just
much more content!
Search Engine Optimization strategies:
- Make use of key words (tags) in the first and last
paragraph of the blog post
30. Recommendations
Pay-Per-Click: These ads will appear on sites such as
Google, Yahoo and Bing
Average Cost Per Click: $0.40 cents
Keywords: television shows, past TV series, dramatic
series, comedic TV shows, TV show review
31. Recommendations
Display ads: A great visual way of
gaining awareness and visits to my blog
Top 10 websites for my display ads
- Global
- MuchMoreMusic
- ABC
-CTV
- BET
- MuchMusic
- Toronto Star (entertainment section)
- Spike TV
- YouTube
- MTV
32. Recommendations
Social media:
- There will be a social media campaign
- Includes Twitter, Pinterest and Facebook to name a
few
Affiliate marketing: This does not apply to my
business
33. Social Media Releases:
Recommendations
- Various social media
releases will be done
- Keeping the
fans/viewers of the blog
updated with constant
updates varying in
content
34. Recommendations
Email marketing:
- There will be an email
campaign
- It will touch upon social
media and blogs on
television series
35. Recommendations
Mobile Marketing:
- There will be social feeds
constantly being updates to
the persons phone that has
the app
- There will also be videos
available
- Games in regards to
television shows will be
accessible
37. Rationale
Blog- Excellent way to converse about many topics due to the
ability to share and comment on posts
PPC- Effective way to get the business across to many sites that
are in the intended target group
Display ads- Appeal to ones visual senses
Social media- Keeping up with the social media trend to ensure
the most current updates
Email marketing- Keeping subscribers informed via email
Mobile marketing- Take advantage of the current mobile app
trends