SlideShare a Scribd company logo
HOW A REMARKABLE
CUSTOMER EXPERIENCE
CAN BE YOUR BEST
EVENT MARKETING
DAN GINGISS | @DGINGISS
@dgingiss
Is This Your Event Marketing Strategy?
@dgingiss
A Better Approach
@dgingiss
Start With the Experience
@dgingiss
https://twitter.com/JayseDavid/status/851223662976004096
@dgingiss
@dgingiss
@dgingiss
EXPERIENCE
EXPECTATIONS
EMOTION WILLINGNESS TO
SHARE
Exceed 

Meet
Miss

+ =
@dgingiss
Signs of the Times
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
Event Signage
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
Experience This!
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
Social Media
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
@dgingiss
Key Takeaway:
Every aspect of your event contributes to the overall
attendee experience and can be shared on social media.
@dgingiss
@dgingiss
Love It Can’t Stand It
• Awesome venue
• Great emcee
• Engaging speakers
• Learning something new
• Audience similar to me
• Provide key takeaways
• Great food/drinks/snacks
• Stick to the schedule
• Useful mobile app
• Boring presentations
• Text-heavy slides
• No Twitter handles
• Forced networking events
• No charging stations
• Poor Wi-Fi
• Too cold/hot
• No beverages/bad snacks
• Long lunch lines
Great Speakers Make All The Difference
@dgingiss
Try Out Networking Activities Beforehand
@dgingiss
Always Provide Twitter Handles
@dgingiss
DAN GINGISS
@dgingiss
Take Feedback Seriously
@dgingiss
Fix What’s With The Experience
@dgingiss
Thank You!
Dan Gingiss
@dgingiss | /dangingiss | www.dangingiss.com
@dgingiss

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