The document discusses the innovative retail experience offered by Admira, integrating digital media, interactive displays, and smart technologies to enhance customer engagement and drive sales. Features include real-time updates by sales associates, smart furniture with analytics capabilities, and immersive technologies like video mapping and virtual fitting rooms. It highlights various implementations across different sectors, such as beauty and tourism, showcasing how these advancements align with consumer expectations and improve overall business performance.

1. ADMIRA
Disrupting the Retail Experience

2. INSPIRE YOUR CUSTOMERS BY ADDING ELEMENTS
OF ONLINE SHOPPING INTO THE RETAIL STORE.
Creating an innovative shopping practice
using digital media, interactive displays
and smarter screen content drives a
better customer experience and increase
average revenue per shopper..
Shoppers are entering retail stores with
higher expectations and marketers are
increasingly challenged with capturing
their attention. Sales associates must be
empowered to update screens in
real-time, in order, to reflect current
trends, in-store age or gender
demographics, promote specific items or
remove sold-out products from
screens. From simple, small-scale
installations to large deployments of
interactive experiences, the innovative
digital signage Admira platform ensures
effective market to your shoppers,
improving the business objectives of
the store.

3. Big video walls in different
shapes with a combination of
the latest high definition
screens.
LED screens cover wide
spaces with informative and
advertising content..
Projection mapping on
any surface is the latest
innovation retail
experience..
VIDEOWALL
LED SCREEN
PROJECTION

4. TOUCH ANALYTICS RADIO ANALYTICS
Enrich the customer experience
by adding Interactive Screens.
The interactions provide the best
insights of shoppers.
Radio analytics tracks the
physical space and detects hot
spots in the store.
OBJECT ANALYTICS
Convert ordinary furniture and
shelves into smart furniture that
collect data from the products
and screens..

5. SMART RETAIL FURNITURE
Most innovation international circuit in the beauty sector
with radio and video analytics, and fully integrated in the
content management system.
The Puig Retail Platform offers real time reports enhancing
strategic business decision capabilities.

6. SMART WINDOWS
International Circuit in more than 100 countries with Admira.

7. SMART EXPERIENCE
New Personalized Experience for shoppers where they have
the possibility to create their own gift box and the best
fragrance for their choice. This experience also combines
object analytics with touch analytics.

8. INNOVATIVE IDEAS AT PALAU MOJA
Smart dynamic communication channel focused on tourism. The
delivered content in the various screens of Palau Moja motivates
tourists to get to know the city.

9. INTERACTIVE PERFUME EXPERIENCE
Perfume as a service is a combination of modern
technologies that increase purchases, by advising
customers.
This technology maximizes sales by giving customers an
access to an extended range of products.

10. INTERACTIVE SHOPPING EXPERIENCE
With the use of the latest technology, Admira empowers our
furniture with senses. Smart shelves keep track of
inventory, advertise directly to consumers and update prices
in real time based on demand.

11. OPTICA 2000 EXPERIENCE
Circuit in Spain and Portugal where advertising is most
effective with the LED screens.
GIMAGE EXPERIENCE
Dynamic communication channel specializing in pharmacies
with over 1,500 screens. A product catalog with over 10,000
updated references is managed in real time.

12. GRUPO 014 EXPERIENCE
Advertising circuit on a national level at universities and
entertainment areas. All contents are segmented over 1000
screens.
GROS MERCAT EXPERIENCE
Nationwide circuit in the hypermarkets of the Miquel group.

14. RETAIL STORE ECOMMERCE MOBILE COMMERCE
ENHANCING THE RETAIL USER EXPERIENCE
WITH NO LIMITS
SMART BOUTIQUE

15. WHAT HAPPENS IN THE
SMART BOUTIQUE?
0 - Synchro Videowall
1 - Showcase Windows
2 - Robotized Assistant
3 - Light ID
4 - Object Analytics
5 - Leap Motion Catalog
6 - Video & Radio Analytics
7 - VR & Videomapping
8 - Virtual Dressing Room
9 - Photocall
10 - AlarmaDS
1
1
6
3
4
2
5
0
10
8
7
9

16. FEATURES
DISCOVER THE POTENTIAL OF OMNI CHANNELS
LIGHT ID
The elements of the
luminaire not only serve
to give light but also to
increase product
information or service of
the shop.
OBJECT ANALYTICS
Store objects speak and
reveal important
information on the tastes
of our consumers to
better align the offer to
your needs.
VIDEO & RADIO
ANALYTICS
The cameras and the
smartphones allow us to
know which areas are
the busiest, at what time
and adapt the contents
of the screens to your
needs.
VIDEOMAPPING
Using Store elements to
highlight environment
benefits of it and
emphasize products to
increase sales.
PHOTOCALL
(CONNECTED WITH
SHOWCASE WINDOWS)
Driving footfall with an
interactive and social
experience.
01. 02. 03. 04. 05.

17. FEATURES
06. 07. 08. 09. 10.
VIRTUAL FITTING
ROOM
With the latest
technologies in RFID and
3D scanners we offer the
opportunity to improve
the user experience.
ROBOTIZED VIRTUAL
ASSISTANT
In search of the best
user experience we have
an automated genius
that accompanies us
through the store and if
it is not enough we pass
the control to an expert
of the brand.
LEAP MOTION
CATALOG
Customers can interact
by gestures with the
screens and view
contents and videos. All
information may be
downloaded to a
smartphone.
ALARMADS // WELCOME
AND GOODBYE
Our alarm system not only
helps reduce shoplifting but
also counts the people and
greets them when they pass.
SYNCHRO
At any time all elements
of the store act in unison
to let you know how
important is our visitor.

18. Showcase Windows
0
Roca Village visitor are
intended to come into
contact with technology
outside the store through
the window.
The window installation is
surprising and draws
much attention. Anyone
who goes past cannot
help but notice how real
objects move in time with
the contents of the
screen.
This experience awakens
the curiosity of Roca
Villge visitors who are
invited to visit the
Smartboutique.
Light ID
1
It is essential for
customers to have access
to product information at
all times.
Through this technology,
the customer can access
product information in an
instant. By just pointing
their phone at the product
the customer receives
relevant information about
it (price, features, fabrics,
available units, etc).
It also has the ability to
access the product brand
website.
Object Analitycs
2
This experience also
provides product
information to visitors.
Without an assistant, the
customer can access
information on product
features, price and even
the units in stock.
As simple as picking up a
fragrance and looking at
the information that
appears on the screen.
Visitors can also see the
product campaign spot
when no one is testing the
product.
Video & Radio Analytics
3
Similar to the experience
provided by Object
Analitycs but this time
taking information and
visitor behavior statistics
with the experience.
When no one is
interacting with the the
installation, the product
campaign spot will be
played on the screen.
Once the visitor interacts
by picking up the product,
the product information
and other statistics come
up on a screen.

19. Videomapping
4
Images can be projected
onto many elements and
locations.
The Smartboutique
Mannequin is wearing
only white clothes, but
different clothing is
projected onto the
mannequin.
This experience is novel
and striking. The visitor
feels technology is
adapting to the retail
sector.
Virtual dressing room
6
Queues at the dressing
rooms don't have to be
boring, the customer can
use them to obtain
information on the
product they want to try
on or find similar
products.
Visitors can access the
dressing room and
information about the
product closer to the
screen.
One can view the
information by touching
the screen and could even
call the assistant to ask
for a different size.
Robotized Assistant
7
We are not used to having
a robot to welcome us
just as we enter a store.
The first thing the visitor
encounters will be with a
robot that not only greets
them but it also invites
them to connect to the
store's wireless network
and thus experience the
Smartboutique to the
fullest.
Like this, the visit to the
store is personalized, the
music the customer hears
is the one he or she
prefers.
Photocall
5
One is able to test glasses
through a screen, take a
picture and share with
whoever they choose, this
is a unique experience.
Through the photocall,
visitors can quietly test
the accessory and then
take a picture to see how
it fits. They only have to
think about who they want
to share it with.

20. AlarmDS
9
A proper farewell is just as
important as offering the
customer a good
welcome.
Through mupis located at
the shop entrance,
technology is with the
customers as they leave.
They can also read a
message played on the
device screens.
Leap Motion
8
Role supporting
information is obsolete
and is increasingly
committed to new
technologies.
Visitors can access the
catalog through a screen
with the gesture we
usually do when turning a
page.

21. ZONE
0 - Showcase Windows
1 - Light ID
2 - Object Analytics
3 - Video & Radio Analytics
4 - Videomapping
5 - Photocall
6 - Virtual Dressing Room
7 - Robotized Assistant
8 - Leap Motion Catalog
9 - AlarmaDS
10 - Synchro Videowall
PRODUCT
PLAN
0
0 7
1
2
3
8 10
9
6
4
5
Scarf
Shoes
Fragrance
Watch
Fashion
Glasses
Dress
Welcome
Catalog
Goodbye
Full Experience
ADMIRA BRAND ROCA BRAND
Hermès
Munich
Puig
Samsung
Desigual
Hawk
Desigual
Smart Boutique Branding
Quiksilver
Smart Boutique Branding
Smart Boutique Branding
Tous
Munich
L’Occitane
Tag Heuer
Replay
Ray Ban
Replay
Tous
Puma
Swarowski
Smart Boutique Branding

22. LIGHT ID SHELVES
PRODUCT: Shoes
TECHNOLOGY:
- Panasonic Light ID
- Kendus (10-20)
CONTENTS:
- Brand web shop.
USER EXPERIENCE:
Light ID technology allows a
customer to obtain information via
mobile via the furniture light.
PROPOSED BRANDS:

23. OBJECT ANALYTICS
PRODUCT: Fragrance
TECHNOLOGY:
- RFID
- Object Analytics
- 48” screen (1-2)
CONTENTS:
- 1 or 2 product ad (Full HD horizontal
video)
- Products description page (Full HD -
PNG)
USER EXPERIENCE:
The customer can instantly get information on
screen. The furniture generates detailed
analytical data across most picked objects,
store assistance and customer profile.
PROPOSED BRANDS:

24. VIDEO & RADIO ANALYTICS
PRODUCT: Watch
TECHNOLOGY:
- Radio Analytics
- Video Analytics
- 48” screen (1-2)
CONTENTS:
- 1 or 2 product Ad (Full HD horizontal
video)
- Products description page (Full HD
PNG)
USER EXPERIENCE:
The furniture generates detailed analytical data
across most viewed videos, store most visited
zones and customers profile. All explained with
a graphic dashboard.
PROPOSED BRANDS:

25. VR & VIDEOMAPPING
MANNEQUIN
PRODUCT: Fashion
TECHNOLOGY:
- Projector (1)
- Mannequin (1)
CONTENTS:
- Specific content (video)
USER EXPERIENCE:
Videomapping allow projections over the
objects. This technology can offer a customer
an opportunity to change clothes on the
mannequin in real time and enjoy the show of
the light and color.PROPOSED BRANDS:

26. PHOTOCALL /
SHOWCASE
PRODUCT: Glasses
TECHNOLOGY:
- Augmented Reality Microsoft Glass
- 48” screen (1)
- Tablet or tactile screen (1)
CONTENTS:
- Specific content (AR images)
- 1x Brand video (vertical Full HD)
USER EXPERIENCE:
The user can enjoy taking pictures in the photo
booth, overlapping and changing items and
sharing the results in the social networks or on
the showcase windows.
PROPOSED BRANDS:

27. PHOTOCALL /
SHOWCASE
PRODUCT: Dress
TECHNOLOGY:
- RFID
- Pantalla 48” (1)
CONTENTS:
- Product Description Pages (3x Full HD -
PNG)
USER EXPERIENCE:
Improving the user experience by showing live
information about the clothes inside the
dressing room with the latest technologies in
RFID and tactile screen,PROPOSED BRANDS:

28. ASSISTANT
PRODUCT: Smart Boutique Experience
TECHNOLOGY:
- Double Robotics Robot (1)
CONTENTS:
- Specific Smart Boutique Welcome
content (Full Hd vertical video)
USER EXPERIENCE:
Customer can be guided by the store assistant
along with free connection to the WIFI and
provide a personalized Spotify playlist.
PROPOSED BRANDS:

29. INTERACTIVE
LEAP MOTION TABLES
PRODUCT: Fashion Catalog
TECHNOLOGY:
- NFC
- Leap Motion
- 48” screen (1-4)
- Smartphone (1-4)
CONTENTS:
- Brand Catalog with ad videos (PDF)
USER EXPERIENCE:
Customers can interact by gestures with the
screens and view contents and videos. All
information may be downloaded to a
smartphone.
PROPOSED BRANDS:

30. ALARMS
WELCOME & GOODBYE
PRODUCT: Smart Boutique Experience
TECHNOLOGY:
- Mupi with 48" screen (2)
- Social Wifi
- Spotify Music
CONTENTS:
- Specific Smart Boutique Goodbye
content (Full Hd vertical video)
USER EXPERIENCE:
The alarm system is integrated inside a mupi
with screens and personalized messages to the
customer. Also connected with the music
inside the store.
PROPOSED BRANDS:

31. SYNCHRO
VIDEOWALL
PRODUCT: Smart Boutique Experience
TECHNOLOGY:
- Digital Signage Synchro
- 48” screen (10-15)
CONTENTS:
- Specific Smart Boutique Experience
content (Full Hd video)
USER EXPERIENCE:
Synchronized Videowall can real-time display
pictures taken by customers in the store.
PROPOSED BRANDS:

32. DIGITAL EXPERIENCE
MAXIMUM TIME:
CAPACITY:
GROUPS:
DURATION:
15 minutes
40 people
10 people
1 hour

33. STORYTELLING

34. STORYBOARD
Walking through Roca Village. Window Smart Boutique. Welcoming from Robotized Assistant. Technology Light ID. Products Object analytics.
Catalogs with Leap Motion. Video & Radio Analytics. Videomapping on mannequin. Visit tol Virtual Fitting Room. Photocall with window. Alarma DS message in muppy.

35. THE EXPERIENCE
1
Welcome
Maria is walking through La Roca Village
when suddenly is attracted by the striking
showcase of Smart Boutique. She
approaches it and is shocked looking at a
hankerchief flying. She had never seen
before a showcase that incorporates
technology and it seems very original. With
the first contact outside the shop is curious
and decides to get to know the inside of
the store. Just as she enters the personal
shopper robot receives her welcoming and
inviting her to connect to the wireless
network to live the whole experience. The
first thing Maria discovers is that her
favorite song is playing.

36. THE EXPERIENCE
2
Maria begins the tour and is set in the shoes that are exposed at the entrance,
grab her mobile and pointing her mobile phone to the product obtains
information about it and can even visit the website of the product brand.
The next thing she sees is a piece of furniture with exposed fragrances, she
takes a fragrance , she tests it and receives information about the product
through the screen she haves in front of her. Her attention is called to the
watches that are exposed , she tests it and also sees information about the
watch and can view the statistics generated on customer behavior.
Instead of getting a paper catalog, Maria can know the products otherwise from
the screen and can scroll through the products passing her hand over them. She
is focused on the set which is carrying the mannequin, she is surprised not to
find the garments but with the projected image of them. She wants to try the
dress she has seen on the mannequin so she goes to the testers, just before
entering she sees product information on the screen. The dress is too big so
through the screen she asks the assistant for a smaller size.
Before leaving the store she enters the photocall for photographs with various
accessories. Receives them on her mobile and shares them with her friends.
Experience

37. THE EXPERIENCE
3
Farewell
The screen of the muppys thank Maria for
her visit of the Smartboutique as she exits.
Upon leaving the store Maria feels she has
lived a great technological experience, has
been able to know much of the
technological advances that can be applied
in the retail sector.

38. SMART BOUTIQUE
Where smart technology increases sales
and consumer experience.
DIFFERENTIAL FOCUS
BRAND VALUES
INNOVATIVE
SOCIAL NETWORKS OMNICHANNEL
NEW SERVICES
BUSINESS IMPROVEMENT
NEW METHODS OF PAYMENT

39. LOCATION:
La Roca Village, s/n, 08430
Santa Agnès de Malanyanes,
Barcelona
Larocavillage.com

41. THANK YOU