HOW A REMARKABLE
CUSTOMER EXPERIENCE
CAN BE YOUR BEST
EVENT MARKETING
DAN GINGISS | @DGINGISS
@dgingiss
Is This Your Event Marketing Strategy?
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A Better Approach
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Start With the Experience
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https://twitter.com/JayseDavid/status/851223662976004096
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EXPERIENCE
EXPECTATIONS
EMOTION WILLINGNESS TO
SHARE
Exceed 

Meet
Miss

+ =
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Signs of the Times
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Event Signage
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Experience This!
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Social Media
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Key Takeaway:
Every aspect of your event contributes to the overall
attendee experience and can be shared on social media.
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Love It Can’t Stand It
• Awesome venue
• Great emcee
• Engaging speakers
• Learning something new
• Audience similar to me
• Provide key takeaways
• Great food/drinks/snacks
• Stick to the schedule
• Useful mobile app
• Boring presentations
• Text-heavy slides
• No Twitter handles
• Forced networking events
• No charging stations
• Poor Wi-Fi
• Too cold/hot
• No beverages/bad snacks
• Long lunch lines
Great Speakers Make All The Difference
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Try Out Networking Activities Beforehand
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Always Provide Twitter Handles
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DAN GINGISS
@dgingiss
Take Feedback Seriously
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Fix What’s With The Experience
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Thank You!
Dan Gingiss
@dgingiss | /dangingiss | www.dangingiss.com
@dgingiss

Creating Remarkable Customer Experiences at Your Event