Discover Content Marketing for Brands, get started with the basics and get buy-ins from your company's decision makers with this helpful introduction. The deck makes it simple to understand how branded content marketing can work for your business.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, promotional opportunities, and experiential marketing activities. Metrics for evaluating sponsorship return on investment are also outlined, including total interactions, reach, engagement, and best social media posts that feature sponsors. The document emphasizes fostering real connections between sponsors and audiences through incentives, giveaways, and customized promotion ideas.
With increasing influence of Facebook among masses, various Brands have started spending a lot of their money while building their brand reputation on social media.
Here are my efforts to explain basics of Facebook Marketing. Hope you find it useful.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
This presentation is brought to you by the Greater Des Moines Partnership. It covers a variety of topics such as video, using hashtags, live streaming, and why it all matters in the first place.
TFEA 2016 - Sponsors & Social: The Art of Parnership PromotionsSaffire
This document provides tips and strategies for effectively partnering with sponsors and maximizing sponsorship value. It discusses integrating sponsors into events through signage, promotional opportunities, and experiential marketing activities. Metrics for evaluating sponsorship return on investment are also outlined, including total interactions, reach, engagement, and best social media posts that feature sponsors. The document emphasizes fostering real connections between sponsors and audiences through incentives, giveaways, and customized promotion ideas.
With increasing influence of Facebook among masses, various Brands have started spending a lot of their money while building their brand reputation on social media.
Here are my efforts to explain basics of Facebook Marketing. Hope you find it useful.
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
Social Media has grown and matured over the years but many aren’t aware of updates and best practices that you should be using to leverage social marketing to amplify your message to it’s full potential. This session will outline Best Practices for the top social networks as well as uncover what brands are looking for from blogger relationships.
Takeaways:
> Outline best practices for the top social networks
> Determine what brands want from blogger relationships and how to create value for them.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
The document provides tips for planning social media content from marketing professionals. It recommends:
1) Using an editorial calendar to organize content by topic and schedule posts, author assignments, and ideas.
2) Employing a two-pronged content strategy of planned topics and opportunities for live engagement on trending topics.
3) Repurposing long-form content like blogs into different social media formats like images and video to expand reach.
This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers:
1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options.
2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines.
3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns.
4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.
This document provides tips for startups on sales and marketing. It emphasizes that marketing and sales are interlinked, especially with mobile and web. It recommends having a great product and story that creates value for customers. The story should be memorable and explain the value proposition compared to competitors. Early adopters should be listened to closely. Pre-launch buzz can be built through influencers, virality, and compelling content for sharing. Social media engagement is important, with different approaches needed for each network. Video and other content like webinars and blogs can also be used. Google AdWords and SEO are suggested for traffic. Choosing the right mix of marketing channels depends on resources, time, and return on investment. Influ
The document discusses strategies for using blogging to promote your brand or company. It recommends blogging consistently with high-quality content that entertains, engages, and informs your target audience on their terms. This can help build loyalty among customers and readers. It also suggests doing blogger outreach by developing relationships with other influencers so your audience will promote your brand. Finally, it advises extending your reach by exploring different social media platforms and integrating your brand across platforms to introduce more people to your brand.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
This document discusses seven ways to integrate social media features into websites to engage visitors and grow brands. It recommends placing sharing buttons strategically near relevant content. Customizing tweet copy and optimizing Open Graph tags helps content share well on social platforms. Follow buttons encourage social follows. Embedding social feeds provides real-time engagement and content without manual updates. Enabling rich pins on Pinterest allows shopping. Promoting hashtags and user-generated content curation can also increase engagement.
The document discusses developing powerful content for websites and mobile. It covers analyzing current content, performing keyword research, and creating different types of content like articles, blog posts, case studies, eBooks, newsletters, videos, and more. The presentation emphasizes creating engaging, valuable content that attracts audiences and drives business results through content marketing.
This document provides tips and strategies for becoming an in-demand brand, including defining your brand message, focusing on customer pain points, being bold and standing for beliefs, developing an online presence through websites and social media, creating compelling content, and building relationships through social media. The key aspects discussed are defining your brand, creating a consistent message and voice, and developing an effective online and social media strategy through platforms like websites, blogs, videos, and social networks.
Instagram provides several benefits for brands, including high user engagement, effective advertising tools, and the ability to reach a large international audience. The document outlines strategies for businesses to build their brand on Instagram, such as developing a content strategy, using hashtags and user generated content, collaborating with influencers, monitoring their online reputation, and utilizing Instagram ads and analytics for measurement. It also provides examples and case studies of how brands like Mercedes-Benz have successfully used Instagram marketing.
This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
This document provides an overview of content strategy and gives examples. It outlines the basics of content strategy as defining your purpose, finding your customers, creating content pillars, and calendaring your content. It then gives case studies on Evernote applying these concepts by keeping their content timely and including consistent evergreen content. Finally, it provides tips for using different social media platforms like Instagram, Facebook, Twitter, and LinkedIn to share content and using hashtags.
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
Ubiquity and Responsive Design ExplainedNxtbook Media
This document discusses the challenges with current digital editions and proposes a new platform called Nxtbook Ubiquity. It aims to create a responsive digital edition that can be viewed easily on any device without zooming. This is done through larger text sizes which means fewer words per page and variable page counts by device. It also proposes dynamic, semi-dynamic and web-in-page advertising options to engage readers. The goal is to capitalize on successes of digital editions while eliminating flaws through a scalable product.
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...TBEX
This document provides information and tips for bloggers on running marketing campaigns with brands. It discusses the differences between participating in and driving campaigns, and the pros and cons of each. Tips are provided on pitching campaigns, partnership ideas, case studies of successful campaigns, and getting repeat business. Sample metrics reports and campaign decks are available by emailing specific bloggers. The document aims to help bloggers maximize revenue from brand partnerships.
The document discusses content marketing strategies for small and medium-sized businesses. It outlines Content Launch, a content marketing software for SMBs that allows users to plan, create, distribute, and measure content across various platforms. Content marketing is defined as creating valuable content to attract and engage customers with the goal of driving sales. The document then provides best practices for SMB content marketing, including developing relevant content in different formats and channels, using social media to build relationships, and measuring progress.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
The document provides tips for planning social media content from marketing professionals. It recommends:
1) Using an editorial calendar to organize content by topic and schedule posts, author assignments, and ideas.
2) Employing a two-pronged content strategy of planned topics and opportunities for live engagement on trending topics.
3) Repurposing long-form content like blogs into different social media formats like images and video to expand reach.
This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers:
1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options.
2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines.
3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns.
4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.
This document provides tips for startups on sales and marketing. It emphasizes that marketing and sales are interlinked, especially with mobile and web. It recommends having a great product and story that creates value for customers. The story should be memorable and explain the value proposition compared to competitors. Early adopters should be listened to closely. Pre-launch buzz can be built through influencers, virality, and compelling content for sharing. Social media engagement is important, with different approaches needed for each network. Video and other content like webinars and blogs can also be used. Google AdWords and SEO are suggested for traffic. Choosing the right mix of marketing channels depends on resources, time, and return on investment. Influ
The document discusses strategies for using blogging to promote your brand or company. It recommends blogging consistently with high-quality content that entertains, engages, and informs your target audience on their terms. This can help build loyalty among customers and readers. It also suggests doing blogger outreach by developing relationships with other influencers so your audience will promote your brand. Finally, it advises extending your reach by exploring different social media platforms and integrating your brand across platforms to introduce more people to your brand.
This interactive workshop explored how to define your objectives, plan strategy, run operations and use tactics to get the most out of your projects by engaging with people through social media.
How to Hook (and Keep!) Digital ReadersNxtbook Media
See real examples of publishers using website, social media, and email campaigns to hook new readers and keep regular readers engaged with their content.
This document discusses seven ways to integrate social media features into websites to engage visitors and grow brands. It recommends placing sharing buttons strategically near relevant content. Customizing tweet copy and optimizing Open Graph tags helps content share well on social platforms. Follow buttons encourage social follows. Embedding social feeds provides real-time engagement and content without manual updates. Enabling rich pins on Pinterest allows shopping. Promoting hashtags and user-generated content curation can also increase engagement.
The document discusses developing powerful content for websites and mobile. It covers analyzing current content, performing keyword research, and creating different types of content like articles, blog posts, case studies, eBooks, newsletters, videos, and more. The presentation emphasizes creating engaging, valuable content that attracts audiences and drives business results through content marketing.
This document provides tips and strategies for becoming an in-demand brand, including defining your brand message, focusing on customer pain points, being bold and standing for beliefs, developing an online presence through websites and social media, creating compelling content, and building relationships through social media. The key aspects discussed are defining your brand, creating a consistent message and voice, and developing an effective online and social media strategy through platforms like websites, blogs, videos, and social networks.
Instagram provides several benefits for brands, including high user engagement, effective advertising tools, and the ability to reach a large international audience. The document outlines strategies for businesses to build their brand on Instagram, such as developing a content strategy, using hashtags and user generated content, collaborating with influencers, monitoring their online reputation, and utilizing Instagram ads and analytics for measurement. It also provides examples and case studies of how brands like Mercedes-Benz have successfully used Instagram marketing.
This document discusses strategies for creating effective social content using influencer marketing. It identifies five keys: 1) Understanding your audience and their needs on different platforms; 2) Setting goals for your content campaigns; 3) Identifying influential social media personalities to partner with; 4) Optimizing content to get the best return; and 5) Measuring success through key metrics. The document provides guidance on each key, including how to find and work with influencers, customize content for different platforms, and set meaningful goals to measure performance.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Planning Your Content and Social Media Strategy | StorylabStory Collaborative
This document provides an overview of content strategy and gives examples. It outlines the basics of content strategy as defining your purpose, finding your customers, creating content pillars, and calendaring your content. It then gives case studies on Evernote applying these concepts by keeping their content timely and including consistent evergreen content. Finally, it provides tips for using different social media platforms like Instagram, Facebook, Twitter, and LinkedIn to share content and using hashtags.
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
Ubiquity and Responsive Design ExplainedNxtbook Media
This document discusses the challenges with current digital editions and proposes a new platform called Nxtbook Ubiquity. It aims to create a responsive digital edition that can be viewed easily on any device without zooming. This is done through larger text sizes which means fewer words per page and variable page counts by device. It also proposes dynamic, semi-dynamic and web-in-page advertising options to engage readers. The goal is to capitalize on successes of digital editions while eliminating flaws through a scalable product.
Pay to play crafting compelling campaigns amie o’shaughnessy, jyl johnson p...TBEX
This document provides information and tips for bloggers on running marketing campaigns with brands. It discusses the differences between participating in and driving campaigns, and the pros and cons of each. Tips are provided on pitching campaigns, partnership ideas, case studies of successful campaigns, and getting repeat business. Sample metrics reports and campaign decks are available by emailing specific bloggers. The document aims to help bloggers maximize revenue from brand partnerships.
The document discusses content marketing strategies for small and medium-sized businesses. It outlines Content Launch, a content marketing software for SMBs that allows users to plan, create, distribute, and measure content across various platforms. Content marketing is defined as creating valuable content to attract and engage customers with the goal of driving sales. The document then provides best practices for SMB content marketing, including developing relevant content in different formats and channels, using social media to build relationships, and measuring progress.
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
This document provides an overview and guide to content marketing. It defines content marketing as the process of attracting and engaging target audiences through valuable content. The goals of content marketing are to educate audiences, boost conversions, build loyalty, and show how products solve challenges. The document then describes various types of content marketing like social media posts, blogs, videos and more. It provides advice on creating a content marketing strategy, including setting goals and key performance indicators, choosing the right content types and channels, setting a budget, creating and distributing content, and analyzing results.
Social Media Optimization 8 Expert Tips for Growing Your Online Presence.pptxJasnoorKaur59
The document provides 8 tips for growing your online presence on social media: 1) Choose the right social media platform for your goals and audience, 2) Create a content plan with a consistent posting schedule and types of content, 3) Produce high-quality content that attracts attention and engagement, 4) Actively engage with your audience through comments and questions, 5) Use hashtags strategically to increase visibility, 6) Collaborate with influencers in your industry, 7) Regularly analyze engagement metrics to improve content, and 8) Maintain an authentic online presence. The overall message is that a combination of strategy, creativity, and commitment are needed to succeed on social media.
This document provides an overview of content marketing and how to create and distribute content effectively. It discusses that content marketing is about creating useful and valuable content for customers. It outlines the importance of content marketing in building digital engagement and standing out. It then covers content creation processes like understanding customer needs, developing a content asset portfolio, and repurposing content for different mediums. The document also discusses marketing content through various paid, owned, and earned channels. Finally, it addresses measuring the effectiveness of content marketing through metrics like leads, traffic, engagement, and inquiries over time.
This webinar discusses content marketing and provides guidance on content creation and distribution. It emphasizes that content is the foundation for digital engagement and should be focused on what customers want. The presentation outlines the importance of content marketing in driving leads, SEO, trust and advocacy. It provides tips on understanding customer information needs, developing a content asset portfolio across various formats, and repurposing content for different mediums. Finally, it discusses marketing content through various paid, owned and earned channels and setting metrics to measure content marketing effectiveness and ROI over time.
The document discusses branding and social media marketing strategies. It emphasizes that social media is about engaging customers in conversations and building relationships rather than just posting ads. It provides tips for using social media to build brand awareness, drive engagement, generate sales leads, maximize content assets, encourage reviews and feedback, and deliver customer service. Specific opportunities discussed include launching new products, promoting events, and capitalizing on trends. The document also covers campaign management best practices like setting goals and incentives, boosting virality, scheduling posts, managing responses, and analyzing results.
social media marketing brief description for learning and training purposes and to better understand the social media algorithms.
Social media marketing is a digital marketing strategy that leverages social media platforms to promote products, services, or brands. It involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, LinkedIn, and others to engage with a target audience and achieve specific marketing goals.
Social media marketing encompasses various activities, including:
Content Creation: Crafting compelling and relevant content, such as posts, images, videos, and infographics, to capture the audience's attention.
Audience Engagement: Interacting with followers, responding to comments and messages, and building a community around the brand.
Advertising: Running paid advertisements on social media platforms to reach a wider audience and drive conversions.
Analytics and Insights: Monitoring performance metrics and gathering data to refine strategies and improve results.
Influencer Marketing: Collaborating with social media influencers to promote products or services to their followers.
Social Listening: Monitoring social media conversations to gain insights into customer preferences and feedback.
Social media marketing offers numerous benefits, including increased brand awareness, enhanced customer engagement, targeted advertising, and the ability to measure and adjust campaigns in real-time. It has become an essential component of modern marketing efforts, helping businesses connect with their audience and drive growth in the digital age.
Content marketing is the process of planning, creating, sharing, and publishing the content through channels such as social media, blogs, websites, podcasts, apps, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.
Content marketing is a form of marketing that focuses on creating and distributing valuable content to attract a target audience and drive customer action. It involves various forms of content like blog posts, podcasts, videos, infographics, ebooks, email marketing, social media, webinars, and user-generated content. When done effectively, content marketing helps build brand awareness, educate and engage customers, and strengthen customer relationships over time. It is an important marketing strategy for industries like travel where there is a lot of competition.
Content marketing and content creation..pptxIPCSTrivandrum
Content marketing is a marketing strategy that involves the creation and distribution of materials such as articles, images, blogs, videos, social media posts, and emails to attract audiences, promote brand awareness, and drive sale
This document provides a guide to content seeding in 5 steps:
1. Plan - including goals, research, message, budget and format
2. Create - with quality, evergreen, linked content using keywords and clear titles
3. Seed - across social networks, bookmarking, blogs and journalists
4. Measure - proxies like shares, traffic using analytics, and leads
5. Manage - goals, updated content, and interaction to continually improve performance
This document provides information and tips about content marketing. It discusses what content marketing is, types of content, examples of content, trends in content marketing, and tools for creating and sharing content. Key points include that content should be valuable for the target audience and drive business goals; types of content include blogs, videos, photos and more; and content marketing is most effective when supported by a strategy, calendar, promotion on social media, and measurement of results.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
The document provides guidance on developing a successful social media content marketing plan. It discusses crafting personas based on research to understand target audiences, creating an editorial team and calendar, finding the right words to engage communities by asking customers, sales teams and monitoring industry conversations, choosing the best content types and social media channels for distribution. The key aspects are understanding the audience and providing useful content to engage and educate customers.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
4. Content is
any written, verbal, visual media
or mix of the above media, that is
typically used to acquire
consumers, engage them, deepen
customer connections, and create
brand awareness.
5.
6. Let’s look at how a brand
uses these different
content formats
14. Why do
brands
need
Content
Marketing
?
Great content with the right
placement rarely goes unnoticed.
What’s more, along with lasting
user interaction, it helps you get
discovered through search.
P.s. - Google loves content, both
quantity & quality
1. It creates visibility
15. Why do
brands
need
Content
Marketing
?
▫ Increased Airbnb’s brand
search volume by 9%
▫ The video uploaded in 10
languages got ~6mn views.
▫ “Live there” continues to be a a
major content peg for Airbnb,
driving traffic & social
discovery
16. Why do
brands
need
Content
Marketing
?
Users constantly seek out
recommendation and validation for
their choices. Shareable content
lets them do just that.
More shares = more visibility
More visibility = more familiarity
More familiarity = more interaction
More interaction = more intent
2. It creates a shareable commodity
17. Why do
brands
need
Content
Marketing
?
A little content goes a long way.
Content can be recycled,
redistributed and revamped to
help your brand stay relevant in
the long run.
It’s also easier to customize along
the user’s journey through various
touch points.
3. It builds lasting user relationships
18. Why do
brands
need
Content
Marketing
?
Each piece of informative content
you create and share solidifies
you as a top-of-mind resource
when questions arise — and when
it’s time to make a purchase.
Want to educate users about your
category? Create a blogpost.
Want to win over the DIY
audience? Create a social DIY
series.
4. It helps you OWN your category
19. “Now, let see how we can
build the right content
marketing strategy for
your brand.
21. Overall goals:
To increase the number of users on its platform, thereby
increasing native ad revenue for the company
How Content Marketing helps:
- Helping Zomato get discovered
- Helping Zomato become the topic leader
- Bringing more people on to the platform through strong audience
connect, consistent engagement through contests and offers, and
sharing links to help users find the product easily.
22. Create user personas
At the heart of any content strategy lies user
understanding. To create successful content,
answer the following:
1. Who is the user?
2. Where is the user?
3. What does the user do upon seeing good
content?
4. When does the user respond
to/consume content?
5. Why will the user respond to my content?
Identify,
understand
& chase
the user
23. Zomato’s user persona
▫ 13-45 y/o, both males & females
▫ India, US, Australia, UAE
▫ Apps enthusiast, web savvy, consumes social media
content, relies on social and interpersonal channels to get
information & recommendations
▫ Wants easy access to food services in their area
▫ Shares relatable content on social, humble-brags, Shares
funny content - twitter wars, memes, and infographics
▫ Zomato helps by creating unique, relatable, food oriented
content that immediately strikes a chord.
Who is the
User?
24. 1. Define the language
2. Define the key emotions
3. Define the relevant trends & topics that
matter to the user
4. Define their affinity & objections
5. Define do’s & don’ts
Define
content
tone &
voice
25. Who is the
User?
How Zomato talks to its
users:
▫ Demographically
relevant
▫ Timed well (posted at
the end of the month)
▫ Uses relatable
concepts: emojis &
money shortage
▫ Incentivises
▫ Drives shares
▫ Brands itself
26.
27. 1. Buzzsumo (for social listening)
2. Google trends (general trends & brand
impact)
3. Keyword planner (blog)
Use
content
listening
tools
28. ▫ The key is to create lots of different
content consistently to gain visibility,
and relevance
▫ The platform where your users are most
abundant and engaged should be your
first choice
▫ Ensure Call to actions on each content
piece - urge users to like, share,
subscribe, sign up etc.
Create &
deploy
29. 1. Conduct tests between various content
formats and platforms (images, videos,
long form blogs, influencer content etc)
to see which performs the best
1. Make best performing content your
“HERO CONTENT” - your brand’s MVP
that connects strongly with users and is
highly aligned with your brand
1. Push your hero content through paid
promotions, alliances, and multiple
channels.
Suggested tool: Truesocial Metrics
Test,
Test,
Test!
37. ▫ Learn about the platform you want to
publish your content on.
▫ Understand the platform’s discovery
mechanisms & algorithms.
Beginner
hacks
For instance:
▫ Facebook prefers videos over images
and images over text posts
▫ Facebook places value on the frequency
of posts as well as the engagement on
your page
▫ For blogs, google is likely to index your
page higher if it has rich backlinks and
traffic
38. ▫ Ride on the trend wave: Trending topics
get more tractionBeginner
hacks
39. ▫ Make thumb-stopping, mobile ready
content
▫ Go for square aspect ratios
▫ For videos, create mute-ready
videos
▫ Use bright colours that stand out
against the background of your
content platform
▫ Use strong CTAs : e.g. tag a friend
who…
Beginner
hacks
40. ▫ Validate effort v/s impact
▫ Low effort, high impact content will help you
build more content
▫ E.g. : Listicles, vector/stock image photo
series, memes, stock footage/animated
videos
Beginner
hacks
41. ▫ Lastly, remember:
Content always needs context: For every content piece,
ideate on headlines, taglines & imagesBeginner
hacks
42. Thank you for being a
wonderful audience
Connect with me at:
kaushiknishtha29@gmail.com