Nancy Stall is a communications expert who has helped large companies with strategic communications projects, change management efforts, and marketing initiatives. She has extensive experience developing communications for industries such as health care, insurance, consumer products, and more. Clients praise her ability to quickly understand challenges and deliver effective communications solutions.

1. Nancy Stall
Communications Portfolio

2. About Me
When deadlines loom and you are already taxed to the max,
you need someone who can quickly grasp the situation,
strategize solutions and deliver effective communications.
That’s me.
I’m a former corporate and marketing communications
executive who helps companies complete communications
projects, including supporting transformational and change
related efforts. This portfolio contains samples of my
strategic communications I’ve designed and implemented
for some of the world’s top companies.
A diehard Green Bay Packer fan no longer in my native
land, I now live in Florida and work remotely thanks to
technology.
“Nancy quickly became an integral part
of our team -- she got up to speed quickly
and immediately understood our goals
and challenges (including identifying
some we hadn't anticipated) and then she
just dug in and did great work.”
Carla Nuzzo
VP, Employee Communications
UnitedHealth Group

3. Change
Communications
Strategic communications partner for
UnitedHealth Group helping acquired
companies learn, accept and adopt a
new corporate culture and integrate
into appropriate Optum and
UnitedHealthcare benefits platforms,
human capital programs and
enterprise HR systems.

4. Change
Communications
“One of the best decisions I made was hiring Nancy
to manage the complex intranet transition change
communications project. Nancy ensured that our
communications plan flexed as the project adjusted
while updating affected businesses across the
enterprise. Nancy quickly produced well-written
materials, a video and several creative campaigns
that captured the attention and support of our many
audiences. Her thorough communications planning
helped make the change easy for our employees, and
was underscored by employee engagement data that
exceeded our goals.”
Amy Spencer
VP, Internal Communications
UnitedHealth Group

5. Integrated Marketing
Communications
Created a brand and presence for
commercial HVAC company’s
revolutionary induction air valve.
Launched during the pandemic, we
swiftly adapted the valve’s cost-
savings message to include air quality
improvement analysis, a very real
concern for returning workers to office
buildings. Used multiple channels – a
new website, promotion and training
videos, executive presentations,
FAQs, white papers, social posts,
brochures and targeted publicity – to
influence owners, operators and
engineers.

6. Marketing
Communications
“Nancy rebranded our Senior Care Partners
physician network and helped us increase
Medicare Advantage membership 20% year-
over-year for three years. Her award-winning
campaigns grew physician panels, improved
member health, and greatly enhanced physician
engagement and patient/physician
relationships. Our physician good or better
satisfaction ratings rose from 70% in 2012 to
90+%.”
Stacy Mays
President
Optum | North American Medical Management

7. Medicare Marketing
Communications
“Nancy continues to be our freelance writer,
skillfully developing our annual Medicare plan
member communications and prospect marketing
materials. She effectively communicates with our
internal subject matter experts, creating content
and managing projects through design and printing
with our internal Creative Services team.
“Nancy’s Medicare plan expertise makes her an
invaluable member of our Communications team. I
never worry if Nancy is meeting her project
deadlines. In fact, she’s often ahead of schedule...”
Michelle Keffer,
Asst. Manager Marketing Communications
Security Health Plan
“Nancy skillfully develops our annual Medicare plan
member communications and prospect marketing
materials. She effectively communicates with our
internal subject matter experts, creating content and
managing projects through design and printing
with our internal Creative Services team.
“Nancy’s Medicare plan expertise makes her an
invaluable member of our Communications team. I
never worry if Nancy is meeting her project
deadlines. In fact, she’s often ahead of schedule...”
Michelle Keffer
Asst. Manager Marketing Communications
Security Health Plan

8. Public Affairs
Promoting and
protecting company
reputations

9. Media Relations
Using strategic communications,
the team successfully launched
several new lifestyle trends for
Kohler. With the introduction of the
bathroom as home spa retreat,
ordinary bathroom fixtures became
luxury fixtures with sinks set in
pieces of furniture. The bathroom’s
size grew to accommodate Kohler
interior brands for dressing areas
and lounge areas, not to mention
space for Kohler’s new large sōk®
soaking tub.

10. Customer
Publications
Employee Magazine
International MARCOM Creative Gold and
Addy Bronze Awards for “What Do Our
Customers Think?”
Business Marketing Association Bell Award,
2006, for Hurricane Katrina coverage
“Under Nancy’s editorship,
Professional Painting
Contractor, which profiles
Sherwin-Williams contractors
and their businesses, grew to
surpass the industry’s largest
trade magazine. It gave
national recognition to some of
our best customers, and
remains an excellent wholesale
marketing program...”
Terry Makowski
Director, Trade Marketing
Communications

11. Communications for
Top Brands
Consumer Products
Health Care
Health Insurance
Medicare
Construction Equipment
Trucks
Plumbing & Interiors
Automotive
Paint & Industrial Coatings
Beverages
Entertainment
Marine
Mining Equipment

12. Nancy Stall
Communications Freelancer
(414) 412-5047
nancy.stall@gmail.com