Two-thirds of attendees register only after seeing your conferences content. No content, no events! Good content, smartly deployed, is the key to an effective event. So, how do you create an event with compelling content that makes people flock to your event and keeps them engaged throughout? It’s all about strategy.

2. NO CONTENT = NO CONFERENCE

3. STRATEGY #1:
Build on a Solid
Foundation of
Data
• Be intentional about the data you
want and collect
• Create the right strategy to collect it
• Ensure it’s aligned to support your
event objectives

4. What do Meeting
Managers struggle
with when it
comes to data?
Source: BizBash + Hubb 2019

6. STRATEGY #2:
Know Your
Audience
• Know “who’s in the room”
• Know who you want in the room
• Create journeys tailored to those
you want in the room

7. CMO SALLY DEVELOPER DOUG I.T. INGRID

8. STRATEGY #3:
Entice Your
Audience
• Make your catalog enjoyable and
easy to use
• Nudge attendees with learning
paths
• AI recommendations engine

10. • Are more engaged
• Get better value
• Have more relevant experiences
• Increase brand loyalty
With AI recommendations attendees:

11. STRATEGY #4:
Approach
your Event
Holistically
• Consider different learning styles
based on personas
• Create the kinds of interactions that
drive value
• Leverage the mobile experience
• Utilize onsite tools: RFID, Bluetooth,
SAC, etc

13. STRATEGY #5:
Focus on
Scalable
Content
• Create evergreen content you can
repurpose
• Record your sessions
• Find ways to continue to engage
your audience

14. STRATEGY #6:
Use Tools to
Help you See
your Gaps
• Get an overall view of your content
• Fill the gaps

16. In closing
Build on a Solid Foundation of Data
Approach your Event Holistically
Engage Your Audience
Focus on Scalable Content
Use Tools to Help you See your Gaps
Know Your Audience

17. Q&A
Phil Graham
VP Customer Success
www.hubb.me