#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
How Australian Retailer SurfStitch is Making Waves with Data-Drive Lifecycle Marketing
Presentation given at ExactTarget Connections 2014, Industry Trendsetter's Track, on Tuesday Sept 23
SurfStitch is the leading Australian online surf retailer, selling over 350 brands, and has recently acquired US online surf retailer, Swell.com. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from these automated program, which are getting 40% more open and 65% more clicks-through rates than standard promotional emails. Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
Speakers:
Andrew Pearson (VP Marketing, Windsor Circle)
Andrew Pearson is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, ecommerce, and tech start-up expertise. As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers. Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.
Tamara Falcke (Email Channel Manager, SurfStitch)
Passionate about customer communication in the digital space, Tamara Falcke has honed her skills with some of Australia’s most recognizable wholesale and e-commerce businesses. Her current role as Email Channel Manager is with SurfStitch.com – readily noted as the largest Australian Boardsports & Fashion Pureplay, with its sights set on global domination. Tamara supports this aim with data-driven decisions and customer-centric reasoning – solving problems by thinking outside the square. Tamara loves being involved in this area of rapid growth and is grateful to be always learning from seeing the numbers in action.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
#CNX14 - How Australian Retailer SurfStitch is Making Waves with Data-Drive L...Salesforce Marketing Cloud
SurfStitch, a Billabong company, is the leading Australian online surf retailer, selling over 350 brands. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from low-hanging fruit.
Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
The Ecommerce Department of The FuturePracticology
Ecommerce Department of The Future – Ecommerce UK introduces a selection of seasoned multichannel retailers and experts to talk about how their careers have progressed, as well as how and why ecommerce departments (and wider organisations) are changing to embrace multichannel retail. Presentations from Nupur Manchanda, Practicology; Emma Grinter, Waterstone’s; Jamie Merrick, Demandware; Marianna Satanas, Mr Porter; Ian Scarr, SLI SYstems; Arif Harbott, Morrisons; Elliot Zissman, Pythian; Jonathan Hall, Cranberry Panda.
How Australian Retailer SurfStitch is Making Waves with Data-Drive Lifecycle Marketing
Presentation given at ExactTarget Connections 2014, Industry Trendsetter's Track, on Tuesday Sept 23
SurfStitch is the leading Australian online surf retailer, selling over 350 brands, and has recently acquired US online surf retailer, Swell.com. Tamara Falcke, Email Channel Manager and speaker extraordinaire, will share SurfStitch's comprehensive vision for data-driven lifecycle marketing. With the help of Windsor Circle's Retention Automation App at ExactTarget HubExchange, Tamara has undertaken a rigorous re-mapping of the customer experience, set up tests to evaluate automation best practices, and seen early wins from these automated program, which are getting 40% more open and 65% more clicks-through rates than standard promotional emails. Tamara Falcke is an email marketing manager, graphic designer and global branding wizard, with a wealth of experience in digital marketing. Andrew Pearson is a thought-leader in data-driven marketing, helping countless retailers delight their customers through data science, automation, and personalization.
Speakers:
Andrew Pearson (VP Marketing, Windsor Circle)
Andrew Pearson is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, ecommerce, and tech start-up expertise. As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers. Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.
Tamara Falcke (Email Channel Manager, SurfStitch)
Passionate about customer communication in the digital space, Tamara Falcke has honed her skills with some of Australia’s most recognizable wholesale and e-commerce businesses. Her current role as Email Channel Manager is with SurfStitch.com – readily noted as the largest Australian Boardsports & Fashion Pureplay, with its sights set on global domination. Tamara supports this aim with data-driven decisions and customer-centric reasoning – solving problems by thinking outside the square. Tamara loves being involved in this area of rapid growth and is grateful to be always learning from seeing the numbers in action.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
NRF 2014 Retail Trend Report: Bring your omni-channel strategy to life with i...T1V
This year's NRF show introduced new and emerging technologies that are elevating retail to the next level. Much of this is geared to enhance the customer's experience - who is now demanding more than ever before. In case you missed #NRF14, we've compiled our notes and observations into our NRF 2014 Retail Trend Report - now available for download.
In the report, you'll find:
Key trends from 2013 and what it means for 2014
The Rise of the 'Shipping Wars' and how Retailers can adapt
How to create frictionless experiences for customers
Interactive in-store solutions to augment your omni-channel strategy
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
This is a case study created only out of interest. Indian Retail Industry has immense potential as India has the second largest population with affluent class & rapid urbanization. Its wide thing about what consumer wants from retails, shopping mall.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Transcending the Limits of Legacy eCommerce SolutionsMozu
Join Mozu's Chief Technology Officer, Jason Wallis, as he discusses the challenges of legacy commerce solutions and provides advice to keep your business ahead of the curve.
Watch the webinar replay here: http://info.mozu.com/limitless-enterprise-ecommerce-solutions-webinar.html
Mobility in Retail - Market Research by RapidValue SolutionsRapidValue
A presentation by RapidValue Solutions which explains the retail mobile market with mobile statistics, case studies. It also includes different types of consumer and enterprise retail apps available in the market
Retail Industry - Challenges
Are your customers “Show rooming?”
Too many players in the market and less differentiation to incentivize customers to walk into YOUR stores?
Are your Sales force not equipped with product knowledge?
Is there lack of customer buying behavior knowledge to help increase Basket size?
Mobile can be used to get customers to the store and can help keep them there
Find out more from this presentation
Creating a customer centric customer experienceNosto
How do you create a customer-centric experience for your customers?
Last year, we launched our comprehensive guide on how to ace the customer experience by considering a number of key elements of the customer journey, all the way from finding the right item to it landing on your doorstep. Now, we're focusing on the top – how can you ensure customers find what they want, are presented with relevant products and information, and are reassured that what they're considering purchasing actually is the right thing for them? And how do these elements work together?
NRF 2014 Retail Trend Report: Bring your omni-channel strategy to life with i...T1V
This year's NRF show introduced new and emerging technologies that are elevating retail to the next level. Much of this is geared to enhance the customer's experience - who is now demanding more than ever before. In case you missed #NRF14, we've compiled our notes and observations into our NRF 2014 Retail Trend Report - now available for download.
In the report, you'll find:
Key trends from 2013 and what it means for 2014
The Rise of the 'Shipping Wars' and how Retailers can adapt
How to create frictionless experiences for customers
Interactive in-store solutions to augment your omni-channel strategy
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
This is a case study created only out of interest. Indian Retail Industry has immense potential as India has the second largest population with affluent class & rapid urbanization. Its wide thing about what consumer wants from retails, shopping mall.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Transcending the Limits of Legacy eCommerce SolutionsMozu
Join Mozu's Chief Technology Officer, Jason Wallis, as he discusses the challenges of legacy commerce solutions and provides advice to keep your business ahead of the curve.
Watch the webinar replay here: http://info.mozu.com/limitless-enterprise-ecommerce-solutions-webinar.html
Mobility in Retail - Market Research by RapidValue SolutionsRapidValue
A presentation by RapidValue Solutions which explains the retail mobile market with mobile statistics, case studies. It also includes different types of consumer and enterprise retail apps available in the market
Retail Industry - Challenges
Are your customers “Show rooming?”
Too many players in the market and less differentiation to incentivize customers to walk into YOUR stores?
Are your Sales force not equipped with product knowledge?
Is there lack of customer buying behavior knowledge to help increase Basket size?
Mobile can be used to get customers to the store and can help keep them there
Find out more from this presentation
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Digital in Retail - Burwood Council - Social Media - Jo-Jo BurkeMarketing Success
With the Christmas season just around the corner, it’s the perfect time to see where your retail business sits in the global and local market place.
In this workshop learn the best low to no cost digital marketing strategies to grow your retail business well into the New Year.
DST Marketing Town Hall (Selected Slides), 2014Joe Hagen
These are (selected) slides that I collaborated with marketing leadership to produce for a marketing town hall in 2014. The issues that we were dealing with at the time were non-integrated sales and marketing teams, a lack of quality content being produced and numerous/disjointed marketing technology platforms... I am proud that I was a part of the team that laid the foundation for amazing success.
The future of marketing: Word of mouth, content marketing and social mediaDamien Cummings
The future of marketing: Word of mouth, content marketing and social media. This presentation discusses a 6-step framework for defining and "owning" conversations, looking at how to manage large volumes of content via the "3 E's" (Engrossing, Engaging and Everyday) and presents a new way of looking at distributing content via social platforms.
Chap 5, designing marketing programme to build brand equityRajesh Kumar
In current time making marketing strategy is as important to put it on branding platform. This slides will give details view about marketing strategy for branding
Regards
Rajesh
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
Discover whether you have a message for your audience and how you will tell the story. Determine what the message should be based on the consumer's placement in the buying journey.
Marcia Tal’s latest video presentation – Omnichannel Banking: Embedding Banking in Consumers’ Daily Lives – explains why and how the future of retail banking lies in the Omnichannel customer experience.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
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From the very start of development, your business model should be at the centre of your attention, because everything – product design, team composition, PR and marketing – ties in and is determined by the business model you choose. Step by step presentation of the Business Model Canvas. Introducing a tool to digital developers build their business model.
Similar to How do to create a Retail format brand (20)
Though COVID19 is a huge medical and human pandemic, it also seems to have large economic ramifications. Just to help business leaders plan their future, steer their business, employees & customers, we thought we would bring out an impact analysis of business / industries which would get affected in the long term. We will also try to suggest ways of risk mitigation and steering in these uncertain times.
Please reach out via e-mail: ashutosh@thinkasconsumer.com
#covid19 #managingbusiness #longtermeffects #SME #SMB #startups #tacconsulting #thinkasconsumer
A Consulting firm offering Solutions in Business Strategy, Brand Development and Organizational Capability Enhancement
With specialised practices impacting key drivers of Internal & External Customer Value.
Only company with Unique Outsourced CXO concept.
THIS IS A CASE STUDY OF FRUGAL MARKETING ...HOW YOU CAN BUILD BRANDS ALSO WITH LIMITED BUDGETS , AND IN A SMART MANNER ..CHECK OUT WHAT TODAY IS THE CONSUMER TECHNOLOGY BRAND APPS DAILY ( APPSDAILYWORLD.COM )
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
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https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
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4. Sustainability Implementation & Best Practices
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Business Valuation Principles for EntrepreneursBen Wann
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Exploring Patterns of Connection with Social Dreaming
How do to create a Retail format brand
1. Case Study & Learnings : Large format
Electronics / Technology Store
Peshwa Acharya
2. Peshwa Acharya2
• Today’s customer is extremely well-informed &
tech-savvy
• Extensive usage of internet, growing rapidly,
though penetration is still very low
• IT drives ‘Technology convergence’: Integration
of various products (Eg. Mobile, Camera,
Printer, LCD TV etc) with Computers
Today’s customers
4. CDIT
• RELIANCE DIGITAL
– Electronics
– Home Appliances
– Information Technology
– Telecom
– After Sales Service
Peshwa Acharya4
5. Peshwa Acharya5
Key Business Objectives ….
• Create “ Reliance Digital” as a store with distinctive identity
– A technology destination store providing relevant solutions
– Both for an individual and a family in the CDIT category
• Consistent & Sustained marketing activities to drive the required “footfalls”
& conversion
• Design of robust customer centric and effective “promotions” to drive sales
• Generate revenue by partnering with brands
7. Peshwa Acharya7
Customer Insights
• Everything that is done in Marketing is based
on understanding of customer’s needs
• Periodic research through In-house / Store as
well as external agencies
• Researches undertaken:
– Focus Group Discussions
– Dipstick studies
– Customer Feedback Forms
– Shopper Profiling
– Catchment mapping
8. Peshwa Acharya8
What Drives Preferance & Consumer Experience
Consumer experience happens at all the touch-points beginning from the moment a person receives the first
communication about the store till the time we deliver the product as desired by the customer & maintain it for the
useful life of the product and goes beyond…
9. Peshwa Acharya9
CQT : Customer Question Time
Focus Group Discussion Customer Feedback Form
10. Peshwa Acharya10
Promotions
• CDIT products follow a strong seasonality trend in sales
• Marketing calendar that encompasses all the high points across product
categories
• Major promotions are planned around:
– New Year
– Summer (For ACs)
– Anniversary (May – Jun)
– Monsoon (For WMs & appliances)
– Back 2 College – Laptops (July, college openings)
– Independence Day (Aug)
– Durga Puja (Oct, East India)
– Diwali (Oct – Nov)
– Christmas (Dec)
11. Peshwa Acharya11
Promotions
• ‘Back to College’ Student Campaign:
Objective
– Build brand amongst target audience (Youth)
– Generate Sales
Activity
– 2-day ‘In-campus’ event
– Special Offer on Laptops
– Lead generation
– July- Aug-Sep
12. Peshwa Acharya12
Advertising & Communication
• Leaflet distribution in prominent catchments
• Digital Life catalogue
• SMS campaigns
• EDM (Electronic Direct Mailer) campaigns
• Radio spots
• Press ADVTS
14. Peshwa Acharya14
Communication
• ‘Digital Life’ Catalogue
– An Effective Customer Communication and engagement
tool from Reliance Digital
• Why this catalogue?
• Like a magazine, to build relationship with
customer; delivered free of cost
• Lower cost but effective medium of
communication
• Reaches the target audience in the catchment.
Multiple readership
• Finite Shelf life
• Show case our brand and range
• Educate / update the customers on technology
• Ready reckoner – offers and buying tips
• Brand recall at the customer’s place
15. Peshwa Acharya15
Communication
• SMS Campaign
• Viral marketing is the most commonly used low-cost medium to reach the
target audience
• We have with us the database of customers:
– Who have already shopped at Reliance Digital
– Who have also shopped at other Reliance Retail formats
– ‘Reliance’ employees
• Access to external (third party) database
• Customers segments based on profiling / shopping behaviour, and SMS sent
for various campaigns
16. Peshwa Acharya16
Communication
• Electronic Direct Mailer
• A very cost effective electronic
medium of communication
• Database of email IDs comprises of:
– Reliance employees
– People who have shopped in all
Reliance Retail formats
• Based on campaigns, appropriate
emails sent to customers
17. Peshwa Acharya17
Interactive Engagement Communication
• Radio Spots:
• Relatively cheaper vis-à-vis print
• Interactive medium
• Used for:
– New Store launch
– Thematic campaigns
• Stations used:
– Red FM
– Radio One
RJ Hunt for the channel – Associate Sponsor , Reliance Digital
Activity - To have a special event organized by the channel in our store at Vashi .
The Event – Channel to hunt for new RJ for their station in Mumbai - RD was a
preferred Venue
What’s in there for us - Innovative way to get footfalls to the store / creates a buzz
around the place
We get : Channel mentions – Free air time ( 3 week period total 500 mentions )
6 Outdoor Hoardings across the city – Mumbai & Navi Mumbai
18. Peshwa Acharya18
Press : Core of Retail Marketing Communication
• Press Ads
• Most Important Medium
– Achieves ‘High’ reach,
Enhances city
catchment radius.
• Synergise with High
sales points :
– Weekends
– Public Holidays
– Festivals etc
19. Peshwa Acharya19
In-Store Communications & Visual Merchandising
• In store communication is a means to convey our store proposition to the walk –
ins there by, generating their inquisitiveness and building desire towards
purchase
• Reliance Digital has come a long way since inception and at every step worked
on enhancing the consumer experience at store while maintaining business focus
• Over time, we have adapted quite a few communication elements and more
often, this has resulted in a ‘clutter’ in the store with several elements at times
crowding a product
• The attached document provides a guideline about usage of various elements
20. Peshwa Acharya20
Shopper Guides….help you shop …
• Revised set of Shopping Guides incorporating ‘attachment products’ and
provision for the ‘prospect’ to make notes introduced.
• Shopping Guide for Mobile Phones created with ‘brand participation’; this
was done to bring to focus certain brands / SKUs – to enable sales. Initial
feedback from category is that this works.
We now have Shopping guides for:
Computers & accessories,
ACs, Washing M/Cs, Ref, MWO,
Flat panel TVs, Digital Cameras,
Mobile Phones.
21. Peshwa Acharya21
Customer Engagement : In store Events
• Events are held in-store during
thematic campaigns
• Helps to enhance the time spent by
customer thereby increasing
chances of purchase
• Helps to enhance image of our store
as a Family destination
23. Peshwa Acharya23
Other Business Building & Marketing Initiatives
• Generating Footfalls and Customer Count :
– New Initiatives :
• Online Media / Social Media / Website
• Bus Branding
• Hoarding
• DM : CESC tie up
• Focused catchment activity
• Cinema Slides
• Studio shift
• Enhancing conversion
– New Initiatives:
• 3D lit drops
• Studio shift event