SlideShare a Scribd company logo
Welcome
Allie Magyar Ann Plana Naomi Clare
Crellin
Some
Housekeeping
Items
• The Untethered Design-a-thon will
stay live for the next 3 months
• Most sessions are available on-
demand
• Today’s webinar recording and slides
will be sent to you tomorrow
Our biggest
takeaways
Virtual Event
Expert Planned at
Least One large
Virtual Event
Planned some
virtual events
Attended
virtual events
but not
planned them
No experience
with virtual
events
People know what they’re doing
Untethered 2020 Untethered 2021
Virtual Event
Expert
Planned at
Least One
large Virtual
Event
Planned
some virtual
events
Attended
virtual
events but
not planned
them
No experience
Pre-show survey
Small
Group
Discussion
Interactive
Workshop
Other
Experience
and Practice
Other
Most engaging? How do you learn? Most rewarding?
Presenter-Led
Presentations
(15-20 min)
Participatory
Discussions
(25-40 min)
Hands-on
Workshops
(45-60 min)
Popular Session Types
How people engaged
What People Thought About the
Circles
“I've attended a myriad of events
for event producers and this one
was definitely top notch--it stood
out with the deeply collaborative
aspect of the circles” – Julie
Honse
“I loved the circles” – Jenn Artura
“You have restored my faith in the
possibility of networking at virtual
events. I loved twine and the circles -
awesome experiences!” – Hannah
Pattison
“Circles were awesome even if I only
had time to do one” – Stephanie
Menashe
What People Thought About the
Circles
It was the most engaging
part of Design-a-thon!
Circles
Keynotes
Brain Bites
Social Sessions
Other
Circle Participation
Total Attendance
Circle Sign-ups
Circle
Attendance
Mind blown
moments
The Ideas Book
Starting May 2021
Mind Blown Moments
We stop feeling fatigued when it is
something that is authentic and
meaningful. People that watch ESPN or
twitch don’t get fatigued because they’re
all-in on the content they are consuming.
And that makes all the difference. – Melissa
Blackshear, Maritz Global Events
Hybrid
Technology
Mind Blown Moments
My mind blown moment was the idea of
having the sponsors lead targeted cohorts
of attendees. That is genius to have them
build that relationship and guide attendees
through the event. The value sponsors
would get out of that would be huge. –
Marlys Arnold, Tradeshow Consultant and
Author
Future of
Marketing
Mind Blown Moments
Looking ahead we must remember that
while we are not brain surgeons we have
people’s lives in our hands – Nancy Shaffer,
Live Events Coalition
Health, Safety &
Wellness
Mind Blown Moments
The best engagement strategy is starting
out with the why. – Marcus White, MCW
Events
Measure &
Monetize
Mind Blown Moments
Events have been blown up, and we don’t
have to stick to these rigid ways of doing
everything. People are willing to
experiment and try new things. – Justin
Martinez, Technology Association of
Oregon
Digitally Integrated
Production
Mind Blown Moments
Now more than ever with digital being the
driver of event branding and messaging,
event teams and planners are stewards for
inclusion and accessibility. You can't ignore
it. – Jamie Timperley, Dynamic Events
Content Journeys
Mind Blown Moments
Rather than trying to make a virtual and
live event that happen at the exact same
time and connect everyone, focus on the
unique opportunities each format provides .
– Curtis Haley, Beyond Consulting
Audience
Design
Mind Blown Moments
If you think about events in the context of pre-event
during-event, and post-event, and starting to blur into
communities, you aren’t talking about virtual and in-person
experiences. We all start as virtual attendees pre-event and
are virtual post-event. During the event, some will dip their
toes into an in-person experience, but there is a virtual line
that runs throughout the experience. Thinking in this
framework changes how you can bring your event to your
attendees. – Lawrence Coburn, twine
Community Connection & Engagement
What’s on our
minds?
Fall Hybrid
2021
Q&A
Thank you!
Allie Magyar Ann Plana Naomi Clare
Crellin

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What We Learned From Putting on a Design-a-thon Webinar Slides

  • 1.
  • 2. Welcome Allie Magyar Ann Plana Naomi Clare Crellin
  • 3. Some Housekeeping Items • The Untethered Design-a-thon will stay live for the next 3 months • Most sessions are available on- demand • Today’s webinar recording and slides will be sent to you tomorrow
  • 5. Virtual Event Expert Planned at Least One large Virtual Event Planned some virtual events Attended virtual events but not planned them No experience with virtual events People know what they’re doing Untethered 2020 Untethered 2021 Virtual Event Expert Planned at Least One large Virtual Event Planned some virtual events Attended virtual events but not planned them No experience
  • 6. Pre-show survey Small Group Discussion Interactive Workshop Other Experience and Practice Other Most engaging? How do you learn? Most rewarding? Presenter-Led Presentations (15-20 min) Participatory Discussions (25-40 min) Hands-on Workshops (45-60 min)
  • 7. Popular Session Types How people engaged
  • 8. What People Thought About the Circles “I've attended a myriad of events for event producers and this one was definitely top notch--it stood out with the deeply collaborative aspect of the circles” – Julie Honse “I loved the circles” – Jenn Artura “You have restored my faith in the possibility of networking at virtual events. I loved twine and the circles - awesome experiences!” – Hannah Pattison “Circles were awesome even if I only had time to do one” – Stephanie Menashe
  • 9. What People Thought About the Circles It was the most engaging part of Design-a-thon! Circles Keynotes Brain Bites Social Sessions Other
  • 10. Circle Participation Total Attendance Circle Sign-ups Circle Attendance
  • 13. Mind Blown Moments We stop feeling fatigued when it is something that is authentic and meaningful. People that watch ESPN or twitch don’t get fatigued because they’re all-in on the content they are consuming. And that makes all the difference. – Melissa Blackshear, Maritz Global Events Hybrid Technology
  • 14. Mind Blown Moments My mind blown moment was the idea of having the sponsors lead targeted cohorts of attendees. That is genius to have them build that relationship and guide attendees through the event. The value sponsors would get out of that would be huge. – Marlys Arnold, Tradeshow Consultant and Author Future of Marketing
  • 15. Mind Blown Moments Looking ahead we must remember that while we are not brain surgeons we have people’s lives in our hands – Nancy Shaffer, Live Events Coalition Health, Safety & Wellness
  • 16. Mind Blown Moments The best engagement strategy is starting out with the why. – Marcus White, MCW Events Measure & Monetize
  • 17. Mind Blown Moments Events have been blown up, and we don’t have to stick to these rigid ways of doing everything. People are willing to experiment and try new things. – Justin Martinez, Technology Association of Oregon Digitally Integrated Production
  • 18. Mind Blown Moments Now more than ever with digital being the driver of event branding and messaging, event teams and planners are stewards for inclusion and accessibility. You can't ignore it. – Jamie Timperley, Dynamic Events Content Journeys
  • 19. Mind Blown Moments Rather than trying to make a virtual and live event that happen at the exact same time and connect everyone, focus on the unique opportunities each format provides . – Curtis Haley, Beyond Consulting Audience Design
  • 20. Mind Blown Moments If you think about events in the context of pre-event during-event, and post-event, and starting to blur into communities, you aren’t talking about virtual and in-person experiences. We all start as virtual attendees pre-event and are virtual post-event. During the event, some will dip their toes into an in-person experience, but there is a virtual line that runs throughout the experience. Thinking in this framework changes how you can bring your event to your attendees. – Lawrence Coburn, twine Community Connection & Engagement
  • 23. Q&A
  • 24. Thank you! Allie Magyar Ann Plana Naomi Clare Crellin