Events industry influencer, Will Curran of Endless Events is going to walk you through what you need to be thinking of when producing a virtual event from the strategy to the content to the technology.
Learn how to use event technology to create more sustainable conferences and meetings. Tips and tricks you can start implementing today to make your event more green.
Agile development—once a predominantly teambased
practice—is grabbing the attention of the business. This
year’s State of Agile™ survey found that more
companies—and bigger companies—are scaling and
embracing agile as part of the larger vision to deliver
software faster, easier, and smarter.
Boost your tech IQ to boost IT recruiting successTom Henricksen
Give a quick boost to your IT IQ with this session on the basics of the software development life cycle and all the technical roles you can recruit and staff. Not only will this session help you understand the language of technology, including the many terms and acronyms unique to our industry, it will give you the knowledge you need to quickly grasp client needs and connect with IT candidates in a way that a general recruiter simply cannot touch.
Powerpoint for talk on working together virtually for ALA's Emerging Leaders, 2009. The text can be found at: http://wikis.ala.org/emergingleaders/images/a/a1/Working_virtually_text.pdf
Learn how to use event technology to create more sustainable conferences and meetings. Tips and tricks you can start implementing today to make your event more green.
Agile development—once a predominantly teambased
practice—is grabbing the attention of the business. This
year’s State of Agile™ survey found that more
companies—and bigger companies—are scaling and
embracing agile as part of the larger vision to deliver
software faster, easier, and smarter.
Boost your tech IQ to boost IT recruiting successTom Henricksen
Give a quick boost to your IT IQ with this session on the basics of the software development life cycle and all the technical roles you can recruit and staff. Not only will this session help you understand the language of technology, including the many terms and acronyms unique to our industry, it will give you the knowledge you need to quickly grasp client needs and connect with IT candidates in a way that a general recruiter simply cannot touch.
Powerpoint for talk on working together virtually for ALA's Emerging Leaders, 2009. The text can be found at: http://wikis.ala.org/emergingleaders/images/a/a1/Working_virtually_text.pdf
The Shorter COMMS plan is a simple method for getting better outcomes from communication. Created by Meaning Business, it is available free under a Creative Commons license.
Camunda Con Live 2020 Keynote - Microservice Orchestration and IntegrationBernd Ruecker
Slides from my talk at Camunda Con Live on 24th of April 2020 about orchestrating and integrating microservices and the connection of choreography, observability and workflow automation
Events on the outside, on the inside and at the core (jfokus jfokus2016)Chris Richardson
This is the talk I gave at JFokus 2016 on event-driven microservices.
This presentation looks at the importance of events and the role that they play in applications. We describe how events are a key application integration mechanism and how they are used by applications to communicate with the outside world. You will learn how the microservices inside a system can use events to maintain data consistency. We discuss how easy it is to implement both of these mechanisms by developing your core business logic using an event-centric approach known as event sourcing.
#hacksummit 2016 - event-driven microservices – Events on the outside, on the...Chris Richardson
This is my presentation from #hacksummit 2016
This presentation looks at the importance of events and the role that they play in applications. We describe how events are a key application integration mechanism and how they are used by applications to communicate with the outside world. You will learn how the microservices inside a system can use events to maintain data consistency. We discuss how easy it is to implement both of these mechanisms by developing your core business logic using an event-centric approach known as event sourcing.
Webinar: Monitoring & Orchestrating Your Microservices Landscape using Workfl...camunda services GmbH
A company’s core business processes nearly always span more than one microservice. In an e-commerce company, for example, a “customer order” might involve different services for payments, inventory, shipping and more. But how do these services play together to fulfill the customer’s desire?
Implementing long-running, asynchronous, and complex collaborations between distributed microservices is challenging. How can we ensure visibility of cross-microservice flows and provide status and error monitoring? How do we guarantee that overall flows always complete, even if single services fail? Or how do we recognize stuck flows so that we can fix them?
In this webinar, Bernd will explain how workflow automation supports the orchestration of microservices, to make sure business processes are always carried out - even in case of failure -
providing monitoring and visibility into the overall progress and status.
He will reveal how to do all of this without introducing monolithic workflows that clash with microservices principles. You will also learn how to balance orchestration (using a workflow engine) with choreography (using events). Still believe that choreography is more loosely coupled and thus the modern way to go? You definitely need to listen in…
SVCC Developing Asynchronous, Message-Driven Microservices Chris Richardson
The microservice architecture functionally decomposes an application into a set of services. Each service has its own private database that’s only accessible indirectly through the services API. Consequently, implementing queries and transactions that span multiple services is challenging.
In this presentation, you will learn how to solve these distributed data management challenges using asynchronous messaging. I describe how to implement transactions using sagas, which are sequences of local transactions, coordinated using messages. You will learn how to implement queries using Command Query Responsibility Segregation (CQRS), which uses events to maintain replicas. I describe the key role that messaging plays a microservice architecture.
Given at Silicon Valley Code Camp 2018
Developing event-driven microservices with event sourcing and CQRS (london Ja...Chris Richardson
This is a talk I gave to the London Java Community in June 2016
In a microservices architecture, each service has its own database. While this ensures that services are loosely coupled it creates a problem: how do you maintain consistency across services without using 2PC? In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Developing event-driven microservices with event sourcing and CQRS (Shanghai)Chris Richardson
This is a talk I gave in Shanghai on July 4th 2016
In a microservices architecture, each service has its own database. While this ensures that services are loosely coupled it creates a problem: how do you maintain consistency across services without using 2PC? In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Developing event-driven microservices with event sourcing and CQRS (phillyete)Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC. In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Building microservices with Scala, functional domain models and Spring BootChris Richardson
In this talk you will learn about a modern way of designing applications that’s very different from the traditional approach of building monolithic applications that persist mutable domain objects in a relational database.We will talk about the microservice architecture, it’s benefits and drawbacks and how Spring Boot can help. You will learn about implementing business logic using functional, immutable domain models written in Scala. We will describe event sourcing and how it’s an extremely useful persistence mechanism for persisting functional domain objects in a microservices architecture.
Developing Event-driven Microservices with Event Sourcing & CQRS (gotoams)Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC.
In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Building microservices with Scala, functional domain models and Spring Boot (...Chris Richardson
In this talk you will learn about a modern way of designing applications that’s very different from the traditional approach of building monolithic applications that persist mutable domain objects in a relational database.We will talk about the microservice architecture, it’s benefits and drawbacks and how Spring Boot can help. You will learn about implementing business logic using functional, immutable domain models written in Scala. We will describe event sourcing and how it’s an extremely useful persistence mechanism for persisting functional domain objects in a microservices architecture.
Slides from my talk at QCon London on March 3rd 2020. Abstract: Integrating microservices or other components is hard, as it involves taming distributed systems. New API technologies are great, but can't magically solve all underlying challenges. This talk distills real-life experiences around typical architecture patterns. You will understand why you have to carefully think about boundaries and responsibilities of all your components. Further you will see why balancing orchestration and choreography is essential to avoid chaos. We also need to talk about idempotency, long-running and event-driven services. Don’t worry if you are new here, I will use easy to understand examples. In the end you will have gained a better feeling how to make your API smarter.
Richer Data History with Event Sourcing (SpringOne 2GX 2015Steve Pember
A common pattern in application development is to build systems where the data is directly linked to the current state of the application; one row in the database equates to one entity’s current state. Only ever knowing the current state of the data is adequate for many systems, but imagine the possibilities if one had access to the state of the data at any point in time. Enter Event Sourcing: instead of persisting the current state of our Domain Objects or Entities, we record historical events about our data. This pattern changes how we persist and process our data, but is surprisingly lightweight. In this talk I will present the basic concepts of Event Sourcing and the positive effects it can have on analytics and performance. We’ll discuss how storing historical events provides extremely powerful views into our data at any point in time. We’ll see how naturally it couples with the Event-oriented world of modern Reactive systems, and how easily it can be implemented in Groovy. We’ll examine some practical use cases and example implementations in Ratpack. Event Sourcing will change how you think about your data.
Developing event-driven microservices with event sourcing and CQRS (svcc, sv...Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC.
In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Segregation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
The Shorter COMMS plan is a simple method for getting better outcomes from communication. Created by Meaning Business, it is available free under a Creative Commons license.
Camunda Con Live 2020 Keynote - Microservice Orchestration and IntegrationBernd Ruecker
Slides from my talk at Camunda Con Live on 24th of April 2020 about orchestrating and integrating microservices and the connection of choreography, observability and workflow automation
Events on the outside, on the inside and at the core (jfokus jfokus2016)Chris Richardson
This is the talk I gave at JFokus 2016 on event-driven microservices.
This presentation looks at the importance of events and the role that they play in applications. We describe how events are a key application integration mechanism and how they are used by applications to communicate with the outside world. You will learn how the microservices inside a system can use events to maintain data consistency. We discuss how easy it is to implement both of these mechanisms by developing your core business logic using an event-centric approach known as event sourcing.
#hacksummit 2016 - event-driven microservices – Events on the outside, on the...Chris Richardson
This is my presentation from #hacksummit 2016
This presentation looks at the importance of events and the role that they play in applications. We describe how events are a key application integration mechanism and how they are used by applications to communicate with the outside world. You will learn how the microservices inside a system can use events to maintain data consistency. We discuss how easy it is to implement both of these mechanisms by developing your core business logic using an event-centric approach known as event sourcing.
Webinar: Monitoring & Orchestrating Your Microservices Landscape using Workfl...camunda services GmbH
A company’s core business processes nearly always span more than one microservice. In an e-commerce company, for example, a “customer order” might involve different services for payments, inventory, shipping and more. But how do these services play together to fulfill the customer’s desire?
Implementing long-running, asynchronous, and complex collaborations between distributed microservices is challenging. How can we ensure visibility of cross-microservice flows and provide status and error monitoring? How do we guarantee that overall flows always complete, even if single services fail? Or how do we recognize stuck flows so that we can fix them?
In this webinar, Bernd will explain how workflow automation supports the orchestration of microservices, to make sure business processes are always carried out - even in case of failure -
providing monitoring and visibility into the overall progress and status.
He will reveal how to do all of this without introducing monolithic workflows that clash with microservices principles. You will also learn how to balance orchestration (using a workflow engine) with choreography (using events). Still believe that choreography is more loosely coupled and thus the modern way to go? You definitely need to listen in…
SVCC Developing Asynchronous, Message-Driven Microservices Chris Richardson
The microservice architecture functionally decomposes an application into a set of services. Each service has its own private database that’s only accessible indirectly through the services API. Consequently, implementing queries and transactions that span multiple services is challenging.
In this presentation, you will learn how to solve these distributed data management challenges using asynchronous messaging. I describe how to implement transactions using sagas, which are sequences of local transactions, coordinated using messages. You will learn how to implement queries using Command Query Responsibility Segregation (CQRS), which uses events to maintain replicas. I describe the key role that messaging plays a microservice architecture.
Given at Silicon Valley Code Camp 2018
Developing event-driven microservices with event sourcing and CQRS (london Ja...Chris Richardson
This is a talk I gave to the London Java Community in June 2016
In a microservices architecture, each service has its own database. While this ensures that services are loosely coupled it creates a problem: how do you maintain consistency across services without using 2PC? In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Developing event-driven microservices with event sourcing and CQRS (Shanghai)Chris Richardson
This is a talk I gave in Shanghai on July 4th 2016
In a microservices architecture, each service has its own database. While this ensures that services are loosely coupled it creates a problem: how do you maintain consistency across services without using 2PC? In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Developing event-driven microservices with event sourcing and CQRS (phillyete)Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC. In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Building microservices with Scala, functional domain models and Spring BootChris Richardson
In this talk you will learn about a modern way of designing applications that’s very different from the traditional approach of building monolithic applications that persist mutable domain objects in a relational database.We will talk about the microservice architecture, it’s benefits and drawbacks and how Spring Boot can help. You will learn about implementing business logic using functional, immutable domain models written in Scala. We will describe event sourcing and how it’s an extremely useful persistence mechanism for persisting functional domain objects in a microservices architecture.
Developing Event-driven Microservices with Event Sourcing & CQRS (gotoams)Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC.
In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Separation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Building microservices with Scala, functional domain models and Spring Boot (...Chris Richardson
In this talk you will learn about a modern way of designing applications that’s very different from the traditional approach of building monolithic applications that persist mutable domain objects in a relational database.We will talk about the microservice architecture, it’s benefits and drawbacks and how Spring Boot can help. You will learn about implementing business logic using functional, immutable domain models written in Scala. We will describe event sourcing and how it’s an extremely useful persistence mechanism for persisting functional domain objects in a microservices architecture.
Slides from my talk at QCon London on March 3rd 2020. Abstract: Integrating microservices or other components is hard, as it involves taming distributed systems. New API technologies are great, but can't magically solve all underlying challenges. This talk distills real-life experiences around typical architecture patterns. You will understand why you have to carefully think about boundaries and responsibilities of all your components. Further you will see why balancing orchestration and choreography is essential to avoid chaos. We also need to talk about idempotency, long-running and event-driven services. Don’t worry if you are new here, I will use easy to understand examples. In the end you will have gained a better feeling how to make your API smarter.
Richer Data History with Event Sourcing (SpringOne 2GX 2015Steve Pember
A common pattern in application development is to build systems where the data is directly linked to the current state of the application; one row in the database equates to one entity’s current state. Only ever knowing the current state of the data is adequate for many systems, but imagine the possibilities if one had access to the state of the data at any point in time. Enter Event Sourcing: instead of persisting the current state of our Domain Objects or Entities, we record historical events about our data. This pattern changes how we persist and process our data, but is surprisingly lightweight. In this talk I will present the basic concepts of Event Sourcing and the positive effects it can have on analytics and performance. We’ll discuss how storing historical events provides extremely powerful views into our data at any point in time. We’ll see how naturally it couples with the Event-oriented world of modern Reactive systems, and how easily it can be implemented in Groovy. We’ll examine some practical use cases and example implementations in Ratpack. Event Sourcing will change how you think about your data.
Developing event-driven microservices with event sourcing and CQRS (svcc, sv...Chris Richardson
Modern, cloud-native applications typically use a microservices architecture in conjunction with NoSQL and/or sharded relational databases. However, in order to successfully use this approach you need to solve some distributed data management problems including how to maintain consistency between multiple databases without using 2PC.
In this talk you will learn more about these issues and how to solve them by using an event-driven architecture. We will describe how event sourcing and Command Query Responsibility Segregation (CQRS) are a great way to realize an event-driven architecture. You will learn about a simple yet powerful approach for building, modern, scalable applications.
Events on the outside, on the inside and at the core (jaxlondon)Chris Richardson
This presentation looks at the importance of events and the role that they play in software applications. We describe how events are a key application integration mechanism and how they are used by applications to communicate with the outside world. You will learn how the microservices inside a system can use events to maintain data consistency. We discuss how easy it is to implement both these mechanisms by developing your core business logic using an event-centric approach.
Using Security To Build With Confidence In AWS - Trend MicroAmazon Web Services
You don’t need to be a security expert to protect your organisations data in the cloud. You don’t need to be a security expert to protect your workloads on AWS. You just need to be informed of the many security tools available in AWS, and learn how to use them.
Taking a highly automated approach to security, you can use key features of the AWS Cloud to transform security in your organisation. As with infrastructure as an API, security as an API allows you to move rapidly & stay secure. From AWS security groups, to virtual private networks, to security tools, you need to learn how to automate and accelerate.
In this talk, you’ll see how various AWS features and cloud-aware security controls can work together to protect your deployments. Using real-world examples, you’ll come away with an understanding of steps you can take to ensure that you maximise the security of your deployment while minimising the work it takes to keep it secure.
You will learn a logical approach to modern security that you can immediately apply to your own AWS deployments. You will learn how to use security tools and techniques to help you build with confidence.
Using Security To Build With Confidence - Session Sponsored by Trend MicroAmazon Web Services
Using Security To Build With Confidence
You don’t need to be a security expert to protect your organisations data in the cloud. You don’t need to be a security expert to protect your workloads on AWS. You just need to be informed of the many security tools available in AWS, and learn how to use them.
Taking a highly automated approach to security, you can use key features of the AWS Cloud to transform security in your organisation. As with infrastructure as an API, security as an API allows you to move rapidly & stay secure. From AWS security groups, to virtual private networks, to security tools, you need to learn how to automate and accelerate.
In this talk, you’ll see how various AWS features and cloud-aware security controls can work together to protect your deployments. Using real-world examples, you’ll come away with an understanding of steps you can take to ensure that you maximise the security of your deployment while minimising the work it takes to keep it secure.
You will learn a logical approach to modern security that you can immediately apply to your own AWS deployments. You will learn how to use security tools and techniques to help you build with confidence.
Construction Technology Trends - Where We're at and Where We're HeadedBridgit
Lauren Hasegawa, Bridgit's Co-Founder talks about construction technology trends. The presentation tackles existing trends as well as forward-thinking ideas that are growing quickly.
What We Learned From Putting on a Design-a-thon Webinar SlidesHubb
We learned a LOT from the Untethered Design-a-thon, and we want to share it all with YOU! We'll dive into the data and give you an honest, behind-the-scenes view of the Design-a-thon. We'll also discuss the design thinking behind the planning and structure of the event, specifically the circle workshops. Finally, our panelists will share some of the ideas from the event that they believe will shape events going forward.
Sponsorship opportunities are alive and well in the virtual & hybrid world. Learn how to rethink your sponsorship strategy and drive sponsor value at your next event.
Now you’re going virtual—and virtual events come with their own unique challenges related to keeping the audience engaged. This will teach you how to train your speakers to give online presentations that kick-ass.
We’ve brought together industry experts to talk about creating virtual experiences that surprise, delight and engage. We’ll go beyond the conceptual and give you practical hands-on tips that you can walk away with and implement immediately.
Learn how to get started with virtual events. This 101 webinar shows you how think about a virtual event strategy, the types of vendors available and resources to get started.
With 2020 around the corner, now is the time to get Sirius about your events. SiriusDecisions’ research director of demand marketing strategies, Cheri Keith, is our featured speaker this month! She will take you through a deep dive on the SiriusDecisions’ Event Management Framework to help you refine, plan and execute your events with precision.
You will also learn about a tool that will help you determine which events are best for your business based on value and cost. This value-packed webinar will provide you with a clear roadmap for implementation so you can hit the ground running. This webinar is not one to miss!
Key takeaways:
Key components of a modern and effective event strategy
A tool to determine which events are most appropriate based on value and cost
A roadmap for implementing modern event practices
Two-thirds of attendees register only after seeing your conferences content. No content, no events! Good content, smartly deployed, is the key to an effective event.
So, how do you create an event with compelling content that makes people flock to your event and keeps them engaged throughout? It’s all about strategy.
We get it, data matters. But when there are endless data points to measure—from attendee demos to biometric engagement—where do you start? And more importantly, what do you do with that data once you have it? Listen as Allie Magyar, C.E.O. of Hubb, shares strategies and tools to get the most out of your event data. Drawing on findings from their recent survey of event pros across North America, Magyar will reveal what other pros are measuring and what you should be measuring, actionable tips to manage your data, and why understanding your data could be the key to solving major event struggles.
The Data-Driven Event: Battle-Tested Data Insights for Event Professionals Hubb
In this session, learn how to get strategic about collecting and analyzing the *right data* at your events to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward; the techniques are simple.
Content is often better experienced than described in words. For brands in industries with complex subject matters, interactive technology can help conference attendees understand and connect with themes and products better, and amplify the message to a broader audience.
This webinar's insightful presenter Sean Florio provides concrete examples from leading events by GE, BBC News, GitHub, Uber and more, for areas of discussion including, A/V concepts, activating social studios, live podcasts and producing web casts, integrating VR & AR, among other strategies.
In this webinar, you will learn how to:
Give your stories life beyond the walls of your event.
Bring the outside in.
Think in multidisciplinary and multisensory terms.
Think scenic – staging as content.
Know when to go analog.
Measure What Data Actually Matters for Your EventHubb
Do you still find yourself stuck under the weight of recording and analyzing data? There are mountains of possibilities when it comes to data and it can seem overwhelming, but it doesn't have to be. This session dives deep into the critical points in measuring ROI so event professionals can avoid overwhelming tyranny of analysis paralysis. Our presenter, Dax Callner, pulls back the curtain on what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively with.
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, Facebook, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, Dell, Kraft, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business and consumer events.
Event ROI: It’s every experiential marketer’s white whale. Sixty-three percent of event professionals cite ROI as their biggest marketing challenge. In this session, discover how with strategic planning, a shift in mindset and the right event technology, measuring event ROI becomes easier and one of the most exciting aspects of experiential marketing. Walk away with the tools and strategies needed to collect the right data, interpret the data and transform it into compelling findings your C-Suite decision-makers will understand.
Key Takeaways:
* Learn what data will lead to a higher ROI
* Simple but powerful tools to collect and convey data
* Better understand the C-Suite language to better translate findings
Becca Lyon, Senior Manager, Marketing Strategy, Agency EA
With more than seven years of industry experience, Becca brings a powerful blend of both marketing and experiential knowledge to her role at Agency EA. As Senior Manager, Marketing Strategy, she spearheads a data-first approach to every facet of EA’s marketing strategy. With a focus on analytics, digital marketing and audience insight, Becca successfully evolves EA’s brand and supports the agency’s steady growth. Becca knows the “why” behind each agency marketing decision made and has the numbers to prove it. In her tenure, she has concepted and managed strategic marketing campaigns and events for notable brands including Samsung, Target, Intuit, Hilton Worldwide, Ferrari, Maserati and GSV. Becca is an alumni of University of Iowa with a degree in Business Communications.
VR & AR 101 for Events: How it works, what it costs, and who's using itHubb
Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow sales pipeline and much more. In this webinar, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today.
Tyler Gates, Managing Principal, Brightline
Tyler is the Managing Principal at Brightline Interactive and President of the DC Chapter of the VR/AR Association. He is a visionary for the applications of VR/AR technology for enterprise and branding solutions. Over the past several years, Tyler evolved Brightline Interactive's digital marketing competency by transforming client needs into tangible concepts and ideas through the use of VR/AR technology. He has adapted Brightline’s award-winning, highly immersive and interactive VR solutions to create projects for customers ranging from training and simulations for government agencies to virtual autographs for major sporting facilities. Through the VR/AR Association, Tyler leads efforts to grow the VR/AR technology throughout the DC/metro area.
In this webinar, you will learn:
* How to identify whether this technology is right for your brand
* How to get started leveraging VR/AR at your events
* How much time you need to develop this technology
* What the use of AR/VR means for your event budget
Creating Remarkable Customer Experiences at Your EventHubb
When you create a remarkable customer experience for attendees at your events, they become your best marketers. In this fun and engaging session, you will learn why there's no such thing as an "offline" experience anymore, simple ways that companies can improve customer experience at events to create raving fans, and why your customers crave 1-to-1 engagement - especially in social media. Filled with tons of real-life examples, this webinar will leave you inspired to make 2019 the year of remarkable customer experiences.
This year, for the first time ever, attendees at one of the largest technology conferences in the world, were offered machine-learning-based recommendations on which sessions to attend and who to network with, all based on the choices they made throughout the event, like interests, location, sessions scans and evaluations.
This webinar will explore the future of how the event industry will leverage AI and machine learning to provide personalized experiences to attendees, and what that means for the future of your events.
[Webinar] Draw crowds with effective event email marketing campaigns Hubb
Want your email marketing to stand out in cluttered inboxes?
In Hubb’s November webinar, Saad Ahmed, founder and managing director of Digital Aura, will share actionable tips to create effective, automated email marketing campaigns that will get butts in seats at your next conference or event. In this webinar, learn how to:
Drive event registrations by leveraging the power of email marketing and marketing automation.
Increase rate of new & return participants by building effective customer journeys driven by awareness, acquisition and retention marketing strategies.
Enable data-driven marketing programs to more intelligently promote events and boost ROI.
Build end-to-end automated digital marketing that delivers high-value brand awareness.
[Webinar] Micro-influencer event marketing: The why & how right now Hubb
No, they’re not tiny, elfen influencers. Like their mainstream peers with millions of followers on Instagram and YouTube, micro-influencers are people with super-niche (but no less enthusiastic) audiences. And if you know how to work with them, micro-influencers hold the key to super successful event marketing.
Presented by Dahlia El Gazzar, event tech evangelist + idea igniteur, and Rachel Stephan, snöballer-in-chief at snöball event influencer marketing, this webinar will help you harness the power of your industry’s micro-influencers.
Allie Magyar, CEO of Hubb, an event technology startup in Portland, shares about her experiences as a female CEO and what it was like pursuing her initial and second rounds of VC funding.
Webinar: Using Chatbots to Enhance the Event ExperienceHubb
https://blog.hubb.me/event-chatbots-webinar
If you haven’t yet experimented with chatbot technology at your events, or if you have and want to learn more about the different ways chatbots can make your job as an event planner easier, this webinar is for you.
Hosted by Robert Caldwell, a founding partner at Sciensio, Hubb’s July webinar will cover the real-world application of chatbots in the event industry by reviewing key industry trends and individual case studies.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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#abandonement
#checkout
#email
#course
#conversion
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.