This document discusses micro-influencer event marketing. It provides statistics showing influencer marketing can generate 11x the ROI of traditional advertising and help reach more targeted audiences. The power of influencer marketing lies in relationship building and trust. Effective influencer marketing involves customizing content and partnering with influencers before, during, and after events to ensure message alignment. Micro-influencers with approachable, human qualities are powerful for businesses. The document explores how to identify, engage, and measure influencers to maximize event marketing impact.