Social connections, mobility, cloud computing, and access to information are converging in new ways that are transforming computing and business opportunities. This convergence requires businesses to consider how to meet changing customer demand and needs across different channels like in-store, online, and mobile. While brick-and-mortar stores will remain the largest source of revenue for retailers for now, online and mobile commerce are growing areas that are influencing more of retailers' sales and should be strategic priorities going forward.

1. Marius Bulbukas
Microsoft Lietuva

3. Social
Mobility
Big data
Cloud
Social connections, mobility, cloud delivery and pervasive information are converging in a powerful way. This convergence is creating a new era of computing and new opportunities for business.
– Gartner, August 2012

6. Azure capacity
Demand
On-prem capacity
S M T W T F S
Capacity needed (Max + 20%)
J F M A M J J A S O N D
Capacity Needed (Max + 20%)

7. Windows Azure Storage
Defend against regional disasters

10. Microsoft Dynamics for Retail

12. 110 million
•82% of phones acquired in the UK in Dec 12 were smartphones
•By 2016, Deloitte expects smartphones to play a part in nearly one-fifth of sales (19 percent), accounting for $689 billion
•133% increase in mobile volume transacted on Thanksgiving 2012 compared to 2011
•Mobile POS top priority in 2013 for more than 22% of retailers
Mobility
•42%
•Facebook added its billionth user in October 2012
•31%
Social
•90% of consumers regularly research products online before buying them.
•Online retail growing an avg. 12% annually in US/ Europe
•U.S. retail eCommerce sales in 2012 rose 15% y/y
•Retailers estimate that 29% of brick and mortar sales are influenced by their website
•15% of online sales in the US will take place via a mobile device
Online/eCommerce

19. 80
74
48
29
29
29
16
22
34
65
66
66
Groceries &pharma
Clothing & footwear
Home improvement projects
Appliances
Books, music or videos
Consumer electronics
In store
Online
90%
85%
81%
78
42
65
7
14
11
20
56
34
Researching - %
Purchasing - %
Retailers estimate that 23% of brick and mortar sales are influenced by their website

20. Channel
2009
2013
2015
Brick-and-Mortar Stores
91.2%
87.01%
83.98%
eCommerce
5.64%
8.89%
11.45%
Mail Order Catalog
1.56%
1.02%
0.94%
Call Center
1.24%
1.40%
1.19%
Mobile Commerce
0.09%
1.26%
1.89%
Other Channels
0.35%
0.46%
0.55%
n = 176 retailers
1.The store is, and will remain for some time, the channel through which retailers receive the largest proportion of their revenue.
2.Through 2015, retail revenue from the e-commerce channels is expected to double.
3.Revenue from mobile commerce will remain a relatively small proportion of retailers' overall revenue through 2015. Although this is a low percentage of revenue, mobile commerce will have a significant impact on cross-channel sales.
Top-Line Trends on Channel Revenue Percentage Splits (2009 to 2015)

21. Retail

24. Sign up test drive 