This document provides guidance on marketing social video for summer camps. It begins by noting the large audiences that can be reached on platforms like YouTube. It then recommends taking a video inventory to assess what videos a camp has and wants to create. Key aspects to consider include marketing objectives, target audiences, and best social tools. The document discusses promoting videos on Facebook and YouTube, including options like boosting native videos on Facebook or running video ads on YouTube. It stresses the importance of targeting the right audiences and platforms, and using reporting to measure promotional success. The top five takeaways are to plan videos, identify target audiences, select promotion platforms, promote the videos, and measure results.