This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
URBASOFIA is a town and regional planning company created in October 2011. Although fairly young, both its founders and collaborators have a vast experience in urban and territorial issues, design and management of EU-funded projects, especially in what concerns those connected to territorial cohesion and social inclusion related topics.
The impetus to form URBASOFIA arose in response to the need for a better cooperation between practitioners, researchers, industry/private investors and developers, and other professionals involved in town planning in Europe. The focus was launching a company collaborating with very high profile consultants, researchers and international experts, which could provide for and allow services in:
- Town and regional strategic and environmental planning,
- Social inclusion and urban regeneration,
- Smart city strategies,
- Training, communication, dissemination and networking.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
An introduction to social media marketing for businessAnn Stanley
• Getting started with social media and resources required. We also look at defining objectives.
• Planning and setup of accounts, profiles and tools
• The importance of a content marketing strategy; what will you talk about?
• Platforms and techniques
• Making the job easier with tools and automation
• Measuring and monitoring site traffic, campaign performance, reputation management etc.
• Create an integrated strategy which combines social media and other digital marketing activities
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
URBASOFIA is a town and regional planning company created in October 2011. Although fairly young, both its founders and collaborators have a vast experience in urban and territorial issues, design and management of EU-funded projects, especially in what concerns those connected to territorial cohesion and social inclusion related topics.
The impetus to form URBASOFIA arose in response to the need for a better cooperation between practitioners, researchers, industry/private investors and developers, and other professionals involved in town planning in Europe. The focus was launching a company collaborating with very high profile consultants, researchers and international experts, which could provide for and allow services in:
- Town and regional strategic and environmental planning,
- Social inclusion and urban regeneration,
- Smart city strategies,
- Training, communication, dissemination and networking.
Content Management of EU SEE STATUS Project: Presentation of methodology for stakeholder workshops to the 10 STATUS cities and regions: Alba Iulia, Kavala, Baia Mare, Foggia, Abruzzo, Drama, Herceg Novi, Balti, Satu Mare and Temerin.
Ever wanted to know how to get started with blogging? Here's a current workshop template that should help you get going whether you are blogging for yourself or a business. ThinkSearch
This deck hopes to help workshop facilitators up their game. It argues that presentations are less effective than workshops as a means of teaching adults and gives some ideas of how to convert presentations into workshops
Why culture, Why fun, Why even Happiness? A talk on how we invest in culture ...ustwo
Why have fun at work and why even be happy in the first place?
A presentation from IXD Oslo on why we invest in culture and creativity at ustwo. It is a broad sneak peak into very tangible initiatives we have tried at ustwo.
Please get in touch if you have comments or questions.
sabine@ustwo.com
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
Who do you want your customer to become? Who do you want your coworkers, your organization, your employees, your children, your community, your country, the world to become? What gifts do you have? What gifts do they (those you are designing for) have? To answer these questions well is to discover your own dream. To answer these questions well is to uncover the dreams of those you are designing for.
Who do I want you to become? Someone who dreams beautiful dreams. Someone who helps others dream beautiful dreams. Someone who designs for dreams.
For it is through beautiful dreams that we will create more beautiful organizations, communities, and the more beautiful world our hearts know is possible.
Template for facilitating transformation planning workshop. Incorporates systems thinking, neurolinguistic programming, organisational change management, organizational change management, high level business architecture and clean language techniques.
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
Strategies for Building Business with LinkedIN and Facebook (2010)Atlantic Webworks
LinkedIN and Facebook offer fantastic opportunities for companies to develop business relationships. Join Adrienne Cregar Jandler for a tactical review of key features and strategies for utilizing these networks to build business.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
This was a presentation for folks attending the Going Freelance Seminar of AIW at the Johns Hopkins University in DC on Nov 7th
AIW is a national organization for writers. Our mission is to:
Create an open and inclusive community of authors, journalists, and other writers;
Inform, educate, and support our members in the business and craft of writing and help them succeed in a rapidly changing environment; and
Advocate for writers on key local and national issues.
AIW membership is only $100/year now through December 31, 2009. Join before the cost increases to $125/year on January 1, 2010. http://www.amerindywriters.org/home/
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
4. Social Media in Ireland
Facebook:
53% of all Irish internet users use Facebook (Ipsos MRBI
May 2012)
70% of the total online population of Ireland are on
Facebook
53% log in daily
Average Irish Facebook user‟s age: 30.5
85% of those aged 15 – 24 years use Facebook, and
two thirds of those use it every day. (Ipsos MRBI)
29% of those aged 55 – 64 years use Facebook, and
35% of those check their account daily. (Ipsos MRBI)
5. Social Media in Ireland
Twitter:
15% of Irish people have a Twitter account
217,845 of those are active – sending at least one tweet in
June 2011
Twitter reaches 8.4% of Ireland's online audience
* Avg no. of visits is 20 / month
* Avg time on site is 13 minutes
6. Social Media in Ireland
LinkedIn:
• 13% of Irish people are on LinkedIn
• In % terms LinkedIn is growing at almost three times the rate of
Facebook
• LinkedIn is the 7th most popular website in Ireland
• The average LinkedIn user is aged between 35 and 44,
employed, living in Dublin and AB social class.
Source – blog.neworld.com
8. Benefits of Social Media
Targeted
You can do it yourself, the main cost is time and
effort.
You can engage directly with your customers
and build a community
Free market research
Timeliness – you can respond with offers quickly
and in realtime
10. How To Use Social Media
Know your audience
Pick the right channels
Do a few things really well
11. Key to Engaging Audiences
Good Content is King!
What is “Content”
Is your content:
– Original, entertaining or useful?
– Shareable?
– Desirable
– Relevant to your target market
– In keeping with your brand values
– Note: Ensure your spelling & grammar is accurate. We
need to practise what we preach
12. How to Source Images
The best option is always to create your own
Creative Commons
Resources:
– Compfight
– Flickr
– Google Images
– Other resources
How to attribute ownership
13. How to Source Video
YouTube
Vimeo
Google Search
15. What do they want to hear?
Not what do you want to tell them
Don‟t plan your social media with a list of
the information you want to share.
– Social media is 2-way Conversation, not a
broadcast opportunity
Plan your social media strategy with your
USER‟s NEEDS
16. What do you want them to do?
Make sure you know what you want your
users to do on your social media channel:
– Review / Register / Book / Return?
Then what do they want to do?
– Contact you?
– Watch / See / Get excited about what you do?
– Recommend you to others?
17. Social Media Success Stories
National Examples:
Meteor Ireland
Mick‟s Garage
Gregan‟s Castle (Facebook and Twitter)
Dublin Zoo (Facebook and Twitter)
Tourism Ireland
Spin 1038
19. Migrating Facebook Personal
Account to Business Page
Log into your Personal Account you are
using for the business.
Click
https://www.facebook.com/pages/create.p
hp?migrate
Add the information correctly into the
Boxes.
Confirm the migration.
20. Facebook Page Content Plan
How often should you post?
– At least daily
Focus on engagement:
– Ask questions
– Post tips, links to articles
– Funny photos and videos
– Don‟t oversell or undersell (80/20 rule)
21. Facebook Edgerank
Facebook‟s algorithm to determine which
content any given user sees in his News
Feed
The more often your followers comment,
click, like and tag content the sharper your
„edges‟ and the more likely your content
will display in their news feeds.
22. Facebook Pages
What to add to your Facebook page?
Rich multimedia content: videos, photos,
audio
Status updates
Events
Interact with other relevant Facebook
pages.
23. How to Build Your Fanbase
Status Tagging: You can tag other
Business pages on Facebook by putting
@ before the name.
24. How to Build Your Fanbase
Add your Facebook page link to your email
signature and newsletters
Create a fans only contest on your blog /
newsletter
Use QR codes to bring visitors to your
Facebook page (create using Kaywa etc)
25. How to Build Your Fanbase
Embed your social
media channels on
your website
Offer exclusive
Facebook only
content / promotions:
Facebook Friday etc
26. How to Build Your Fanbase
Take lots of pictures
at events and
encourage your
fans to do the same
Invite fans to tag
themselves in
photos
27. How to Build Your Fanbase
Use your networks
online and offline:
tell them to like your
page.
Take advantage of
video (very easy
with iPhone / Flip or
more professional
solutions)
28. How to Build Your Fanbase
Add social media
sharing options to
your blog
Competitions which
comply with
Facebook
promotional
guidelines
29. Facebook Competitions
How to run competitions:
You can‟t run competitions on
your wall
Competitions must be run
through an application e.g.
Wildfire / Offerpop ($5 per
campaign + .99c per day)
You can‟t ask followers to enter
a competition by liking,
commenting or mentioning you.
34. Facebook Places
Control your
business profile
Check out your
Facebook place
either using the
Facebook application
for iPhone / Android
or from
touch.facebook.com
35. How do I claim my Facebook
Place?
Search for your business name via the Facebook
Search bar. If a place for your business already
exists, click on it.
If a place for your business does not yet exist,
you‟ll need to visit the business's physical location
with your mobile phone and create a place for it.
Once you find your business's place, click the link
at the bottom left of that says "Is this your
business?" You will be directed to a claiming flow
to claim via mobile or documentation.
36. Facebook Ads
Title – Up to 25 characters
Text – 135 characters
Add image (110px * 80px)
Very targeted and economical
Set your daily budget and schedule
Create compelling action
37. What should you do next?
Go to Facebook.com/search and find your
competitors or good Facebook pages you
should monitor for ideas / inspiration.
If you can‟t find your competitor‟s
Facebook pages, check their websites for
the link.
– How often are they posting?
– Do they have a welcome tab?
– What else are they doing?
38. Top 7 Business Uses
of Twitter
1. Updating content on your own website, or other social
platforms like facebook/linkedin/foursquare
2. Gather/cluster your customers & fans/advocates around you
via #hashtags
3. Conduct free, ongoing, market research, through search
terms and follower questions/surveys
4. Hear what people are saying about you via search and then
join the conversation
5. Organically communicate and solidify your brand values or
your organisations “voice”
6. Take control of your message
7. As a customer service tool
39. 1. Updating Content
You can embed twitter into your own main
site in a number of ways
– Through the twitter widget
– With a good web designer
You can send tweets to facebook using
“selective tweets” #fb
You can send tweets to linkedin using #in
Or use a twitter client like TweetDeck
40. #hashtags
Provide a better filter for search
Allow for easier monitoring
Are very promotable, on and offline
Can be analysed
Perfect fit for short term events, but can
continue to cluster fans post event
Allow customers to tag you in a tweet
41. Market Research
Once you have a good base of followers
twitter, or any social network, is a great way to
push out surveys like polldaddy
Use search to eavesdrop on what people are
saying about you
Throw out questions
Use specific shortlinks to gather info with bit.ly
42. Twitter: Dialogue v‟s Monologue
Golden Rule of any online engagement? Conversations are two-way,
this is especially true of twitter
• Resist the broadcast only approach
• Time your tweets (use an auto scheduler like Tweet Deck for regular info tweets)
Think of twitter as a “virtual front desk” for your business
It should be;
• Welcoming
• Informal
• Social
• Informative
Transmitting info about you and gathering info about your customers
• Interactive
43. Uses of LinkedIn
1. Networking
• After every meeting add new contacts to your linkedin
• Use in-mails for occasional correspondence
2. Recommendations
• Regularly request recommendations from appropriate contacts
3. Groups & Discussions
• Display your area of expertise through answering questions
4. Events
• Post/recommend events to your network
5. Regular Updates
• Post useful links or business updates to your personal profile
and/or company profile.
• Consider linking to twitter or your blog
• Remember updates will filter through to weekly emails
44. Pinterest
Pinboard-style social photo sharing
website
Allows users to create and manage
theme-based image collections such as
events, interests, hobbies, and more.
45. Instagram
Instagram is a free photo sharing program
Facebook bought it for $1bn
Snap a photo on your iPhone or Android,
add a quirky filter, and share it across
Instagram's internal network or Facebook,
Twitter, Tumblr, and Foursquare.
46. Next Steps
Look your organisation up on the following:
• Google Maps http://maps.google.com
• Twitter search via twitter.com
• TripAdvisor http://www.tripadvisor.ie
• Flickr http://www.flickr.com
• YouTube http://www.youtube.com
• Vimeo http://www.vimeo.com
• Foursquare http://www.foursquare.com
• Google alerts
47. Useful Tools to Save You Time
How to manage your social media
channels:
– Hootsuite
– TweetDeck
48. Managing Your Social Media
• If you react to every email/alert it can be
overwhelming
• Consider setting aside 10-20mins daily at a
set time each day, maybe before or after
lunch, or first thing when you get in, or over
coffee at 11am, when you can check your
social media presences
• If you aim to do this daily, you will succeed at
least 3 days a week
• If you are a consummate user of social media in a
personal capacity you might prefer to continuously
monitor – do what works for you
Clock by alancleaver_2000 under Creative Commons on Flickr
49. How to Manage Your Social Media
in 10 Minutes Per Day
Fish where the fish are – focus on the channels
where your audience is
Hootsuite / Tweetdeck demo
2 Minutes: Scan your Google alerts for
interesting content / news
3 Minutes: Post some content on your Facebook
page / ignite discussion / monitor Insights
2 Minutes: Update your LinkedIn status / group
discussions
3 Minutes: Check your Twitter keyword
searches (your brand / location / industry /
competitors)
Clock by alancleaver_2000 under Creative Commons on Flickr
50. Campaign Planning Summary
1. Don‟t use digital for the sake of digital
2. Use the strengths of the medium to your
advantage
3. Make sure you deliver on expectations
4. Track and measure
5. Continuous testing
6. Enjoy
51. DIY Social Media
Pair Up
Open all social media channels in your
browser
– Facebook
– Twitter
– LinkedIn
– Present a problem you‟re having: pose that to
your partner
Multiple Accounts on Twitter make it difficult to collect definitive user numbers, the use of third party clients (tweet deck, hoot suite) also makes it difficult to count visitors to twitter.com.Important to note that many more people “see” twitter than have accounts as the feed is often imported to other websites
Linked in Company profiles, option to follow a company, business network
Socil Media works best for Social businesses, and Tourism is inherently a “social” business. It is built on relationships, between provider and custome, between customers nd between providers. Good tourism in Ireland excels on the basis of good stories, good reccomendations, a sense of visitors accessing “the real ireland” all of which can be communicated via social media channels
Post some examplesSurf & Turn surf school
Aoife P to add different screen grab
General principle of social media isTop 3Two way conversationCan’t be on there and not listen.Radisson Galway Web AwardsBulmer's Pear
Practical: what is it that you want the user to doDo an audit of your existing channelsPractically show them to how to do a Google Alert: how to listen to the conversation.
EdgeRank determines how many people will see a link or content item you‟ve shared on your Facebook Page in their News Feed. As a business, you want to maximize the reach of your content. When a post is shared on Facebook, it is seen by the algorithm as an “object.” Interactions with the post such as a Like, share, comment, tag, etc. create what Facebook calls an “edge.” The more edges an object has, the more likely it will be displayed in a users News Feed. EdgeRank looks at frequency of posts, relevance (number of friends clicking, liking, and commenting), plus the users history of clicking and messaging within Facebook. EdgeRank means that it is important to do little things like having a Facebook Likebutton on your website. It also means that you want your fans to interact withcontent you share on your Page, so ask questions, post interesting articles from third-party websites or create games/competitions for fans.
Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook.
Facebook Places are locations in the real world that users can now "check into" from their mobile devices, much like Foursquare or Gowalla. Each location has a Places page, a stream of updates aggregated from what users post to their profiles, and a "People Here Now" section where users can see who they know who might be there.
This is outside of using Twitter as a marketing channel for promotions and offers, Followers as focus groups – usually the preserve of large brands but something you can do effectively on a micro budget with twitterCSM - e.g Vodafone/Dublin Bus
If you want to test an idea, or get an evaluation on an offer/new strand to your businesshttp://polldaddy.com -sligo company
Linked in Company profiles, option to follow a company, business networkMention LinkedIn mobile app (iphone/android)Launch http://www.linkedin.com
SMART goals: what are you trying to accomplish? Do you want to find conversations that could help drive traffic to your website? Increase your brand awareness? Generate leads?
SMART goals: what are you trying to accomplish? Do you want to find conversations that could help drive traffic to your website? Increase your brand awareness? Generate leads?
3. If people expect you to answer questions in a timely manner make sure that you do that, or if you set up a booking expectation make sure you facilitate that.4. Track and measure can be as simple as checking the number of followers you have – it’s a crude measurement but it’s better than none.