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Belt-tightening period has ended – time for shopping? 
Žygimantas Mauricas 
2014.10.30
Eurozone will collapse 
this year (2012) 
Euro is an island of 
stability (2014) 
Greek debt 
in 2008: 113% 
Greek debt 
In 2014: 175% 
Greece loses 
financial independence 
(May 2010) 
Greece regains 
financial independence 
(April 2014) 
4 years of crisis 
"Within our mandate, the ECB is ready to do whatever it takes to preserve the 
euro. And believe me, it will be enough,“ (Super Mario Draghi, 2012 July)
The euro was saved - time to save the euro zone? 
Double-trouble 
1. Euro zone is 
lagging behind 
the US and 
recently – 
behind the UK 
2. Euro zone is 
divided into 
North and 
South
Euro zone has two problems: Strong euro & low inflation 
“Will use all the available instruments 
needed to ensure price stability over the 
medium term” (M. Draghi, 2014 August) 
“The fundamentals for a weaker exchange rate 
are today much better than they were two or 
three months ago” (M. Draghi, 2014 August)
ECB is ready for quantitative easing (money printing) – 
cheap money & higher inflation 
“If they say it, they mean it” (Mario Monti, 2014 September) 
EURIBOR 
FORECASTS (3M) 
2014 June 0.21% 
2014 Dec 0.2% 
2015 June 0.2% 
2015 Dec 0.4%
Focus on belt-tightening is diminishing 
“The existing flexibility within the fiscal rules could also be “used to better address the weak recovery and to make room for the cost of needed structural reforms” (M. Draghi, 2014 August)
European North-South divergence is “starting to prepare to start disappearing” 
GDP forecasts 
2013 
2014p 
2015p 
Euro zone 
-0.4 
0.8 
1.1 
Germany 
0.5 
1.6 
1.5 
France 
0.4 
0.4 
0.7 
Italy 
-1.8 
-0.3 
0.5 
Spain 
-1.2 
1.3 
1.7 
Baltics 
2.8 
3.0 
2.8 
Divergence 
Convergence 
Growth 
Recession
Belt-tightening period is coming to an end in the Baltics 
Budget deficit (2009) 
EE: -2.0; LV: -9.2; LT: -9.4 
Budget deficit (2014) 
EE: -0.2; LV: -1.0; LT: -2.2 
“Governments not only acted boldly, but also immediately. They used the momentum of the 
crisis to implement the necessary consolidation and thus managed to convince the public of the 
need for these measures.” (Mario Draghi, 2014.09.25)
Governments will open their wallets wider 
Belt-tightening 
Estonia: 2009-2011 
Latvia: 2009-2012 
Lithuania: 2009-2013
Consumers are also forgetting austerity 
Domestic consumption growth 
2012 2013 2014f 2015f 2016f 
Estonia 4.9 4.2 3.1 3.4 3.4 
Latvia 5.8 5.4 4.1 3.5 3.7 
Lithuania 3.9 4.7 4.6 3.7 4.0
Lithuanian consumers are afraid of “euro-driven” inflation, but Latvian and Estonian experience shows that those fears are largely unjustified
In fact, consumers should better be fearing deflation – not inflation 
Inflation (average annual, %) 
2012 
2013 
2014f 
2015f 
2016f 
Estonia 
3.9 
2.8 
0.4 
2.1 
2.6 
Latvia 
2.3 
0.0 
0.6 
1.7 
2.0 
Lithuania 
3.1 
1.0 
0.3 
1.5 
2.3
Positive side effect of inflation: Real purchasing power of households is rising
Wage income and GDP divergence: Share of wages are posed to increase
Real estate market: Lithuania – increasing transactions, Estonia – rising prices 
-60% 
-50% 
-40% 
-30% 
-20% 
-10% 
0% 
10% 
20% 
30% 
40% 
2009 
2010 
2011 
2012 
2013 
Apartment prices (annual change) 
Tallinn 
Riga 
Vilnius 
% 
Source: Oberhaus 
-60 
-40 
-20 
0 
20 
40 
60 
2009 
2010 
2011 
2012 
2013 
Number of housing transactions (annual change)* 
Vilnius 
Riga 
Tallinn 
% 
*3-month moving average 
Source: National registers
Real estate market: Construction sector confidence declines in Estonia, stable in Latvia and Lithuania
Demographic “shock”: Birth rates declined & net international migration turned negative 
Independence 
(1991-2003) 
Total: -11.4% 
Migration: -8.2% 
The Iron Curtain 
(1981-1990) 
Total: +7.2% 
Migration: +2.7% 
EU accession 
(2004-2013) 
Total: -11.1% 
Migration: -7.8%
Baltic States have accumulated “demographic dividend” during the last decade of the Iron Curtain 
Demographic 
dividend 
Demographic 
deficit
Demographic situation is 2004 were as good as it can be 
Children of war 
Baby-boomers 
X generation 
Children of Socialism 
Children of Perestroika 
Young age: 
24.4% 
Old age: 
21.4% 
Working age: 
54.3%
Demographics are still good in 2014 
Children of war 
Baby-boomers 
X generation 
Children of Socialism 
Children of Perestroika 
Young age: 
20.2% 
Old age: 
24.6% 
Working age: 
55.2% 
Children of Europe
In 2014 old-age dependency ratio will increase, but there will be more youth 
Baby-boomers 
X generation 
Children of Socialism 
Children of Perestroika 
Young age: 
20.8% 
Old age: 
29.9% 
Working age: 
49.3% 
Children of Europe 
Children of Migrants 
Children of war
Only in 2034 demographic window will close 
Baby-boomers 
X generation 
Children of Socialism 
Children of Perestroika 
Young age: 
19.6% 
Old age: 
34.6% 
Working age: 
45.8% 
Children of Europe 
Children of Migrants 
Europeans
Differences among the Baltics are not large 
More youth 
in Lithuania 
More new-borns 
in Estonia 
Less young professionals 
in Lithuania 
More baby-boomers 
in Lithuania
Women are as powerful as nowhere else
Baltic consumers are diversifying their basket of goods 
-1.0 
-4.7 
-4.8
More fruits, vegetables & milk products
Soft drinks – untapped potential
Clothing & footwear: Cheaper and less 
-1.0 
-1.6 
-0.9
Construction boom fuels sales of furniture 
+0.3 
-0.8 
+0.9
Health-related goods & services have good future 
+0.6 
+1.5 
+1.0
It all depends on continued convergence with the EU average levels 
31 •
Baltic economies will remain in positive growth territory 
in spite of Russian economic sanctions 
32 • 
GDP growth forecasts 
2012 2013 2014f 2015f 2016f 
Lithuania 3.7 3.3 2.5 2.8 4.3 
Latvia 5.2 4.1 3.0 2.9 4.1 
Estonia 3.9 0.8 0.6 2.8 3.5 
Eurozone -0.6 -0.4 0.8 1.1 1.4 
Russian economic sanctions will have somewhat 
limited effect on economic growth: Lithuania: 
0.8% of GDP; Latvia: 0.45%; Estonia: 0.45% 
Source: Nordea forecasts (September, 2014) 
Economic growth will slow down, but remain in 
positive growth territory both in 2014 and 2015 
Baltic States remained among the fastest 
growing economies in the EU (2014 Q2) : 
Estonia: 2.8%; Latvia: 3.5%; Lithuania: 3.1%
33 
Nordea Markets is the name of the Markets departments of Nordea Bank Norge ASA, Nordea Bank AB (publ), Nordea Bank Finland Plc and Nordea Bank Danmark A/S. 
The information provided herein is intended for background information only and for the sole use of the intended recipient. The views and other information provided herein are the current views of Nordea Markets as of the date of this document and are subject to change without notice. This notice is not an exhaustive description of the described product or the risks related to it, and it should not be relied on as such, nor is it a substitute for the judgement of the recipient. 
The information provided herein is not intended to constitute and does not constitute investment advice nor is the information intended as an offer or solicitation for the purchase or sale of any financial instrument. The information contained herein has no regard to the specific investment objectives, the financial situation or particular needs of any particular recipient. Relevant and specific professional advice should always be obtained before making any investment or credit decision. It is important to note that past performance is not indicative of future results. 
Nordea Markets is not and does not purport to be an adviser as to legal, taxation, accounting or regulatory matters in any jurisdiction. 
This document may not be reproduced, distributed or published for any purpose without the prior written consent from Nordea Markets. 
Žygimantas Mauricas 
Bankas Nordea 
Didžioji g. 18/2, 
LT-01128, Vilnius, Lietuva 
zygimantas.mauricas@nordea.com 
Tel. +370 612 66291 
Twitter: @ZygimantasM 
nexus.nordea.com/#/profile/79803

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Belt tightening period has ended – time for shopping?

  • 1. Belt-tightening period has ended – time for shopping? Žygimantas Mauricas 2014.10.30
  • 2. Eurozone will collapse this year (2012) Euro is an island of stability (2014) Greek debt in 2008: 113% Greek debt In 2014: 175% Greece loses financial independence (May 2010) Greece regains financial independence (April 2014) 4 years of crisis "Within our mandate, the ECB is ready to do whatever it takes to preserve the euro. And believe me, it will be enough,“ (Super Mario Draghi, 2012 July)
  • 3. The euro was saved - time to save the euro zone? Double-trouble 1. Euro zone is lagging behind the US and recently – behind the UK 2. Euro zone is divided into North and South
  • 4. Euro zone has two problems: Strong euro & low inflation “Will use all the available instruments needed to ensure price stability over the medium term” (M. Draghi, 2014 August) “The fundamentals for a weaker exchange rate are today much better than they were two or three months ago” (M. Draghi, 2014 August)
  • 5. ECB is ready for quantitative easing (money printing) – cheap money & higher inflation “If they say it, they mean it” (Mario Monti, 2014 September) EURIBOR FORECASTS (3M) 2014 June 0.21% 2014 Dec 0.2% 2015 June 0.2% 2015 Dec 0.4%
  • 6. Focus on belt-tightening is diminishing “The existing flexibility within the fiscal rules could also be “used to better address the weak recovery and to make room for the cost of needed structural reforms” (M. Draghi, 2014 August)
  • 7. European North-South divergence is “starting to prepare to start disappearing” GDP forecasts 2013 2014p 2015p Euro zone -0.4 0.8 1.1 Germany 0.5 1.6 1.5 France 0.4 0.4 0.7 Italy -1.8 -0.3 0.5 Spain -1.2 1.3 1.7 Baltics 2.8 3.0 2.8 Divergence Convergence Growth Recession
  • 8. Belt-tightening period is coming to an end in the Baltics Budget deficit (2009) EE: -2.0; LV: -9.2; LT: -9.4 Budget deficit (2014) EE: -0.2; LV: -1.0; LT: -2.2 “Governments not only acted boldly, but also immediately. They used the momentum of the crisis to implement the necessary consolidation and thus managed to convince the public of the need for these measures.” (Mario Draghi, 2014.09.25)
  • 9. Governments will open their wallets wider Belt-tightening Estonia: 2009-2011 Latvia: 2009-2012 Lithuania: 2009-2013
  • 10. Consumers are also forgetting austerity Domestic consumption growth 2012 2013 2014f 2015f 2016f Estonia 4.9 4.2 3.1 3.4 3.4 Latvia 5.8 5.4 4.1 3.5 3.7 Lithuania 3.9 4.7 4.6 3.7 4.0
  • 11. Lithuanian consumers are afraid of “euro-driven” inflation, but Latvian and Estonian experience shows that those fears are largely unjustified
  • 12. In fact, consumers should better be fearing deflation – not inflation Inflation (average annual, %) 2012 2013 2014f 2015f 2016f Estonia 3.9 2.8 0.4 2.1 2.6 Latvia 2.3 0.0 0.6 1.7 2.0 Lithuania 3.1 1.0 0.3 1.5 2.3
  • 13. Positive side effect of inflation: Real purchasing power of households is rising
  • 14. Wage income and GDP divergence: Share of wages are posed to increase
  • 15. Real estate market: Lithuania – increasing transactions, Estonia – rising prices -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 2009 2010 2011 2012 2013 Apartment prices (annual change) Tallinn Riga Vilnius % Source: Oberhaus -60 -40 -20 0 20 40 60 2009 2010 2011 2012 2013 Number of housing transactions (annual change)* Vilnius Riga Tallinn % *3-month moving average Source: National registers
  • 16. Real estate market: Construction sector confidence declines in Estonia, stable in Latvia and Lithuania
  • 17. Demographic “shock”: Birth rates declined & net international migration turned negative Independence (1991-2003) Total: -11.4% Migration: -8.2% The Iron Curtain (1981-1990) Total: +7.2% Migration: +2.7% EU accession (2004-2013) Total: -11.1% Migration: -7.8%
  • 18. Baltic States have accumulated “demographic dividend” during the last decade of the Iron Curtain Demographic dividend Demographic deficit
  • 19. Demographic situation is 2004 were as good as it can be Children of war Baby-boomers X generation Children of Socialism Children of Perestroika Young age: 24.4% Old age: 21.4% Working age: 54.3%
  • 20. Demographics are still good in 2014 Children of war Baby-boomers X generation Children of Socialism Children of Perestroika Young age: 20.2% Old age: 24.6% Working age: 55.2% Children of Europe
  • 21. In 2014 old-age dependency ratio will increase, but there will be more youth Baby-boomers X generation Children of Socialism Children of Perestroika Young age: 20.8% Old age: 29.9% Working age: 49.3% Children of Europe Children of Migrants Children of war
  • 22. Only in 2034 demographic window will close Baby-boomers X generation Children of Socialism Children of Perestroika Young age: 19.6% Old age: 34.6% Working age: 45.8% Children of Europe Children of Migrants Europeans
  • 23. Differences among the Baltics are not large More youth in Lithuania More new-borns in Estonia Less young professionals in Lithuania More baby-boomers in Lithuania
  • 24. Women are as powerful as nowhere else
  • 25. Baltic consumers are diversifying their basket of goods -1.0 -4.7 -4.8
  • 26. More fruits, vegetables & milk products
  • 27. Soft drinks – untapped potential
  • 28. Clothing & footwear: Cheaper and less -1.0 -1.6 -0.9
  • 29. Construction boom fuels sales of furniture +0.3 -0.8 +0.9
  • 30. Health-related goods & services have good future +0.6 +1.5 +1.0
  • 31. It all depends on continued convergence with the EU average levels 31 •
  • 32. Baltic economies will remain in positive growth territory in spite of Russian economic sanctions 32 • GDP growth forecasts 2012 2013 2014f 2015f 2016f Lithuania 3.7 3.3 2.5 2.8 4.3 Latvia 5.2 4.1 3.0 2.9 4.1 Estonia 3.9 0.8 0.6 2.8 3.5 Eurozone -0.6 -0.4 0.8 1.1 1.4 Russian economic sanctions will have somewhat limited effect on economic growth: Lithuania: 0.8% of GDP; Latvia: 0.45%; Estonia: 0.45% Source: Nordea forecasts (September, 2014) Economic growth will slow down, but remain in positive growth territory both in 2014 and 2015 Baltic States remained among the fastest growing economies in the EU (2014 Q2) : Estonia: 2.8%; Latvia: 3.5%; Lithuania: 3.1%
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