CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
Open Prototyping - An early stage process modelDrew Hemment
An early stage process model for open prototyping – Version 1.0.
FutureEverything has developed a model we call open prototyping. Our labs create concepts and prototypes that spark imagination and ask questions about the implications of new technology. Ideas can then be demonstrated at the scale of a city through our festival.
Open prototyping is to develop and test a concept or process through input of external contributors. Our projects are open to many contributors and also are often made with a public audience in mind. They benefit from the co-creation of many external contributors and the interface to a real public.
Read blog post http://futureeverything.org/news/open-prototyping-alpha
FutureEverything and University of Dundee
CityVerve Design Principles and ProcessDrew Hemment
CityVerve Design Principles and Process, Briefing Document, 27 July 2016
A briefing document for participants in CityVerve detailing human centred design principles and process proposed in the project.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
Slides from Festival As Lab presentation at Open Living Labs (ENoLL, European Network of Living Labs), Amsterdam, 2 September 2014.
Introducing the Festival As Lab concept and methodology, the wider FutureEverything programme, and past projects.
FutureEverything invites proposals for self-funded research and innovation projects to be presented as a part of the 20th anniversary FutureEverything Festival, 26-28 February 2015.
Successful applicants will be given a unique opportunity to stage co-design, prototyping and public trials, engaging festival visitors and residents of Manchester at festival venues and across the city. Projects will showcase ground-breaking concepts, products and services to commercial enterprise and the international design and innovation community.
Deliverables that Clarify, Focus, and Improve DesignBen Peachey
A talk given at the 2002 Annual Conference of the Usability Professionals' Association
Authors: Richard Fulcher, Bryce Glass, Matt Leacock
"The representations we choose for UI design affect both how we think about the design and how others understand it. Concept maps, wireframes, storyboards, and flow-maps speak to different audiences at different stages of the development cycle. This presentation provides examples of these documents and a toolkit for producing them."
source, examples and resources can be found at: http://leacock.com/deliverables/
Keen to start working in a more user-centric way but not sure where to start?
As part of Service Design Fringe Festival in London, we hosted an evening understanding a range of different techniques for designing user-centred services and engaging citizens in the design process. We explored projects including Good Finance, Cyclehack and our collaborative work with Democratic Society looking at the future of government online consultations.
How design is shaping thinking at the heart of GovernmentAndrea Cooper
RSA Bicentenary lecture 2015 - What is the role of design thinking in Government? This talk was first given in October 2015 at the Royal Society of Art. It looks at how design approaches are being used to open up policy-making, enabling a wider group of people to shape ideas at the heart of Government.
Open Prototyping - An early stage process modelDrew Hemment
An early stage process model for open prototyping – Version 1.0.
FutureEverything has developed a model we call open prototyping. Our labs create concepts and prototypes that spark imagination and ask questions about the implications of new technology. Ideas can then be demonstrated at the scale of a city through our festival.
Open prototyping is to develop and test a concept or process through input of external contributors. Our projects are open to many contributors and also are often made with a public audience in mind. They benefit from the co-creation of many external contributors and the interface to a real public.
Read blog post http://futureeverything.org/news/open-prototyping-alpha
FutureEverything and University of Dundee
CityVerve Design Principles and ProcessDrew Hemment
CityVerve Design Principles and Process, Briefing Document, 27 July 2016
A briefing document for participants in CityVerve detailing human centred design principles and process proposed in the project.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
Slides from Festival As Lab presentation at Open Living Labs (ENoLL, European Network of Living Labs), Amsterdam, 2 September 2014.
Introducing the Festival As Lab concept and methodology, the wider FutureEverything programme, and past projects.
FutureEverything invites proposals for self-funded research and innovation projects to be presented as a part of the 20th anniversary FutureEverything Festival, 26-28 February 2015.
Successful applicants will be given a unique opportunity to stage co-design, prototyping and public trials, engaging festival visitors and residents of Manchester at festival venues and across the city. Projects will showcase ground-breaking concepts, products and services to commercial enterprise and the international design and innovation community.
Deliverables that Clarify, Focus, and Improve DesignBen Peachey
A talk given at the 2002 Annual Conference of the Usability Professionals' Association
Authors: Richard Fulcher, Bryce Glass, Matt Leacock
"The representations we choose for UI design affect both how we think about the design and how others understand it. Concept maps, wireframes, storyboards, and flow-maps speak to different audiences at different stages of the development cycle. This presentation provides examples of these documents and a toolkit for producing them."
source, examples and resources can be found at: http://leacock.com/deliverables/
Keen to start working in a more user-centric way but not sure where to start?
As part of Service Design Fringe Festival in London, we hosted an evening understanding a range of different techniques for designing user-centred services and engaging citizens in the design process. We explored projects including Good Finance, Cyclehack and our collaborative work with Democratic Society looking at the future of government online consultations.
How design is shaping thinking at the heart of GovernmentAndrea Cooper
RSA Bicentenary lecture 2015 - What is the role of design thinking in Government? This talk was first given in October 2015 at the Royal Society of Art. It looks at how design approaches are being used to open up policy-making, enabling a wider group of people to shape ideas at the heart of Government.
An analysis of the common characteristics of 35 innovators who has been chosen by Harvard, to know what are the common traits they possess so they became successful.
Andrea is the Chief Designer at Cornwall Council with responsibility for service design and innovation. In this talk Andrea will discuss the challenges and successes of engaging a Local Authority in design practices. Having directed the multi award-winning social enterprise ‘Designs of the Time’ (Dott Cornwall) for two years, Andrea will also consider the value of design as a way of encouraging new approaches to local government innovation.
Presentation at the Rome World Usability Day 2018.
Where does the responsibility of a designer end? When does the freedom of users, misusers and abusers begin?
Can we design safer digital environments that enable people, allow to be hacked but not to be cracked by criminal intentions? Is cyber-bullism a design problem?
Lessons learned working at Design Against Crime Research Centre in London. Exploring the dark side of creativity and the power of design in encouraging behaviours and preventing criminal activity.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
New Media for the Third Sector/ Case: Naisten Linja/ Class 2Mariana Salgado
This is the second presentation for the one week workshop on the topic New Media for the Third Sector. The case study was the women association: Naisten Linja (women's line). February, 2015.
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Journey To The Centre Of The Crowd... And Back Again - Crowdsourcing For New ...Pulsar Platform
Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we're starting to see brands begin to use it in various different formats.
But how does it work in the research & innovation world?
'Journey To The Centre Of The Crowd... And Back Again' explores crowdsourcing from it's definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.
Face is the co-creation planning agency. We bring brands and consumers together to co-create insights, innovation and communications strategy. To find out more check out our site: www.facegroup.co.uk
Wif, Interactive design international festival, programmeWif
Interactive design international festival
29-31 May, Limoges, France
Organised by the Limousin Economic and Cultural Development Agency, Wif was created almost 10 years ago and will enjoy its 5th edition in 2012.
An Undesigned World
Jason Ulaszek
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
Jason Ulazsek
Experience designer, imprenditore, fondatore di UXforGood
Jason Ulaszek is the founder and principal of Inzovu, an international design agency founded to tackle and solve social problems through design.He is also a founder and director of UX for Good, an award-winning social venture that leverages experience design to solve social challenges.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Design in Research: How do you use design to support and shape R&D? October 1...Mike Kuniavsky
[This is an updated version of an earlier presentation with some of the images, but none of the content, removed] Corporate Research and Development is evolving, and it increasingly incorporates user experience design, design research, and service design into the earliest stages. The historical separation between basic research, applied research and productization erodes as research horizons shorten, technology diffuses more rapidly, and companies want to take bigger risks sooner. When this changing market is coupled with rapidly changing technology that blurs the boundaries between hardware, software, materials and processes, the role of design fundamentally changes. Design influences technology research earlier in the creation of a novel technology, whether it’s a new application of artificial intelligence, or a new material. In this PARC Forum, Mike Kuniavsky and other members of PARC’s Innovation Services Group will present how they participate in early-stage research and development, and discuss the methods they developed when working alongside PARC’s researchers in developing printed sensors, AI-enabled IoT services, and deep learning computer vision products. We will show how we systematically explore the impact of technologies before they exist and how we try to look beyond hype and our own excitement to see how a new technology can actually solve business and human problems.
Understanding the Human by Jackie Moyes from Different Solutions in 2005Different
This presentation focuses on the importance of understanding humans and human behaviour when designing products and services and the importance of defining the user experience.It was presented at the 2005 Human Centred Design workshop with Jesse James Garrett from Adaptive Path
An analysis of the common characteristics of 35 innovators who has been chosen by Harvard, to know what are the common traits they possess so they became successful.
Andrea is the Chief Designer at Cornwall Council with responsibility for service design and innovation. In this talk Andrea will discuss the challenges and successes of engaging a Local Authority in design practices. Having directed the multi award-winning social enterprise ‘Designs of the Time’ (Dott Cornwall) for two years, Andrea will also consider the value of design as a way of encouraging new approaches to local government innovation.
Presentation at the Rome World Usability Day 2018.
Where does the responsibility of a designer end? When does the freedom of users, misusers and abusers begin?
Can we design safer digital environments that enable people, allow to be hacked but not to be cracked by criminal intentions? Is cyber-bullism a design problem?
Lessons learned working at Design Against Crime Research Centre in London. Exploring the dark side of creativity and the power of design in encouraging behaviours and preventing criminal activity.
Andrew Levy, Sr. Manager, Talent Brand and Social Media, Autodesk
We live in a post-employment brand world—the stories others tell of us are our brand. We no longer trust marketing. In a hot talent market like today, transparency and access are the most important ways to build trust and interest in your company. Andrew will discuss ways to encourage and enable employees and prospective candidates to do the storytelling for you, engage with your talent community, and make real changes internally based on the real world’s engagement with your talent brand. Attendees will learn how to encourage transparent communications across all levels of the organization, as marketing messages no longer work as well as they once did --and how employee and applicant generated content and social communications are most trusted and important in the post employment brand environment. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
New Media for the Third Sector/ Case: Naisten Linja/ Class 2Mariana Salgado
This is the second presentation for the one week workshop on the topic New Media for the Third Sector. The case study was the women association: Naisten Linja (women's line). February, 2015.
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Co-creation is an integral part of service design and is shaping the way we design services in the future. Not only does it activate dialogue, but effectively brings people together to work towards a common goal by working collaboratively. One of the best parts of the Service Design process is facilitating and creating that platform for collaboration. There are countless tools out there available to map experiences, describe paths and journeys, but what we needed was a tool to explore, play freely and in an open environment. With this in mind, Digitalist created the “Service Sandbox”, and as a starting package set, we focused the building blocks on the smart living and smart citizen experiences. Next packages are differentiating in physical and virtual context as it specific set of intelligent appliances.
The Service Sandbox makes concepts tangible and physically interactive. The Service Sandbox includes a great number of necessary building blocks to create the level of engagement and shared understanding of the service value to the end-customer as well the understanding of its complexity.
Journey To The Centre Of The Crowd... And Back Again - Crowdsourcing For New ...Pulsar Platform
Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we're starting to see brands begin to use it in various different formats.
But how does it work in the research & innovation world?
'Journey To The Centre Of The Crowd... And Back Again' explores crowdsourcing from it's definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.
Face is the co-creation planning agency. We bring brands and consumers together to co-create insights, innovation and communications strategy. To find out more check out our site: www.facegroup.co.uk
Wif, Interactive design international festival, programmeWif
Interactive design international festival
29-31 May, Limoges, France
Organised by the Limousin Economic and Cultural Development Agency, Wif was created almost 10 years ago and will enjoy its 5th edition in 2012.
An Undesigned World
Jason Ulaszek
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
Jason Ulazsek
Experience designer, imprenditore, fondatore di UXforGood
Jason Ulaszek is the founder and principal of Inzovu, an international design agency founded to tackle and solve social problems through design.He is also a founder and director of UX for Good, an award-winning social venture that leverages experience design to solve social challenges.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Design in Research: How do you use design to support and shape R&D? October 1...Mike Kuniavsky
[This is an updated version of an earlier presentation with some of the images, but none of the content, removed] Corporate Research and Development is evolving, and it increasingly incorporates user experience design, design research, and service design into the earliest stages. The historical separation between basic research, applied research and productization erodes as research horizons shorten, technology diffuses more rapidly, and companies want to take bigger risks sooner. When this changing market is coupled with rapidly changing technology that blurs the boundaries between hardware, software, materials and processes, the role of design fundamentally changes. Design influences technology research earlier in the creation of a novel technology, whether it’s a new application of artificial intelligence, or a new material. In this PARC Forum, Mike Kuniavsky and other members of PARC’s Innovation Services Group will present how they participate in early-stage research and development, and discuss the methods they developed when working alongside PARC’s researchers in developing printed sensors, AI-enabled IoT services, and deep learning computer vision products. We will show how we systematically explore the impact of technologies before they exist and how we try to look beyond hype and our own excitement to see how a new technology can actually solve business and human problems.
Understanding the Human by Jackie Moyes from Different Solutions in 2005Different
This presentation focuses on the importance of understanding humans and human behaviour when designing products and services and the importance of defining the user experience.It was presented at the 2005 Human Centred Design workshop with Jesse James Garrett from Adaptive Path
Speaker: Gareth Parry
It's been a little over a year since Optimal Experience joined PwC — and we've since become PwC digital. We’ve made big changes, done some really meaningful work, and learned a bunch of things about human-centred design in a management consulting firm along the way.
Mostly what we’ve learned about HCD in a big four, is that it’s quite a lot like improv. Improv with lolcats, sneakers, Sharpies, and ceiling tiles. Come along and find out more.
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong interdisciplinary (internal) collaboration of researchers and designers for being successful in open innovation is emphasized. Only the combination of external co-creation and internal collaboration make open innovation programs successful. Embracing a human-centered innovation approach means also to intervene in existing structures of power within the company which are built upon hierarchy.
Disrupting the Disruptors #1- Tackling Disruption through Human Centred DesignHolly Rennie
Wednesday 16th of November - Davy Rennie, Experience Design Director at The White Agency, presents Disrupting the Disruptors.
Today, we are constantly reminded about global brands being disrupted by new entrants to their market and non-traditional competitors. Businesses like Tesla, Uber, AirBinb, Dollar Shave Club and Spotify have changed the way we engage with day to day brands - these disruptors leverage customer centricity and leading edge digital solutions to challenge the norm and deliver extraordinary customer experiences and growth. How might we, as professionals across all sectors, challenge disruption and leverage Human Centred Design to stimulate growth and place our customers in the centre of everything we do.
Presentation for innovation track at European Academy of Design Conference 2013 about potential for human-centred design artefacts to scaffold innovation within organisational contexts.
The skills you need to take to start implementing a product strategy are much simpler than you think. To be successful however you may need to make some difficult cultural changes.
Human-Centred Design & the Business Model CanvasHeather McQuaid
What’s the best way to show how Human-Centred Design (aka Design Thinking) methods could be applied to the Business Model Canvas? By mapping methods onto a specific challenge within a Building Block. Here, I've looked at how to better understand the Customer Segment in order to inform choices about Value Propositions, Channels, Customer Relationships and Revenue Streams.
At thinkpublic we use creative and innovative design-based approaches to help the public sector, third sector and social enterprises innovate and improve their services, and address social issues.
This book captures our work from 2008.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
Where to focus event innovation? - An audience led approachLive Union
Presented by Live Union at Tech Fest in July 2013. In the face of so much new event technology and format deign, this presentation is designed to help event professionals identify where to focus their innovation.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
How can an industry that places empathy at the core of its practice ignore the big problems facing South Africa and the continent? In a rapidly changing design landscape will UX designers even be relevant in the future? UX designers exist at a unique interdisciplinary juncture and it gives us the opportunity to create inspiring responses to these questions. With the maturity of design thinking, social innovation, and lean startup, we are uniquely placed to re-apply our skills to find new relevance and greater impact in doing work that matters. But taking action is not easy, even if it can be known what is to be done. In this talk David will explore the new mindsets, skills and attitudes UX designers need to adopt to shift from merely doing design to becoming design activists.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
2. The objective over the
next weeks:
To develop our ideas in
the best possible way, so
people will have a great
experience using them.
3. What you get
Human centred design methods and
tools.
Understanding of user needs.
Insights on best practice and
common barriers to user
acceptance.
Engagement with citizens and users,
visibility and attention.
What you give
Time to attend human centred design
workshops.
Be ready to be challenged and adapt
your solution to user feedback.
Engage citizens as contributors and
stakeholders.
Be open and share learnings from the
process.
Human Centred Design Advice and Support
Human centred design leads to products and services that are usable,
useful and likely to be used. CityVerve project teams will be introduced
to human centred and participatory design methods, and supported to
implement them during design, deployment and analysis.
4. FutureGov
FutureGov the digital and design
company for public services, are
collaborating with FutureEverything
on Human Centred Design support.
Simone Carrier
Head of Service Design
Matt Skinner
Head of Product Design
Chris Evans
Product Designer
Drew Hemment
Creative Director
Daniel Santos
Design Lead
Vimla Appadoo
Service Designer
Feimatta Conteh
Programme Manager
Natalie Kane
Curator and Editor
Tom Rowlands
Producer
Callum Kirkwood
Junior Producer
Human Centred Design Team
FutureEverything, Manchester’s innovation lab for digital culture and smarter
cities, is lead on human centred design and culture & public realm in CityVerve.
8. WE, CITIZENS OF ALL CITIES, TAKE THE FATE OF THE PLACES WE LIVE
IN INTO OUR OWN HANDS. WE CARE ABOUT THE BUILDINGS AND THE
PARKS, THE SHOPS, THE SCHOOLS, THE ROADS AND THE TREES. BUT
ABOVE ALL, WE CARE ABOUT THE QUALITY OF THE LIFE WE LIVE IN
OUR CITIES. WE KNOW THAT OUR LIVES ARE INTERCONNECTED, AND
WHAT WE DO HERE WILL IMPACT THE OUTCOMES OVER THERE. WHILE
WE CAN NEVER PREDICT THE EVENTUAL EFFECT OF OUR ACTIONS, WE
TAKE FULL RESPONSIBILITY TO MAKE THIS WORLD A BETTER PLACE.
Frank Kresin, A Manifesto for Smart Citizens, in Drew Hemment & Anthony
Townsend (eds), Smart Citizens, FutureEverything Publications, 2013
Smart Citizens
We engage citizens as stakeholders and contributors not just users.
9. 01. DON’T BELIEVE THE HYPE
02. DESIGN USEFUL THINGS
03. AIM FOR THE WIN-WIN-WIN
04. KEEP EVERYONE AND EVERY THING SECURE
05. BUILD AND PROMOTE A CULTURE OF PRIVACY
06. BE DELIBERATE ABOUT WHAT DATA WE COLLECT
07. MAKE THE PARTIES ASSOCIATED WITH AN IOT PRODUCT EXPLICIT
08. EMPOWER USERS TO BE THE MASTERS OF THEIR OWN DOMAIN
09. DESIGN THINGS FOR THEIR LIFETIME
10. IN THE END, WE ARE HUMAN BEINGS
iotmanifesto.org @iotmanifesto
IoT Design Principles
We will draw on and contribute to work on best practice so we can
address barriers to user acceptance.
10. WE DESIGN USEFUL THINGS
Value comes from products that
are purposeful. Our commitment is
to design products that have a
meaningful impact on people’s
lives; IoT technologies are merely
tools to enable that.
11. WE ARE DELIBERATE ABOUT
WHAT DATA WE COLLECT
This is not the business of hoarding
data; we only collect data that serves
the utility of the product and service.
Therefore, identifying what those data
points are must be conscientious and
deliberate.
12. WE BUILD AND PROMOTE A
CULTURE OF PRIVACY
Equally severe threats can also come
from within. Trust is violated when
personal information gathered by the
product is handled carelessly. We build
and promote a culture of integrity where
the norm is to handle data with care.
13. WE EMPOWER USERS TO BE THE
MASTERS OF THEIR OWN DOMAIN
Users often do not have control over their
role within the network of stakeholders
surrounding an IoT product. We believe
that users should be empowered to set
the boundaries of how their data is
accessed and how they are engaged
with via the product.
14. Some IoT platforms are ‘citizen led’ –
made and maintained by a community of users
18. Outline of the program
Intro to HCD
Doing research
with service
users
Analysing
research and
developing
ideas
Prototyping
ideas and
testing them
with service
users
Creating a
delivery plan
27/07
Teams work
independently
Teams work
independently
Teams work
independently
Teams work
independently
Teams
indepen
work
dently
Community
Champions
19. Be aware:
It might feel a little
uncomfortable at
times. But it’ll be
alright.
20. What makes the
difference between
good and bad
design?
The focus on
people’s needs
who are using
the designs.
26. CITIZENS MEANINGFULLY ENGAGED IN ‘OPEN PROTOTYPING’
The
challenges
Insight Definition ActionIdeas Embed
DISCOVER DEFINE DEVELOP DEPLOY
Speak to
members of
the public and
professionals
to understand
what their
needs are.
Based on the
gained
insights, define
the problem
you want to
focus on
solving.
Develop ideas
and prototypes
which respond
to existing
user needs in
collaboration
with service
users.
Implement a
pilot version to
learn from
before thinking
of scaling.
MOBILISE
Engage
people, create
relationships,
build
community.
ITERATE
Make changes
and repeat the
process,
learning the
whole time.
27. DESIGN IS AN ITERATIVE PROCESS
!
MEASURE
BUILD
LEARN
Design is not an linear process - it is iterative and agile
28. Design is not an linear process - it is iterative and agile
MOBILISE
DISCOVER DEFINE DEVELOP DELIVER DISCOVER DEFINE DEVELOP DELIVER DISCOVER DEFINE DEVELOP DELIVER
51. A better design brief
How could we live with
more plants inside our
homes?
52.
53.
54.
55. Creating a good design brief
Original brief:
Solve youth unemployment in rural Albania.
Refined brief:
How might we inspire
young people in
Albania to think about
the dream job?
56. Tips to “define”
Really understand the problem.
Put the user in the centre.
Avoid solutions.
58. Exercise: Discover
Find out as much as you can
about what your users current
experience is. What is good
about it? What are they
struggling to do?
59. Plan your research
Who are your users?
What do you think you know already?
Where will you find them?
What do you want to find out?
What open and interesting questions can you ask?
15 min
60. Go out, talk to people and
document what was said
Listen carefully.
Ask why.
45 min
62. Market Research
What people say
What people will buy
Large sample sizes
Broad insights
Design Research
What people do
How people use a product / service
Small sample sizes
Deep, focused insight
63. FOR GREAT IDEAS GO DEEP – NOT WIDE
!
For great ideas - go deep not wide
64. Source: Jakob Nielson & Tom Landauer
Discovered
Usability
issues
0 3 6 9 12 15
25%
50%
75%
100%
Amount of
participants
Source: Jakob Nielson & Tom Landauer
Amount of
participants
Discovered
usability
issues
Quality, not quantity
65. Exercise: Define
Build insights from your research.
Produce three design briefs
phrased as “How might we”
question.
For example: “How might we make it easier for people to
understand when it is safe to exercise outside?”
30 min
66. How might we…
… make it easier
… for Mancunians
… to understand when it is safe to
exercise outside?
do what?
for who?
what for?
75. Exercise: Develop ideas
Chose one of your “How-might-we” statements.
Don’t restrain yourself and think wildly -
create at least 6 ideas how to improve your
existing idea and come up with a new one.
Chose your best idea.
30 min
89. What we’d like you to do
before we meet next time
1. Each team on Slack.
2. Plan your user research
based on tools today.
3. Gather existing research
and identify gaps.
90. What we’d like you to do
before we meet next time
4. Could you find and
identify a user to
interview?
91. Next Time?
3 half days workshops
with each team to go over
research plans and go out
and do more