The document discusses the 2013 Retail Innovation Awards which recognize outstanding products, services, and technologies that support Asia's growing retail sector. The awards cover 17 categories from storefront to backend operations, as well as categories for online and mobile retailers. Winners were determined by public voting based on quality, service, and leading technologies to truly reflect excellence in Asia's retail industry.

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Recognizing the
champions behind
Asia’s retail industry

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The drive to succeed has never been more urgent in Asia’s retail
sector. Successful retailers are riding on innovative solutions
to optimize and automate their operations, as well as to engage
with their customers in and outside the store.
These innovative solutions range from creating a comfortable
ambiance and developing personalized offers for shoppers to opti-
mizing replenishment and automating operations for retailers. As
shoppers are enjoying the extraordinary shopping experience, these providers behind the scene
are often overlooked.
To pay tribute to champions that provide outstanding products, services and technologies to
support the booming Asia retail sector, Retail Tech Innovation and Retail in Asia jointly present
the region’s first Retail Innovation Awards.
Divided into 17 different categories, the Awards cover products and services that support
retail operations from store front to backend; offline to online.
Winners of these categories were determined by public voting in March 2013. During the pe-
riod, more than 800 readers voted for the best-in-class providers based on their experience of
quality products, excellent service and leading technologies. Thus, the winners a true reflection
of their excellence and recognition among Asia’s retailers.
Next-generation retailers
In addition to recognizing the providers behind Asia retailers, the Awards also establish two
categories that celebrate the success of retailers, particularly to their development in the online
and mobility space.
Thanks to the popularity of mobility and social media, shoppers are making more informed
and selective purchases. Like it or not, retailers are forced to leverage the Internet and mobility
to engage with customers, or face the risk of extinction as the industry transforms.
Nevertheless, simply having an online or mobile presence is not enough. Building a rela-
tionship with shoppers by engaging their interests, understanding their needs and providing
customized offers, across both the online and offline channels, are the essence of omni-channel
retailing.
Aiming to recognize these next-generation retailers, the Awards also crown retailers that
truly embrace online and mobile channels to engage with shoppers. Winners of the Online
Retail Store and Retail Mobile Apps are voted by their peers in the region for their abilities to
build innovative and smart customer loyalty in this omni-channel world.
Although this is our first attempt to recognize the success in Asia’s retail industry, it certainly
will not be the last, as the industry continues to transform and grow. We look forward to the
year ahead and celebrate the excellence in Asia’s retail industry.
Tony Smyth
Managing Editor
Retail in Asia
tonysmyth@retailinasia.com
Sheila Lam
Editor
Retail Tech Innovation
slam@questexasia.com

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Integrated POS Software
Cegid Yourcegid Retail
Yourcegid Retail
solution optimized
for mobility and
omni-channel
By Eden Estopace
Used in more than 75 countries, Yourcegid Retail aims to not only speeds in-store transactions for
retailers, it also integrates mobility and optimizes omni-channel commerce.
Through mobile terminals like PDA, iPod or iPad, sales staff can now check product information, create
and update customer profiles, and handle payment transactions. This allows retailers to effectively extend
the POS stations beyond the cashier throughout the entire store and even outside the store.
“Mobile devices are no longer a simple tool,” said Ram Ram Xu, Cegid China marketing supervisor.
“Mobility is designed to improve customer’s service, increase staff performance, sales efficiency and the
customers shopping basket, and increase customer loyalty.”
Yourcegid Retail solution also comes with CRM capabilities to provide customer loyalty and promo-
tional information to enhance the customers’ shopping experience. These include personalization of sales,
access in real time to customer profiles and sales history, and customization of promotions according to
customer needs.
One of the main advantages of the software, according to Xu, is its omni-channel capability. Yourcegid
Retail allows retailers to track their customers in different sales channels - physical store, e-commerce
platform, social media and mobile. It also allows retailers to homogenize their business processes, pricing
strategy, and to manage their stocks better.
“Yourcegid retail is localized in each country’s language, legal requirements and retail business prac-
tices,” said Xu. “Our solutions are used in more than 75 countries, including Hong Kong, Taiwan, Japan,
China, Singapore.”
In Asia, the company is also working with global brands like Longchamp, Agnes B, Ted Baker and
L’Occitane.
Mobile terminals allow
retailers to extend POS
stations beyond the
cashier
Store Front Solutions
Integrated POS Software Cegid Yourcegid Retail
Barcode Scanner Honeywell Barcode Scanners
Online and Mobile Payment Services PayPal
Retail Surveillance Systems Vizualize Visible Intelligence Platform
Decorative Lighting Solutions Osram
Visual Display Samsung Large Format Display
In-store Design Services Vivid Brand Asia
Shopping Mall Management Services Harbour City
Physical Security Provider Bosch
Backend Operations
Data Security Solutions Symantec End Point Protection
Supply Chain and Logistics Software SAP SCM
CRM & Customer Loyalty Software SAP CRM
Database Management and Business Analytics Vizualize Visible Intelligence Platform
RFID Solutions PCCW Smart Shelf
Retail Real Estate Consultant Services CBRE
Innovative Marketing
Retail Mobile Apps Toys R us iPhone apps
Online Retail Store Benefit Cosmetics

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Barcode Scanner
Honeywell Barcode
Scanner
Online and Mobile
Payment Services
Paypal
Achieving
operation
customer insights
via automation
and mobility
By Eden Estopace
PayPal bets on
digital wallet
as the future of
online, mobile
payments
By Eden Estopace
As mobile payment become more popular, more retailers realize that installing a mobile Point of Sale
(POS) is only the first step. The ultimate goal is to be able to use technology in automatic data collec-
tion from various touch points – from the front end to the back end.
Insights that can be pulled from these mobile stations can help retailers improve operations and cus-
tomer service.
Honeywell’s barcode scanners and mobile computers have been helping retailers improve checkout ef-
ficiency and productivity. As a manufacturer of high-performance image- and laser-based data collection
hardware, Honeywell also has one of the broadest product portfolios in the industry. “From hand-held to
hands-free to bioptic scanners, we help retailers optimize checkout productiv-
ity,” said Marilyn Li, APAC marketing director, Honeywell Scanning & Mobil-
ity. “Our Dolphin mobile computers, for example, help retailers improve the
efficiency of their supply chain, maximize their customers’ basket sizes, reduce
stock-outs and increase margin.”
In the era of omni-channel retail, improving the in-store experience is
crucial for meeting the demand of highly mobile and informed customers.
Efficient checkout services are known to improve customer satisfaction and
increase in-store productivity.
Some of the world’s major retailers, including 7-Eleven, Tesco, Shinsegae,
Auchan, and Gome Online, have been using Honeywell scanning and mobility
products. In the future, Honeywell sees that more retailers will leverage mobile
couponing, e-gift cards, mobile loyalty cards and many other mobile offerings
to engage with customers.
With more than nine million active accounts in Asia-Pacific, of
which more than one million are in Greater China, PayPal has
always led the way in securing online and mobile payments space.
Currently, it supports payments in 25 currencies and has localized
marketing websites in more than 80 markets. Some of its well-known
local retail customers include Sa Sa, Brother, Super Star Group and
StrawberryNet. PayPal has set the standard for fraud prevention, a
major concern for retailers worldwide, by continuously developing
different security measures, including anti-fraud risk models and
cutting-edge data encryption. Kerry Wong, managing director, PayPal
Hong Kong, Korea and Taiwan, said the company applies a wide range
of security measures to ensure the most secure payment channel is
provided to customers and sellers.
Its product innovation has also enabled retailers to stay ahead of
the curve. With PayPal’s digital wallet, which is hosted in the cloud, consumers need not to worry about
losing their mobile device and lacking their sensitive personal information. In a highly mobile world,
PayPal’s Mobile Payment Standard (MPS) is an automatic mobile checkout solution available to all mer-
chants that accept PayPal on their website. It also has a Mobile Express Checkout service, which enables
businesses to optimize their checkout experience for mobile devices.
“We are moving towards a cashless society and this evolution will be driven by the digital wallet,” Wong
said. “In the future, PayPal’s digital wallet will evolve to give people greater flexibility.
Li from Honeywell:
From hand-held to
hands-free to bioptic
scanners, we help
retailers optimize
checkout
Wong from PayPal: we are
moving towards a cashless
society

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Surveillance System
Vizualize Visible
Intelligence Platform
Decorative Lighting Solutions
Osram
technology tracks
purchase
By Eden Estopace
When Vizualize launched its 3D people counter as part of its 3D store monitoring platform last year, it
sought to provide the richness of insights for which have been accustomed to for years.
The platform provides an accurate picture of the customers’ path to purchase. Among others, the tech-
nology measures shopper behavior directly at the shelf by capturing real-time shopper interactions with
products.
Combined with real-time information on where the shopper goes in the store and how long they wait to
be served, retailers can respond to enhance the customer experience while continually testing and improv-
ing all aspects of a store operation.
“Our solutions have primarily been driven by customer needs and we have
actively tailored our solutions for customers with features not readily available
in other vendors’ products,” said Vizualize CEO Michael MacMillan.
“We trigger alerts based on both shopper and employee behavior that assists
the retailer to drive more from their business while underpinning a safer and
more secure shopping environment,” he added.
Vizualize’s technology delivers significant business benefits such as loss
prevention to both traditional users of IP/CCTV cameras and non-traditional
users such as operations, marketing, HR and store development.
Moreover, the application is designed to run off-the-shelf, allowing retailers
to leverage their existing investment in IP camera and WiFi infrastructure.
MacMillan added that Vizualize is also developing software that maps the
video with customers’ behaviors across the entire store.
Despite the capabilities in video analysis, MacMillan said the company is aware of the concern with priva-
cy. He noted options are provided for shoppers to remain anonymous from video analysis or WiFi tracking.
“Privacy has always been central to our product development,” he said.
MacMillan from
Vizualize: We can
trigger alerts based
on shoppers and
employees behavior
Let your products
shine
By Tony Smyth
Osram retail lighting can have a major impact on a customer’s
shopping experience. It invites customers into the environment.
It creates an atmosphere that helps customers relax, get comfortable or
get excited. With Osram retail lighting solutions, retailers can fashion
a mood to complement their product. Most importantly, great retail
lighting makes products look their absolute best — showcasing their
quality, color or texture. “The right lighting has a positive effect on
everything from first impressions to checkout,” says Ayhan Siriner,
marketing director, head of strategy & marketing BU Luminaires APAC
at Osram. “Whether diamonds, clothing or groceries, great lighting can
help drive sales and move merchandise.”
That’s why, whether for new store construction or an existing store retrofit, the sale starts with in-
novative lighting solutions. When planning store renovation and equipment upgrade options, many
owners and operators are examining strategies to ‘green’ their buildings and implement sustainable
operations. Simply by upgrading to or installing new energy efficient lighting systems from Osram,
a retailer can achieve energy savings up to 50%. And with the implementation of a building automa-
tion and lighting controls strategy, retailers could save an additional 25%.
Recently Osram introduced LEDTouch Tracklight in Asia. Its far-reaching dimming and swivel op-
tions, offers both long-life and extensive versatility. Ideally for fashion stores where an accurate color
perception is required. This solution has won the first prize for Best Product during the Alighting
Awards at the Guangzhou Lighting Fair begin of the month.
Osram’s Siriner: Great
lighting can help
drive sales and move
merchandise

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Shopping Mall Management
Harbour City
In Store Design Services
Vivid Brand
Harbour City
drives critical
dynamic shopping
experience
By Tony Smyth
communication
drives sales
By Tony Smyth
Spread over two million square feet of prime real estate, Harbour City is the largest and most
diverse shopping mall in Hong Kong. Prominently located at the heart of Hong Kong’s most
dynamic retail district, Harbour City is one of the world’s leading shopping destinations. With a
two-million-square-foot critical mass and craftily-managed tenant mix across a finely-calibrated
price point matrix, Harbour City strives to provide the captivating ‘shoppertainment’ experience
for all shoppers.
During 2012, brand offerings were further enriched and diversified with a host of highly
celebrated brands on board including Brunello Cucinelli, Emilio Pucci, Galliano, Gap, Miu
Miu, Repetto and Samsung plus the debut of
internationally renowned Aland, Alexander Wang,
Bape Kids and Silver Cross.
The food and beverage sector has been fine-
tuned, with the recruitment of the Michelin-starred
chef Sergi Arola’s Vi Cool by Sergi Arola, Dressed,
Greyhound Café, Ladurée and Maison Eric Kayser.
Kid X at Ocean Terminal has gradually transformed
into a one-of-a-kind ‘Petite Canton Road’ with kids
wear flagship stores including Burberry Kids, Fendi
Kids, Gucci Kids and Miss Blumarine.
Vivid Brand has been pioneer in shopper marketing since 1996, and has built strong expertise in shop-
per communications and practical designs to enhance shoppers experience in-store.
Major customers include big FMCG brands such as Coca-Cola, GSK, Colgate and Philips. They also
work in direct collaboration with retail chains like Tesco, 7-Eleven and Carrefour.
“It has been proven that the implementation of our in-store designs has a direct impact on client’s sales
value and volume,” says Dorian Bezzina, head of business development at Singapore-based Vivid Brands
Asia. “We aim to deliver ground-breaking shopper marketing solutions that influence and convince shop-
pers to buy.”
The awareness of shopper marketing is growing tremendously in Asia. More brands and retailers are
realizing the significance of adopting simple and relevant displays whilst addressing
shoppers at the point of purchase.
A case in point is their concept and development of a retail environment to showcase
Philip’s range of small domestic appliances. The concept enhanced Philips’ brand values
and promoted the innovation and advanced technology of the products.
“Our strategy was to revitalize the shopping experience and design an engaging
in-store experience, where shoppers can interact with these innovative products,” says
Bezzina. “We created a unified visual identity across disparate categories to promote a
brand experience across all touch points.”
The project resulted in extend dwell times, cross-category browsing and trade-up
purchases. Vivid Brands also delivered a comprehensive tools package and guidelines to
facilitate a consistent look and feel for Philips small domestic appliances across the Asia
Pacific Region.
Harbour City is located at the heart of Hong
Kong’s retail district
Bezzina from Vivid
Brands: our in-store
designs has a direct
impact on client’s sales
value and volume

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Visual Display
Samsung Large
Format Display
Physical Security
Bosch Intrusion
Alarm Systems
Samsung brings
clear view for both
shoppers and
retailers
By Tony Smyth
Ease of use is the
way forward for
surveillance
By Tony Smyth
Retailers are always looking for new and innovative ways to communicate with customers. With Sam-
sung’s Large Format Display (LFD), it aims to help retailers in omni-channel retailing to maximize
customer experience through its innovative technologies and superb image quality.
A leader in the visual display market, Samsung understands how important it is to communicate a clear
and concise message. That’s why Samsung has developed a new
specialty line up of customizable LFDs that can be configured
to meet specific business requirements. The Samsung LFD
solution is tailor-made to meet the highest standards of almost
any business through its slim design, wide range of screen sizes
and easy installation, along with paralleled support to make the
most of your investment for maximum impact.
Designed with commercial-grade screens, Samsung’s LFD
displays can be clearly viewed in uncontrolled environments,
under bright lights as well as indoor or outdoor areas. Samsung
LFD displays are built for continual screening 24 hours per day,
seven days a week.
Samsung’s new MagicInfo digital signage software products
are optimized for Samsung displays. Equipped with cutting-edge designs, intelligent network solutions
and MagicInfo-i Premium, content can be delivered effectively at a particular time and place through a
centralized control. This helps retailers to message the right content relevant to viewers so as to increase
brand messaging.
MagicInfo also keeps retailers fully informed on the health of their networks. Errors are logged
and alerts are reported to server for technical personnel, enabling them to respond quickly to any
situation.
Increasingly, break-ins and in-store theft are real problems
for retailers in Asia Pacific. Having the right security sys-
tems that can monitor entrances, storage and delivery areas as
well as the shop floor is imperative to reduce losses. Bosch has
been a leader in providing security solutions that safeguard
staff, customers and stock.
Retailers should look to innovative technologies to ensure
that the chosen security system works smoothly with reliabili-
ty, but also integrates into existing IT infrastructures regardless
of the size of the premises.
Whether running a single shop or a large chain, Bosch’s management software lets retailers control
their surveillance systems easily from any location in the world.
Ease of use is by far the biggest requirement for retail security. It is particularly important in
smaller retail outlets where the owner is typically also the security guard.
The latest analog CCTV video recorders from Bosch allow retailers to build a very straightforward
surveillance system. In combination with the WZ16 day/night camera, they offer an effective yet
affordable system for up to 16 surveillance cameras. Playback, exporting video, and searching for
specific events can all be done via the easy to use local interface, or even remotely from the comfort
of home. When using the latest IP-based video cameras retailers get everything they need to build a
state-of-the-art CCTV surveillance system based on the latest IP technology that also support view-
ing on mobile devices.
Samsung understands how
important it is to communicate a
clear and concise message

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present special birthday menu. “Samsung
works with many solution providers and of-
fer ‘all-in-one’ solution for different vertical
industry,” said Ellen.
“Most people recognize Samsung be-
many years,” said Ellen. “In the future, im-
pactful visual hardware will still be one of
our key strength. But we will also focus on
helping retailers to deliver more engaging
and interactive content. Moreover, our mul-
tiple devices (LFD / smartphone / tablet /
printer / computer) will integrate seamlessly
allowing retailers to easily manage them,”
said Ellen.
Comparing with other solutions in the mar-
ket, Samsung’s offers retailers a one-stop-
shop service, from pre-sales, hardware,
solutions to post-sales services. “We offer
a vast spectrum of product lines to suit re-
tailers of different size. Moreover, we also
excel in product innovation and after sales
service,” said Ellen.
ings via free online services, but the result
may not always be satisfactory,” said Ellen.
-
nications easier and more convenient. They
allow retailers to conduct video conference
via Samsung’s GALAXY tablets or mobile
phones simply by wirelessly connecting the
Samsung’s LFD monitors. “Our devices can
work seamlessly together. Retailers can
make presentations to their colleagues or cli-
ents, no matter they are at a remote branch
even on the go.” Printing promotion materi-
als has also become simpler with Samsung’s
multi-functional printers. “Retailers can print
promotional materials directly from their mo-
bile phones or tablets,” said Ellen.
Video wall to WOW
Nevertheless, to increase sales, a stun-
ning visual display remains critical for re-
tailers to impress their customers. Today,
can give customers a WOW effect when
entering the store, immediately drawing
their attention and inspiring their desire to
buy. In the future, the game will not be that
simple. Interactive display will be the key to
win customers’ loyalty.
“Today’s consumers demand more infor-
mation while making purchase decisions.
They desire rich, interactive shopping en-
vironment. Therefore, in-store experience
has become the most critical attribute for
building shopper advocacy,” said Ellen.
For example, when a customer enters
a restaurant, he or she can see special
promotion item, like Tuesday Special, dis-
played on the LFD monitor mounted on
the wall. When the servers take orders
with mobile phones or tablets, the same
content can also be displayed. More intel-
ligently, the mobile devices can also alert
the server for the customer’s birthday, and
A
s a winner of Retail Innovation
Award for Visual Display category,
Samsung’ Large Format Display
(LFD) monitors deliver stunning visual on
-
phones and tablets, also allow retailers to
better engage with their customers, through
many innovative ways.
“Just replacing posters and creating beauti-
ful visual effect is not enough for us. In the
future, Samsung’s solution will allow retail-
ers’ to interact with their customers. Engage
trigger their buying behaviors. We will even
integrate with the retailers’ own e-platform.
Help them to learn what their customer like
and dislike,” said Ellen Fu, Head of Enter-
prise Business Team at Samsung.
-
tion can help retailers to reduce cost and
increase productivity by streamlining their
day-to-day operation. Most retailers have
multiple branches in the territory and staff
in these branches need weekly and regular
launches. However, traditional video con-
ferencing solution might be too costly for
many of the small and medium size retail-
ers. Besides, it needs to be carried out in
a controlled environment, such as meeting
rooms. “Some of them try to conduct meet-
In the future, interactive display will be the key to win
customers’ loyalty
– Ellen Fu, Samsung

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Retail Real Estate
Consulting Services
CBRE
Data Security Solutions
Symantec End
Point Protection
Physical and
psychological
forces are
determining
factors
By Tony Smyth
Symantec takes
security from
backend to online
storefront
By Sheila Lam
CBRE is passionate about the business of retail and always look for new ways to best help retailers
and retail property owners on leading the market trends. Their simple goal is to partner with cli-
ents to understand their business objectives then create innovative ways to optimize the value of their
real estate assets.
With a global reach, market knowledge and capabilities to serve all retailers and retail property own-
ers, CBRE are innovative in the retail space. It’s evidenced by being the only retail company with its
own retail branding Retail 24/7.
CBRE has been active in Asia since 1974, now with 53 offices in 11 coun-
tries. Today, they have 1,000 retail professionals globally and 150 of them in
key Asian markets.
To ensure that clients capitalize on every opportunity in Asia, two special-
ized units have been set up within Retail Services: Landlord Agency & Advi-
sory and Retailer Representation. These tailored real estate solutions handle
every client request and anticipate unarticulated needs, no matter how large
or complex.
“We believe retailing is much more than ‘space’ or a place to do business,”
says Sebastian Skiff, head of Asia Retail at CBRE. “Retail real estate is an
event!”
While business drivers behind a retail real estate decision may be some-
what predictable, the physical and psychological forces that create the ideal
environment for each client vary significantly. Understanding these varia-
tions is an important component of the value brought to clients. This allows CBRE to help their clients
make the right decisions—whether they’re evaluating a new location, prospective tenant or investment
opportunity.
With more retailers taking their businesses online, they are
increasing the exposure and risk to cyber attacks, according to
Lawrence Li, system engineering manager at Symantec Hong Kong.
Symantec’s latest Internet Security Threat Report stated 61% of
malicious websites in 2012 were legitimate websites that have been
compromised and infected with malicious code. Shopping websites
were among the top five types of websites hosting infections.
“Symantec attributes this to unpatched vulnerabilities on legitimate
websites,” said Li.
These unpatched and compromised websites were used in massive cyber-attacks. These attacks do not
only financially harming, but also brought significant damage to the reputation of the brand and their
online store.
“Cyber attacks have become more sophisticated,” he said. “Cybercriminals continue to devise new ways
to steal information from organizations of all sizes including retailers.”
Traditional antivirus is no longer enough to protect against today’s threat and web-based attacks, which
are increasingly available as toolkits for cyber criminals. To protect network-based protection, reputation
technology must be deployed on endpoints to help prevent attacks.
“Retailers should remain proactive and use ‘defense in depth’ security measures to stay ahead of at-
tacks,” said Li.
As winner of the Data Security Solution category, Symantec’s Endpoint Protection is supporting many
Asia retailers to deepen their defense strategy, said Li. Among these retailers include Crown Worldwide
Group in Hong Kong and Hyundai Department Store in South Korea.
Symantec noted upon the implementation, Hyundai Department Store reduced 70% of potential data
security risk and dozens of instances of potentially insecure data deleted from endpoints.
Symantec’s Li: Cybercriminals
continue to devise new ways to
steal information
Skiff from CBRE:
Retailing is much
more than a place to
do business

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CRM & Customer Loyalty Software
SAP CRM
Supply Chain Management
SAP SCM
Integration is the
key to turn market
data into customer
loyalty
By Sheila Lam
SCM software has
never been so
critical for retailers
By Sheila Lam
Today’s customers are more powerful than ever. Mobility is empowering shop-
pers to be digitally connected, socially networked and better informed. They
are able to interact with their friends, as well as to share their likes, dislikes and
opinions.
“All these force marketers to rethink how to target their customers,” said Ian
Kinsella, vice president, customer LOB, Asia Pacific & Japan, SAP. “They are liter-
ally changing the rules of engagement and becoming more empowered.”
Such empowerment also comes with a rise of expectation for real-time interac-
tions and personalized offers from retailers. These challenges are not limited to
the region. Kinsella noted global toy company LEGO also faced similar chal-
lenges. LEGO was facing fierce competition from the electronic toy manufactur-
ers. The company also lacked understanding between its buyers, which are often
parents and grandparents, and its real customers – the kids.
To address these challenges, LEGO launched a multi-channel loyalty program
with the support of SAP CRM applications. Through integrating the online, physical store and the back-
end order management, LEGO is now able has to gain a 360-degree view of the real customers.
“LEGO is now able to segment their consumers into several categories based on their affinity to the
brand,” he said.
Kinsella added more retailers, like LEGO, are leveraging the next generation CRM to gain customer
insight by combining data from transactional systems with interactions across traditional and social chan-
nels. Such insights allow retailers to push personalized and real-time offers to attract and retain custom-
ers. He said Asia retailers like Woolworths from Australia, Jolibee from the Philippines and India-based
Asian Paints, have also been leveraging SAP’s CRM application to engage with their customers.
With the skyrocketing rental cost and consumer demand for all products at all times across all chan-
nels, real-time replenishment has become a major factor for retailers to make or break in the Asia
Pacific market.
SAP’s benchmarking survey indicated retailers with integrated demand and replenishment planning
could significantly reduce the loss of revenue due to stock-out. The demand for real-time replenishment
and optimized logistics has never been more demanding as retailers are going through a major transfor-
mation, said Saj Kumar, vice president, SCM, Line of Business solution, SAP Asia Pacific and Japan.
“Traditional retail business is undergoing a major transformation,” said Kumar. He noted the trans-
formation is driven mainly by consumers, who are leveraging mobile technology and social media to
become more informed, inter-connected and intelligent.
To meet customer’s demand, “retail businesses need to rethink responsiveness, collaboration, opera-
tions, distribution and monitoring in order to be adequate to current business environment,” he said.
These are the reasons more retailers are turning towards SCM to make informed decisions based on
real-time supply and demand dynamics. Kumar noted SAP has been supporting retailers in the region
like India-based branded apparel retailer Madura Fashion & Lifestyle and China-based superstore Wu-
Mart, to optimize their supply chain management.
Apart from managing replenishment, Kumar said SAP’s SCM also aims to bring customer-centric
merchandizing, customer-driven forecasting and high-efficiency logistics. He added by integrating mobil-
ity applications and in-memory analytical tools, SAP’s SCM application is also providing personalized
insights and real-time analysis of data from POS and social media.
“Retail companies need to accurately forecast and manage their inventory while satisfying consumer
demands in this competitive environment,” said Kumar.
SAP’s Kinsella:
Customers are
changing the rules of
engagement
SAP’s Kumar:
Traditional
retail business is
undergoing a major
transformation

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Database Management and
Business Analytics
Vizualize Visible
Intelligence Platform
RFID
PCCW Solutions
Smart Shelf
ViBi combines
video, business
intelligence for
management
By Eden Estopace
security are major
challenges for
adoption
By Sheila Lam
By combining video intelligence with business intelligence, or ‘ViBi,’ Vizualize provides retailers
with key insights of shopper activities in the form of dashboards and maps.
It aims to turn these data and insights into effective business strategies for merchandising, op-
erational performance, staff performance and shopper conversion. The result is higher returns on
infrastructure, human resource and marketing investments with increased profits.
“From simply understanding what percentage of shoppers left without buying to where shoppers
went and what engaged them, we can also determine whether shoppers waited for service too long or
if they left because they couldn’t find what they were looking for,” Michael MacMillan, CEO of Vizual-
ize, explained.
“We can anonymously analyze shopper behavior data
for research purposes and monitor digital customer
feedback,” he added.
As a concept, ‘ViBi’ is designed for the average user
and not the typical data analyst. Thus, the retailer’s team,
from the shop floor to management, can make smart
decisions based on rich data insights and live video
samples.
Vizualize’s solutions fit all retail formats and retail environments and widely used in over 40 coun-
tries. Clients include global retailers, brand manufacturers, media companies and large shopping mall
operators. Users include premium retail stores and malls in Hong Kong.
The company is among the first few companies to use 3D camera technology. Today, it is develop-
ing software that utilizes emerging video technology that sees and maps customer behavior across the
entire store.
“The end game for retailers is to blur the boundaries between digital and in-store feedback so that
they can have a complete view of their shoppers’ journey,” MacMillan said.
Known for its ability to track and trace physical objects, RFID’s technical capability has also been its
major obstacle for mainstream adoption among retailers. According to Sam Lai, vice president at
PCCW Solutions, data privacy and security remain the top concerns among retailers.
“There is a concern about the access of information across the supply chain would breach privacy,” said
Lai. With RFID, different parties across the entire supply chain could access information of the product
and its components, which some retailers have reservation about sharing. But according to Lai, there are
different ways to address these concerns like password locks, and retailers should discuss the options with
their RFID providers.
Powered by RFID, PCCW Solutions’ Smart Shelf allows shoppers to access product information via an
interactive touch-screen when they picked up and item with RFID-tag.
“This innovative system does not only personalize shopping experience and makes it more interesting,
but also enhances a store’s operational efficiency and encourages up-selling
opportunities,” said Lai.
He noted that by capturing and analyzing data such as product pick-up du-
ration and shelf locations, retailers are able to identify the optimized location
for different types of products.
“Retailers are now able to create unparalleled customer experience through
better product design, goods placement, in-store layout and interactive
design,” he said. “This results in greater customer loyalty and revenue
generation.”
Despite such concern, Lai said more enterprises have also embarked on the
journey of RFID. They include Marsh Global, Kerry Logistics, MGM Grand
Macau, Nuance-Watson, Philips and Collezione Wine Cellar.
Lai from PCCW
Solutions: There’s a
concern about data
privacy in RFID
We can anonymously analyze shopper
behavior data for research purposes
and monitor digital customer feedback
—Micahel MacMillan, Vizualize

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Retail Mobile Apps
Toys R Us iPhone apps
Online Retail Store
Seamless
connectivity with
engaging games
takes multi-
channel strategy in
China
By Sheila Lam
“At Toys “R” Us, we are always looking for ways to make shopping
more convenient, engaging and fun,” says Pieter Schats, managing
director, Greater China & Southeast Asia. “Mobile application surely is
the most convenient tool with integrated solutions for customers.”
This iPhone app complements existing marketing channels of
Toys “R” Us, which bridge the offline and online content with the
fun engagement by families and kids. The WOW Finder lets kids
and parents watch toy videos or fun trailers on YouTube immedi-
ately after scanning an ‘R’ code in the Toys R Us toy catalogue or in-
store poster. Loyalty card and Star Card Members, can earn points
through the WOW Finder, as well as more extensive Star Card
member features and services.
More importantly are the improved social features that give shop-
pers increased functionality to share with friends and family. Toys
“R” Us is the first retailer in Hong Kong to connect with FourSquare,
allowing shoppers to earn badges through checking in, which can
lead to rewards for the whole family.
The app also seamlessly connects the retail experience into the mobile lives of consumers. Users
can now search for toys by kid’s age, gender and price, find and get directions to their nearest store
through Google maps. With engaging enjoyable games built into the app, it appeals to both parents
and children. Notification push function enables the instant communication of the latest promo-
tions to users.
Toys “R” Us Asia operates 155 stores and is a joint venture between Toys “R” Us and Fung Retailing.
Starting as a small beauty shop in San Francisco, Benefit Cosmetics has grown to become a global
brand and extending towards Asia through a multi-channel commerce strategy. But the company
faced a major challenge when it started developing its multi-channel strategy in China back in 2011.
Despite a rocketing online retail industry, China is dominated by the grey market –pirated prod-
ucts. This is a major reason for many major global brands to defer their online retail development in
China, but not Benefit Cosmetics.
“We prefer to drive traffic to our own website, because we can customize product presentation
and brand expression, as well as for improved margin,” says Valerie Hoecke, VP
digital experience & commerce.
With the support of Hybris’ Multichannel Commerce Suite, Benefit Cosmetic
fearlessly entered the China online retail market with localized language, con-
tent and services.
“We don’t consider our website as a simple online store,” said Mike Hu, gen-
eral manager of Benefit Cosmetics Greater China. “[It is] one place where we
can most exuberantly express our brand DNA.”
Hu added the localized Benefit online store provides not only product informa-
tion, but also tips and tricks to use them through make-up video workshops. Online
customer service representatives are also available to answer shoppers’ questions.
“Yes, people can go to our offline store to experience our services and test our
products,” said Hu. “Our online store would like to target those don’t like window
shopping. Shopping online can have the same great and enjoyable experience.”
In about two years, Benefit Cosmetics have built a loyal online community of
30,000 members.
Schats from Toys R Us: We
are always looking for ways
to make shopping more
convenient, engaging and fun
Hu from Benefit Cosmetics: We
don’t consider our websites as
a simple online store

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OMNICHANNEL
COMMERCEFORA
CONNECTEDWORLD!
Customersareonline,instores,onthe
phone.Deliverwhattheywant,whenthey
wantit,wheretheywantit.
Beeverywheretheywantyoutobe!
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COMMERCE/PCM/OMS/PRINT/MOBILE

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