Machine learning and ai for events
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This year, for the first time ever, attendees at one of the largest technology conferences in the world, were offered machine-learning-based recommendations on which sessions to attend and who to network with, all based on the choices they made throughout the event, like interests, location, sessions scans and evaluations. This webinar will explore the future of how the event industry will leverage AI and machine learning to provide personalized experiences to attendees, and what that means for the future of your events.
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Event ROI: It’s every experiential marketer’s white whale. Sixty-three percent of event professionals cite ROI as their biggest marketing challenge. In this session, discover how with strategic planning, a shift in mindset and the right event technology, measuring event ROI becomes easier and one of the most exciting aspects of experiential marketing. Walk away with the tools and strategies needed to collect the right data, interpret the data and transform it into compelling findings your C-Suite decision-makers will understand.
Key Takeaways:
* Learn what data will lead to a higher ROI
* Simple but powerful tools to collect and convey data
* Better understand the C-Suite language to better translate findings
Becca Lyon, Senior Manager, Marketing Strategy, Agency EA
With more than seven years of industry experience, Becca brings a powerful blend of both marketing and experiential knowledge to her role at Agency EA. As Senior Manager, Marketing Strategy, she spearheads a data-first approach to every facet of EA’s marketing strategy. With a focus on analytics, digital marketing and audience insight, Becca successfully evolves EA’s brand and supports the agency’s steady growth. Becca knows the “why” behind each agency marketing decision made and has the numbers to prove it. In her tenure, she has concepted and managed strategic marketing campaigns and events for notable brands including Samsung, Target, Intuit, Hilton Worldwide, Ferrari, Maserati and GSV. Becca is an alumni of University of Iowa with a degree in Business Communications.
VR & AR 101 for Events: How it works, what it costs, and who's using it
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow sales pipeline and much more. In this webinar, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Tyler Gates, Managing Principal, Brightline
Tyler is the Managing Principal at Brightline Interactive and President of the DC Chapter of the VR/AR Association. He is a visionary for the applications of VR/AR technology for enterprise and branding solutions. Over the past several years, Tyler evolved Brightline Interactive's digital marketing competency by transforming client needs into tangible concepts and ideas through the use of VR/AR technology. He has adapted Brightline’s award-winning, highly immersive and interactive VR solutions to create projects for customers ranging from training and simulations for government agencies to virtual autographs for major sporting facilities. Through the VR/AR Association, Tyler leads efforts to grow the VR/AR technology throughout the DC/metro area.
In this webinar, you will learn:
* How to identify whether this technology is right for your brand
* How to get started leveraging VR/AR at your events
* How much time you need to develop this technology
* What the use of AR/VR means for your event budget
Creating Remarkable Customer Experiences at Your Event
When you create a remarkable customer experience for attendees at your events, they become your best marketers. In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple ways that companies can improve customer experience at events to create raving fans, and why your customers crave 1-to-1 engagement - especially in social media. Filled with tons of real-life examples, this webinar will leave you inspired to make 2019 the year of remarkable customer experiences.
[Webinar] Draw crowds with effective event email marketing campaigns
Want your email marketing to stand out in cluttered inboxes?
In Hubb’s November webinar, Saad Ahmed, founder and managing director of Digital Aura, will share actionable tips to create effective, automated email marketing campaigns that will get butts in seats at your next conference or event. In this webinar, learn how to:
Drive event registrations by leveraging the power of email marketing and marketing automation.
Increase rate of new & return participants by building effective customer journeys driven by awareness, acquisition and retention marketing strategies.
Enable data-driven marketing programs to more intelligently promote events and boost ROI.
Build end-to-end automated digital marketing that delivers high-value brand awareness.
[Webinar] Micro-influencer event marketing: The why & how right now
This document discusses micro-influencer event marketing. It provides statistics showing influencer marketing can generate 11x the ROI of traditional advertising and help reach more targeted audiences. The power of influencer marketing lies in relationship building and trust. Effective influencer marketing involves customizing content and partnering with influencers before, during, and after events to ensure message alignment. Micro-influencers with approachable, human qualities are powerful for businesses. The document explores how to identify, engage, and measure influencers to maximize event marketing impact.
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Mastering SEO for Google in the AI Era - Dennis Yu
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Actionable tactics you can apply after this session:
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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Machine learning and ai for events
- 1. Let AI Guide You to Better Attendee Engagement
- 4. 90% of the world’s data has been generated in the past 2 years
- 7. human + machine vs. your problem
- 8. Larry
- 10. Dolan video of people at Ignite
- 12. Survey video
- 13. Mary
- 16. DATA
- 17. Behavioral Recommendations Engine for Sessions, Attendees and Exhibitors Pre-Event Behaviors/Data Points • Registration Profile • Session Catalogue/User/Sponsor Views/Searches/Time spent on subjects • Search terms • Sponsors and attendees favorited • What is added to their schedule • Meetings Scheduled Onsite Behaviors/Data Points • Session Attendance through scanning or BLE • Location Tracking to refer sessions, experiences, or people near you • Meetings – Who you met with, meeting details • Who you messaged • Evaluation Results
- 18. Predictive Analysis for Sessions, Attendees and Exhibitors Pick the best content and speakers Connect Attendees with Experts Connect Exhibitors with Prospects Pick the best rooms for sessions
- 19. Questions?
- 20. Thank you! For a free trial, email sales@hubb.me or visit www.hubb.me