SWCC Slides


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Social media for summer camps. Slides from SWCC 2014!

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SWCC Slides

  1. 1. The Social Summer Camp: Signing up new campers with social media
  2. 2. There is a fundamental shift in the way businesses and people are communicating. Camps can no longer operate business as usual.
  3. 3. As the camp landscape becomes more and more crowded… Social media marketing is the only way to maintain market dominance and fulfill your camp’s mission
  4. 4. Plan Test Execute Measure Optimize
  5. 5. Camp Mission Marketing Objective Marketing Objective Marketing Objective Conversation Conversation Conversation Conversation Conversation Conversation
  6. 6. Building A Conversation Calendar Key Date Message Topic Marketing Objective Social Tool Measurement
  7. 7. Building A Conversation Calendar Key Date  February 20th Message Topic  Early bird is closing next week Marketing Objective  Sign up more campers Social Tool  Facebook + Instagram Measurement  Lift in this week’s sign ups
  8. 8. Ad Strategy Message Content Engaging Image Link to Measurable Site
  9. 9. Measurement Strategy Lift in sign-ups Lift in traffic Lift in inquiries Landing page traffic Conversion tracking pixel
  10. 10. Thank you! Facebook.com/socialsummercamp Twitter.com/socialsummrcamp Socialsummercamp.com