Euro Cis 2009
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The document discusses how retailers can transform shopping experiences by using new technologies to personalize customer interactions. It suggests that retailers can use mobile devices and customer data to better understand shoppers' needs and provide targeted promotions and product recommendations in real time. This personalized approach can help increase customer loyalty, revenues, and satisfaction. However, retailers currently face challenges integrating diverse customer data sources and delivering personalized intelligence to customers within stores.
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Crm retail
Retailers use customer relationship management (CRM) to build loyalty with valuable customers. CRM involves collecting customer data, analyzing it to identify best customers, developing loyalty programs, and implementing them. Retailers determine best customers through metrics like recency, frequency, and monetary value of purchases. Loyalty programs reward frequent shoppers, while privacy concerns must be addressed to gain customer trust and participation.
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Retail analytics plays a vital role in this.
https://www.datatobiz.com/blog/ecommerce-retail-analytics-benefits-case-studies/
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The document provides an overview of key marketing concepts including the marketing mix (product, price, place, promotion), market segmentation, targeting, positioning, and the importance of understanding customers. It discusses how marketing has evolved from a production focus to a customer focus. Understanding customer needs, wants, and buying behaviors is essential for developing effective marketing strategies.
Fundamentalsofmarketingcustomerservice 090411044202 Phpapp01
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Digital Natives Sessie Crm
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IBM Retail Tech Trends
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D & p marketing tomar
Direct marketing is an interactive marketing system that uses advertising media to solicit transactions. It has three main purposes: close a sale, identify prospects, and build brand loyalty. Convenience and technology have driven its growth, allowing more precise segmentation and relationship building. Direct marketers use databases to understand customers and target communications, applying techniques like frequency marketing and cross-selling while respecting privacy concerns. Effective direct marketing requires integrating different media like mail, telephones, email, and personal selling to close sales.
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Euro Cis 2009
- 1. Changing the Retail Landscape From Transaction to Interaction GH Schuiling Innovation Development, TOSHIBA TEC Europe
- 5. Key findings: Consumers will increasingly use new and emerging technologies. Are you likely to use the following types of technology option in the future when you are considering buying products and services? (% saying “ yes ” ) Source: 34% 81% 67% 64% 62% 57% 54% 42% 42% 38% 35%
- 6. Unlocking hidden value Source: Willingness to share information (% saying)
- 7. What’s in it for me… Expectation in return for Sharing Information (%saying) Source:
- 11. Target of storeMate Mobile Shopping Experience Shoppers versus sales
- 17. The trade in of one-to-one marketing One-to-one marketing redemption
- 19. For questions and live demonstration visit us at Hall 13 / B15